What Medsen Apotheek does

Medsen Apotheek is a Dutch pharmacy chain operating more than 25 physical pharmacy branches and additional service points across the Netherlands, including locations in Breda, Amsterdam, Den Haag, Rotterdam, Groningen, Arnhem, Rijswijk, Middelburg, Gennep, Hurdegaryp, Wijk bij Duurstede, and Teteringen. The company was founded in 1998, is headquartered in Breda, and employs 251-500 people. Medsen is a wholly-owned subsidiary of Ceban Pharmaceuticals B.V., which was itself acquired by the German specialty pharma company Medios AG in June 2024 following NZa (Dutch Healthcare Authority) approval.

Medsen's service portfolio centers on retail pharmacy dispensing — prescription medications, medical aids (wound care, diabetes supplies, incontinence products), and pharmacist consultations — complemented by a digital patient platform: the Mijn Medsen web portal (built on MijnGezondheid.net with DigiD authentication), the MedGemak mobile app, an automated 24/7 medication pickup system (Afhaalautomaat), and an automated repeat prescription service (Herhaalservice). The company integrates with Dutch healthcare infrastructure including the LSP national health data exchange, KNMP professional standards, Pharmacom/Medicom GP systems, ZorgMessenger secure messaging, and Zorgplatform Nederland's Elke portaal for medical aids.

Revenue is generated primarily through insurance-covered pharmacy dispensing, with Medsen billing Dutch health insurers directly under 2026 contractual agreements and patients paying co-payments. Additional revenue streams include self-pay tariffs for uninsured patients, medical aids and devices, and home medication delivery via Ceban HomeCare. Customers are individual Dutch patients (general population and chronic medication users), with a specialized sub-brand Oogapotheek serving patients of the Oogziekenhuis Rotterdam (Eye Hospital). The company pursues an active pharmacy acquisition program (medsen-overnames.nl) and holds HKZ and ISO 9001 certifications, with NEN 7510 information security certification in progress.

Name

Medsen Apotheek

Legal name

Medsen Apotheek

Website

https://medsen.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Medsen Apotheek is a Dutch pharmacy chain operating 25+ physical branches and digital patient services (Mijn Medsen portal, MedGemak app, 24/7 pickup lockers) across the Netherlands, serving general patients and chronic medication users via insurance-covered dispensing. It is a subsidiary of Ceban Pharmaceuticals, acquired by Germany's Medios AG in 2024.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Services-Health Services (8000)

akta.pro primary industry

Chronic Condition Medication Programs (e.g., diabetes, hypertension) with Integrated Prescribing (HLALAIAH)

Keywords

• Retail pharmacy services
• Prescription dispensing
• Pharmaceutical care
• Medication management
• Pharmacy chain

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Pharmacy Dispensing and Healthcare Services: Medsen Apotheek generates revenue primarily through dispensing prescription medications and healthcare services to patients. Costs are in many cases directly billed to Dutch health insurers (zorgverzekeraars) under contractual agreements. Patients pay co-payments (eigen bijdrage) for certain products or services. The pharmacy also dispenses self-care products and medical aids.
2. Medical Aids and Devices: Supply of medical aids including wound care materials, diabetes test materials, and incontinence materials. Revenue is generated through direct supply to patients, with costs often reimbursed through health insurance.
3. Healthcare Consultations: Medicijngesprek (medication consultation) services provided by pharmacists, where patients discuss their medication use, side effects, and treatment optimization. Revenue is covered under health insurance agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Medsen Apotheek operates a network of more than 25 pharmacies and pharmacy service points across the Netherlands, dispensing prescription medications, supplying medical aids (wound care, diabetes, incontinence materials), and offering digital pharmacy services including a patient portal (Mijn Medsen), a mobile app (MedGemak), automated repeat prescription management (Herhaalservice), 24/7 medication pickup lockers, and pharmacist medication consultations. The company is a subsidiary of Ceban Pharmaceuticals B.V. (acquired by Medios AG in 2024).

Product overview

Medsen Apotheek is a pharmacy chain/network concept operated under parent company Ceban Pharmaceuticals (acquired by Medios AG in 2024). It operates more than 25 pharmacies and service points across the Netherlands. The product portfolio is organized as a central patient-facing digital platform (Mijn Medsen / MijnGezondheid.net / MedGemak App) supplemented by pharmacy services including repeat prescription management (Herhaalservice), online ordering (Herhaalmedicatie Bestellen), 24/7 automated pickup (24-uurs Afhaalautomaat), scheduled medicine consultations (Medicijnconsult), and medical device supply (Medische Hulpmiddelen). Supporting services include medical data sharing consent (Toestemming / Volgjezorg), third-party collection authorization (Machtiging), and home care medication administration (Client Thuis via Ceban HomeCare). The network includes a specialized sub-brand, Oogapotheek, serving the Oogziekenhuis in Rotterdam. Patients interact primarily through the Mijn Medsen portal (web) or MedGemak mobile app, with physical services delivered at pharmacy locations and 24/7 pickup machines.

Differentiator

Problem solved

Functional benefit

Products and services

• Mijn Medsen (Patient Portal) Secure online patient portal providing 24/7 access to personal medication records, repeat prescription ordering, medication documentation and leaflets, order history, and e-consult messaging with the pharmacy. Free for Medsen patients. Built on MijnGezondheid.net with DigiD authentication.
• MedGemak Mobile App Mobile companion app for iOS and Android providing the same services as the Mijn Medsen portal — medication overview, repeat ordering, documentation, and messaging — in a smartphone-optimized format. Available free of charge to Medsen patients.
• Herhaalservice (Automatic Repeat Prescription Service) Automated repeat prescription management service for chronic (daily/weekly) medication. The pharmacy monitors stock levels, automatically requests prescription renewals from the GP, prepares medications, and notifies patients by SMS or email when ready — eliminating the need for patients to manually reorder.
• 24-uurs Afhaalautomaat (24/7 Pickup Machine) 24/7 automated collection locker at pharmacy locations allowing patients to pick up their prepared (repeat) medications at any time without queuing in the pharmacy. Patients receive a PIN code via SMS or email; authentication requires PIN and date of birth. PIN payment accepted at the machine.
• Herhaalmedicatie Bestellen (Online Repeat Ordering) Online repeat medication ordering module accessible through Mijn Medsen. Patients can log in with DigiD, view current medications, place repeat orders, set medication reminders (inneemwekker), print medication summaries, and access drug information leaflets. E-consult feature allows patients to ask questions directly to the pharmacy.
• Medicijnconsult (Medicine Consultation) Scheduled one-on-one consultation with a pharmacist to review regular medication use, discuss questions about prescribed drugs, address side effects or usage problems, and receive guidance on how to take medications correctly. Available by appointment through an online request form. Covered under Dutch health insurance agreements.
• Medische Hulpmiddelen (Medical Aids and Devices) Supply of medical devices and aids including wound dressings, wound care materials, diabetes testing supplies, and incontinence materials. Delivered via the Zorgplatform Nederland Elke portaal, ensuring availability regardless of the patient's health insurer. A prescription from a GP is required for most items.
• Oogapotheek (Specialized Eye Pharmacy) Specialized pharmacy sub-brand located at Schiedamse Vest 180 in Rotterdam, serving patients of the Oogziekenhuis (Eye Hospital). Equipped to dispense ophthalmic medications with close coordination and short communication lines with hospital eye specialists. Pharmacists have expertise in ophthalmology.
• Client Thuis (Home Care Medication Delivery) Home delivery service for medications, managed by Ceban HomeCare (an affiliated entity of Ceban Pharmaceuticals). BIG-registered nurses administer medication at patients' homes. Patients can register via an online form, selecting their health insurer, GP, and pharmacy details for enrollment.
• Retail Pharmacy Dispensing Services In-person prescription dispensing and pharmaceutical care at 25+ Medsen pharmacy branches and service points across the Netherlands. Patients register at their local Medsen pharmacy, which serves as the primary point of contact for prescription medications, self-care products, and pharmacist advice. Costs are directly billed to Dutch health insurers for insured patients.

Quantifiable outcome

• 24/7 medication pickup without waiting in the pharmacy queue
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and major.

• Ceban PharmaceuticalscoreOthersMedsen Apotheek is a subsidiary (dochteronderneming) of Ceban Pharmaceuticals B.V., a Dutch pharmaceutical company based in Breda. Ceban Pharmaceuticals prepares (customized) medications and other products for hospitals and pharmacies (compounding), and operates Ceban HomeCare for home medication administration. Medsen Apotheek is the retail pharmacy arm of the Ceban group. Ceban was acquired by German company Medios AG in 2024.
• Zorgplatform Nederland B.V.majorStrategic or Co-development PartnerMedsen participates in Zorgplatform Nederland, a collaboration of over 200 pharmacies working to make medical aids (hulpmiddelen) available near patients' homes. Through the Elke portal, Medsen can supply virtually all medical aids to customers regardless of their health insurer.
• MijnGezondheid.netcoreTechnology or IntegrationMijn Medsen is built on the MijnGezondheid.net platform, which provides the technical infrastructure for patient health records, prescription ordering, and secure login via DigiD. This platform integrates with GP systems including Medicom.
• MedGemak AppcoreTechnology or IntegrationThe MedGemak mobile app (available on Google Play and Apple App Store) provides a mobile interface for the Mijn Medsen platform, enabling patients to access medication overviews, order prescriptions, and receive notifications on their phones.
• Dutch Health Insurers (zorgverzekeraars)majorChannel Partner/ Reseller/ DistributorMedsen Apotheek has contractual agreements with Dutch health insurers for 2026, covering pharmacy dispensing, medical aids, and other services. For insured patients, costs are billed directly to the insurer. Medsen publishes a contract finder showing which insurers they work with.
• KNMP (Koninklijke Nederlandse Maatschappij ter bevordering der Pharmacie)coreOthersKNMP is the Dutch professional association of pharmacists. Medsen's general terms and conditions were deposited through KNMP, and Medsen follows KNMP guidelines for pharmacy operations, complaints handling, and professional standards. The organization participates in KNMP initiatives such as Farmanco for drug shortage tracking.
• Healthcare Providers and GP NetworksmajorStrategic or Co-development PartnerMedsen collaborates daily with GPs, medical specialists, and hospitals to deliver coordinated patient care. They use secure communication channels (ZorgMessenger, Siilo app, Mailcom/Pharmacom, Lifeline) to exchange prescription data and coordinate on patient medication management. The Oogziekenhuis Rotterdam specifically partners with Oogapotheek for ophthalmological patient care.
• LSP (Landelijk Schakelpunt)majorTechnology or IntegrationLSP is the Dutch national healthcare exchange network that allows authorized healthcare providers to access patient medical records in emergencies. Medsen participates in the LSP, enabling after-hours GPs and pharmacists to access patient medication data with prior patient consent via VolgJezorg.nl.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/apotheekkooikersweg
• Xx.com/medsenapotheken
• LinkedInlinkedin.com/company/medsenapotheek

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries19 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medsen Apotheek