Evado Studios

What Evado Studios does

Evado Studios is a privately held Australian multi-location physiotherapy and fitness clinic operator founded in 2011 by Frank Care and Glenn McKernan, headquartered in Hawthorn, Victoria. The company delivers an integrated allied-health and conditioning platform across 9 full-service studios and 6 satellite medical-centre consulting suites in Victoria plus a NSW location in Nelson Bay, employing 51–100 staff under its proprietary Target.Perform.Achieve methodology (assessment → evidence-based treatment → reassessment). Service lines include physiotherapy, Clinical Pilates/Exercise, Reformer Pilates, Clinical Strength, Strength and Conditioning classes and 1:1 personal training, Exercise Physiology, Myotherapy and Remedial Massage, Clinical Nutrition (in-studio and via telehealth), NDIS-funded services, Pregnancy Exercise, and an Athlete Development Program, all delivered by APA Sports and Exercise-credentialed practitioners and supported by AxIT smart dynamometers and force plates for quantified movement assessment.

The business model is direct-to-consumer with multiple revenue streams: pay-as-you-go, prepaid packages, and recurring memberships across clinical and fitness services. Demand is funded through a diversified mix of out-of-pocket payment, private health insurance rebates (item code 560), Medicare Enhanced Primary Care plans, NDIS (self- and plan-managed), and TAC/WorkSafe/DVA schemes. Distribution combines a website integrated with Mindbody online booking, local phone lines, a telehealth channel for nutrition, and an embedded referral network built on partnerships with A-League and AFL clubs, VFL/NPL soccer clubs, schools (Xavier College, Trinity Grammar), and MyHealth/SIA/Heidelberg West medical centres. The company is bootstrapped, with no external investors or M&A activity disclosed, and operates as a founder-led group expanding organically through new locations, satellite medical-centre suites, and adjacent service lines rather than through acquisition or capital raises.

Name

Evado Studios

Legal name

Evado Studios Pty Ltd

Website

https://evadostudios.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Physiotherapy and Allied Health Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Wellness Program Design & Accountability Coaching (HSADAGAC), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Physiotherapy services
• Clinical pilates classes
• Exercise physiology
• Strength and conditioning
• Sports injury rehabilitation

Headquarters

HQ city

Hawthorn

HQ country

Australia

HQ region

Oceania

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Physiotherapy Consultations: One-on-one physiotherapy consultations offering manual therapy, exercise rehabilitation, and injury management. Claimable through private health insurance (item code 560), NDIS, Medicare (EPC care plans), TAC, WorkSafe, and DVA.
2. Clinical Pilates and Exercise Classes: Physiotherapist-led small group classes (max 4 participants) including Clinical Pilates, Clinical Strength, Reformer Pilates. Claimable through private health insurance (item code 560).
3. Fitness Services: Strength and Conditioning 1:1 personal training and group fitness classes (Conditioning, Strength, Spin, MetCon). Flexible payment options including casual payments, packages, and memberships.
4. Clinical Nutrition Consultations: Clinical nutrition consultations available in-studio and via telehealth, addressing weight management, sports performance, allergies, and chronic disease management.
5. Myotherapy and Remedial Massage: Therapeutic massage services including deep tissue, trigger point therapy, dry needling, and cupping. Claimable through private health insurance.
6. Exercise Physiology: Evidence-based exercise prescription for chronic disease, injuries, and disabilities. Accepts NDIS and Enhanced Primary Care scheme referrals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Evado Studios is a multi-location physiotherapy and fitness clinic network that delivers university-qualified physiotherapy, clinical Pilates, clinical strength, exercise physiology, clinical nutrition, myotherapy/remedial massage, and personal training services under its proprietary Target.Perform.Achieve methodology. Services are delivered in-person across 15+ boutique studios and medical-centre consulting suites in Victoria and NSW, with select telehealth offerings for clinical nutrition; clinical exercise sessions are physiotherapist-led and claimable through private health insurance, NDIS, Medicare, TAC, WorkSafe, and DVA.

Product overview

Evado Studios is a multi-location physiotherapy and fitness clinic network operating across Victoria and New South Wales, Australia. The company offers a unified platform of rehabilitation and fitness services centered around its proprietary Target.Perform.Achieve methodology. The core service portfolio includes Physiotherapy (the primary offering), Clinical Pilates/Exercise, Reformer Pilates, Clinical Strength, Strength and Conditioning Classes, and 1:1 Personal Training. These are complemented by allied health services including Clinical Nutrition, Exercise Physiology, and Myotherapy/Remedial Massage. Specialized programs include NDIS services, Pregnancy Exercise, and an Athlete Development Program. The company also operates a proprietary AxIT Assessment System using smart dynamometers and force plates for objective strength and movement measurement. Services are delivered through boutique studio locations equipped with state-of-the-art Pilates reformers, trapeze tables, and functional gym equipment. Clinical services (Physiotherapy, Clinical Pilates, Clinical Strength, Exercise Physiology) are claimable through Private Health Insurance. The business operates under a franchise-like model with multiple studio locations across Melbourne suburbs and regional areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Primary service delivering comprehensive physiotherapy treatments including manual therapy, rehabilitation exercise, sports injury management, and post-surgical rehabilitation, led by university-qualified physiotherapists with post-graduate training.
• Clinical Pilates/Exercise Physiotherapist-led clinical rehabilitation program addressing core stability, flexibility, posture, and body awareness using reformer and trapeze table Pilates equipment, with one-on-one assessment followed by small group classes limited to 4 participants.
• Clinical Strength Physiotherapist-led gym-based rehabilitation class using functional strength equipment for patients undergoing injury management intervention, limited to 4 participants per 45-minute session.
• Reformer Pilates High-intensity, low-impact fitness class conducted on spring-loaded Pilates reformers targeting specific muscles in 40-minute sessions, suitable for all fitness levels.
• Strength and Conditioning Classes Small group fitness classes including Conditioning, Strength, Spin, Low Impact, and MetCon formats targeting various aspects of fitness including strength, endurance, and metabolic conditioning.
• Strength and Conditioning 1:1 (Personal Training) Individualized one-on-one training with university-qualified strength and conditioning coaches following the Target.Perform.Achieve methodology, sessions lasting 30–60 minutes.
• Clinical Nutrition Clinical nutrition consultations addressing healthy weight management, sports performance, allergies, autoimmune conditions, and general wellbeing, available in-studio and via telehealth.
• Exercise Physiology Evidence-based exercise prescription for chronic disease, injuries, and disabilities including musculoskeletal, cardiovascular, metabolic, neurological conditions, and cancer rehabilitation.
• Myotherapy & Remedial Massage Soft tissue therapy using massage, trigger point therapy, dry needling, cupping, and myofascial techniques to address musculoskeletal pain, headaches, and chronic conditions.
• NDIS Services National Disability Insurance Scheme registered provider offering physiotherapy and personal training with individualized treatment plans following the Target.Perform.Achieve model.
• Pregnancy Exercise Pre- and post-natal exercise programs including one-on-one physiotherapy consultation and individualized Clinical Pilates or strength programs, with pathways for different stages of pregnancy.
• Athlete Development Program Sport-specific training program for athletes including initial assessment, small group training (up to 4 participants), and reassessment phases using Target.Perform.Achieve methodology.
• Sports Physiotherapy Specialized physiotherapy for athletes focusing on sports injuries, movement analysis, and return-to-sport rehabilitation using evidence-based practices and the Target.Perform.Achieve system.
• AxIT Assessment System Proprietary assessment technology using smart dynamometers and force plates to measure isolated muscle strength, power, jump/hop metrics, and movement baselines for tracking rehabilitation and performance progression.

Quantifiable outcome

• Classes limited to maximum 4 participants ensuring personalised physiotherapist attention
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• Darebin FalconscoreStrategic or Co-development PartnerDarebin Falcons VFLW football club. Tom Radicevic serves as Head Physiotherapist. Evado Studios is actively involved in the Thornbury community through this partnership.
• Northcote City FCcoreStrategic or Co-development PartnerLocal football club. James McFarlane serves as Head Physiotherapist. Evado Studios supports the local football community.
• Melbourne City FCflagshipStrategic or Co-development PartnerA-League professional soccer club. Anthony Lamanna works at Melbourne City FC treating players and facilitating return-to-sport programs. Glenn McKernan has worked with Melbourne City Soccer Academy. Sean Walton previously worked with Melbourne Victory FC.
• Xavier CollegecoreStrategic or Co-development PartnerMelbourne secondary school. Anthony holds position as head physiotherapist for Xavier College Football Program.
• Trinity GrammarcoreStrategic or Co-development PartnerMelbourne school. Glenn McKernan has sporting involvement with Trinity Grammar (soccer and basketball programs).
• NDIS (National Disability Insurance Scheme)flagshipOthersRegistered NDIS provider for Physiotherapy and Personal Training services. Supports self-managed and plan-managed NDIS participants across all studio locations.
• Medicare (Enhanced Primary Care)flagshipOthersExercise Physiologists accept Care Plans under the Enhanced Primary Care scheme for patients with chronic conditions.
• Sandringham Dragons (AFL NAB League)coreStrategic or Co-development PartnerAFL NAB League junior football program. Tom Radicevic has worked as Physiotherapist for the Sandringham Dragons.
• Point Cook Centrals Football ClubcoreStrategic or Co-development PartnerLocal AFL club. Anthony Nguyen serves as Head Physiotherapist. Gabrielle Curtis worked as head Physiotherapist for Werribee Centrals Football and Netball Club.
• Melbourne Victory FCflagshipStrategic or Co-development PartnerA-League professional soccer club. Sean Walton spent 2 seasons at Melbourne Victory FC including Asian Champions League travel. Omer Turkmen previously worked with Melbourne Victory FC.
• Nelson Bay MarlinscoreStrategic or Co-development PartnerMen's AFL team in Nelson Bay. Emily Parkes serves as team physiotherapist for the 2023 and 2024 seasons.
• MyHealth Medical CentrecoreImplementation/ SI/ Consulting PartnerMedical centre chain where Evado operates satellite physiotherapy clinics at Cranbourne and Southland locations.
• Hume City FCcoreStrategic or Co-development PartnerVictorian National Premier League Soccer club. Andrew Mangani spent two seasons as Strength and Conditioning coach monitoring athlete wellness and performance.
• Domenic Trimboli ConsultancyminorStrategic or Co-development PartnerDomenic Trimboli works on consultancy basis with over 25 years in health industry. Formerly Strength and Conditioning coach at Melbourne Victory FC. Available for sport-specific performance clients.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Inform Health & Fitness: Australian integrated physiotherapy, exercise physiology and fitness studio group offering physio-led clinical Pilates and personal training. Closely aligned with Evado's Target.Perform.Achieve integrated rehab-plus-fitness offering.
• Back In Motion Health Group: Australia's largest physiotherapy franchise network offering integrated physiotherapy, clinical exercise and Pilates across hundreds of locations. Highly comparable multi-site allied-health model with similar referral-driven GTM and insurance billing.
• Bounce Health Group: Australian multi-clinic physiotherapy and allied-health group with clinical Pilates and exercise services. Comparable in multi-site allied-health delivery and insurance-funded revenue model.
• Kieser Training: Australian-born physio-led strength training concept combining clinical rehabilitation with supervised strength equipment. Closely comparable to Evado's clinical-strength and physiotherapist-supervised model with objective strength testing.
• Lifecare Physiotherapy: Long-established Australian physiotherapy group operating multiple clinics with similar multidisciplinary allied-health offerings. Comparable in clinical service breadth and in reliance on insurance, NDIS and EPC funding pathways.
• Physio Inq: Multi-location Australian physiotherapy and allied-health provider with mobile and in-clinic services, NDIS registration and community partnerships. Comparable operating model and funding-mix to Evado.

Emerging players

• Studio Pilates International: Australian-listed reformer Pilates franchise with rapid multi-site rollout. Overlaps with Evado's Reformer Pilates offering but lacks the integrated physiotherapy and clinical-rehabilitation component.
• F45 Training: Australian-born global group-fitness franchise offering functional training classes. Comparable in boutique fitness format and Australian origin but operates without clinical or physiotherapy services.

Broad incumbents

• Fernwood Fitness: Established Australian women's-only fitness chain offering group fitness and personal training across many locations. Comparable in female-skewed fitness consumer base and multi-site retail footprint, though without clinical services.
• Fitness First Australia: Large multi-site Australian fitness chain offering group exercise, personal training and recovery services. Comparable geographic footprint and target consumer, but a broad incumbent rather than a clinical specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Evado_Studios

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evado Studios