Berkshire Hathaway HomeServices Taliesyn Realty

What Berkshire Hathaway HomeServices Taliesyn Realty does

Berkshire Hathaway HomeServices Taliesyn Realty is a privately held, independently operated residential real estate brokerage franchisee headquartered at 465 Jack Kramer Drive, Suite 1, Memphis, Tennessee. The firm operates under the master franchise of BHH Affiliates, LLC, the real-estate brand owned by Columbia Insurance Company, a Berkshire Hathaway affiliate, and serves home buyers and sellers across the Memphis metropolitan area, including western Tennessee suburbs (Germantown, Collierville, Bartlett, Arlington, Cordova, Lakeland, Tipton and Fayette Counties) and northern Mississippi communities (Olive Branch, Southaven, Hernando, Horn Lake, Desoto County). Ownership rests with Edwin Scruggs, with Donna Scruggs leading the internal Taliesyn Home Team, and the firm maintains a roster of approximately 30+ licensed agents and brokers bearing industry designations (ABR, CRS, GRI, PSA, RENE, SRS, ALHS).

The company's core product is an MLS-integrated consumer property-search platform covering single-family homes, condos, duplexes, land, and multi-family assets, paired with an automated home valuation tool (backed by Attom and Zillow public-record data), an agent directory, market reports, and an educational blog. The agent-facing technology stack runs on BHHS Connect, the franchise-supplied CRM and lead-management system powered by KvCore, and includes IDX lead-generation websites per agent, an email marketing platform, social-media auto-posting, and Video Buzz video tools. The platform integrates with Rental Beast for rental applications and with the QuickBuy program for alternative sale options.

Revenue is generated transactionally through real estate brokerage commissions on purchases and sales, with agents operating under either capped or traditional commission plans with optional team structures. Secondary revenue streams include desk/recruitment fees from onboarding new agents onto the franchise, plus partnership-driven referral and service income from Stockton Mortgage (preferred lender) and American Home Shield (home warranty). The go-to-market is sales-led through field agents, with a complementary direct-to-consumer self-service search experience on the website.

Name

Berkshire Hathaway HomeServices Taliesyn Realty

Legal name

Berkshire Hathaway HomeServices Taliesyn Realty

Website

https://bhhstaliesynrealty.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Berkshire Hathaway HomeServices Taliesyn Realty is a privately held Memphis-based residential real estate brokerage franchisee serving home buyers and sellers across western Tennessee and northern Mississippi through a 30+ agent roster, an MLS-integrated property search platform, and BHHS Connect/KvCore CRM tooling.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Property listings search
• Home buying services
• Home selling services
• Real estate agent recruitment

Headquarters

HQ city

Cordova

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage commission on property sales and purchases. Agents operate under capped and traditional commission plans with team plan options available.
2. Agent Recruitment/Desk Fees: Revenue from recruiting agents to join the brokerage with various support services including lead generation tools and training

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Berkshire Hathaway HomeServices Taliesyn Realty is a residential real estate brokerage franchisee that represents home buyers and sellers across the Memphis metropolitan area, including parts of Tennessee and Mississippi. The firm provides agent-led buying and selling services supported by an MLS-integrated property search platform, a home valuation tool, an agent directory, and the QuickBuy home sale program. It also recruits and supports licensed agents through commission plans, CRM and lead generation tools, and training programs under the Berkshire Hathaway HomeServices brand.

Product overview

Berkshire Hathaway HomeServices Taliesyn Realty operates as a residential real estate brokerage franchise under the Berkshire Hathaway HomeServices brand, offering a consumer-facing property search platform integrated with MLS data. The core offering is the residential property listings platform enabling users to browse and search Single Family, Condos, Duplex, Land, Lot-Land, and Multi-Family properties. Supporting products include Home Valuation tools for sellers, an Agent Directory/Roster for matching buyers with agents, Market Reports providing local market intelligence, a Blog/Resource Center with educational content, a Preferred Lender Network partnering with Stockton Mortgage, the QuickBuy home sale simplification program, an Agent Recruitment Program offering commission plans and technology tools (including BHHS Connect/KvCore, Video Buzz, and social media marketing), CE Shop for agent continuing education, and Featured Areas Search for curated neighborhood browsing. The platform also integrates with Rental Beast for rental applications.

Differentiator

Problem solved

Functional benefit

Brands

• Taliesyn Home Team: A team under the brokerage led by Donna Scruggs

Products and services

• Residential Property Listing Search
• Home Valuation Tool
• QuickBuy Home Sale Program
• Agent Recruitment Program
• Buyer and Seller Agent Representation

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Stockton MortgagecoreStrategic or Co-development PartnerPreferred mortgage lender partnership providing financing options to home buyers. Lauren Evans serves as the licensed mortgage professional (License #546320) accessible through the brokerage's finance resources page.
• American Home ShieldminorStrategic or Co-development PartnerHome warranty service partnership providing homeowners with protection plans. Emeka Buck represents the company offering rate buydown options and warranty coverage.
• KvCore (BHHS Connect)coreTechnology or IntegrationTechnology platform powering BHHS Connect - the CRM and lead generation system used by agents for managing internet leads, automated follow-ups, and marketing campaigns.
• CE ShopminorStrategic or Co-development PartnerContinuing education provider for agent licensing requirements, listed in the brokerage's resources section for professional development.
• QuickBuycoreTechnology or IntegrationHome sale solution platform offering immediate cash offers and alternative selling methods for homeowners. Provides simplified home buying and selling options including traditional listing, immediate sale, and other home sale options.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/TaliesynRealty
• Facebookfacebook.com/BHHSTaliesynRealty
• LinkedInlinkedin.com/company/taliesyn-realty

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berkshire Hathaway HomeServices Taliesyn Realty