Enchante

What Enchante does

Enchante A European Salon is a single-location, founder-owned hair and beauty salon operating at 2631 S. College Avenue in Fort Collins, Colorado, serving the Northern Colorado (NOCO) market including Fort Collins, Loveland, CSU campus area, and Old Town. Founded in 2008 by Murat Tercan — a Turkish-born hair designer who trained across Paris, London, Rome, Berlin, Frankfurt, Vienna, and Barcelona via L'Oreal Academy, Wella, and Schwarzkopf Professional — the business positions itself around European technique differentiation, including a signature European blowout and a broad extension portfolio (Fusion/Keratin, Tape-In, I-Tip/Micro Bead, Hand Tied/Weft) using 100% Human Remy hair.

The salon's core offering is professional hair services — designer haircuts, balayage and ombre color, root touch-ups, full highlights, Brazilian Blowout smoothing treatments, and a blow dry bar — priced on a tiered model across stylist levels (New Star, Level 1-4), which creates a built-in upsell path as stylists advance. Beyond core hair, the business has expanded into adjacent verticals: Dermalogica-based facials and chemical peels, eyebrow threading and brow tinting, full-face waxing, clinical-grade teeth whitening with a membership option, and on-location bridal and special events styling (with travel within 20 miles). All extension services include a free consultation, and bridal services require a 50% non-refundable deposit.

Revenue mechanics are diversified across five streams: (1) hair services (the dominant stream), (2) spa/skincare services, (3) teeth whitening (the only subscription-style offering), (4) wedding/special events bookings, and (5) in-salon retail product sales across Wella, Bumble and bumble, Dermalogica, Olaplex, and Brazilian Blowout. Distribution is exclusively through the Fort Collins physical location plus on-location wedding travel, with demand generated via organic social media (Instagram, Facebook, YouTube, Pinterest, Twitter), an online LookBook, and earned media coverage in Shoutout Colorado. Customer acquisition is direct-to-consumer, with online booking via salonultimate.com and phone reservations (970-223-3000) as the primary intake channels. The business is bootstrapped, privately held by Murat Tercan, with no disclosed institutional investors or parent company, and operates an apprentice pipeline for recent cosmetology graduates.

Name

Enchante

Legal name

Enchante A European Salon

Website

https://enchantesalon.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Enchante A European Salon is a founder-owned, single-location hair and beauty salon in Fort Collins, Colorado, offering European-trained cuts, color, extensions, Brazilian blowouts, facials, threading, teeth whitening, and bridal styling to women and men across the Northern Colorado market.

Ownership category

akta.pro rank

Product category

Hair Salon and Beauty Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Women's Hair Salons (HSALAAAA)

akta.pro secondary industries

Haircutting & Styling Services (HSALAAAD), Bridal Hair Styling Services (HSALALAA), Classic/European Facials (HSALADAA)

Keywords

• Hair salon services
• Hair extensions
• Hair coloring
• Blow dry bar
• Wedding hair styling

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hair Services Revenue: Primary revenue from hair services including haircuts, coloring, highlights, balayage, ombre, Brazilian blowouts, hair extensions, and blow dry bar services. All services priced by stylist level with consultation included.
2. Spa and Skincare Services: Facial treatments using Dermalogica products including Pro Skin facials, chemical peels, skin analysis, and back facials. Also includes eyebrow threading, brow tinting, and full face waxing services.
3. Teeth Whitening Services: In-salon teeth whitening treatment using clinical grade solutions and blue light. Offers standard pricing and membership program for repeat customers.
4. Wedding and Special Events Services: Bridal hair trials, bride updos, bridal party styling, and flower girl services with tiered pricing by stylist level. Requires deposit and cancellation policy.
5. Retail Product Sales: Sale of professional hair and skincare products including Bumble and bumble, Brazilian Blowout aftercare, Wella, Dermalogica, and Olaplex products for at-home use.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Enchante A European Salon is a single-location full-service hair and beauty salon in Fort Collins, Colorado providing designer haircuts, hair coloring (balayage, ombre, highlights), hair extensions in four application methods, Brazilian Blowout smoothing treatments, blow dry bar services, facials using Dermalogica, eyebrow threading, in-salon teeth whitening, and bridal/special event hair styling. The salon also retails professional hair care and skincare product lines for at-home use between appointments.

Product overview

Enchante A European Salon is a single-location hair and beauty salon in Fort Collins, Colorado offering a comprehensive range of hair services (haircuts, coloring, extensions, smoothing treatments, blowouts) and beauty services (facials, eyebrow threading, teeth whitening, bridal styling). The salon's service portfolio is organized around core hair care offerings including balayage/ombre coloring, four types of hair extensions, Brazilian Blowout smoothing treatments, and blow dry services. The business also operates a retail component selling professional products from Bumble and bumble, Brazilian Blowout, Wella, Dermalogica, and Olaplex for client use between appointments.

Differentiator

Problem solved

Functional benefit

Products and services

• Balayage & Ombre Free-hand painting hair coloring technique that creates soft, natural-looking highlights with a gradient effect from roots to ends, suitable for all hair shades to add dimension. Available by stylist level with consultation, shampoo, conditioner, scalp massage, and blow-out included.
• Hair Extensions (Fusion/Keratin, Tape-In, I-Tip/Micro Bead, Hand Tied/Weft) 100% Human Remy Hair extensions applied using four professional methods: Fusion/Keratin, Tape-In, I-Tip/Micro Bead, and Hand Tied/Weft. Free consultations available. Pricing varies by stylist level, length, hair type, product usage, and service time. Fusion extensions can last up to 6 months.
• Hair Cut Designer haircuts for women and men including consultation, shampoo, conditioner, scalp massage, and European blow-out styling. Women's cut $30-$80 and Men's cut $20-$50, priced by stylist level (New Star through Level 4).
• Color & Highlights Hair coloring services including root touch up ($50-$80), full base color ($65-$105), partial highlights ($75-$115), full highlights ($95-$130), men's color ($35-$70), and men's highlights. All services include consultation, shampoo, conditioner, scalp massage, and blow-out.
• Brazilian Blowouts Professional smoothing treatment using Brazilian Blowout products that creates a protective protein layer to eliminate frizz and smooth the cuticle, customizable to keep or define curls. Results last up to 12 weeks. Priced $175-$300 by stylist level.
• Blow Dry Bar Signature European blowout service including shampoo, conditioner, scalp massage, and professional styling with add-ons such as deep-conditioning treatments, color glosses, and Olaplex. Pricing $25-$75 depending on service and stylist level.
• Eyebrow Threading & Brow Tinting Full face threading and waxing services including eyebrow shaping, lip, cheeks, sideburns, chin, and forehead using chemical-free threading technique for precise hair removal. Pricing $12-$45 depending on area.
• Weddings & Special Events Bridal services including hair trials ($35-$60), bride updos ($70-$140), bridal party styling ($55-$100), and flower girl services ($25-$45), plus $25 within 20 miles or $1/mile above. Requires 50% non-refundable deposit and 72-hour cancellation notice.
• Teeth Whitening Clinical-grade in-salon teeth whitening treatment using natural and organic ingredients with blue light technology. 20-minute sessions priced at $79.99 standard or $64.99 with membership.
• Facials Dermalogica-based facial treatments including Pro Skin 30min ($55) and 60min ($75), Pro Power Chemical Peels ($85-$114.99), skin analysis, customized peels, back facials ($75), and full face/lip/eyebrow treatments. Treatment packages available at $90/single, $250/3, $475/6.

Quantifiable outcome

• Brazilian Blowout smoothing treatment lasts up to 12 weeks with proper aftercare
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and strategic.

• Bumble and bumblecoreOthersBumble and bumble is a featured professional hair product line used at Enchante A European Salon. Products include shampoos, conditioners, styling products, and the Wear + Care line for damaged hair. Continuing education offered through Bb.U in New York for salon stylists.
• The Original Brazilian BlowoutcoreOthersEnchante A European Salon is an authorized provider of Brazilian Blowout smoothing treatments. The salon uses original Brazilian Blowout products for professional smoothing treatments that improve hair health.
• WellacoreTechnology or IntegrationWella Professionals color and products are used exclusively at Enchante A European Salon. Founded by Franz Ströher in the 1880s, Wella is a heritage hair care brand. Salon stylists receive hands-on Wella color classes at the salon and in cities across the country.
• DermalogicacoreOthersDermalogica is the primary skincare brand used at Enchante A European Salon for facials and skincare treatments. The salon has trained Dermalogica Experts who perform skin analysis and customized treatments including Age Reversal, Medicated Clearing, and Ultra Calming.
• OlaplexcoreOthersOlaplex bond builder products are used at Enchante A European Salon for hair repair and protection during color and chemical services. Patented active chemistry works molecularly to repair damaged hair bonds.
• L'Oreal AcademystrategicOthersFounder Murat Tercan received extensive training from world-renowned European hair designers at L'Oreal Academy as part of his professional development in Paris, London, Rome, Berlin, Frankfurt, Vienna, and Barcelona.
• Schwarzkopf ProfessionalstrategicOthersFounder Murat Tercan received extensive training from world-renowned European hair designers at Schwarzkopf Professional as part of his professional development.

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Drybar: Specialty blow-dry bar concept offering signature blowouts. Directly overlaps Enchante's Blow Dry Bar and European Signature Blowout service, with similar premium positioning and tiered pricing model.
• Toni&Guy: Internationally recognized European-trained salon brand. Most directly comparable on the 'European technique' positioning, premium tiered stylist structure, and advanced color/extension training model.
• Sport Clips: Men's and family hair salon franchise. Comparable in single-service haircutting model; Enchante competes on men's haircuts ($20-$50) but lacks Sport Clips' walk-in sports-themed convenience.
• Great Clips: Largest US chain of hair salons offering cuts and styling across price tiers. Comparable as a competing walk-in/appointment salon model, though Enchante differentiates with European techniques, color specialization, and extension services.
• Fantastic Sams: Full-service salon chain offering cuts, color, and styling at value price points. Comparable broad-service salon model, though positioned more value than Enchante's premium European brand.
• Supercuts: National hair salon chain providing haircuts and basic styling. Competes for the same walk-in cut/color customer base in Fort Collins but lacks Enchante's European positioning, bridal services, and extension specialization.

Broad incumbents

• Ulta Beauty Salon: Large beauty retailer with in-store salon services. Comparable on combined retail product + service offering (Olaplex, Dermalogica carried by both), though Ulta operates mass-market while Enchante competes on premium specialization.
• Aveda Salon: Network of independent salons operating under the Aveda product-and-education brand. Comparable on the brand-partner salon model, premium product focus, and ongoing stylist education infrastructure.

Regional players

• Hand & Stone Massage and Facial Spa: Franchise offering facials and skincare adjacent to core salon services. Comparable on the facial/skincare service category (Dermalogica-style facials) Enchante bundles with hair services.

Others

• Cheeks International Academy of Beauty Culture: Local cosmetology school that supplies Enchante's apprentice pipeline. Not a competitor but a strategically relevant ecosystem participant that feeds the salon's stylist development program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/enchantesalon
• YouTubeyoutube.com/user/enchantesalon
• Facebookfacebook.com/enchanteaeuropeansalon
• Instagraminstagram.com/enchanteaeuropeansalon
• Pinteresttr.pinterest.com/enchantesalon/_created
• LinkedInlinkedin.com/company/enchante-a-european-salon-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enchante