Indrukwekkend

What Indrukwekkend does

Indrukwekkend BV is a privately held, full-service marketing bureau headquartered in Heerhugowaard, North Holland, Netherlands, founded in 2007 and operating with 11-50 employees under director Wouter den Bakker. The company sells an integrated five-pillar service portfolio — Strategie, Creatie, Online Marketing, Offline Communicatie, and Websites — marketed under the 'kracht van de combinatie' positioning that emphasizes coordinated online-and-offline delivery from a single accountable team. Customer segments include Dutch MKB (small and medium businesses), educational institutions and school foundations, municipal and provincial government, and labor-market-communication buyers (employer branding and recruitment). The bureau's technology stack is built on WordPress and WooCommerce with PHP, JavaScript, HTML5, CSS3, and React front-end development, complemented by API integrations into ATS and CRM systems (Connexis, AFAS, Recruitee, HR Office) for werken-bij career sites, and managed hosting delivery via Kinsta and SiteGround partners. Indrukwekkend also operates a dedicated Arbeidsmarktcommunicatie (labor market communication) practice serving recruitment marketing needs across verticals.

Revenue mechanics span project-based fees for strategy, branding, and web builds; fixed-monthly retainer packages for social media management; subscription and project pricing for SEO/SEA; and recurring managed-services revenue from hosting and maintenance. Notable commercial track record includes a long-standing direct mail partnership with KPN NetwerkNL (over 20 million pieces sent), enterprise recruitment campaigns for PepsiCo, and measurable client outcomes such as 50%+ organic traffic growth for Almetaal and ROAS scaling from 28 to over 100 for Estate Services. The firm holds ISO 27001 certification and Google Partner status, and distributes through direct consultative sales supplemented by referral networks in the North Holland regional market.

Name

Indrukwekkend

Legal name

Indrukwekkend BV

Website

https://indrukwekkend.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Indrukwekkend is a full-service Dutch marketing bureau in Heerhugowaard that delivers integrated strategy, design, online marketing, offline communication, and WordPress web development to MKB, government, education, and labor-market-communication clients across the Netherlands.

Ownership category

akta.pro rank

Product category

Full-service Marketing & Advertising Services

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Application Outsourcing (AO) (BPAEAMAA)

Keywords

• Marketing bureau services
• Web development design
• Search engine optimization
• Social media marketing
• Brand identity creation

Headquarters

HQ city

Heerhugowaard

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Full Marketing Outsourcing: Indrukwekkend charges for comprehensive marketing outsourcing services covering strategy, online marketing, websites, creation, and offline communication. Clients can outsource the complete marketing function or individual components. The revenue model is service-based with project fees and ongoing retainer arrangements.
2. Social Media Marketing Services: Social media marketing services billed through heldere pakketten met vaste maandprijzen (clear packages with fixed monthly prices). Clients receive content strategy, content creation, scheduling, reporting, and optimization as a recurring service.
3. Web Development and Hosting: Website and webshop development services, along with hosting services through partners Kinsta and SiteGround. Services include technical updates, maintenance, performance optimization, and security management as ongoing revenue streams.
4. SEO and Online Marketing Services: SEO services including keyword strategy, technical SEO, content strategy, backlinks, and local SEO. Offered as a subscription or project-based service, with free SEO quickscan for lead generation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Indrukwekkend is a full-service marketing bureau that delivers integrated communication solutions across five core service areas: strategy (Strategie), creation (Creatie), online marketing, offline communication, and WordPress-based websites and webshops. The company combines these disciplines under one roof to offer clients consistent, measurable communication outcomes. It also provides specialized labor market communication (arbeidsmarktcommunicatie) services and acts as a marketing outsourcing partner for organizations without internal marketing capacity.

Product overview

Indrukwekkend is a full-service marketing bureau headquartered in Heerhugowaard, Netherlands, offering an integrated five-service portfolio: Strategie (strategy), Creatie (creation/design), Online Marketing (digital campaigns, SEO, SEA, social media, email), Offline Communicatie (print, signage, direct mail), and Websites (WordPress web development, hosting, and webdesign). These five core services are designed to be combined — what they call 'the power of the combination' — for integrated communication strategies. Sub-services include specific offerings such as Web Development, Webdesign, Hosting, Werken bij Website (career sites with ATS/CRM integrations), SEO, Social Media Marketing, Social Media Marketing Uitbesteden, Bedrijfsidentiteit (corporate identity), Positionering (brand positioning), Campagnestrategie (campaign strategy), and Contentstrategie (content strategy). They also operate specialized service models branded as a Full-service Marketingbureau and a Digitaal Marketingbureau. The company serves sectors including MKB, education, government, and labour market communication (arbeidsmarktcommunicatie). All websites are built on WordPress, with WooCommerce for e-commerce and integrations to ATS/recruitment systems via API.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategie (Strategy) Strategic marketing planning including market analysis, employer proposition, brand positioning, and marketing communication plans that form the foundation for all other services. Targeted at organizations seeking a structured communication strategy.
• Creatie (Creation) Concept development, content creation, visual design, copywriting, photography, and videography that produce distinctive brand identities and communication materials for client organizations.
• Online Marketing Full suite of digital marketing services covering SEO, Google Ads (SEA), social media marketing, e-mail marketing, and content marketing to reach and activate target audiences online for organizational clients.
• Offline Communicatie (Offline Communication)

Quantifiable outcome

• +50% organic website traffic for Almetaal in one year through SEO strategy (technical optimization, content creation, and internal linking)
• +5 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• KinstacoreTechnology or IntegrationKinsta is a premium managed WordPress hosting provider. Indrukwekkend uses Kinsta for hosting client websites, offering features including advanced caching, daily backups, security measures, and a user-friendly control panel.
• SiteGroundcoreTechnology or IntegrationSiteGround is a WordPress hosting provider used by Indrukwekkend for hosting client websites, offering reliable performance, security, and support.
• Digital InclusiveminorStrategic or Co-development PartnerDigital Inclusive is a Dutch initiative promoting digital inclusion. Indrukwekkend is a certified partner, demonstrating commitment to accessible digital communication solutions.
• GooglecoreTechnology or IntegrationIndrukwekkend is a Google Partner, certified to manage Google Ads campaigns for clients. This partnership enables the company to run SEA, display advertising, and YouTube campaigns.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Indrukwekkend
• LinkedInlinkedin.com/company/indrukwekkend-b-v
• Instagraminstagram.com/ditisindrukwekkend
• TikToktiktok.com/@ditisindrukwekkend

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indrukwekkend