Capitol Centre Market

What Capitol Centre Market does

Capitol Centre Market is a privately held, single-location neighborhood supermarket operating in Madison, Wisconsin under the legal entity Capitol Centre Market, Inc. Founded in January 1983 by John and Peg Leemkuil and acquired in November 2007 by long-time Madison grocer Mitch Eveland, the company offers full-line grocery retail across in-store departments — fresh produce, deli, custom-cut meats, sushi and prepared hot food, dairy, frozen, grocery, and a walk-in beer cooler — operating from 7am to Midnight, seven days a week. Its physical footprint was materially expanded in 2017-2018 when the adjacent former Dorn Hardware space (approximately 3,000 additional square feet) was absorbed, adding below-grade meat cutting, cooler, and freezer capacity, offices, storage, and an expanded deli and on-site Sushi K station; the produce department grew by roughly 25% over the same period.

The company monetizes primarily through one-time retail grocery transactions conducted either at the physical storefront or via its own e-commerce site (shop.capcentremarket.com), with home delivery fulfilled through an Instacart integration and an in-store pickup option that includes free local delivery for purchases left behind. Pricing is structured so that online and in-store prices are identical, with no online markup; credit/debit card payments for online orders are captured on delivery day, producing a transaction-fee-style revenue characteristic even within a fundamentally one-time-purchase model. Customers include neighborhood residents (the primary segment) and SNAP/EBT recipients, the latter enabled by online benefit acceptance — the channel mix is direct-to-consumer across both a storefront and an Instacart marketplace listing, supported by Facebook, an email newsletter, weekly ads, and a Loyaltylane-powered digital coupons and loyalty program.

The technology stack is conventional and entirely third-party: a standard SSL-secured e-commerce site with session and persistent cookies, Google Analytics for traffic and campaign measurement, Loyaltylane for CRM/coupon management, and Instacart for last-mile delivery. There is no proprietary AI, no native mobile app, no API, and no disclosed data or model assets; competitive differentiation rests on local brand equity, prepared-food quality (notably daily-made sushi and custom-cut meats), and convenience (extended hours, free local delivery), rather than on technology or scale advantages.

Name

Capitol Centre Market

Legal name

Capitol Centre Market, Inc.

Website

https://shop.capcentremarket.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Capitol Centre Market is a privately held, single-location neighborhood supermarket in Madison, Wisconsin offering full-line groceries, deli, custom-cut meats, and on-site sushi, with e-commerce ordering, Instacart delivery, in-store pickup with free local delivery, and SNAP/EBT acceptance online.

Ownership category

akta.pro rank

Product category

Supermarket / Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Food and Beverage Retailers (445)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Neighborhood Essentials & Fill-in Shopping Discount Stores (CRAEAJAH)

Keywords

• Neighborhood grocery retail
• Online grocery shopping
• Grocery home delivery
• Fresh prepared foods
• Supermarket shopping

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Grocery Sales: In-store retail sales of groceries, fresh produce, deli items, hot food, sushi, custom cut meats, dairy, frozen foods, and beverages.
2. Online Ordering and Delivery: E-commerce sales through shop.capcentremarket.com with delivery via Instacart integration. Same prices as in-store with no markup.
3. Credit/Debit Card Transaction Fees: Credit card payment processing on delivery day for online orders.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Capitol Centre Market is a single-location neighborhood supermarket in Madison, Wisconsin that sells groceries through both a physical storefront (open 7am–Midnight, 7 days a week) and an e-commerce website. The store carries fresh produce, deli items, hot food, sushi, custom-cut meats, dairy, frozen foods, beverages, and a walk-in beer cooler, and offers home delivery via Instacart plus in-store pickup with free local delivery. Online pricing matches in-store pricing with no markup, and SNAP/EBT benefits are accepted for online orders.

Product overview

Capitol Centre Market operates as a neighborhood grocery store with both physical retail and e-commerce capabilities. The company offers a unified shopping experience combining online grocery ordering with delivery and pickup options, alongside traditional in-store departments including Deli, Sushi Kebab, Custom Cut Meats, Produce, Dairy, Meat, Frozen, and Grocery. The digital platform includes Weekly Ad, Coupons, and Recipe features. The 2018 expansion added nearly 3,000 square feet, relocating meat cutting facilities below grade and expanding the deli and hot food offerings. The store positions itself on competitive pricing with no markup for online orders compared to in-store prices.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Store Grocery Shopping Traditional walk-in supermarket shopping experience at the Madison, Wisconsin storefront, open 7am-Midnight 7 days a week, with departments including deli, hot food, sushi, custom-cut meats, produce, dairy, frozen foods, and grocery.
• Online Grocery Shopping

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• InstacartcoreChannel Partner/ Reseller/ DistributorInstacart provides last-mile delivery service for Capitol Centre Market's online orders. The partnership allows customers to order groceries online and receive home delivery through Instacart's platform. Capitol Centre Market is listed on instacart.com/store/capitol-centre-market/storefront.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Pick 'n Save (Roundy's): Kroger-owned Wisconsin supermarket banner with broad Madison-area coverage. A broad incumbent that competes on price, assortment, and loyalty programs, putting sustained pressure on independent neighborhood grocers in the region.
• Publix: Employee-owned regional grocery chain known for service quality, fresh prepared foods, and strong private label. A useful proxy for the 'premium neighborhood service' positioning Capitol Centre Market aspires to, and a model for what scaled regional grocers can do in fresh and prepared.
• Hy-Vee: Large employee-owned regional grocery chain with a significant Madison presence. A broad incumbent that competes across fresh, prepared foods, deli, and online ordering — overlapping the full Capitol Centre Market offering at much greater scale.
• Trader Joe's: National specialty grocer with a Madison-area store. Competes for fresh, prepared, and value-oriented grocery trips in the same market, representing a different format but a similar neighborhood-shopping occasion.
• Whole Foods Market: National premium grocer owned by Amazon with a Madison-area presence. Competes for higher-income neighborhood shoppers prioritizing fresh, prepared, and specialty foods — a category overlap with Capitol Centre Market's deli, sushi, and custom cut meat offerings.

Direct peers

• Metcalfe's Market: Madison, WI-based independent neighborhood grocery chain with multiple locations. Directly comparable to Capitol Centre Market as a locally-owned grocer competing for the same Madison-area customers with similar fresh and prepared food offerings.
• Woodman's Markets: Wisconsin-based, family-owned regional grocery chain with a large Madison-area store. A direct competitor for full-basket grocery trips in the same geography, with a value-oriented positioning that pressures independents on price.
• Festival Foods: Wisconsin-based regional grocery chain with stores across the state including Madison metro. Directly comparable as a multi-store Wisconsin grocer emphasizing fresh, local, and community engagement, and a head-to-head competitor for the same shopper base.
• Willy Street Co-op: Madison, WI-based cooperative grocery serving the same local market. Competes for the same neighborhood residents with a comparable mix of fresh, local, and prepared foods, plus a community-oriented positioning similar to Capitol Centre Market.

Others

• Instacart: Third-party online grocery delivery platform and key channel partner for Capitol Centre Market. Not a direct competitor but a critical ecosystem dependency — increasing its scale, private label, and owned-brand assortment could erode the differentiation of partner stores.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CapCentreMarket
• Xx.com/CapCentrMarket

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capitol Centre Market