GO Rentals
GO Rentals is a South African IT and electronics equipment rental company in Johannesburg that leases computing, networking, AV, POS, and connectivity hardware to commercial customers across South Africa and Southern Africa via short-term and 3-36 month contracts.
- Company typePrivate
- Founded2010
- HeadquartersJohannesburg, South Africa
- Headcount51–100
- GTM typeB2B
- OfferingServices
What GO Rentals does
GO Rentals is a South Africa-based IT and electronics equipment rental company headquartered in Johannesburg that leases computing, networking, AV, POS, and connectivity hardware to commercial customers. The company offers short-term rentals on daily, weekly, and monthly terms as well as long-term contracts ranging from 3 to 36 months that bundle insurance, delivery, and swap-out services. Its catalog spans notebooks (i5/i7 configurations from Dell, HP, Lenovo, Samsung, and Apple), desktops, monitors, enterprise servers and network switches, 4G LTE routers and dongles with Vodacom data packages, printers, projectors, PA systems, kiosks, point-of-sale equipment, air conditioners, water dispensers, and office furniture. An adjacent add-on revenue stream covers consumables, peripherals, and Microsoft Office 365 subscriptions. The core technology stack is an e-commerce quoting and rental management platform built on store.gorentals.co.za, with no public API, no mobile app, and no proprietary AI capabilities disclosed.
The business operates a direct-to-consumer go-to-market through its own e-commerce storefront, an inside sales team reachable by phone and WhatsApp, and in-house delivery, setup, and collection logistics covering South Africa and Southern Africa. Pricing is publicly displayed, with daily rates highest, weekly and monthly rates discounted, and contract rates (3-36 months) lowest per day; all pricing excludes VAT and is subject to credit approval. Customer segmentation is use-case oriented across events and conferences (primary), training, education, contact centres, work-from-home, disaster recovery, and government projects, with no public revenue mix disclosed. Marketing relies on the website, Facebook, and word-of-mouth rather than paid acquisition at scale.
GO Rentals firmographics
Firmographics- Name
- GO Rentals
- Legal name
- Go Rentals
- Website
- https://gorentals.co.za
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GO Rentals is a South African IT and electronics equipment rental company in Johannesburg that leases computing, networking, AV, POS, and connectivity hardware to commercial customers across South Africa and Southern Africa via short-term and 3-36 month contracts.
- Ownership category
- akta.pro rank
GO Rentals industry classification
Industry- Product category
- IT Equipment Rental
- NAICS
- Office Machinery and Equipment Rental and Leasing (53242), Consumer Electronics and Appliances Rental (532210)
- SIC
- Services-Computer Rental & Leasing (7377), Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Consumer Electronics & Mobile Device Leasing (FSAKANAB)
Keywords
Where GO Rentals is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
GO Rentals business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Short-term Equipment Rentals: Daily, weekly, and monthly rental arrangements for IT and electronics equipment including laptops, desktops, monitors, tablets, networking equipment, and AV equipment. Payment is required prior to delivery by EFT or Credit Card.
- Long-term Equipment Rentals: Extended rental contracts ranging from 3 to 36 months with discounted monthly rates. Long term rentals include insurance as standard. Customers can apply for a Rental Account with available terms.
- Add-on Services and Accessories: Additional products and services including data plans for LTE devices (Vodacom), consumables like till rolls, shredder oil, water dispenser bottles, and one-time use accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Short-term rentals with daily, weekly, and monthly billing |
| Subscription | Monthly | Contract rentals from 3 to 36 months with discounted rates |
| Usage-based | Pay-as-you-go | Data add-on packages for LTE devices |
| Unit Pricing | Pay-as-you-go | One-time consumables and accessories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
GO Rentals product offering
Product offeringCore offering
GO Rentals rents IT and electronics equipment to commercial and event customers on flexible terms ranging from daily short-term hire to multi-year contracts of 3 to 36 months. The catalog covers notebooks, desktops, monitors, servers and networking gear, Apple devices, tablets, 4G/LTE connectivity, printers, POS systems, audio-visual and event equipment, kiosks, stands, and office appliances, with delivery, setup, optional insurance, and onsite technical support available across South Africa and Southern Africa.
Product overview
GO Rentals is South Africa's leading IT and equipment rental company operating for 15 years, providing short and long-term rentals of premium branded technology hardware. The portfolio spans computing devices (HP, Dell, Lenovo, Samsung, Apple notebooks and desktops), servers and networking equipment, mobile connectivity solutions (4G LTE routers and dongles), displays (monitors and Smart TVs), audio-visual equipment (projectors, screens, PA systems), point-of-sale systems, event technology (kiosks, stands), and climate control appliances. The company operates on a 'Rent with confidence' model offering both short-term daily/weekly rentals for events and training, and long-term contracts (3-36 months) that include insurance, delivery, and swap-out services. Core offerings include work-from-home solutions, contact centre setups, disaster recovery equipment, and government project support across South Africa and Southern Africa.
Differentiator
Problem solved
Functional benefit
Products and services
- Notebooks (i5/i7 laptops) Rentable laptop/notebook computers in i5 and i7 configurations with multiple screen sizes and storage options, targeted at business, training, event, and remote-work users.
- Desktops Rentable i5 desktop computers for office and project deployments, available with varying RAM and SSD configurations.
- Monitors Rentable computer monitors in multiple sizes for office, contact centre, and event use.
- Servers & Networking Equipment Rentable enterprise-grade servers and networking gear, including switches and POE switches, for projects needing temporary infrastructure.
- Apple Products Rentable Apple iMac desktop computers and iPad tablets in multiple generations with Wi-Fi and cellular connectivity, for creative, executive, and event use.
- Samsung Galaxy Tab S5e Rentable Samsung Android tablet for short- or long-term use with cellular connectivity, suited to events, training, and field work.
- 4G LTE WiFi Router Rentable 4G LTE WiFi router providing wireless internet connectivity with optional bundled Vodacom data plans.
- 4G LTE USB Dongle Rentable 4G LTE USB dongle that delivers cellular internet connectivity for individual laptops and PCs.
- 4G LTE Pocket Router Rentable portable 4G LTE pocket router for mobile internet access with optional Vodacom data packages.
- Printers Rentable office printing equipment covering colour and mono A4 workgroup printers and thermal receipt printers for POS.
- Point of Sale Systems Rentable end-to-end POS hardware bundles (registers, scanners, printers, and kiosks) for retail, events, and pop-up operations.
- Audio Visual Equipment Rentable AV hardware including Smart TVs, projectors, screens, and PA systems scaled for small meetings through large events.
- Touch Screens Rentable interactive touch screen displays (40-inch) for events, presentations, and interactive exhibits.
- White Boards Rentable flip charts and mobile revolving whiteboards for training rooms, workshops, and events.
- Kiosk Systems Rentable tablet kiosks (tablet/iPad desktop stands, lockable enclosures, freestanding units) for events, retail, and wayfinding.
- Stands and Racks Rentable display and equipment stands including TV floor stands, truss stands, projector stands, lollipop banners, and mobile carts.
- Air Conditioners Rentable mobile air-conditioning units (air exchangers) for events, tents, and temporary venues.
- Water Dispensers Rentable touch-activated water coolers, supplied with optional 18.5L bottled water for offices and events.
- Office & Furniture Rentable office equipment including automatic cross-cut shredders and presentation furniture for offices and events.
- Peripherals Rentable computing peripherals such as wired and wireless barcode scanners and charging accessories.
- Microsoft Office 365 Apps Rentable Microsoft Office 365 productivity software subscription available as a rental add-on for rented hardware.
- Software Rentable software solutions, including productivity applications, available as add-ons to hardware rentals.
- Short Term Rentals Service Short-term (under 90 days) rental of IT, AV, POS, event, and office equipment on flexible daily, weekly, or monthly terms.
- Long Term Rentals Service Long-term (3 to 36 months) rental contracts for IT and electronics equipment, with insurance, delivery, and swap-out included as standard.
- Work from Home Solutions Curated work-from-home hardware bundles (notebooks, monitors, and connectivity) configured for remote employees.
- Event Equipment Rentals End-to-end event technology rental combining AV, displays, POS systems, kiosks, stands, and climate control for corporate events and exhibitions.
Companies that use GO Rentals
Customer profileSegments7 records
Ideal customer profiles4 records
GO Rentals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GO Rentals partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
GO Rentals competitors and assessment
Company assessmentDirect peers
- Gearhouse Group: Major South African event production and equipment rental company supplying AV, staging, and IT equipment to corporate events, conferences, and exhibitions. Shares the same South African corporate event customer base and short-term AV/IT rental offering.
- IVCi: US-based AV and collaboration equipment rental and integration company serving corporate, education, and event customers. Operates a directly comparable equipment rental business model with overlapping product mix in AV and computing hardware.
- Hire Intelligence: UK-founded IT and AV equipment rental company offering short and long-term rentals of laptops, desktops, servers, and presentation equipment to corporate and event customers. Operates a directly comparable equipment rental business model with similar product mix and customer verticals.
Broad incumbents
- PRG (Production Resource Group): Global AV and event production equipment rental company serving corporate events, concerts, and broadcast with a much broader portfolio. Directly comparable to GO Rentals' event AV rental offering for corporate customers.
- Encore Event Technologies: Global event technology and AV rental provider (formerly PSAV) serving hotels, venues, and corporate events. Operates a broader portfolio across event production, staging, and technology rental but overlaps with GO Rentals in event AV and IT equipment rental.
- Diversified: US-based global AV integrator (formerly Whitlock) providing equipment rental and integration services for corporate environments, events, and control rooms. Overlaps with GO Rentals in AV and IT equipment rental for corporate and event customers.
Regional players
- Universal AV Services: UK-based AV services company offering equipment rental and integration for corporate, education, and event customers. Operates a comparable AV rental business model but primarily serves a different geography from GO Rentals.
Emerging players
- HP Device as a Service: HP's subscription-based offering bundling PCs, printers, and lifecycle services on a monthly rental basis. Directly competes with GO Rentals' long-term laptop, desktop, and printer rental contracts.
- Dell APEX: Dell's device-as-a-service and infrastructure-as-a-service subscription platform offering servers, storage, and client devices on rental/lease terms. Competes with GO Rentals' long-term IT equipment rental and server rental offerings.
- Lenovo TruScale: Lenovo's device-as-a-service subscription program offering laptops, desktops, and infrastructure on flexible rental/lease terms. Directly competes with GO Rentals' long-term IT equipment rental offering for enterprise customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
GO Rentals social profiles
Digital presenceGO Rentals financial estimates
Financial estimateRevenue estimate
Valuation estimate
GO Rentals leadership team
Management profileNumber of profiles
Profiles2 records
GO Rentals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GO Rentals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GO Rentals
What does GO Rentals do?
GO Rentals rents IT and electronics equipment to commercial and event customers on flexible terms ranging from daily short-term hire to multi-year contracts of 3 to 36 months. The catalog covers notebooks, desktops, monitors, servers and networking gear, Apple devices, tablets, 4G/LTE connectivity, printers, POS systems, audio-visual and event equipment, kiosks, stands, and office appliances, with delivery, setup, optional insurance, and onsite technical support available across South Africa and Southern Africa.
When was GO Rentals founded?
GO Rentals was founded in 2010. It employs 51 to 100 people.
Where is GO Rentals based?
GO Rentals is headquartered in Johannesburg, South Africa, in the Africa region.
How does GO Rentals make money?
Three revenue lines are on record. Short-term Equipment Rentals are the primary driver. The others are long-term Equipment Rentals and add-on Services and Accessories.
Who are GO Rentals's main competitors?
Direct peers on record are Gearhouse Group, IVCi and Hire Intelligence. Broad incumbents are PRG (Production Resource Group), Encore Event Technologies and Diversified. Universal AV Services is listed as a regional player. Emerging players are HP Device as a Service, Dell APEX and Lenovo TruScale.
Does GO Rentals have an API?
No public API is recorded for GO Rentals.
What industry is GO Rentals in?
GO Rentals's product category is IT Equipment Rental. Its primary akta.pro industry code is FSAKANAB, Consumer Electronics & Mobile Device Leasing. Its NAICS code is 53242 and its SIC code is 7377.