What Insurance Networks Alliance does

Insurance Networks Alliance (INA) is a U.S.-based private membership organization founded in 2018 and headquartered in Wilmington, Delaware, that serves as the principal industry body for the insurance agency networks distribution channel. INA operates as the only organization exclusively dedicated to insurance agency networks, convening three member segments — agency networks, insurance carriers and markets, and industry service providers — through an annual three-day conference, the INA Podcast Series, on-demand webinars, member directories (Insurance Networks Directory, Carrier & Market Directory, Service Provider Directory), and a content resource library covering topics such as agency M&A, E&S markets, technology adoption, and regulatory change.

INA generates revenue primarily through recurring annual membership dues across its three member segments, tiered annual meeting sponsorships (Alliance $10,000, Gold $5,000, Silver $3,500, Bronze $2,000), individual event sponsorships (e.g., Mobile Meeting App $2,500, Hotel Key Card $5,000), program book advertising, and trade show table registrations priced at $495 per 6-foot table. Live Oak Bank was the founding organization and remains a recurring Alliance-level sponsor but does not hold an ownership stake. The organization is governed by its member networks, carriers, and service providers with no disclosed parent company or external equity investor.

INA's growth trajectory is anchored by annual meeting expansion from ~170 attendees in 2018 to nearly 400 in 2025, with service provider participation rising from 20 to 71 organizations. The organization operates with a small team (11-50 employees) led by Executive Director Ray Scotto and Director of Marketing Merrie Goodlander, supplemented by a Membership Specialist. INA's 2022 release of a first-of-its-kind industry study on the size and dynamics of the insurance networks segment established it as a category data authority.

Name

Insurance Networks Alliance

Legal name

Insurance Networks Alliance

Website

https://networksalliance.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Insurance Networks Alliance is a U.S. private membership organization founded in 2018 that exclusively serves insurance agency networks, carriers, and service providers through annual meetings, member directories, podcasts, and educational content for the independent agent distribution channel.

Ownership category

akta.pro rank

Product category

Insurance Industry Association

NAICS

Professional Organizations (81392), Business Associations (813910)

SIC

Services-Membership Organizations (8600), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Affinity, Membership & Association Referral Programs (FSAEAMAL)

Keywords

• Insurance industry association
• Insurance network membership
• Insurance trade conferences
• Independent agent networking
• Insurance industry events

Headquarters

HQ city

Deuselbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: INA offers membership programs for insurance agency networks, carriers, markets, and industry service providers, providing access to networking events, educational resources, directories, and collaborative forums.
2. Annual Meeting Sponsorships: Corporate sponsorships at Alliance ($10,000), Gold ($5,000), Silver ($3,500), and Bronze ($2,000) levels, plus individual event sponsorships and program book advertising.
3. Trade Show Exhibits: Service providers can purchase 6-foot trade show tables for $495 to exhibit at annual meetings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Insurance Networks Alliance (INA) operates a membership-based industry association that delivers value through an annual multi-day conference, tiered corporate sponsorship programs, online member directories, and an on-demand podcast/webinar content library. It is the principal organization dedicated to promoting the role of insurance agency networks within the independent agent distribution channel. Revenue is generated from member dues, meeting sponsorships, and trade show exhibit fees.

Product overview

The Insurance Networks Alliance (INA) is a professional industry association serving the independent insurance agent distribution channel. Rather than a unified software platform, INA's offering comprises an annual meeting conference series, an online member directory, and an educational podcast/webinar content library. The core member directory enables agents and carriers to discover and connect with insurance agency networks. These services are distinct operational offerings united by INA's mission to promote the critical role of insurance networks in the independent agent distribution channel.

Differentiator

Problem solved

Functional benefit

Products and services

• INA Networks Directory Online directory of insurance agency networks used by independent agents seeking a best-fit network affiliation and by insurance carriers seeking new distribution partners. Network members can submit profile information to increase visibility.
• INA Annual Meeting Conference Multi-day annual conference (3 days) bringing together insurance agency network leaders, carriers, markets, and service providers for keynote presentations, breakout sessions, trade shows, and networking receptions. The 10th Annual Meeting is scheduled for February 8-10, 2027 in Phoenix, AZ.
• Annual Meeting Sponsorship Packages Tiered corporate sponsorship program for the annual meeting with Alliance ($10,000), Gold ($5,000), Silver ($3,500), and Bronze ($2,000) levels, plus individual item sponsorships such as Mobile Meeting App, Hotel Key Card, and Trade Show Sponsor. Includes logo placement, signage, program book ads, mobile app profile, attendee lists, and complimentary registrations.
• Trade Show Exhibit Tables 6-foot trade show table exhibit opportunity at the annual INA meeting for service providers, priced at $495 per table on a first-come-first-serve basis. Collateral, banners, AV equipment, and promotional items are permitted.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Rough Notes CompanycoreGTM or Marketing PartnerRough Notes is an Alliance-level sponsor and industry publication partner. The company provides marketing support through program book ads and 'Thank You' sponsor acknowledgments in Rough Notes magazine. Provides educational content and resources to INA members.
• EMC InsurancecoreGTM or Marketing PartnerEMC Insurance is a consistent Alliance-level sponsor of INA annual meetings. Provides marketing visibility through logo placement, conference signage, and program advertising.
• RT SpecialtycoreGTM or Marketing PartnerRT Specialty is an Alliance-level sponsor supporting INA events. Provides marketing and brand visibility as a premium sponsor of annual meetings.
• Commonwealth CasualtyminorGTM or Marketing PartnerAlliance-level sponsor of INA annual meetings providing marketing support and brand visibility at events.
• Eventual TreasuryminorGTM or Marketing PartnerEventual Treasury is an Alliance-level sponsor providing marketing visibility at INA annual meetings.
• Invest ProgramcoreStrategic or Co-development PartnerINA has adopted the Invest Program as its charity of choice. Invest is a national program that educates high school and community college students on insurance, financial services, and risk management, encouraging careers in the insurance industry. INA promotes Invest to members and helps recruit new talent to the insurance industry. In 2023, $30,000 in scholarships was awarded to five Invest graduates.
• The InstitutesminorStrategic or Co-development PartnerThe Institutes provides professional development and educational content partnership with INA. Presented workshops on topics such as brand trust and the science of motivation. Provides industry-leading insurance education resources.
• Independent Insurance Agents & Brokers of America (IIABA)minorStrategic or Co-development PartnerIIABA (Big I) collaborates with INA on the National Invest Program for insurance education and diversity initiatives. Whitnee Dillard, Executive Director for Invest and Diversity at IIABA, presents at INA events.

Scale indicators27 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Insurance Information Institute (Triple-I): Industry-funded communications organization for property/casualty insurance. Triple-I communicates industry data and issues to the public and professionals, paralleling INA's role as an industry forum but at a broader communications scale.
• Risk and Insurance Management Society (RIMS): Global trade association for risk management professionals. RIMS operates an annual conference and educational programming analogous to INA's annual meeting, though its membership is the buy-side risk manager rather than the agency-network distribution channel.
• LIMRA: Insurance and financial services industry research and education organization. LIMRA's research, benchmarking, and conference offerings overlap with INA's content and convening model, although LIMRA focuses more on life insurance and retirement.
• American Council of Life Insurers (ACLI): National trade association for life insurance companies. ACLI convenes carrier members and produces industry research and advocacy, comparable in structure to INA but focused on life insurers rather than the P&C independent agency networks segment.
• Council of Insurance Agents & Brokers (CIAB): Trade association for commercial insurance brokers and agents. CIAB overlaps with INA on carrier–agent distribution topics but operates at a larger, broker-focused scale rather than the agency-network subsegment.
• National Association of Mutual Insurance Companies (NAMIC): Trade association for mutual insurance companies. NAMIC serves a member constituency that overlaps with INA's carrier-side attendees, providing industry advocacy and convening functions similar to INA's at a different industry segment.

Direct peers

• Rough Notes Company: Insurance industry publisher and media partner serving independent agents. Rough Notes is an Alliance-level sponsor and content partner of INA; both organizations target insurance agency audiences with publications and educational materials.
• Independent Insurance Agents & Brokers of America (Big I / IIABA): National trade association for independent insurance agents and brokers. IIABA is already a strategic partner of INA (collaborating on the Invest Program) and represents a similar though broader constituency of independent agent distribution; both organizations serve overlapping membership bases.
• National Association of Professional Insurance Agents (PIA): National trade association for independent insurance agents. PIA competes for member mindshare in the independent-agent segment and serves overlapping agency and carrier audiences, making it a close analogue to INA's role for the broader channel.

Emerging players

• The Institutes: Provider of insurance education, designations, and professional development content. The Institutes is an INA partner and presents workshops at INA events; both serve insurance professionals with educational resources, though The Institutes' scope is broader.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/insurance-networks-alliance
• Xx.com/InsNetAlliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurance Networks Alliance