Cellavision Ab Ord

Name

Cellavision Ab Ord

Legal name

CellaVision AB (publ)

Website

https://cellavision.com

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Digital Hematology Microscopy and Cell Morphology

NAICS

Analytical Laboratory Instrument Manufacturing (334516), In-Vitro Diagnostic Substance Manufacturing (325413), Surgical and Medical Instrument Manufacturing (339112)

SIC

Laboratory Analytical Instruments (3826), In Vitro & In Vivo Diagnostic Substances (2835), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Microscopy, Imaging & Flow Cytometry Instruments (HLAGAIAE)

akta.pro secondary industries

Flow Cytometry & Cellular Analysis Diagnostics (HLAHAAAF), Cell-Based & Potency Assays (Bioassays) (HLAGADAH), Digital & AI-Enabled Diagnostics (algorithmic interpretation, decision support tied to assays) (HLAAALAO)

Keywords

• Digital cell morphology
• Hematology analyzers
• Medical laboratory automation
• In vitro diagnostics
• Blood cell imaging

Headquarters

HQ city

Lund

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware - Analyzers: Sale of digital cell morphology analyzers including CellaVision DC-1, DM1200, and DM9600. Analyzer manufacturing is outsourced in Sweden. One-time hardware purchase model with ongoing software and reagent needs.
2. Software Licenses and Subscriptions: Software applications including Peripheral Blood Application, Advanced RBC Application, Body Fluid Application, Bone Marrow Aspirate Application, Review Software, and Server Software. Likely subscription or perpetual license model with annual maintenance/support.
3. Reagents: Stains and reagents for hematology including RAL Diagnostics branded products. Reagent manufacturing performed in-house at Bordeaux, France facility. Covers automated staining, manual staining, hematology, microbiology, cytology, and histology applications.
4. Training and Certification Services: CellaVision Academy provides certification programs for service engineers and applications specialists. Includes self-paced e-learning, instructor-led courses, and 'Ask the Expert' monthly sessions. Free for distribution partners.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

CellaVision develops and sells digital cell morphology systems for routine analysis of blood and other body fluids in hematology laboratories. Its offering combines digital microscopy analyzers, AI-powered software applications for cell pre-classification, staining instruments, and reagents, replacing traditional manual microscopy with automated workflows for peripheral blood, bone marrow aspirate, red blood cells, and body fluid analysis. The company serves hospital laboratories, reference laboratories, and veterinary labs globally.

Product overview

CellaVision offers a unified platform-plus-modules architecture for digital hematology microscopy. The core consists of hardware analyzers (DC-1, DM1200, DM9600) and the Digital Cell Morphology Software that work together to automate blood cell morphology analysis. Software modules extend the platform: the Peripheral Blood Application handles routine differentials, the Advanced RBC Application analyzes red cells, the Body Fluid Application covers non-blood samples, and the Bone Marrow Aspirate Application (recently launched 2026) addresses complex bone marrow analysis. The Review Software and Server Software enable remote collaboration across laboratory networks. Supporting infrastructure includes RAL StainBox and RAL Stainer instruments, RAL Diagnostics reagents, and educational tools (CellAtlas, Proficiency Software). The Sysmex partnership extends market reach for the BMA Application. Over 9,500 analyzer units have been sold globally.

Differentiator

Problem solved

Functional benefit

Brands

• RAL Diagnostics: Stains and reagents brand for hematology diagnostics, including RAL Stainer and RAL StainBox products
• DIFF-Line
• CellAtlas
• CellaVision Proficiency Software

Products and services

• CellaVision DC-1 Analyzer Compact digital hematology analyzer that automatically scans and captures images of blood cell samples for digital morphology analysis. Supports both peripheral blood and bone marrow analysis on one integrated platform with genuine 100x magnification.
• CellaVision DM1200 Analyzer Digital hematology analyzer for medium to large laboratories, supporting automated blood cell morphology analysis.
• CellaVision DM9600 Analyzer
• DIFF-Line by CellaVision
• RAL StainBox
• RAL Stainer
• CellaVision Bone Marrow Aspirate Application AI-powered digital workflow application for bone marrow morphology analysis. Automatically locates analysis areas, captures high-resolution images, and pre-classifies nucleated cells into 17 cell types. CE marked as Class C device under EU IVDR.
• CellaVision Peripheral Blood Application
• CellaVision Advanced RBC Application
• CellaVision Body Fluid Application
• CellaVision Review Software
• CellaVision Server Software
• CellaVision Scanner Application
• CellaVision VET
• CellaVision Digital Cell Morphology Software 7.2 Major software release featuring processing up to 45 slides per hour on DI-60 analyzers (serial number 70000+), new modern GUI, enhanced microscopy with cooler color balance, split view comparison tools for patient results, RBC analysis improvements, multi-user discussions and commenting, and Central QC review for DC-1 analyzers.
• RAL Diagnostics Reagents
• CellaVision Proficiency Software
• CellaVision CellAtlas Educational blood cell encyclopedia and morphology reference tool featuring comprehensive cell images, interactive hematopoiesis flowchart, and blood cell quizzes. Available as web application and mobile app.

Quantifiable outcome

• Processes up to 45 slides per hour with Software 7.2 (DI-60 with serial number 70000+)
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature7 records

Partnerships

One partnership is on record.

• Sysmex CorporationcoreChannel Partner/ Reseller/ Distributor · 13 March 2026Sysmex is the distribution partner for the CellaVision Bone Marrow Aspirate (BMA) Application across the EMEA region. Sysmex holds the highest global market share in the large hematology segment, providing broad market reach and established relationships with hospital and reference laboratories. The partnership leverages Sysmex's distribution network for the BMA product launch in Europe.

Scale indicators13 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• HORIBA Medical: Manufacturer of hematology analyzers (ABX / Yumizen lines) and a direct competitor to CellaVision in mid- and large-volume hematology laboratories globally, particularly in European and emerging markets.
• Sysmex Corporation: Global leader in hematology and hemostasis analyzers and CellaVision's exclusive EMEA distribution partner for the Bone Marrow Aspirate Application. Both companies target hematology laboratories and increasingly compete/collaborate in digital cell morphology workflows.

Broad incumbents

• Roche Diagnostics: Global IVD incumbent with hematology and digital diagnostics products (cobas line) sold into hospital and reference laboratories. Represents both a competitive threat via integrated workflows and a potential partnership/benchmark for CellaVision's AI diagnostics.
• Hologic (CytoVision): Through its CytoVision product line, Hologic offers digital chromosome and cytogenetics imaging systems used in hematology/cancer diagnostics workflows — adjacent but comparable digital microscopy applications serving similar clinical laboratory customers.
• Siemens Healthineers: Broad diagnostics portfolio including hematology analyzers (Atellica / ADVIA lines) and laboratory automation sold to the same large hospital and reference laboratory customers CellaVision serves, often as part of integrated chemistry/immunoassay/hematology bids.
• Abbott Diagnostics: Multi-modality diagnostics company with hematology and core laboratory solutions serving large hospital networks and reference labs — the same enterprise buyer CellaVision targets with its digital morphology platform.
• Beckman Coulter (Danaher): Major hematology analyzer manufacturer under Danaher's diagnostics platform, offering integrated cell analysis and laboratory automation workflows to large hospital and reference lab customers that overlap with CellaVision's enterprise target market.

Emerging players

• Scopio Labs: Israeli digital cell morphology startup applying AI and full-field imaging to peripheral blood and bone marrow analysis. Direct emerging competitor to CellaVision's core digital morphology platform and a potential disruptor to its installed base.
• Mindray Bio-Medical: Chinese medical device company rapidly expanding in hematology analyzers and laboratory automation, competing on price-performance in emerging markets where CellaVision also seeks growth (China, India, Brazil).

Regional players

• Nihon Kohden: Japanese medical device company with strong presence in hematology analyzers across APAC, particularly Japan, and serves the same regional customer base as CellaVision's APAC commercial footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cellavision

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cellavision Ab Ord