Hollis

What Hollis does

Hollis is a private brand of technical diving equipment operated by Huish Outdoors, LLC and headquartered in Salt Lake City, Utah. The company designs and sells regulators, buoyancy control devices (BCDs) including backplate systems and sidemount harnesses, exposure suits (drysuits and wetsuits), fins, masks, reels, instruments, and accessories targeted at technical, sidemount, cave, and wreck divers. Core technology centers on overbalanced first-stage regulator designs, pneumatically balanced second-stage valves, and patented components such as the QLR (Quick Lock & Release) weight integration system and the F2 fin design with a dual water channeling system. The product line is supported by a Lifetime Warranty and a free-parts-for-life program on flagship regulators.

Hollis operates a dual go-to-market model: direct-to-consumer e-commerce through Hollis.com with US ground, 2-day, and next-day shipping, and a global channel network comprising authorized dealers and 30+ international distributors covering North America, Europe, LATAM, the Middle East, Asia Pacific, Africa, and the Caribbean. Revenue is generated entirely through hardware sales at premium price points (regulators $280-$750, backplate systems $600-$930, drysuits up to $2,400). The company also operates a dedicated Hollis Rebreathers sub-brand through hollisrebreathers.com and in June 2026 launched the CRIB (Custom Rig Builder), an online platform allowing divers to configure personalized BCD systems fulfilled through authorized dealers within five business days.

The management team includes founder Bob Hollis (technical diving pioneer since the 1950s) and Brand Manager Nick Hollis, with brand credibility reinforced by an ambassador program featuring cave diver Jill Heinerth, explorer Martin Strmiska, and cave diving expert Edd Sorenson. The company has issued multiple product recalls in recent periods, including a March 2026 voluntary recall of the 200LX Second Stage regulator due to internal component separation, indicating active quality remediation alongside ongoing product and geographic expansion. No venture capital funding, public listing, or acquisition transactions are disclosed.

Name

Hollis

Legal name

Huish Outdoors, LLC

Website

https://hollis.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Hollis is a Salt Lake City-based brand of Huish Outdoors that designs and sells premium technical and sidemount diving equipment — regulators, BCDs, exposure suits, fins, masks, and accessories — to experienced divers worldwide through DTC e-commerce and a 30+ country dealer and distributor network.

Ownership category

akta.pro rank

Product category

Technical Diving Equipment

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Sporting Goods Retailers (45911)

akta.pro primary industry

Diving & Snorkeling Retail (Scuba Gear) (CRAMAIAF)

akta.pro secondary industry

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Technical diving equipment
• Scuba regulators
• Buoyancy control devices
• Sidemount diving gear
• Drysuit wetsuit

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Diving Equipment Sales: Hollis generates revenue primarily through the sale of technical diving equipment including regulators, BCDs, exposure suits, fins, masks, instruments, reels, and accessories. Products are sold through direct e-commerce (Hollis.com) and through a global network of authorized dealers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hollis designs, manufactures, and sells technical diving equipment and accessories, specializing in regulators, buoyancy control devices (BCDs), exposure suits, fins, masks, instruments, and reels. The product portfolio targets technical and sidemount divers with backmount and sidemount configurations, supported by a global network of authorized dealers and an online custom BCD configuration platform (CRIB).

Product overview

Hollis is a technical diving equipment manufacturer offering a comprehensive portfolio of dive gear across multiple categories. The product line centers on buoyancy control devices (BCDs) and regulators for technical diving, including backmount systems (ST Elite, ST, DT), sidemount configurations (SMS Katana 2, SMS75), and specialized wings. The regulator lineup features the flagship 200LX+DCX and 150LX series with overbalanced first stages and pneumatically balanced second stages. Exposure protection includes the DX-300X drysuit and Neotek semi-dry/wetsuit series. Supporting products include fins (F1 LT, F1, F2), masks (M1), instruments, reels, bags, and complete diving packages. The company also offers downloadable software for dive computer management and the Custom Rig Builder (CRIB) online platform for customizing backplate systems. Hollis products are sold through a global network of authorized dealers and international distributors across more than 30 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Hollis Rebreathers: Dedicated rebreather product line operated at hollisrebreathers.com
• CRIB (Custom Rig Builder)
• Hollis Systems

Products and services

• ST Elite System Full-featured single-tank buoyancy control system combining the Elite 2 harness with backplate components, available in standard (stainless) and travel (aluminum) configurations for divers transitioning from recreational BCDs to backplate systems.
• ST System Minimalist single-tank backplate system featuring a continuous-weave solo harness with no buckles, designed for divers prioritizing simplicity and streamlining.
• DT System Double-tank backplate and wing kit pre-assembled from the factory with DT50 doubles wing, suitable for larger double cylinders and cold-water conditions.
• L.T.S. (Light Travel System) Travel-friendly backplate system using aluminum construction for reduced weight, designed for divers who prioritize portability.
• SMS Katana 2 Single Sidemount buoyancy control device featuring Quick Fit System (QFS) for one-size-fits-all adjustment, 40lb lift, 20lb weight capacity, and integrated CCR mount for closed-circuit sidemount diving.
• SMS Katana 2 Dual Dual bladder sidemount configuration offering redundancy for technical sidemount diving with the Katana 2 harness design and dual bladder wing.
• SMS75 Sidemount buoyancy compensator with integrated weight system and streamlined profile for sidemount diving applications.
• 200LX + DCX Regulator Flagship regulator designed for extreme environments with pneumatically balanced PVD-plated brass valve, reversible demand valve, diver adjustable inhalation, and MiFlex braided hose. Includes lifetime warranty with free parts and 2-year service interval.
• 150LX HO2 Regulator High-performance regulator with overbalanced first stage and pneumatically balanced second stage for superior gas delivery under extreme conditions.
• DX-300X Drysuit Professional drysuit designed for cold-water technical diving with replaceable silicone wrist and neck seals, field serviceable for expedition use, providing maximum thermal protection.
• Neotek 8/7/6 V2 Semi-Dry Elite hooded semi-dry suit using 8/7/6mm compression-resistant neoprene with exclusive ThermaSkin inner liner, G-lock horizontal front zipper, internal neckdam, and wrist/ankle seals.
• Neotek 4/3 Wetsuit Warm-water technical wetsuit using 4/3mm compression-resistant neoprene with ThermaSkin liner, horizontal front zipper, attached hood, and rolled cuff edge seals, designed for tropical technical and recreational diving.
• F1 LT Fins Lightweight technical diving fins using SEBS compound with short vented blade design, spring heel straps, multiple strap mounting positions, and rigid flex for efficient power transfer.
• F2 Fins Patented fin design featuring blade size, side wings, gills, and scoop for efficient kicking. Short blade is reef-friendly and improves agility in tight spaces, with dual water channeling system that delivers more thrust with less effort.
• M1 Dive Mask Frameless dive mask with ultra-clear low iron glass lens providing high light transmittance and distortion-free vision, with 100% pure silicone skirt for superior fit and wide vision with low volume design.
• Sidemount Package Dual Bladder Complete sidemount diving package including Katana 2 dual bladder BCD, regulators, and accessories for technical sidemount diving.
• SMS75 Sidemount Package Complete sidemount package featuring SMS75 BCD with regulators and essential sidemount components.
• Hollis Custom Rig Builder (CRIB) Online customization program enabling divers to build personalized backplate BCD systems, supporting single tank, double tank, and sidemount configurations with seven color options; custom orders ship within 5 business days.
• Hollis Rebreathers Closed-circuit rebreather diving equipment sold through dedicated website for technical and commercial diving applications.

Quantifiable outcome

• Divers report near-zero breathing resistance at depth with pneumatically balanced second stages
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Huish OutdoorscoreStrategic or Co-development PartnerHollis is a brand owned by Huish Outdoors, LLC, headquartered in Salt Lake City, Utah. Huish Outdoors is a parent company that also owns other diving equipment brands including Atomic Aquatics, Bare, Oceanic, Stahlsac, and Zeagle.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Oceanic: Oceanic is a sister brand under Huish Outdoors producing regulators, BCDs, and dive computers. It is a direct peer in the broader diving equipment category, sharing parent-level distribution and overlapping product lines with Hollis.
• ScubaPro: ScubaPro is one of the largest global diving equipment brands, offering regulators, BCDs, fins, masks, and exposure suits. It directly overlaps with Hollis across nearly every technical diving product category and serves the same advanced diver customer base.
• Cressi-Sub: Cressi is an Italian diving and water sports brand producing regulators, BCDs, fins, masks, and exposure suits. It overlaps directly with Hollis's product line and competes in both recreational and technical diving channels globally.
• Aqua Lung: Aqua Lung is a long-established diving equipment manufacturer with a broad portfolio of regulators, BCDs, and exposure protection. It competes with Hollis in the technical and sidemount diving segments and shares the same global dive shop distribution model.
• Poseidon Diving Systems: Poseidon is a Swedish manufacturer of closed-circuit rebreathers and technical diving equipment. It is a direct peer in the technical/rebreather diving niche that Hollis also addresses via its Hollis Rebreathers sub-brand.
• Atomic Aquatics: Atomic Aquatics is a sister brand under Huish Outdoors specializing in premium regulators and BCDs for technical diving. It is directly comparable because it shares the same parent, similar product categories, and targets the same high-end technical diver segment.
• Mares: Mares is a European diving equipment manufacturer with a full product range including regulators, BCDs, fins, and dive computers. It is directly comparable because it serves the same technical and recreational diving market with similar product categories.
• Shearwater Research: Shearwater Research designs and manufactures technical dive computers and rebreather controllers favored by the same technical and sidemount diving community that Hollis serves. It is a focused direct peer in the advanced diving electronics category.
• Bare Sports: Bare is a sister brand under Huish Outdoors specializing in wetsuits, drysuits, and exposure protection. It is directly comparable to Hollis's Neotek and DX-300X exposure lines and shares the same parent company distribution.

Broad incumbents

• Suunto: Suunto is a large sports and dive computer brand that overlaps with Hollis at the instruments and dive computer level. It is a broader incumbent with a wider product portfolio spanning outdoor sports, fitness watches, and consumer diving electronics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HollisGear
• Facebookfacebook.com/HollisGear
• Instagraminstagram.com/hollisdive

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hollis