Roamer

What Roamer does

Roamer of Switzerland is a privately held Swiss watch manufacturer founded in 1888, headquartered in Rheinfelden, Switzerland, with operational logistics based in Mendrisio. The company designs and produces Swiss Made timepieces spanning quartz and automatic movements, with sapphire glass crystals and stainless steel cases across men's and women's collections including dress watches (Classico, Slim Line Classic), dive/sport watches (Deep Sea, Searock, Pro Diver, Rockshell), chronographs (Pro Chrono, Nautic Chrono, Rimini), skeleton models (Competence Skeleton IV, Premier Skeleton), diamond-accented women's pieces, and a signature hand-winding model (Mechano MST 2.0). All watches carry a 7-year international warranty, materially above the Swiss industry standard of 2 years.

Roamer operates a direct-to-consumer-only distribution model through its owned e-commerce platform roamer.ch (built on Shopify), with no authorized resellers or wholesale channel. Global shipping is offered on a DDP (Duties Delivered Paid) basis to most major markets, with multi-currency support and a 30-day return policy.Pricing is structured in three tiers: entry-level quartz watches ($240–$345), mid-range chronographs and dive watches ($350–$700), and premium automatic pieces ($700–$1,769). The firm employs 51–100 people and markets digitally across Facebook, Instagram, YouTube, and LinkedIn, supplemented by an email newsletter with a 10% first-purchase acquisition offer. Revenue is not publicly disclosed and there is no evidence of external venture or private equity capital in the input data.

Name

Roamer

Legal name

Roamer of Switzerland

Website

https://roamer.ch

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

51–100 employees

Short description

Roamer of Switzerland is a privately held Swiss watch manufacturer founded in 1888, designing and selling Swiss Made quartz and automatic timepieces directly to consumers worldwide through its e-commerce platform roamer.ch, with a 7-year international warranty.

Ownership category

akta.pro rank

Product category

Swiss Made Watches

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Watch & Timepiece Retail (CRAKAGAD)

akta.pro secondary industries

Luxury Mechanical Watches (CRAKADAA), Luxury Quartz Watches (CRAKADAB), Dress/Formal Watches (CRAKADAF), Watch Retail (Authorized Dealers, Boutiques, Omnichannel) (CRAKADAL)

Keywords

• Swiss made watches
• Automatic timepieces
• Diving watches
• Chronograph watches
• Luxury watch manufacturer

Headquarters

HQ city

Rheinfelden

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Watch Sales: One-time purchase revenue from selling Swiss Made watches directly to consumers through their e-commerce platform. Customers pay the full product price upfront. No subscription or recurring revenue component. Products range from entry-level quartz watches to premium automatic timepieces.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Roamer designs, manufactures, and sells Swiss Made watches directly to consumers worldwide through its e-commerce platform roamer.ch. The portfolio spans men's and women's timepieces including dress watches, diving watches, chronographs, skeleton automatic models, diamond-accented women's watches, and the signature Mechano hand-winding mechanical watch, all featuring Swiss-engineered movements, sapphire glass, and a 7-year international warranty.

Product overview

Roamer of Switzerland is a Swiss Made watch company founded in 1888, offering a comprehensive portfolio of men's and women's timepieces across multiple sub-brands. The product lineup includes dress watches (Classico, Slim Line Classic), diving/sport watches (Deep Sea, Searock, Pro Diver, Rockshell), chronographs (Pro Chrono, Nautic Chrono, Rimini, Monza), skeleton watches (Competence Skeleton IV, Premier Skeleton), diamond/luxury women's watches (Cassandra Diamond, Elegance Diamond, Diana, Olivia Diamond, Venus Diamond), and the signature Mechano hand-winding model. All watches feature Swiss-made quality with sapphire glass, quartz or automatic movements, and a 7-year worldwide warranty. The brand sells directly through its e-commerce platform with seasonal collections and new product releases.

Differentiator

Problem solved

Functional benefit

Brands

• Roamer of Switzerland: Swiss Made watch brand specializing in timepieces with robust engineering, iconic design, and Swiss craftsmanship since 1888.

Products and services

• Mechano (MST 2.0)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Oris: Independent Swiss watchmaker known for in-house automatic movements and dive watches (Aquis, ProDiver). Comparable heritage positioning and overlapping mechanical/dive product lines with Roamer's Searock and Deep Sea Automatic.
• Mido: Swatch Group mid-range Swiss Made watchmaker emphasizing automatic movements and architectural design heritage. Competes with Roamer on automatic mechanical value proposition and accessible Swiss Made positioning.
• Hamilton: Independent-leaning (Swatch Group) American-Swiss watchmaker offering mechanical and quartz watches in similar price tiers. Comparable mid-range positioning with strong heritage marketing paralleling Roamer's 1888-founded story.
• Tissot: Swatch Group mid-range Swiss Made watchmaker offering quartz and automatic timepieces in the $200-$2,000 range with global multi-channel distribution. Tissot is Roamer's closest direct competitor in accessible Swiss Made watches for both men's and women's segments.
• Certina: Swatch Group mid-range Swiss Made brand focused on sport and dive watches with comparable price points to Roamer. Overlaps directly with Roamer's Deep Sea, Searock, and Pro Diver collections in the accessible Swiss sports/dive segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/roamer_1888
• YouTubeyoutube.com/channel/UCUDOnly-PQMrG24RThOP7Kg
• Facebookfacebook.com/roamerofswitzerland
• LinkedInlinkedin.com/company/roamerofswitzerland
• Instagraminstagram.com/roamerofswitzerland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roamer