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Honey Insurance Group, inc

Full company profile

uuid0028kmx

Namestring
Honey Insurance Group, inc
Legal namestring
Honey Insurance Group, inc
Websiteurl
honey.insure
Company typeenum
Private
Founded yearint
2017
Short descriptiontext

Honey Insurance Group, inc is a privately held insurance brokerage founded in 2017, based in Kearny, New Jersey, operating with 1-10 employees and serving clients through its honey.insure domain. The firm functions as a small-scale insurance intermediary with no documented product, technology, or scale differentiators in the source data.

Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersKearny, United States
HQ citystring
Kearny
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
insurance brokerage, insurance products, personal insurance, insurance advisory, insurance agency
Industry1 code
1Affinity, Membership & Association Referral Programs
CodeFSAEAMALPrimaryYes
NAICS code1 code
  • Insurance Agencies and Brokerages524210
SIC code1 code
  • Insurance Agents, Brokers & Service6411
Product category
Insurance Brokerage
Social media profiles1 record
Cost components3 values
Personnel, Operations, Marketing or Sales
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Honey Insurance Group, inc is an insurance brokerage firm based in Kearny, United States. The company operates in the insurance intermediary space, connecting customers with insurance products, though the source data does not detail specific product lines, carrier relationships, or service areas.

Differentiator
Functional benefit
Problem solved
No data
Peers10 records
TypeBroad incumbent
Description

Major direct-to-consumer P&C carrier; comparable as a broad incumbent competing with independent brokerages like Honey Insurance Group for the same price-sensitive personal-lines consumers.

TypeBroad incumbent
Description

Publicly traded insurance brokerage and risk management firm acquiring independent agencies nationwide; comparable to Honey Insurance Group as a consolidator that both competes with and is the natural acquirer of firms like Honey Insurance Group.

TypeBroad incumbent
Description

National P&C insurer with captive agents and increasingly direct channels; comparable to Honey Insurance Group as a broad incumbent occupying the same personal-lines competitive landscape.

TypeDirect peer
Description

U.S. insurance brokerage built via roll-up of independent agencies; comparable to Honey Insurance Group in operating model, with greater scale and a similar consumer-and-commercial go-to-market.

TypeEmerging player
Description

Tech-driven consumer insurance carrier with a memorable single-word brand (similar to 'Honey'); comparable to Honey Insurance Group as a brand-led insurance upstart targeting consumer direct distribution, though Lemonade is a carrier rather than a broker.

TypeEmerging player
Description

Digital-first small commercial insurance agency; directly comparable as a small-business-focused insurance intermediary leveraging technology to reach an underserved customer segment similar to Honey Insurance Group's likely sweet spot.

TypeBroad incumbent
Description

Largest U.S. personal lines insurer with an agency-channel distribution model; comparable as the broad incumbent against which all independent brokerages, including Honey Insurance Group, compete for personal and small-commercial customers.

TypeDirect peer
Description

Large independent insurance brokerage offering commercial and personal lines through multiple office locations; directly comparable to Honey Insurance Group as a privately held, multi-line brokerage operating in a fragmented agency market.

TypeBroad incumbent
Description

Large national carrier and broker of personal and commercial insurance; comparable as a broad incumbent with brokerage capabilities that competes for the same accounts Honey Insurance Group targets.

TypeDirect peer
Description

Independent insurance brokerage and risk management firm placing commercial and personal coverage; comparable as a multi-line independent brokerage competing for the same small-business and personal-lines accounts as Honey Insurance Group.

Market position
Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Honey Insurance Group, inc

Insurance Brokeragehoney.insure

Honey Insurance Group, inc is a privately held insurance brokerage founded in 2017, based in Kearny, New Jersey, operating with 1-10 employees and serving clients through its honey.insure domain. The firm functions as a small-scale insurance intermediary with no documented product, technology, or scale differentiators in the source data.

Honey Insurance Group, inc firmographics

Firmographics
Name
Honey Insurance Group, inc
Legal name
Honey Insurance Group, inc
Website
https://honey.insure
Company type
Private
Founded year
2017
Headcount range
1–10 employees
Short description
Honey Insurance Group, inc is a privately held insurance brokerage founded in 2017, based in Kearny, New Jersey, operating with 1-10 employees and serving clients through its honey.insure domain. The firm functions as a small-scale insurance intermediary with no documented product, technology, or scale differentiators in the source data.
Ownership category
akta.pro rank

Honey Insurance Group, inc industry classification

Industry
Product category
Insurance Brokerage
NAICS
Insurance Agencies and Brokerages (524210)
SIC
Insurance Agents, Brokers & Service (6411)
akta.pro primary industry
Affinity, Membership & Association Referral Programs (FSAEAMAL)

Keywords

  • Insurance brokerage
  • Insurance products
  • Personal insurance
  • Insurance advisory
  • Insurance agency

Where Honey Insurance Group, inc is headquartered

Location

Headquarters

HQ city
Kearny
HQ country
United States
HQ region
North America

Markets served

Honey Insurance Group, inc business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales

Honey Insurance Group, inc product offering

Product offering

Core offering

Honey Insurance Group, inc is an insurance brokerage firm based in Kearny, United States. The company operates in the insurance intermediary space, connecting customers with insurance products, though the source data does not detail specific product lines, carrier relationships, or service areas.

Differentiator

Problem solved

Functional benefit

Companies that use Honey Insurance Group, inc

Customer profile

Ideal customer profiles1 record

Honey Insurance Group, inc technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Honey Insurance Group, inc competitors and assessment

Company assessment

Broad incumbents

  • GEICO: Major direct-to-consumer P&C carrier; comparable as a broad incumbent competing with independent brokerages like Honey Insurance Group for the same price-sensitive personal-lines consumers.
  • Brown & Brown, Inc. Publicly traded insurance brokerage and risk management firm acquiring independent agencies nationwide; comparable to Honey Insurance Group as a consolidator that both competes with and is the natural acquirer of firms like Honey Insurance Group.
  • Allstate: National P&C insurer with captive agents and increasingly direct channels; comparable to Honey Insurance Group as a broad incumbent occupying the same personal-lines competitive landscape.
  • State Farm: Largest U.S. personal lines insurer with an agency-channel distribution model; comparable as the broad incumbent against which all independent brokerages, including Honey Insurance Group, compete for personal and small-commercial customers.
  • Liberty Mutual: Large national carrier and broker of personal and commercial insurance; comparable as a broad incumbent with brokerage capabilities that competes for the same accounts Honey Insurance Group targets.

Direct peers

  • World Insurance Associates: U.S. insurance brokerage built via roll-up of independent agencies; comparable to Honey Insurance Group in operating model, with greater scale and a similar consumer-and-commercial go-to-market.
  • Higginbotham Insurance: Large independent insurance brokerage offering commercial and personal lines through multiple office locations; directly comparable to Honey Insurance Group as a privately held, multi-line brokerage operating in a fragmented agency market.
  • Insurica Insurance Management: Independent insurance brokerage and risk management firm placing commercial and personal coverage; comparable as a multi-line independent brokerage competing for the same small-business and personal-lines accounts as Honey Insurance Group.

Emerging players

  • Lemonade: Tech-driven consumer insurance carrier with a memorable single-word brand (similar to 'Honey'); comparable to Honey Insurance Group as a brand-led insurance upstart targeting consumer direct distribution, though Lemonade is a carrier rather than a broker.
  • NEXT Insurance: Digital-first small commercial insurance agency; directly comparable as a small-business-focused insurance intermediary leveraging technology to reach an underserved customer segment similar to Honey Insurance Group's likely sweet spot.

Market position

Customer concentration

Honey Insurance Group, inc social profiles

Digital presence

Honey Insurance Group, inc financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Honey Insurance Group, inc leadership team

Management profile

Number of profiles

Honey Insurance Group, inc funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Honey Insurance Group, inc M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honey Insurance Group, inc

What does Honey Insurance Group, inc do?

Honey Insurance Group, inc is an insurance brokerage firm based in Kearny, United States. The company operates in the insurance intermediary space, connecting customers with insurance products, though the source data does not detail specific product lines, carrier relationships, or service areas.

When was Honey Insurance Group, inc founded?

Honey Insurance Group, inc was founded in 2017. It employs 1 to 10 people.

Where is Honey Insurance Group, inc based?

Honey Insurance Group, inc is headquartered in Kearny, United States, in the North America region.

Who are Honey Insurance Group, inc's main competitors?

Broad incumbents on record are GEICO, Brown & Brown, Inc., Allstate, State Farm and Liberty Mutual. Direct peers are World Insurance Associates, Higginbotham Insurance and Insurica Insurance Management. Emerging players are Lemonade and NEXT Insurance.

Does Honey Insurance Group, inc have an API?

No public API is recorded for Honey Insurance Group, inc.

What industry is Honey Insurance Group, inc in?

Honey Insurance Group, inc's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEAMAL, Affinity, Membership & Association Referral Programs. Its NAICS code is 524210 and its SIC code is 6411.

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