Hover
Hover is a small foreign drone manufacturer and mobile app developer (founded 2014, 1-10 employees) producing consumer and professional drones for aerial imaging, videography, and inspection, now barred from future US sales by the FCC's January 2026 Covered List designation.
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Hover does
Hover is a small, foreign-incorporated drone manufacturer and mobile application developer founded in 2014 and headquartered at a San Francisco mailing address, with a workforce of 1-10 employees. The company produces consumer and professional drone products used for aerial photography, videography, inspection, and recreational flying, and operates a related mobile app presence at hoverapp.io. The firm is led by co-founder and CTO Kevin Johnson, though no broader management team, investor base, or parent company is disclosed in the available data. No public pricing, distribution channels, or revenue figures have been disclosed, and there is no record of external funding rounds, acquisitions, or strategic partnerships.
In January 2026, Hover was added to the Federal Communications Commission's Covered List as part of a broader ban on foreign-made drones implemented ahead of a December 23, 2025 NDAA deadline. The action, which ultimately affected all foreign drone manufacturers including DJI, Autel, Antigravity, Potensic, and Ruko, prohibits future Hover drone models from receiving FCC approval and being sold in the US market. Already-approved models remain exempt, but the ban extends to components sold to DIY builders and covers Hover's full product line, including cameras and gimbals. This regulatory action effectively closes the US market to Hover's forward product roadmap and constitutes the dominant commercial risk to the business.
Hover firmographics
Firmographics- Name
- Hover
- Website
- https://hoverapp.io
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hover is a small foreign drone manufacturer and mobile app developer (founded 2014, 1-10 employees) producing consumer and professional drones for aerial imaging, videography, and inspection, now barred from future US sales by the FCC's January 2026 Covered List designation.
- Ownership category
- akta.pro rank
Hover industry classification
Industry- Product category
- Mobile Application Development
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Drones & UAV Retail (Consumer & Prosumer) (CRACAHAC)
Keywords
Where Hover is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Hover business model
Business model- GTM type
- B2B
- Offering type
- Software
Hover product offering
Product offeringCore offering
Hover is a mobile application development company that designs and builds apps for drone applications. The firm develops mobile software products aimed at serving drone-related use cases for external customers in the drone industry.
Differentiator
Problem solved
Functional benefit
Products and services
- Drone mobile applications
Companies that use Hover
Customer profileIdeal customer profiles1 record
Hover technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hover partnerships and signals
Strategic signalRecent moves2 records
Hover competitors and assessment
Company assessmentDirect peers
- Antigravity (drone brand): Antigravity is another foreign consumer drone manufacturer named in the same FCC Covered List action as Hover, serving a directly overlapping audience of hobbyist and prosumer drone buyers in the US.
- Parrot (Parrot SA): Parrot is a French consumer drone maker with overlapping aerial photography/videography products (e.g., ANAFI series) targeting prosumer buyers similar to Hover's stated focus.
- Zero Zero Robotics (Hover Camera): Zero Zero Robotics is the Chinese maker of the "Hover Camera" branded consumer aerial-imaging drone, the closest direct comparison to a Hover-branded consumer folding selfie/aerial-photography drone.
- DJI: DJI is the world's largest consumer/prosumer drone maker and is named alongside Hover in the FCC's Covered List ban; it directly overlaps in product (aerial photography/videography quadcopters) and target market (US hobbyist and prosumer buyers).
- Potensic: Potensic is a smaller, foreign consumer drone brand co-listed with Hover on the FCC Covered List, competing in entry-level and mid-tier aerial photography drones for hobbyists.
- Autel Robotics: Autel Robotics is a foreign consumer/prosumer drone manufacturer competing in the same aerial-imaging category as Hover and was also added to the FCC Covered List in the same regulatory action.
- Yuneec: Yuneec is a foreign (Hong Kong/Chinese) consumer and prosumer drone manufacturer directly competing in the same aerial imaging product category where Hover operates.
- Holy Stone: Holy Stone is a Chinese consumer drone brand focused on entry-level quadcopters for hobbyists and beginners, operating in the same product tier and channel structure as Hover.
- Ruko: Ruko is a consumer drone brand explicitly grouped with Hover in the FCC foreign-drone ban, selling similar sub-$500 aerial photography drones to US hobbyists.
Emerging players
- Skydio: Skydio is a US-based consumer/prosumer drone maker that directly benefits from the FCC ban on Hover and other foreign competitors, and competes head-to-head in autonomous aerial imaging.
Market position
Strengths2 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Hover financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hover leadership team
Management profileNumber of profiles
Profiles1 record
Hover funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hover M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hover
What does Hover do?
Hover is a mobile application development company that designs and builds apps for drone applications. The firm develops mobile software products aimed at serving drone-related use cases for external customers in the drone industry.
Is Hover a public or private company?
Hover is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hover founded?
Hover was founded in 2014. It employs 1 to 10 people.
Where is Hover based?
Hover is headquartered in San Francisco, United States, in the North America region.
Who are Hover's main competitors?
Direct peers on record are Antigravity (drone brand), Parrot (Parrot SA), Zero Zero Robotics (Hover Camera), DJI, Potensic, Autel Robotics, Yuneec, Holy Stone and Ruko. Skydio is listed as an emerging player.
Does Hover have an API?
No public API is recorded for Hover.
What industry is Hover in?
Hover's product category is Mobile Application Development. Its primary akta.pro industry code is CRACAHAC, Drones & UAV Retail (Consumer & Prosumer). Its NAICS code is 334511 and its SIC code is 3812.