MNC Asset Management
MNC Asset Management is an Indonesian investment management firm (subsidiary of PT MNC Kapital Indonesia / MNC Group) offering open-ended mutual funds and private portfolio management to retail, HNW, and corporate investors across Jakarta, Bandung, Surabaya, and Pekanbaru.
- Company typePrivate
- Founded2000
- HeadquartersJakarta, Indonesia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What MNC Asset Management does
MNC Asset Management (PT MNC Asset Management) is an Indonesian investment management company headquartered in Jakarta that operates as a wholly-owned subsidiary of PT MNC Kapital Indonesia Tbk within the MNC Group conglomerate. Founded in 2000 under its former name Bhakti Asset Management and licensed by Indonesia's Bapepam (now OJK) on May 25, 2000, the company provides professionally managed open-ended mutual funds (Reksa Dana) and private portfolio management services (Kontrak Pengelolaan Dana/KPD) to Indonesian retail, high-net-worth individual, and corporate investors.
The company's product portfolio spans three mutual fund categories — money market (MNC Dana Lancar, MNC Dana Syariah Barokah), fixed income (MNC Dana Likuid, MNC Dana Syariah, MNC Dana SBN), and equity (MNC Dana Ekuitas, MNC Smart Equity Fund) — plus a Sharia-compliant sub-line and KPD private fund management with a Rp 5 billion minimum ticket. Distribution is delivered through a website (mncasset.com), four physical branch offices (Jakarta, Bandung, Surabaya, Pekanbaru), WhatsApp and phone customer service, banking partnerships (BCA, BNI, Mandiri, Bank Neo Commerce), and a referenced digital platform (motionfunds.id). An online investment calculator matches products to investor risk profiles (Conservative, Moderate, Moderate Aggressive, Aggressive).
MNC Asset Management earns revenue primarily through recurring management fees on assets under management across its mutual fund and KPD product set, with mutual fund minimum subscriptions starting at Rp 250,000. Its go-to-market combines direct sales through digital and branch channels with bank-led distribution and investor education initiatives (webinars with partners like Invesnow). As part of MNC Group, the company benefits from brand association, intra-group cross-sell potential with MNC Bank and affiliated entities, and back-office regulatory infrastructure.
MNC Asset Management firmographics
Firmographics- Name
- MNC Asset Management
- Legal name
- PT MNC Asset Management
- Website
- https://mncasset.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MNC Asset Management is an Indonesian investment management firm (subsidiary of PT MNC Kapital Indonesia / MNC Group) offering open-ended mutual funds and private portfolio management to retail, HNW, and corporate investors across Jakarta, Bandung, Surabaya, and Pekanbaru.
- Ownership category
- akta.pro rank
MNC Asset Management industry classification
Industry- Product category
- Investment Management
- NAICS
- Open-End Investment Funds (525910), Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Portfolio Management–Led RIAs (Discretionary/Model-Based) (FSAAACAC)
- akta.pro secondary industries
- Fixed Income Mutual Funds (FSAAAEAB), Private Client/High-Net-Worth Advisory (FSAEAAAN), Managed Account Platforms (Separately Managed Accounts / Customized Portfolios) (FSAHAKAC)
Keywords
Where MNC Asset Management is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices4 records
Markets served
MNC Asset Management business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Mutual Fund Management Fees: Revenue generated through management fees charged on assets under management (AUM) from open-ended mutual funds including money market funds (Reksa Dana Pasar Uang), fixed income funds (Reksa Dana Pendapatan Tetap), and equity funds (Reksa Dana Saham).
- Private Fund Management: Individual portfolio management services (Kontrak Pengelolaan Dana/KPD) for high-net-worth investors with minimum initial investment of Rp 5 billion. Fees generated from managing customized investment portfolios.
- Islamic Fund Management: Sharia-compliant mutual fund management including MNC Dana Syariah Barokah, generating management fees from Sharia-compliant investments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | MNC Dana Lancar (Money Market Fund) - Initial investment starting from Rp 250,000 |
| Subscription | Monthly | MNC Dana Likuid (Fixed Income Fund) - Initial investment starting from Rp 250,000 |
| Subscription | Annual | Private Fund Management (KPD) - Minimum initial investment Rp 5 billion |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
MNC Asset Management product offering
Product offeringCore offering
MNC Asset Management manages and distributes open-ended mutual funds (Reksa Dana) across three categories — money market, fixed income, and equity — including Sharia-compliant variants, for Indonesian retail investors. The firm also provides bespoke private fund management (Kontrak Pengelolaan Dana / KPD) for high-net-worth individuals and institutions with a minimum initial investment of Rp 5 billion. Products are distributed directly through the company's website and branch offices, as well as via correspondent banking partnerships with BCA, BNI, and Mandiri.
Product overview
MNC Asset Management is an investment management company under PT MNC Kapital Indonesia Tbk, part of MNC Group, offering open-end mutual funds (reksa dana terbuka) and private fund management services. The company operates three main mutual fund categories: Money Market Funds (MNC Dana Lancar, MNC Dana Syariah Barokah), Fixed Income Funds (MNC Dana Likuid, MNC Dana Syariah, MNC Dana SBN), and Equity Funds (MNC Dana Ekuitas, MNC Smart Equity Fund), plus Private Funds for high-net-worth individuals requiring customized portfolio management with a minimum investment of Rp 5 billion.
Differentiator
Problem solved
Functional benefit
Products and services
- MNC Dana Lancar Money market mutual fund with 100% allocation to money market instruments, targeting conservative Indonesian retail investors seeking stable monthly cash flow and principal preservation. Minimum initial investment Rp 250,000.
- MNC Dana Syariah Barokah Sharia-compliant money market mutual fund offering halal investment opportunities with risk profile similar to conventional money market funds, targeting Muslim Indonesian retail investors.
- MNC Dana Likuid Fixed income mutual fund with minimum 80% allocation to bonds, designed for moderate Indonesian investors seeking better returns than regular banking products while maintaining principal value integrity. Minimum initial investment Rp 250,000.
- MNC Dana Syariah Sharia-compliant fixed income mutual fund offering halal bond investments under Islamic finance principles, targeting moderate Muslim Indonesian investors.
- MNC Dana SBN Fixed income mutual fund investing in State Retirement Bonds (SBN) issued by the Indonesian government, designed for moderate investors seeking government-backed bond exposure.
- MNC Dana Ekuitas Equity mutual fund designed for aggressive Indonesian investors who prioritize high long-term investment returns and are willing to accept higher investment risks.
- MNC Smart Equity Fund Actively managed equity mutual fund that selects stocks using analytical research and market timing strategies, targeting aggressive Indonesian investors seeking superior long-term returns.
- MNC Private Funds (KPD) Individual portfolio management service (Kontrak Pengelolaan Dana/KPD) for qualified high-net-worth individuals and institutional investors (PT, CV, Foundation) with minimum initial investment of Rp 5,000,000,000, offering flexibility in investment policies and transparent periodic reporting under bilateral contract.
Quantifiable outcome
- MNC Dana Lancar YTD return: 3%
- +2 more outcomes
Companies that use MNC Asset Management
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
MNC Asset Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MNC Asset Management partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- InvesnowminorCollaboration with Invesnow to host educational webinars on financial literacy and mutual fund investing. Webinar titled 'Smart Financial Management Strategies for a Better Future' scheduled for July 9, 2026 via Zoom.
- Bank Neo CommerceminorMarketing partnership for mutual fund distribution between MNC Asset Management and Bank Neo Commerce. The partnership was formalized on May 26, 2025, at MNC Bank Tower, coinciding with social donation activities.
- PT MNC Kapital IndonesiacoreParent company and subsidiary relationship within MNC Group. MNC Asset Management (formerly Bhakti Asset Management) operates under PT MNC Kapital Indonesia Tbk.
- BCA (Bank Central Asia)coreCustodian bank for MNC Dana Lancar mutual fund. Provides bank account for subscription and redemption transactions at BCA KCP Bursa Efek Jakarta.
- BNI (Bank Negara Indonesia)coreCustodian bank for MNC Dana Likuid mutual fund. Provides bank account for subscription and redemption transactions at BNI KCU Jakarta Pusat.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
MNC Asset Management competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MNC Asset Management social profiles
Digital presenceMNC Asset Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
MNC Asset Management leadership team
Management profileNumber of profiles
Profiles1 record
MNC Asset Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MNC Asset Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MNC Asset Management
What does MNC Asset Management do?
MNC Asset Management manages and distributes open-ended mutual funds (Reksa Dana) across three categories — money market, fixed income, and equity — including Sharia-compliant variants, for Indonesian retail investors. The firm also provides bespoke private fund management (Kontrak Pengelolaan Dana / KPD) for high-net-worth individuals and institutions with a minimum initial investment of Rp 5 billion. Products are distributed directly through the company's website and branch offices, as well as via correspondent banking partnerships with BCA, BNI, and Mandiri.
Is MNC Asset Management a public or private company?
MNC Asset Management is a private company. It is classified as corporate owned and is currently operating.
When was MNC Asset Management founded?
MNC Asset Management was founded in 2000. It employs 51 to 100 people.
Where is MNC Asset Management based?
MNC Asset Management is headquartered in Jakarta, Indonesia, in the Asia region.
How does MNC Asset Management make money?
Three revenue lines are on record. Mutual Fund Management Fees are the primary driver. The others are private Fund Management and islamic Fund Management.
Does MNC Asset Management have an API?
No public API is recorded for MNC Asset Management.
What industry is MNC Asset Management in?
MNC Asset Management's product category is Investment Management. Its primary akta.pro industry code is FSAAACAC, Portfolio Management–Led RIAs (Discretionary/Model-Based), with a secondary code of FSAAAEAB, Fixed Income Mutual Funds. Its NAICS code is 525910 and its SIC code is 6282.