Neuland Concerts

What Neuland Concerts does

Neuland Concerts GmbH is a Hamburg-based full-service concert promotion and live event management company operating across Germany, Austria, and Switzerland. Founded over a decade ago, the company manages an extensive artist roster exceeding 100 acts and a portfolio of over 5,000 live events spanning intimate club gigs to arena-scale tours. Since its 2021 merger with Funke Media GmbH, Neuland Concerts has operated as a subsidiary of the Funke Media Group, holding local promoter (örtlicher Veranstalter) status in Hamburg. The company is led by two managing directors, Christian Gerlach and Pascal Funke, with a headcount of 11-50 employees.

The company's core offering integrates four service lines: artist booking (including exclusive national agency representation and international tour booking), in-house marketing and ticketing (with Eventim as the primary distribution partner), event conception and production, and corporate/brand event services delivered through its in-house creative division Neuland Creations. The technology stack is conventional web infrastructure: Contentful CMS for content delivery, CookieFirst for consent management, Google Tag Manager for analytics, and external ticketing through Eventim.de and regional partners. No proprietary platform, API, or mobile app is disclosed.

Neuland Concerts generates revenue through three streams: booking commissions on artist tours, transaction fees on ticket sales (in-house and via Eventim), and professional services fees for B2B marketing, production, and corporate event conception. Ticket prices range from free entry for select events to approximately 81 EUR for premium arena shows, with unit-based pricing varying by venue, artist, and seating. Distribution combines Eventim (primary), Ticket Regional, direct ticket sales for enterprise/corporate clients, and venue box offices. The company holds GDPR compliance certification, has no disclosed funding rounds or venture capital backing, and operates without disclosed AI/ML capabilities.

Name

Neuland Concerts

Legal name

Neuland Concerts GmbH

Website

https://neuland-concerts.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Neuland Concerts is a Hamburg-based concert promotion and live event management company that books, markets, produces, and tickets tours for over 100 artists across Germany, Austria, and Switzerland, serving both individual concert-goers and corporate brand clients since its 2021 merger with Funke Media GmbH.

Ownership category

akta.pro rank

Product category

Live Concert Promotion and Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concert & Tour Promoters (MPAIAFAA)

akta.pro secondary industries

Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Event Marketing, Sponsorship Sales & Promotion (MPAGAAAE), Festival & Event Producers/Organizers (MPAIAFAC)

Keywords

• Concert promotion services
• Artist booking agency
• Live event production
• Tour management services
• Corporate event management

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales & Service Fees: Revenue generated through ticket sales via third-party platforms (Eventim) and direct ticket services. The company operates ticketing in-house and earns commissions on ticket transactions.
2. Booking Commissions: Commission-based revenue from booking international tours and serving as exclusive agency for national artists, managing their career development and tour concepts.
3. Marketing & Production Services: Additional revenue streams from B2B, B2C, and creative marketing services, as well as production and conception services for corporate and brand events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Neuland Concerts is a full-service concert promotion and event management company that books artists, organizes tours and concerts (from intimate club gigs to arena tours), and provides marketing, ticketing, and production services. The company manages over 5,000 live events and operates as both a tour promoter and local venue organizer in Hamburg, Germany, with a sub-brand (Neuland Creations) handling creative event conception and corporate/brand activations.

Product overview

Neuland Concerts operates as a full-service concert promotion and event management company offering integrated services across artist booking, event production, marketing, and ticketing. The core offering consists of the Artist Roster for booking national and international artists, the Tour & Events management platform, and the Marketing & Ticketing services. The company also provides in-house production services through Konzeption & Production Services, and delivers creative event concepts through its Neuland Creations sub-brand. Services span from intimate club gigs to arena-scale productions, with specialization in both live music entertainment and corporate/brand events.

Differentiator

Problem solved

Functional benefit

Products and services

• Artist Booking Services Artist booking department managing international tours and serving as exclusive agency for national artists. Includes career development strategy and tour concept development for a roster of 100+ artists across multiple genres.
• Concert & Tour Management Concert and tour management services covering over 5,000 events from intimate club gigs to arena tours. Manages the complete event lifecycle including venue coordination, logistics, and on-site production management across Germany, Austria, and Switzerland.
• Marketing & Ticketing Services In-house marketing team managing advertising, PR channels, and ticketing services. Includes B2B, B2C, and creative marketing, promotion coordination, and full ticketing services through Eventim and direct channels.
• Event Conception & Production Services Event conception, show production, and technical services including stage design, content production, technical planning, venue logistics, security concepts, and on-site production management for concerts and events.
• Neuland Creations In-house creative division providing holistic event concepts and production services, from moderation concepts to audiovisual show concepts and multimedia corporate events to festival award ceremonies.
• Termine & Tickets (Concerts & Tickets) Event scheduling and ticket sales platform displaying all upcoming concerts, tours, and events with ticket pricing and purchasing options through partner Eventim and venue box offices.
• Corporate & Brand Events Corporate and brand event services connecting brands with artists for galas, brand events, and experiential marketing activations. Includes full event conception, artist matching, and production execution.

Quantifiable outcome

• Over 5000 live events produced across all venue sizes
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• Funke Media GmbHcoreStrategic or Co-development Partner · 1 January 20212021 fusion with Funke Media GmbH, establishing Neuland Concerts as the local promoter in Hamburg. This partnership expanded their local portfolio and strengthened their position in the Hamburg market.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FKP Scorpio: One of Germany's largest independent concert and festival promoters; comparable in offering scope (booking, promotion, festival organization) and DACH geographic reach, but at meaningfully larger scale.
• BB Promotion: German concert and tour promoter specializing in live music events across multiple genres; directly comparable business model of promoting tours and managing artist engagements in Germany.
• DEAG Deutsche Entertainment AG: Publicly listed German entertainment company operating live events, touring, and ticketing; comparable in concert promotion and artist services across the DACH region, with broader scale and capital markets access.
• Karsten Jahnke Konzertdirektion: Hamburg-based concert promoter and tour organizer with a similar full-service model covering booking, promotion, and event production across Northern Germany; direct local overlap with Neuland's Hamburg home base.
• Semmel Concerts: Germany-based concert and event promoter with a long-running portfolio of touring acts and live productions; directly comparable in scale, German-market focus, and full-service tour promotion.
• Four Artists Booking: Berlin-based artist booking and live entertainment agency representing touring artists across German-speaking markets; closely comparable to Neuland's booking and artist management capabilities.
• Wizard Promotion: German concert promoter focused on rock, metal, and alternative touring acts; comparable in tour promotion and booking services within the German live market.

Broad incumbents

• Marek Lieberberg Konzertagentur: Historic German concert promoter now operating under Live Nation; comparable in concert touring and large-venue promotion, but operates as part of a global incumbent with significantly larger scale and capital.
• Live Nation Germany: German arm of the world's largest live entertainment company; competes for the same arena and touring artist contracts but as part of a much broader global portfolio with superior data, ticketing, and sponsorship reach.
• CTS Eventim: Europe's leading ticketing platform and a major live entertainment promoter; comparable as a full-service promoter and ticketing provider, but at vastly larger scale — and is itself Neuland's primary distribution partner, creating a partner-competitor dynamic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NeulandConcerts
• LinkedInlinkedin.com/company/neuland-concerts

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neuland Concerts