Alarmist Brewing
- Company typePrivate
- Founded2014
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Alarmist Brewing firmographics
Firmographics- Name
- Alarmist Brewing
- Legal name
- Alarmist Brewing
- Website
- https://alarmistbrewing.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Alarmist Brewing industry classification
Industry- Product category
- Craft Brewing
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
Keywords
Where Alarmist Brewing is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Alarmist Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Taproom sales: Direct on-site sales of craft beers and beverages for consumption at the taproom and beer garden.
- Keg distribution: Sale of kegs (half barrel or sixth barrel) to bars, restaurants, and events for off-site consumption.
- Thought Bubbles THC Seltzer retail: Sale of 4-packs of THC seltzer to go, with retail rollout to retailers across Chicago area and Illinois.
- Merchandise and Mug Club: Sale of merchandise and annual Mug Club memberships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Event ticket - Begyle + Friends |
| Subscription | Annual | Mug Club 2026 membership |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Alarmist Brewing product offering
Product offeringCore offering
Alarmist Brewing is a craft brewery and taproom that produces a portfolio of craft beers spanning German-style lagers, hazy IPAs, American pale ales, and barrel-aged imperial stouts, alongside a craft-made hemp-derived THC seltzer line called Thought Bubbles. The company sells products through its on-site Sauganash taproom with beer garden, via keg distribution to bars and restaurants, and through Illinois retail rollout of the THC seltzer. Ancillary offerings include an annual Mug Club subscription and a merchandise store.
Product overview
Alarmist Brewing is a craft brewery and taproom offering a portfolio of 9+ beer styles ranging from lagers and pilsners to hazy IPAs and barrel-aged stouts, including award-winning Le Jus (2018 GABF Gold) and Pantsless (2020 GABF Bronze). The company has expanded into non-alcoholic beverages with Thought Bubbles THC Seltzer, a hemp-derived THC-infused sparkling drink. The business operates a taproom with beer garden, sells kegs for events, and maintains a merchandise store with a mug club membership program.
Differentiator
Problem solved
Functional benefit
Brands
- Thought Bubbles THC Seltzer: Hemp-derived THC-infused sparkling seltzer beverage, non-alcoholic, flagship flavor is cucumber-lime. Sold in 4-packs to go only.
Products and services
- Craft Beer Portfolio A lineup of craft beers spanning German-style lagers, American pale ales, hazy IPAs, and barrel-aged imperial stouts, including Ein Stein (German-style Rotbier Lager, 5.2%), Crispy Boy (German-style Pilsner, 4.9%), Dorkmunder (Dortmunder-style Lager, 5.5%), Le Jus Hazy IPA (6.0%), and Pantsless American Pale Ale (4.4%), produced for on-site taproom service, keg distribution, and retail availability.
- Thought Bubbles THC Seltzer A craft-made sparkling seltzer infused with hemp-derived Delta-9 THC, non-alcoholic, lightly flavored and sweetened with Chicago-sourced flavorings, with 5mg Delta-9 THC per 12oz can; flagship flavor cucumber-lime, sold in 4-packs to go from the taproom and rolling out to Illinois retailers.
- Runemaster Barrel-Aged Imperial Stout A barrel-aged imperial stout produced as a collaboration beer with Old Irving Brewing and Castle & Key Distilling, aged in Castle & Key wheated whiskey barrels.
- Taproom & Beer Garden On-premises taproom with beer garden at 4055 W Peterson Ave, Chicago IL 60646, offering on-site consumption of craft beers and Thought Bubbles seltzer, plus food delivery partnerships with local restaurants.
- Keg Sales Keg ordering service for events and retail venues, offering half barrel and sixth barrel sizes for pickup at the Alarmist taproom, sold to bars, restaurants, and event organizers for off-site consumption.
- Mug Club 2026 Annual Membership An annual subscription-based Mug Club membership for customers of the Alarmist taproom, offered as part of the merchandise store program for 2026.
Quantifiable outcome
- First ever gold medal Hazy IPA at GABF (2018)
- +1 more outcomes
Companies that use Alarmist Brewing
Customer profileSegments2 records
Ideal customer profiles3 records
Alarmist Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Alarmist Brewing partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Old Irving BrewingminorCollaboration on Runemaster Barrel-Aged Imperial Stout. Old Irving Brewing provided expertise on barrel-aged stouts for the collaboration beer.
- Castle & Key DistillingminorCollaboration on Runemaster Barrel-Aged Imperial Stout. Castle & Key Distilling provided freshly emptied wheated whiskey barrels for aging the beer.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Alarmist Brewing competitors and assessment
Company assessmentDirect peers
- Begyle Brewing: Independent Chicago craft brewery with taproom and community events program. Same size and neighborhood-brewery orientation as Alarmist and overlapping customer segment.
- Half Acre Beer Company: Independent Chicago craft brewery with taproom and beer garden producing a similar portfolio of IPAs, lagers, and seasonal specialties. Operates at modestly larger scale than Alarmist but in the same neighborhood-and-DTC mold.
- Maplewood Brewing Company: Independent Chicago craft brewery operating a taproom and a balanced IPA/lager/sour portfolio. Same neighborhood-brewery GTM as Alarmist and overlapping draft distribution channels.
- Hop Butcher For The World: Chicago-area craft brewery focused on hazy and IPAs with a small taproom presence. Directly comparable on style leadership (hazy IPAs) and Chicago-only geographic footprint.
- Revolution Brewing: Largest independent craft brewer in Chicago with multiple taproom locations and a flagship IPA-led portfolio. Directly comparable on product mix, Chicago on-premise model, and bar/restaurant keg distribution.
- Marz Brewing Company: Chicago craft brewery and taproom experimenting with adjunct and experimental styles. Comparable on small-scale, design-forward Chicago taproom model and single-location footprint.
- Old Irving Brewing: Chicago craft brewery and confirmed Alarmist collaborator on the Runemaster Barrel-Aged Imperial Stout. Comparable on neighborhood taproom model, lager/IPA/stout portfolio, and Chicago draft distribution.
Broad incumbents
- Lagunitas Brewing Company: National craft brewer owned by Heineken with a Chicago taproom and a broadly comparable IPA/pale ale/stout portfolio. Functions as a larger incumbent benchmark for Alarmist's style mix and taproom GTM.
- Goose Island Beer Company: Chicago-originated craft brewery now owned by AB InBev, with broad IPA, lager, and barrel-aged stout lines plus a Fulton Wood taproom. Comparable on style portfolio and Chicago taproom heritage, though considerably larger and corporate-backed.
Emerging players
- Two Roots Brewing Co. Craft brewery specifically focused on THC-infused and non-alcoholic beverages. Directly comparable to Alarmist's Thought Bubbles THC Seltzer sub-brand and relevant on the cannabis-beverage adjacency.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Alarmist Brewing social profiles
Digital presenceAlarmist Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alarmist Brewing leadership team
Management profileNumber of profiles
Alarmist Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alarmist Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alarmist Brewing
What does Alarmist Brewing do?
Alarmist Brewing is a craft brewery and taproom that produces a portfolio of craft beers spanning German-style lagers, hazy IPAs, American pale ales, and barrel-aged imperial stouts, alongside a craft-made hemp-derived THC seltzer line called Thought Bubbles. The company sells products through its on-site Sauganash taproom with beer garden, via keg distribution to bars and restaurants, and through Illinois retail rollout of the THC seltzer. Ancillary offerings include an annual Mug Club subscription and a merchandise store.
Is Alarmist Brewing a public or private company?
Alarmist Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently closed.
When was Alarmist Brewing founded?
Alarmist Brewing was founded in 2014. It employs 1 to 10 people.
Where is Alarmist Brewing based?
Alarmist Brewing is headquartered in Chicago, United States, in the North America region.
How does Alarmist Brewing make money?
Four revenue lines are on record. Taproom sales are the primary driver. The others are keg distribution, thought Bubbles THC Seltzer retail and merchandise and Mug Club.
Who are Alarmist Brewing's main competitors?
Direct peers on record are Begyle Brewing, Half Acre Beer Company, Maplewood Brewing Company, Hop Butcher For The World, Revolution Brewing, Marz Brewing Company and Old Irving Brewing. Broad incumbents are Lagunitas Brewing Company and Goose Island Beer Company. Two Roots Brewing Co. is listed as an emerging player.
Does Alarmist Brewing have an API?
No public API is recorded for Alarmist Brewing.
What industry is Alarmist Brewing in?
Alarmist Brewing's product category is Craft Brewing. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.