The Classic Car Trust

Name

The Classic Car Trust

Legal name

The Classic Car Trust reg.

Website

https://tcct.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

The Classic Car Trust is a Liechtenstein-based organization that publishes The Key annual yearbook, hosts the invitation-only TCCT Forum, and operates the Roarington digital-twin platform serving high-net-worth classic car collectors, automotive heritage institutions, and industry experts.

Ownership category

akta.pro rank

Product category

Classic Car Collector Media and Community

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Vintage & Antique Collectibles Retail (CRALAGAE)

Keywords

• Classic car preservation
• Collector yearbook publishing
• Automotive heritage community
• Collector market intelligence
• Vehicle digital twins

Headquarters

HQ city

Vaduz

HQ country

Liechtenstein

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. The Key Yearbook Sales: Sale of annual yearbook publications covering classic car stories, market data, and collector rankings. The Key is sold as a physical softcover book at $101 USD per edition. Editions available from 2018-2024/25.
2. TCCT Forum Events: Exclusive invitation-only annual gatherings of collectors, industry leaders, and experts. Forum generates revenue through ticket sales, sponsorships, and networking events held at prestigious venues worldwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

The Classic Car Trust publishes an annual premium yearbook titled The Key that aggregates stories, collector rankings (Top 100 Collectors), and auction market analytics for the classic car world, and sells it directly through its Shopify-based e-commerce store at $101 USD per softcover edition. It also organizes an invitation-only annual TCCT Forum at prestige venues worldwide, bringing together collectors, manufacturer heritage executives, museums, and auction houses for industry dialogue.

Product overview

The Classic Car Trust operates a multi-product ecosystem centered on classic car preservation and appreciation. The flagship offering is The Key, an annual premium yearbook providing collector rankings, market analytics, and heritage content. The TCCT Forum is an annual invitation-only event for industry discourse. Roarington (The Classic Car Metaland) is a digital platform enabling virtual interaction with classic car digital twins. The eClassic Club offers a hybrid physical-digital experience combining real vehicles with high-fidelity simulators.

Differentiator

Problem solved

Functional benefit

Brands

• The Key: Annual yearbook publication collecting stories, data and events from the classic car world, featuring Top 100 Collectors rankings and market analysis.
• Roarington

Products and services

• The Key (Annual Yearbook) Annual premium softcover yearbook (235mm x 260mm, approximately 244-292 pages) sold at $101 USD per edition, serving as the definitive collector reference featuring the Top 100 Collectors ranking, auction market analytics, brand heritage stories, and classic car industry trend analysis across 256,000+ data points and 4,000+ vehicles. Editions available for 2018, 2019, 2020, 2021, 2022-2023, and 2024-2025.
• TCCT Forum Annual invitation-only gathering of collectors, industry leaders, and experts dedicated to preserving classic car heritage, held at prestigious venues (Grand Basel 2018, FIA headquarters Paris 2019, St. Moritz 2021-2023, Mercedes-Benz Museum Stuttgart 2024), featuring keynote speeches, discussions on digital innovation, and the Roarington digital twin initiative.
• Roarington (The Classic Car Metaland) Digital metaverse platform creating digital twins of classic vehicles for virtual ownership, simulation experiences, and digital preservation of automotive heritage; partners include Mercedes-Benz Heritage GmbH (digital twin of Mercedes-Benz Museum) and MAUTO (digital twin of the 1947 Cisitalia in the Roarington simulator); introduces the NFT Dream Car Series concept for tokenizing classic car ownership.
• eClassic Club Exclusive membership program combining real classic cars with exquisitely crafted high-fidelity simulators created by Pininfarina and Zagato, bringing historic driving experiences to modern standards comparable to Formula 1.

Quantifiable outcome

• Over 256,000 auction data points analyzed in the 2024/25 edition
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Mercedes-Benz Heritage GmbHcoreStrategic or Co-development Partner · 1 January 2024Mercedes-Benz Heritage GmbH and The Classic Car Trust signed a letter of intent at the 2024 TCCT Forum to create a digital twin of the Mercedes-Benz Museum within the Roarington platform. CEO Marcus Breitschwerdt emphasized bringing the heritage into the digital space with Roarington, unlocking new dimensions of interaction for their 13+ million museum visitors.
• MAUTO (National Italian Automobile Museum)coreStrategic or Co-development Partner · 1 January 2023MAUTO in Turin went digital with Roarington, enabling participants to drive the exact digital twin of the 1947 Cisitalia in the Roarington simulator. This represents a key milestone in the digital preservation of automotive heritage.
• Pininfarina and ZagatocoreTechnology or Integration · 1 January 2021Pininfarina and Zagato, legendary automotive design houses, created history-making simulators for the eClassic Club program, bringing classic car experiences to modern standards comparable to Formula 1.
• FIA (Fédération Internationale de l'Automobile)flagshipStrategic or Co-development Partner · 1 January 2019FIA President Jean Todt co-hosted the 2019 TCCT Forum at FIA headquarters in Paris, highlighting the intersection of tradition and innovation in classic car preservation.
• Roarington AGcoreStrategic or Co-development Partner · 1 January 2018Roarington AG is the co-development partner for the Classic Car Metaland initiative. Fritz Kaiser introduced the concept as the 'Fourth Dimension of Classic Car Lifestyle,' creating digital twins of classic cars that expand ownership experiences and provide digital immortality for automotive icons.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Cars & Bids: Cars & Bids is an online auction platform focused on modern enthusiast cars, founded by a popular automotive content creator. Comparable in DTC, content-led monetization targeting enthusiast collectors, though focused on 1980s–present rather than true classics.
• RM Sotheby's: RM Sotheby's is one of the world's leading classic car auction houses and produces proprietary auction market intelligence and collector content. Overlaps with TCCT's auction data and Top 100 Collectors franchise, but competes only partially as it is auction-first rather than media-first.
• Motorious: Motorious is a digital media and marketplace platform serving classic and collector car buyers and enthusiasts. Comparable in DTC content and marketplace monetization for collector audiences, though broader in editorial scope and less premium than TCCT.
• Gooding & Company: Gooding & Company is a premier classic car auction house known for high-profile sales at Pebble Beach and Amelia Island, with strong collector relationships. Comparable audience and data source for TCCT's market intelligence content.
• Bonhams Cars: Bonhams operates a global classic car auction business with significant collector market data and curated events. Comparable in collector audience and auction data contribution, though auction-first rather than publication-first.

Direct peers

• Hagerty: Hagerty is the dominant US media, insurance, and live-events platform for the classic car collector market — publishing valuation tools, market reports, and hosting events like the Hagerty Festival. Directly comparable to TCCT in audience (HNW classic car collectors) and revenue mix (media + events + services).
• Petrolicious: Petrolicious produces premium video, editorial, and event content celebrating classic car culture for an enthusiast and collector audience. Comparable to TCCT's editorial sensibility and HNW collector targeting, though US-skewed and digital-first.
• Classic Driver: Classic Driver is a digital media marketplace focused on classic and collector cars, blending editorial content with classifieds. Closest digital-native peer to TCCT's media-and-community model serving the European collector niche.
• Octane Magazine: Octane is a long-running print and digital magazine covering classic and collector cars, featuring collector profiles, market coverage, and event reporting. Closest direct peer to TCCT's The Key yearbook in product format and reader demographic.
• Bring a Trailer: Bring a Trailer is a leading online collector car auction and editorial platform serving enthusiast and collector audiences with daily content and listings. Comparable in DTC content monetization and collector community focus, though auction-led rather than publication-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/classiccartrust
• YouTubeyoutube.com/channel/UCK36PdD0yZG5h3d0Eh2csAg
• Facebookfacebook.com/theclassiccartrust
• Instagraminstagram.com/classiccartrust
• LinkedInlinkedin.com/company/the-classic-car-trust

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Classic Car Trust