Creative Change Counseling

What Creative Change Counseling does

Creative Change Counseling, Inc. is a private nonprofit behavioral healthcare provider headquartered in Delran, New Jersey, delivering an integrated continuum of mental health, substance use, intellectual and developmental disability (IDD), peer recovery, restorative justice, and therapeutic recreation services across 13+ clinical locations in New Jersey, Delaware, North Carolina, and Texas. Its core programs include Mental Health Outpatient, Substance Use Outpatient (with medication-assisted treatment using Suboxone, Vivitrol, Sublocade, Brixadi), Intensive In-Community Treatment (IIC), Behavioral Support Services, IDD Services, and the HUB Restorative & Transformative Justice initiative, supplemented by therapeutic recreation sites including We Rock the Spectrum Kids Gym and The Spot Teen Center. The organization is founder-led by Dr. Bertee Thomas Jr. (CEO, Psy.D., LPC in NJ/DE/NC, 30+ years in behavioral health) and Kahreem R. Cunningham (COO/EVP), with an executive bench of AVPs covering business development, quality assurance, operations, clinical services, and Delaware operations.

The business model is a fee-for-service clinical model funded primarily by insurance reimbursement (Medicaid, Medicare, and most major commercial plans), contracted payments from state agencies (NJ Division of Developmental Disabilities, PerformCare NJ Children's System of Care), and supplementary donations supporting the Christian Jackson 'It's Your Responsibility' Scholarship. Services are accessed via phone intake, online appointment requests, and a mobile application that handles appointment management, payments, location access, and event notifications. Patient segments span children, adolescents, and adults across mental health, addiction, IDD, and recovery needs, with a horizontal segmentation approach and a continuum-of-care philosophy oriented around a single-therapist continuity principle across program transitions. The organization's differentiator is breadth of service under one roof combined with community-rooted programming (peer recovery centers, scholarships, restorative justice) rather than any proprietary technology or AI capability.

Name

Creative Change Counseling

Legal name

Creative Change Counseling, Inc.

Website

https://creativechangeinc.org

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Creative Change Counseling is a nonprofit behavioral healthcare provider offering integrated mental health, substance use, IDD, peer recovery, and restorative justice services across 13+ locations in New Jersey, Delaware, North Carolina, and Texas.

Ownership category

akta.pro rank

Headquarters

HQ city

Lumberton

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Healthcare Services Revenue: Revenue is generated through behavioral and mental health treatment services billed to insurance providers, including Medicaid and Medicare. Services include mental health outpatient, substance abuse treatment, intensive in-community treatment, behavioral support services, therapeutic recreation, and IDD services.
2. Scholarship Program Donations: The organization operates a scholarship fund accepting donations through credit card (via Zeffy), payroll deduction, pledge, and Zelle to support the Christian Jackson 'It's Your Responsibility' Scholarship program.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Creative Change Counseling is a nonprofit behavioral healthcare provider delivering integrated mental health outpatient, substance use outpatient, intensive in-community treatment, behavioral support, intellectual and developmental disability (IDD) services, peer recovery, therapeutic recreation, and restorative justice programs. Services are delivered across 13+ physical locations and via mobile/in-home therapy in New Jersey, Delaware, and North Carolina, and are billed primarily through Medicaid, Medicare, and major insurance plans.

Product overview

Creative Change Counseling operates as a nonprofit behavioral healthcare organization offering a comprehensive suite of integrated mental health and substance use treatment services across multiple programs. The core offerings include Mental Health Outpatient Programs, Substance Use Outpatient Programs, Intensive In-Community Treatment, Behavioral Support Services, Peer Recovery Services, Therapeutic Recreational Services (including We Rock the Spectrum Kids Gym and The Spot Teen Center), and IDD Services for individuals with intellectual and developmental disabilities. The organization also provides a mobile app for appointment management and access to services, and administers the "It's Your Responsibility" scholarship program. Services are delivered through multiple locations in New Jersey, Delaware, North Carolina, and Texas, utilizing evidence-based treatment modalities and a continuum of care model.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Outpatient Program Outpatient mental health treatment including individual, group, and family counseling, psychiatric evaluation, and medication management for anxiety, depression, trauma, grief, anger management, and other mental health concerns affecting children, adolescents, and adults.

Quantifiable outcome

• Continuity of care through seamless transitions between IIC and mental health outpatient without changing therapists
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• NJACP (New Jersey Association of Community Providers)coreStrategic or Co-development PartnerCreative Change is a proud provider member of NJACP, advancing quality services and advocacy for individuals with disabilities statewide. The organization participates in network activities and aligns with state-level initiatives for developmental disability services.
• PerformCare NJcoreStrategic or Co-development PartnerPartnership with PerformCare NJ, the Children's System of Care, for providing behavioral health services to children and adolescents. Services include intensive in-home treatment and behavioral support services.
• NJ Division of Developmental Disabilities (DDD)coreStrategic or Co-development PartnerPartner for delivering IDD services in New Jersey, providing supports for individuals with developmental disabilities across Burlington, Mercer, and surrounding counties.
• We Rock the Spectrum Kids GymcoreStrategic or Co-development PartnerPartnership providing inclusive therapeutic recreation services for children of all ability levels. Located at 3111 Route 38 Unit 14, Mount Laurel, NJ, offering sensory-friendly equipment and inclusive play environments.
• The Spot Teen Success CentercoreStrategic or Co-development PartnerTeen Success and Social Development Center (The Spot) providing a safe haven for adolescents to grow, learn, develop, and have fun. Locations in Mercer County and Burlington County support social and emotional development.
• Mobile 1 Krav MagaminorStrategic or Co-development PartnerSelf-defense training partnership offering krav maga instruction. Located at 1509 Route 38, Hainesport, NJ, under the leadership of Mr. Denis Watson.
• You Belong at The HUBcoreStrategic or Co-development PartnerRestorative and Transformative Justice Hub providing sanctuary for healing, growth, and community empowerment. Located at 16 W. Front St., Trenton, NJ, focused on youth and community restoration.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bright Harbor Healthcare (formerly CPC Behavior + others): Larger NJ-based behavioral health system offering integrated mental health, addiction, and IDD services across multiple counties. Competes for same state contracts and referral sources.
• Bayada Home Health Care: Large nonprofit home health and behavioral health provider serving NJ, DE, NC, and PA. Adjacent overlap on in-home behavioral and IDD services, and a scale competitor for mobile/community-based delivery models.
• Rutgers University Behavioral Health Care: Academic-affiliated behavioral health system in NJ offering broad mental health, SUD, and IDD services. Larger, more established competitor with similar payer mix and broader service portfolio.

Direct peers

• Legacy Treatment Services: Nonprofit NJ behavioral health organization providing mental health, substance use, IDD, and youth services including intensive in-home and outpatient programs. Highly comparable mission, geography (Burlington/Mercer-adjacent counties), and service mix to CCC.
• CarePlus NJ: Nonprofit behavioral health provider serving NJ with mental health outpatient, substance use treatment, IIC, and youth services. Operates across multiple NJ counties with similar payer mix (Medicaid/state contracts) and comparable continuum-of-care model.
• Center for Great Expectations: Nonprofit NJ organization providing substance use treatment, mental health, and women/children residential and outpatient services. Comparable SUD continuum and NJ Medicaid payer mix.
• Preferred Behavioral Health Group: Nonprofit NJ behavioral health organization serving adults, children, and families with mental health and addiction services across multiple NJ counties. Similar payer mix and integrated care model.
• CPC Behavioral Healthcare: Nonprofit NJ-based behavioral health provider offering outpatient mental health, substance use treatment, and IDD services. Competes for the same Medicaid and PerformCare contracts in the same NJ counties.
• Children's Home Society of New Jersey: Nonprofit NJ organization providing behavioral health, IDD, and child welfare services including in-home and community-based programs. Directly comparable on youth IIC and IDD service lines.
• Bridgeway Care Services: Nonprofit NJ provider of behavioral health, IDD, and senior services across multiple counties. Overlaps with CCC on IDD service line and operates in adjacent NJ geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/creativechginc
• Facebookfacebook.com/creativechangecounselingagency
• LinkedInlinkedin.com/company/creative-change-counseling-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Change Counseling