Austbrokers ABS

What Austbrokers ABS does

Austbrokers ABS is an Australian commercial insurance broker and risk advisory firm headquartered at Level 14, 44 Market Street, Sydney. Founded in 1990, the company operates as a Corporate Authorised Representative of Austbrokers Sydney Pty Ltd (ASIC AR No. 1255855) under the corporate umbrella of AUB Group Limited, a top-250 ASX listed parent. It serves businesses across Australia through six integrated service lines: Commercial Insurance, Corporate Insurance, Small & Medium Business Insurance, Workers Compensation, Affinity (Schemes) for franchise and industry groups, and Claims Services. Its customer base spans 15,000+ policies written annually, supported by a 101-250 person team of dedicated brokers.

The firm's product offering is built around bespoke insurance program design, risk identification and mitigation, and dedicated claims advocacy. It leverages relationships with specialised insurers, underwriting agencies, surveyors, valuers, and loss adjusters to negotiate coverage. Technology infrastructure is limited to a standard insurance broking platform integrated with ANZ Worldline Solutions for client payment processing, with no proprietary technology disclosed. The firm places an average of $80m+ in gross written premium annually.

Austbrokers ABS generates revenue primarily through broker commissions tied to premium volume placed with insurers, supplemented by fees for risk advisory and program design services. Its go-to-market is relationship-based, relying on dedicated brokers assigned to each client, direct field sales for enterprise accounts, inside sales for SME enquiries, and referral/word-of-mouth channels. The firm partners with over 10 industry bodies and franchise groups nationally to source affinity scheme business, and distributes exclusively through direct channels with no resellers or third-party distributors. Pricing is commission-based on premium, billed on a transactional cadence.

Name

Austbrokers ABS

Legal name

Austbrokers ABS Pty Ltd

Website

https://austbrokersabs.com.au

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Austbrokers ABS is a Sydney-based commercial insurance broker and risk advisory firm placing $80m+ in annual gross written premium across 15,000+ policies for Australian businesses, operating under AUB Group Limited via six service lines spanning commercial, corporate, SME, workers compensation, affinity, and claims.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Broking Commission: Earns commissions from insurance providers for placing business. Commission rates typically a percentage of premium written. Revenue tied to volume of insurance policies placed.
2. Risk Advisory Services: Fees for comprehensive risk management consulting, program design, and implementation services for corporate and commercial clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Austbrokers ABS is an insurance broking firm that places business, corporate, SME, workers compensation, affinity and claims insurance programs on behalf of Australian businesses. Services are delivered through dedicated brokers who design bespoke insurance programs, negotiate with multiple insurers, manage ongoing risk advisory work, and provide end-to-end claims advocacy. The firm is a Corporate Authorised Representative of Austbrokers Sydney Pty Ltd and is backed by ASX200-listed AUB Group Limited.

Product overview

Austbrokers ABS is an insurance broking firm offering a unified portfolio of insurance and risk solutions. The core offering consists of six integrated service lines: Commercial Insurance, Corporate Insurance, Small & Medium Business Insurance, Workers Compensation, Affinity (Schemes), and Claims Services. The company leverages relationships with multiple insurers and industry partners to provide tailored insurance programs and dedicated claims support across all segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Insurance Insurance broking services for commercial clients, leveraging relationships with specialised insurers, underwriting agencies, surveyors, valuers and loss adjusters to create comprehensive and competitive premiums for key industries.
• Corporate Insurance Risk management and insurance broking services for corporate markets, with a team possessing over 100 years of combined experience across national and international corporate markets to identify, mitigate, transfer and eliminate risk from balance sheets.
• Small & Medium Business Insurance Tailored insurance packages for SMEs, assigning a dedicated contact who negotiates the best insurance packages across a large variety of insurers to get businesses covered at competitive prices.
• Workers Compensation Workers compensation insurance broking and claims management services, representing clients – not insurers – to ensure claims are reviewed, managed and settled quickly to minimise resource output and pressure on business operations.
• Affinity (Schemes) Insurance package solutions for franchise groups and industry bodies, offering full training and a designated help line for business owners, their members and franchises to manage the logistics of insurance packages.
• Claims Services Claims management and lodgement support ensuring clients receive the best outcome with every claim, with a dedicated team that makes the process faster and smoother.

Quantifiable outcome

• Over 15,000 insurance policies written annually for businesses
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Austbrokers Sydney Pty LtdcoreOthersAustbrokers ABS Pty Ltd (ACN 619 529 403) is a Corporate Authorised Representative (ASIC AR No. 1255855) of Austbrokers Sydney Pty Ltd. Austbrokers ABS operates under the authority and regulatory framework of Austbrokers Sydney Pty Ltd.
• Over 10 Industry Bodies and Franchise GroupsminorChannel Partner/ Reseller/ DistributorAustbrokers ABS partners with over 10 industry bodies and franchise groups nationally. These partnerships create additional distribution channels and access to client networks across various industry sectors.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Steadfast Group: Australia's largest general insurance broker network, listed on the ASX. Directly comparable to Austbrokers ABS as a national network of commercial and SME brokers earning commissions on placed premiums, with similar product breadth across commercial, corporate, and specialty lines.
• Honan Insurance Group: Australian commercial insurance broker with comparable SME, corporate, and specialty risk advisory offerings. Direct competitor in the Australian mid-market commercial brokerage space with a similar relationship-led, broker-assigned model.
• Resilium Insurance Broking: Australian mid-market insurance brokerage group serving commercial and SME clients nationwide. Comparable to Austbrokers ABS in target segments, commission-based revenue model, and emphasis on dedicated broker relationships and claims support.
• PSC Insurance Group: ASX-listed Australian insurance broker with similar commercial, corporate, and specialty focus. Directly comparable to Austbrokers ABS in target customer segments, broker-led distribution, and reliance on commission economics from placed premiums.
• Insurance Brokers Network Australia (IBNA): Australian aggregator network for independent commercial insurance brokers. Comparable to Austbrokers ABS as a broker network serving SME and commercial clients through member brokers with shared back-office and carrier relationships.

Broad incumbents

• AUB Group Limited: ASX200-listed parent of Austbrokers ABS and one of Australia's largest broking networks. Comparable as the umbrella entity for ABS and other member brokers, providing scale, capital, and shared infrastructure across commercial and corporate insurance placement.
• Marsh McLennan: Global insurance broker and risk advisor with significant Australian operations. Comparable to Austbrokers ABS in commercial and corporate risk advisory and broking services, particularly for larger corporate accounts where both compete.
• Aon plc: Global professional services firm with substantial Australian insurance broking operations. Directly comparable offering commercial and corporate insurance placement, risk management, and claims advocacy to overlapping client segments.
• Willis Towers Watson (WTW): Global advisory, broking, and solutions firm with Australian operations. Comparable to Austbrokers ABS in corporate insurance broking and risk advisory, particularly relevant as ABS's MD Rebecca Wilson received a WTMA industry award linked to the WTW ecosystem.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm operating in Australia. Comparable to Austbrokers ABS as a broad incumbent offering commercial, corporate, and specialty broking with overlap in target customers, though at much larger scale and with global resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Austbrokers ABS