Bremen Tourisms

Name

Bremen Tourisms

Legal name

WFB Wirtschaftsförderung Bremen GmbH

Website

https://bremen-tourism.de

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D, Others

Distribution channels5 records

Marketing channels9 records

Core offering

Bremen Tourisms operates the official destination marketing and booking platform for the City of Bremen, Germany. It sells accommodations (hotels, vacation rentals, youth hostels, boat accommodations), guided city tours and tickets, curated travel packages, group travel offerings, and the BremenCARD city discount card to leisure and business visitors. It also runs the Bremen Convention Bureau for conferences and corporate events, and is launching the BremenPay sustainable travel reward scheme in May 2026 in partnership with 30+ hotels, cultural venues, and transport providers.

Product overview

Bremen Tourisms operates as a tourism marketing and booking platform for the City of Bremen, Germany. The offering is a multi-module platform combining a booking marketplace (hotels, tours, packages, tickets) with loyalty programs (BremenCARD, BremenPay reward scheme), information services (audioguides, accessible tourism), planning tools (City Buddy day planner), and convention services. The core product is a unified booking portal at bremen.de/tourismus where visitors can purchase tours, accommodations, and experience packages, supplemented by the free BremenPay loyalty program launching May 2026 for sustainable travel rewards, the discount-based BremenCARD, and convention planning services via the Bremen Convention Bureau.

Differentiator

Problem solved

Functional benefit

Brands

• BremenCARD: A discount card for tourists offering reduced admission to various attractions and services in Bremen.
• BremenPay
• Bremen Convention Bureau
• Erlebnisgutschein

Products and services

• Unterkünfte (Accommodation Booking) Booking service for hotels, vacation rentals, youth hostels, and boat accommodations in Bremen, offered to leisure and business travelers.
• Führungen, Fahrten und Tickets (Tours, Rides and Tickets) City tours, night watchman tours, culinary city tours, Stadtmusikanten express tours, and themed guided experiences available for booking by visitors.
• Pauschalen (Travel Packages) Curated travel packages bundling accommodation with experiences, themed as historic, innovative, maritime, or vibrant, targeted at leisure visitors.
• Gruppenangebote (Group Travel Offers) Group travel packages including accommodations and experiences tailored for friend groups, families, and organized travel parties.
• BremenCARD City discount card providing reduced admission and benefits at Bremen attractions and partner services for tourists.
• Erlebnisgutschein (Experience Gift Voucher) Gift vouchers redeemable for Bremen tourism activities and experiences.
• Audioguides Self-guided audio tours with narrated commentary on Bremen landmarks and attractions for independent visitors.
• BremenPay Reward Scheme Sustainable travel reward scheme where users earn tangible rewards from partner hotels, cultural venues, and leisure operators for eco-conscious travel behaviors such as arriving by train, cycling, or longer stays.
• Bremen Convention Bureau Convention and conference planning service providing consultation and venue support for tagungen (meetings), kongresse (congresses), and corporate events in Bremen, targeted at corporate clients, associations, and event organizers.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Deutsche BahncoreStrategic or Co-development PartnerPartner in the BremenPay sustainable travel reward scheme launching May 2026. Deutsche Bahn contributes to incentivizing train travel as an eco-conscious behavior, offering train vouchers as rewards to travelers arriving by rail.
• ATLANTIC HotelcoreChannel Partner/ Reseller/ DistributorPartner in the BremenPay scheme offering hotel discounts as rewards for sustainable travel behaviors. Part of the 30+ partner network in the hotel, culture, and leisure sectors.
• Übersee Museum BremencoreChannel Partner/ Reseller/ DistributorPartner in the BremenPay scheme providing reduced museum admission fees as rewards for eco-conscious travelers. Part of the cultural sector partner network.
• StattReisen Bremen e.V.minorStrategic or Co-development PartnerProvides the 'Bremen demokratisch' educational experience offering, a new guided tour highlighting democratic values in celebration of Tag der Deutschen Einheit 2026.
• BremenPay Partner NetworkcoreStrategic or Co-development PartnerOver 30 partners from the hotel, culture, and leisure sectors participating in the sustainable travel reward scheme. Includes partners offering rewards such as free coffee, train vouchers, hotel discounts, and reduced museum admission.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• visitBerlin Berlin Tourismus & Kongress GmbH: Berlin's official tourism and congress organization operating the Berlin Tourist Info network and Berlin Welcome Card. Directly comparable in structure (city DMO + convention bureau), services (city tours, accommodation booking, discount city cards), and business model — operating at a larger destination scale.
• Hamburg Tourismus GmbH: Official tourism marketing organization for the city of Hamburg, Germany. Directly comparable as a city-level destination marketing organization offering booking services, city tours, accommodation packages, and a city card (Hamburg CARD) in a major German Hanseatic destination — structurally analogous in mandate, scale, and product mix.
• München Tourismus (City of Munich): Official tourism entity of the City of Munich offering city tours, accommodation booking, the München City Card, and convention services. Directly comparable as a major German city DMO with an integrated digital platform, tourism information centers, and themed tour portfolio analogous to Bremen Tourismus's offerings.
• Wien Tourismus: Official tourism board for Vienna, Austria. Directly comparable as a major European city DMO offering city tours, accommodation booking, the Vienna City Card, and convention bureau services through an integrated digital platform with multi-language content and tour packages — closely aligned operating model.
• Visit Copenhagen: Official tourism organization for Copenhagen, Denmark. Directly comparable as a European city DMO and the originator of the CopenPay sustainable-tourism model that BremenPay explicitly replicates — making it the most strategically relevant peer for benchmarking sustainability positioning and reward-scheme design.
• StattReisen Bremen e.V. Bremen-based educational and experiential tour operator and active partner of Bremen Tourismus, providing guided city tours including the new 'Bremen demokratisch' experience. Comparable as a local tour operator running themed walking tours and educational experiences within the Bremen tourism ecosystem.

Emerging players

• TUI Destination Experiences (TUI Musement): TUI Group's tours and activities division, operating destination experiences globally including in Bremen. Comparable in tour operations, attraction ticketing, and excursion booking, but functions as a private-sector multi-destination tour operator rather than a single-city DMO with a public mandate.
• GetYourGuide: Global online marketplace for tours, activities, and attraction tickets, listing Bremen experiences. Comparable in tours-and-activities distribution and digital booking UX, but operates as a private-sector multi-destination OTA rather than a destination-owned integrated tourism platform.

Broad incumbents

• Tourismus NRW: State-level tourism marketing organization for North Rhine-Westphalia. Comparable as a German public-sector tourism entity with similar funding model (state-owned), but operates across multiple destinations rather than a single city, offering broader geographic scope and a different unit-economics profile.
• Deutsche Zentrale für Tourismus (DZT): National tourism board for Germany promoting the country internationally. Comparable as a public-sector tourism marketing organization with overlapping marketing channels and audience, but operates at the national level across all destinations rather than focusing on a single city like Bremen.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BremenErleben
• YouTubeyoutube.com/user/BREMENbewegt
• Facebookfacebook.com/Bremen
• Instagraminstagram.com/bremermoment
• Pinterestpinterest.de/bremen_de/pins
• TikToktiktok.com/@visitbremen
• LinkedInlinkedin.com/company/bremen-tourism-convention

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bremen Tourisms