Blazing Needles
Blazing Needles is a privately held, founder-operated affiliate content blog based in Salt Lake City that publishes sewing, quilting, embroidery, and DIY product reviews and guides, monetized exclusively through the Amazon Associates Program via outbound affiliate links.
- Company typePrivate
- Founded2008
- HeadquartersSalt Lake City, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Blazing Needles does
Blazing Needles is a privately held affiliate content blog, established in 2008 and based in Salt Lake City, United States, that publishes product reviews and DIY guides for the sewing, quilting, embroidery, and home-crafting audience. The site covers categories including sewing machines (brands such as Juki and Kenmore, plus embroidery and beginner models), crafting supplies (knitting needles, organizers), and sewing furniture (tables, chairs, cabinets), alongside step-by-step DIY project guides and an educational "Ask Why" article series. The platform is operated by founder and author Rhea Collins, with no disclosed employees, offices beyond Salt Lake City, apps, APIs, or proprietary technology. The site runs on a standard content management system serving 91 pages of indexed articles.\n\nThe business model is single-channel: Blazing Needles participates in the Amazon Services LLC Associates Program and earns affiliate commissions when readers click outbound links and purchase products on Amazon. The site does not sell products directly, does not host third-party display advertising, and does not disclose any pricing model or subscription offering. Revenue is entirely referral-driven and Amazon-dependent, with the owner disclosing material connections to product providers via affiliate links. Distribution is limited to the owned website (blazing-needles.com), accessible globally with no geo-restrictions, and demand generation relies on organic search and editorial content marketing.\n\nThe company is bootstrapped and founder-owned, with no institutional investors, parent company, subsidiaries, or external funding rounds identified. Operating geographies are claimed as global through the web property, though no localization, paid acquisition, or geographic segmentation is evident. The product portfolio is content rather than software: review articles, buying guides, and how-to tutorials, recently extending into adjacent verticals such as aquarium design and pickleball gear customization. As of February 2026 the site is actively publishing, indicating continued operational status, though no revenue, traffic, or headcount disclosures are available.
Blazing Needles firmographics
Firmographics- Name
- Blazing Needles
- Legal name
- Blazing Needles
- Website
- https://blazing-needles.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blazing Needles is a privately held, founder-operated affiliate content blog based in Salt Lake City that publishes sewing, quilting, embroidery, and DIY product reviews and guides, monetized exclusively through the Amazon Associates Program via outbound affiliate links.
- Ownership category
- akta.pro rank
Blazing Needles industry classification
Industry- Product category
- Craft Content Publishing and Affiliate Reviews
- NAICS
- Sewing, Needlework, and Piece Goods Retailers (45913)
- akta.pro primary industry
- Home, Garden & DIY Magazines (MPAJAEAG)
- akta.pro secondary industry
- Yarn, Knitting & Crochet Shops (CRALADAC)
Keywords
Where Blazing Needles is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Markets served
Blazing Needles business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Amazon Associates Affiliate Marketing: The site participates in the Amazon Services LLC Associates Program, earning advertising fees when readers click affiliate links and purchase products on Amazon. This is the primary revenue stream, with the owner disclosing material connections to product providers through affiliate links.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Blazing Needles product offering
Product offeringCore offering
Blazing Needles is a content publishing blog and review platform that produces hands-on product reviews, buying guides, and DIY project tutorials focused on sewing machines, embroidery machines, knitting needles, craft supplies, and sewing furniture. The site monetizes through Amazon Associates affiliate links, earning referral commissions when readers click through to Amazon and purchase recommended products.
Product overview
Blazing Needles is a content publishing blog and review platform focused on sewing, quilting, and craft content. The site offers practical advice through product reviews of sewing machines (Juki, Kenmore, embroidery, and children's models), craft supplies (knitting needles, organizers), and sewing furniture (tables, chairs, cabinets). Additional content includes DIY project guides, lighting guidance for crafting, and the Ask Why educational article series. The platform monetizes through Amazon affiliate partnerships and provides honest, hands-on reviews without fluff.
Differentiator
Problem solved
Functional benefit
Products and services
- Sewing Machine Reviews
Companies that use Blazing Needles
Customer profileSegments2 records
Ideal customer profiles2 records
Blazing Needles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blazing Needles partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Blazing Needles competitors and assessment
Company assessmentOthers
- Joann: Joann is a specialty retailer selling fabric, sewing machines, and craft supplies with an editorial/learning content hub. Adjacent to Blazing Needles as a sewing/craft commercial ecosystem participant, though it is a retailer rather than a content affiliate site.
- LoveCrafts: LoveCrafts is a direct-to-consumer online retailer selling yarn, fabric, sewing patterns, and notions. Comparable to Blazing Needles' audience (knitters, sewists, quilters) but operates as a commerce-first marketplace rather than a content/affiliate publisher.
Direct peers
- Instructables: Instructables is a DIY project-sharing platform covering crafts, sewing, and home projects with community-published guides. Comparable as a content-driven DIY destination where users seek sewing/crafting tutorials, though its model is community submissions rather than independent reviews.
- Craftsy: Craftsy (formerly Bluprint) offers online sewing, quilting, and embroidery classes alongside editorial and product content. Comparable in audience and content topic, with the added dimension of paid course monetization layered on top of editorial.
- Threads Magazine: Threads Magazine is a long-running sewing publication covering garment sewing, machines, and techniques with editorial reviews and how-to content. It is comparable to Blazing Needles in target audience (home sewists) and content format (hands-on product evaluation and buying guidance), though it operates a print-plus-digital model.
- AllFreeSewing: AllFreeSewing is a sewing-focused content site publishing free patterns, tutorials, and product roundups for sewists and quilters. It overlaps directly with Blazing Needles in serving DIY sewists through affiliate-supported editorial and product recommendations.
- The Spruce Crafts: The Spruce Crafts is a Dotdash Meredith-owned DIY and craft content site publishing sewing, knitting, quilting, and embroidery tutorials and product guides. It is directly comparable to Blazing Needles as a content-led affiliate destination serving the same hobbyist audience, but at vastly larger scale and editorial breadth.
- Sewing.com: Sewing.com is a sewing-focused content and review platform offering buying guides and how-tos for machines, notions, and accessories. It is a direct peer as a content-led affiliate site targeting the same hobbyist sewing buyer intent as Blazing Needles.
Broad incumbents
- Dotdash Meredith: Dotdash Meredith operates large-scale editorial brands across categories including The Spruce, Better Homes & Gardens, and Investopedia. Relevant as a broad incumbent in affiliate-driven content publishing that captures the same sewing/DIY search demand at scale, dwarfing niche sites like Blazing Needles.
Emerging players
- WeAllSew (Baby Lock): WeAllSew is Baby Lock's sewing community site featuring machine reviews, project tutorials, and free patterns. Comparable to Blazing Needles as sewing-focused content, though it is brand-owned and not an independent affiliate review site.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Blazing Needles social profiles
Digital presenceBlazing Needles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blazing Needles leadership team
Management profileNumber of profiles
Profiles1 record
Blazing Needles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blazing Needles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blazing Needles
What does Blazing Needles do?
Blazing Needles is a content publishing blog and review platform that produces hands-on product reviews, buying guides, and DIY project tutorials focused on sewing machines, embroidery machines, knitting needles, craft supplies, and sewing furniture. The site monetizes through Amazon Associates affiliate links, earning referral commissions when readers click through to Amazon and purchase recommended products.
Is Blazing Needles a public or private company?
Blazing Needles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blazing Needles founded?
Blazing Needles was founded in 2008. It employs 11 to 50 people.
Where is Blazing Needles based?
Blazing Needles is headquartered in Salt Lake City, United States, in the North America region.
How does Blazing Needles make money?
One revenue line is on record: amazon Associates Affiliate Marketing.
Who are Blazing Needles's main competitors?
Others on record are Joann and LoveCrafts. Direct peers are Instructables, Craftsy, Threads Magazine, AllFreeSewing, The Spruce Crafts and Sewing.com. Dotdash Meredith is listed as a broad incumbent. WeAllSew (Baby Lock) is listed as an emerging player.
Does Blazing Needles have an API?
No public API is recorded for Blazing Needles.
What industry is Blazing Needles in?
Blazing Needles's product category is Craft Content Publishing and Affiliate Reviews. Its primary akta.pro industry code is MPAJAEAG, Home, Garden & DIY Magazines, with a secondary code of CRALADAC, Yarn, Knitting & Crochet Shops. Its NAICS code is 45913.