What Baetsen does

Baetsen (legal name Baetsen-Groep) is a privately held Dutch family logistics company founded in 1960 and headquartered in Veldhoven, Netherlands, with a branch in Echt serving Limburg. The company operates an integrated portfolio of four core service lines under one roof: Kraanverhuur (crane rental) covering tower cranes up to 60 meters including fully electric eLift models, telescopic cranes up to 220 tons, and truck-mounted cranes up to 165 ton/meter; Speciaal Transport (special transport) for oversized prefab, concrete, steel, tank and industrial cargo using low-loaders and semi-low-loaders; Op- en Overslag (storage and transshipment) on a company-owned 7-hectare secured terrain directly adjacent to the A67 highway; and Service en Onderhoud, an RDW-approved in-house maintenance facility certified for APK 1, 2, and 3 inspections. Additional optional services include dedicated werkvoorbereiding (work preparation) project coordination covering permits, lifting plans and just-in-time delivery. The company is VCA-certified for safety (valid to 20-10-2027) and ADR-certified for dangerous goods transport, enabling handling of hazardous materials including container batteries.

The company serves B2B customers primarily in the Netherlands with cross-border capability into Belgium and broader Europe. Named enterprise customers span modular construction (Flexibilistay, Bestcon), prefab manufacturing (Starline — multi-decade partnership), industrial energy (VDL KTI for the Windtrack wind turbine mast project, 104 masts transported), heavy industry (Bess, Mega-Inliner), aviation technical services (Fokker Techniek), and general construction (Hurks, Smits, SPIE Building Solutions, A. van Diessen). GTM is enterprise field sales with dedicated account managers and project coordinators; pricing is quote-based with a guaranteed 24-hour response / 48-hour service delivery SLA. The company employs approximately 75–80+ specialists, reports over 4,000 completed projects, 2,000+ tons of lifting capacity delivered, a 9.2 average customer rating, and >95% customer satisfaction.

Revenue is not publicly disclosed and no funding, M&A or external investors are recorded. Recent strategic activity (2024–2026) is concentrated on organic capex-led growth: fleet electrification (eLift tower cranes, hybrid vehicles), fleet expansion (five DAF tractors in 2025, multiple Mercedes-Benz and Scania additions), and a strategic partnership with Mega-Inliner in the Brainport region. All equipment investments are made via established OEM relationships (Spierings, Tadano, Palfinger, DAF, Mercedes-Benz, Scania).

Name

Baetsen

Legal name

Baetsen-Groep

Website

https://baetsen.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Short description

Baetsen is a privately held Dutch family logistics company founded in 1960, offering integrated crane rental (up to 220-ton capacity), special transport, 7-hectare secured storage/transshipment, and in-house maintenance services to construction, industrial and prefab customers across the Netherlands and Europe.

Ownership category

akta.pro rank

Product category

Heavy Logistics & Crane Rental Services

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Specialized Freight (except Used Goods) Trucking, Long-Distance (48423), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Construction Machinery & Equip (3531), Trucking (No Local) (4213)

akta.pro primary industry

Specialized Trailer & Heavy Transport Equipment Providers (SPMT, Lowboy, Multi-Axle) (TLADAGAM)

akta.pro secondary industries

Heavy Machinery & Industrial Equipment Storage Yards (TLALAKAD), Specialized Heavy Haul / Lowboy Tractor Leasing & Rental (TLABABAL)

Keywords

• Crane rental services
• Special transport
• Heavy logistics
• Storage and transshipment
• Construction logistics

Headquarters

HQ city

Veldhoven

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Kraanverhuur (Crane Rental): Rental of tower cranes, telescopic cranes, and truck-mounted cranes with experienced operators. Services include work preparation, lifting plans, and permits.
2. Speciaal Transport (Special Transport): Exceptional transport services for heavy, oversized, or irregular cargo including prefab elements, steel structures, tanks, silos, and industrial equipment. Covers both national and international routes.
3. Op- en Overslag (Storage & Transshipment): Storage services on 7-hectare secured outdoor terrain with 24/7 surveillance. Includes loading/unloading with company cranes and forklifts.
4. Service en Onderhoud (Service & Maintenance): Maintenance and repair services for trucks, cranes, and trailers including APK inspections, tachograph calibration, and RDW approvals (APK 1, 2, and 3). Services provided in-house and to third parties.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Baetsen delivers integrated B2B logistics services for construction and industrial clients, combining crane rental (tower, telescopic, and truck-mounted cranes with operators), special transport of oversized and heavy cargo (prefab, concrete, steel structures, tanks), and 7-hectare secured outdoor storage with transshipment in Veldhoven. Additional offerings include RDW-approved truck, crane, and trailer maintenance, plus project coordination by dedicated work preparers handling permits, lifting plans, and just-in-time delivery.

Product overview

Baetsen is a logistics company offering an integrated service portfolio for crane rental, special transport, and storage/transshipment. The core offering consists of Kraanverhuur (Crane Rental) with tower cranes, telescopic cranes, and truck-mounted loader cranes; Transport services including low-loader, prefab, concrete, and semi-low-loader transport; and Op- en overslag (Storage and Transshipment) with 7 hectares of secured terrain in Veldhoven. Additional services include Service en Onderhoud (maintenance and repair) and Logistieke service (integrated logistics). A key differentiator is the optional Werkvoorbereiding (work preparation) service providing dedicated project coordinators. All services can be combined for total solutions, with equipment rental available alongside transport, storage, and crane services.

Differentiator

Problem solved

Functional benefit

Products and services

• Kraanverhuur (Crane Rental) Rental of tower cranes, telescopic cranes, and truck-mounted cranes for lifting operations, with optional work preparation and lifting plans. Available with operators and lifting capacity up to 220 tons. For construction and industrial clients needing heavy-lift operations.
• Speciaal Transport (Special Transport) Specialized transport services for heavy, oversized, or irregular cargo including prefab elements, steel structures, tanks, silos, and industrial equipment. Includes low-loader (dieplader), semi-low-loader, prefab, and concrete transport with ADR certification for dangerous goods. Covers both national and international routes for construction and industrial clients.
• Op- en overslag (Storage and Transshipment) Storage and transshipment services on 7 hectares of own secured outdoor terrain in Veldhoven with 24/7 surveillance. Includes goods storage, loading/unloading with company cranes and forklifts, temporary parking, and combined storage-and-transport packages. Targets construction and industrial clients needing temporary buffer storage between factory and site.
• Service en Onderhoud (Service & Maintenance) Maintenance and repair services for trucks, cranes, trailers, and equipment, provided in-house and to third parties. Includes RDW-approved APK 1, 2, and 3 periodic technical inspections (unique in the region), tachograph calibration, CNG tank inspections, and 24/7 breakdown service. Targets fleet operators needing certified maintenance.
• Logistieke service (Integrated Logistics Service) Integrated logistics solutions including construction logistics, industrial logistics, project-specific solutions, and logistics advice. Combines crane rental, transport, storage, and maintenance into coordinated single-provider packages for complex projects.

Quantifiable outcome

• >95% customer satisfaction rate after projects
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Mega-InlinercoreStrategic or Co-development Partner · 27 March 2025Multi-year strategic partnership within the innovative Brainport region. Collaboration spans all Baetsen Group companies and extends beyond traditional A-to-B transport. Services include crane operations, transport, and storage solutions. Strategic location in Veldhoven enables efficient handling and transshipment contributing to a smarter and more sustainable logistics chain.
• VDL KTIcoreStrategic or Co-development PartnerOngoing partnership for wind turbine mast transport for the Windtrack project. Masts produced in Belgium (Mol and Arendonk) are stored at Baetsen terrain and transported to installation sites in Zeeland. Total of 104 masts transported, with heaviest section weighing 65 tons.
• StarlinecoreStrategic or Co-development PartnerLong-term partnership spanning decades for prefab swimming pool transport. Specialized trailers designed for pool transport with delivery and placement to end customers.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sarens: Belgian-headquartered global heavy lifting and modular transport leader. Same product family (cranes, SPMTs, exceptional transport) but vastly larger scale and geographic footprint than Baetsen.
• Jan de Nul Group: Belgian infrastructure and marine contractor with in-house heavy lifting and transport capabilities. Overlaps on exceptional transport and industrial installation but ships, dredging and civil works dominate.

Direct peers

• Van der Spek: Dutch crane rental specialist focused on tower and mobile cranes for construction and industrial markets. Most direct competitor to Baetsen's Kraanverhuur service in the Benelux.
• Collé Rental & Sales: Dutch/Benelux equipment rental and sales company offering cranes, aerial platforms, and construction machinery. Direct regional competitor in crane rental and machine transport.
• Wagenborg: Dutch multi-modal logistics provider with significant heavy and exceptional transport capabilities. Comparable to Baetsen on special transport and project cargo, with broader port/heavy-lift exposure.
• Koninklijke Saan: Dutch specialist in heavy, exceptional, and project-cargo transport including industrial relocations and machine moving. Comparable service portfolio to Baetsen Transport with similar geographic focus.
• Mammoet: Dutch-headquartered global specialist in heavy lifting and engineered transport. Overlaps with Baetsen on crane rental, exceptional transport, and project logistics, though operating at much larger scale and international scope.
• De Vries en Metman: Dutch crane rental and heavy haulage company serving construction and industrial clients. Overlaps with Baetsen on tower cranes, mobile cranes, and exceptional load transport in the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bizwiseservices

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baetsen