REDIRP

What REDIRP does

REDIRP (Red Iberoamericana de Profesionales en Relaciones Públicas) is a Buenos Aires-headquartered nonprofit professional association established in 2020 under Fundación Innovas (legal personality A-4361), serving public relations practitioners across Ibero-America. Its core proposition is a regional practitioner network anchored on membership tiers (Socio Pleno Profesional at ARS 150,000/year; Socio Pleno Institucional for organizations), recurring flagship events — the Cumbre Latinoamericana de Relaciones Públicas y Comunicación Estratégica (currently scheduled for its VI edition in Buenos Aires, September 2026) and the Simposio Internacional de RR.PP. Internas y Externas — and a credentialed academic offering delivered through ILCE (Instituto Latinoamericano de Comunicación Estratégica), which issues professional diplomas, certifications and a Neurocommunication curriculum. Distribution and member acquisition run through university partnerships (Universidad de Las Américas Chile, Universidad Nacional de Río Negro, Universidad Xochicalco), affiliated PR associations (Colegio Profesional de RR.PP. de Chile/Perú, ARPPR Puerto Rico, AAM) and an international linkage via FINDEL in Spain. Regional chapters are documented in Mexico, Uruguay, Guatemala, Costa Rica and Río Negro, with member participation from at least 12 countries including Argentina, Chile, Peru, Ecuador, Honduras, Cuba, Brazil, USA and Spain.

The underlying operational stack is a digital professional network combined with a conference/event business, published book IP from founder Antonio Ezequiel Di Génova (8+ titles), and a tightly coupled academic arm that converts event attendance into credentialed continuing education. The for-profit consulting affiliate ADIG Group operates alongside the nonprofit, providing potential cross-subsidy through practitioner services. The revenue model is therefore a blend of recurring membership dues, event registration fees, and paid training/certification programs, denominated in Argentine pesos and dependent on annual flagship event attendance for a meaningful share of operating income. The organization is led by a single founder with 30+ years of PR consulting experience, which is both REDIRP's primary asset and its principal key-person risk.

The customer base is a long-tail of individual PR professionals and a smaller set of institutional/organizational members, with no disclosed enterprise anchor customers. Given the nonprofit structure, the absence of capital-raising history, and the modest per-unit pricing, REDIRP is best understood as a community-and-credentialing platform rather than a venture-stage technology business.

Name

REDIRP

Legal name

FUNDACIÓN INNOVAS – REDIRP

Website

https://antoniodigenova.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

REDIRP (Red Iberoamericana de Profesionales en Relaciones Públicas) is a Buenos Aires-headquartered nonprofit professional association under Fundación Innovas, connecting public relations practitioners across Latin America through membership, annual conferences (Cumbre Latinoamericana, Simposio Internacional), and certification programs via its academic arm ILCE.

Ownership category

akta.pro rank

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Membership Fees: Annual membership fees for professional members (Socio Pleno Profesional) providing access to network benefits, training discounts, and professional development resources.
2. Event Registration Fees: Revenue from registration fees for international summits, symposiums, and professional development events including the Cumbre Latinoamericana and Simposio Internacional.
3. Training Programs and Certifications: Fees for professional certification programs, diplomas, and courses in areas such as Communication Strategy, Neurocommunication, Event Organization, and Protocol.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

REDIRP (Red Iberoamericana de Profesionales en Relaciones Públicas) is a professional association connecting public relations practitioners across Latin America under Fundación Innovas. It offers individual and institutional memberships, organizes major regional conferences (Cumbre Latinoamericana de Relaciones Públicas y Comunicación Estratégica and Simposio Internacional de RR.PP.), and delivers certification diplomas, coaching, and publications on strategic communication, ceremonial, crisis management, and neurocommunication in partnership with ILCE.

Product overview

REDIRP (Red Iberoamericana de Profesionales en Relaciones Públicas) is a professional network organization serving public relations practitioners across Ibero-America, operating in conjunction with the ILCE (Instituto Latinoamericano de Comunicación Estratégica) for educational programming. The core offering consists of the professional network platform and the annual academic events (Cumbre Latinoamericana and Simposio Internacional), complemented by certification programs, professional diplomas, coaching services, and publications. The organization positions itself as a hub for advancing the scientific rigor and professional standards of public relations in Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• ADIG Group: Antonio Di Génova Group - Consultoría Integral de Relaciones Públicas, Marketing Digital, Prensa y Organización de Eventos
• ILCE

Products and services

• REDIRP Professional Membership (Socio Pleno Profesional) Annual individual professional membership for individual public relations practitioners in Latin America, providing access to the REDIRP network, training and event discounts (50% event discount for members), and professional development resources across regional chapters in Argentina, Mexico, Uruguay, Guatemala, and Costa Rica.
• REDIRP Institutional Membership (Socio Pleno Institucional) Annual institutional membership for organizations, universities, and professional associations that wish to participate in the REDIRP network as supporting members and gain access to institutional benefits, co-organized events, and professional standards endorsement.
• Cumbre Latinoamericana de Relaciones Públicas y Comunicación Estratégica Annual flagship academic conference bringing together public relations professionals from across Ibero-America for academic sessions, workshops, and networking on strategic communication topics; multiple editions have been held (I through VI), hosted in Argentina, Mexico, and other Latin American locations with general registration at approximately $8,590 ARS for residents and US$30 international.
• Simposio Internacional de Relaciones Públicas Internas y Externas International symposium on internal and external public relations covering conflict management, crisis communication, and professional practice in digital communication contexts, organized in multiple editions (7th and 8th confirmed) and supported by REDIRP, AAM, Colegio de Chile, Colegio de Peru, and ARPPR Puerto Rico.
• Diplomados y Programas de Formación Profesional (Professional Diploma Programs) Professional certification and diploma programs in Ceremonial & Protocol, Event Organization, Public Relations, Strategic Communication, and Neurocommunication, offered in partnership with ILCE for academic accreditation; programs priced individually (e.g., Organización y Dirección Integral de Eventos at $9,990 ARS for Argentina residents and US$40 for international participants).
• Coaching y Capacitación en Comunicación Coaching and corporate training engagements focused on communication skills, public speaking, leadership, and neurocommunication for professionals and organizations.
• Publicaciones sobre Relaciones Públicas y Comunicación Estratégica (Books) Published catalog of books and manuals by founder Antonio Ezequiel Di Génova covering global public relations, corporate ceremonial, event organization, congress and convention management, crisis prevention and management, integrated GESCOM, and neuroexperiential oratory and communication.
• ILCE (Instituto Latinoamericano de Comunicación Estratégica) Latin American Institute of Strategic Communication offering certification programs, professional development courses, and academic diplomas in communication, public relations, and event management, operating as the academic partner of REDIRP.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• FUNDACIÓN INNOVAScoreStrategic or Co-development Partner · 11 November 2023Host foundation providing legal entity status to REDIRP (A-4361) and organizing framework for the professional network's activities.
• Universidad Nacional de Río Negro (UNRN)coreStrategic or Co-development Partner · 28 October 2022Declared of interest and supported the Neurocomunicación workshop in Bariloche, demonstrating academic endorsement of REDIRP's professional development programs.
• Legislatura de la Provincia de Río NegrominorStrategic or Co-development Partner · 28 October 2022Declared the Neurocomunicación workshop of regional interest, providing official recognition for the professional development event.
• Concejo Municipal de San Carlos de BarilocheminorStrategic or Co-development Partner · 28 October 2022Municipal recognition of the workshop as an event of municipal interest, supporting professional development in the region.
• Universidad de Las Américas (UDLA) - ChilecoreStrategic or Co-development Partner · 13 October 2022Academic institution partnership for hosting book presentations and professional development events in Chile, specifically for the Manual Neuroexperiencial book launch.
• Colegio Profesional de Relacionadores Públicos de ChilecoreStrategic or Co-development Partner · 13 October 2022Professional association partnership supporting the launch of the Manual Neuroexperiencial in Chile and promoting professional standards in public relations.
• ILCE (Instituto Latinoamericano de Comunicación Estratégica)coreStrategic or Co-development Partner · 23 October 2020Primary academic partner co-organizing the Cumbre Latinoamericana de Relaciones Públicas y Comunicación Estratégica and providing academic certification and endorsement for training programs and events.
• AAM (Asociación Argentina de Marketing)minorStrategic or Co-development PartnerSupporting organization for the 8° Simposio Internacional de RR.PP.
• Colegio Profesional de Relacionadores Públicos del PerúminorStrategic or Co-development PartnerPeruvian professional association supporting international symposium activities.
• Colegio Profesional de Relacionadores Públicos de ChileminorStrategic or Co-development PartnerChilean professional association supporting international symposium activities.
• ARPPR (Asociación de Relacionistas Profesionales de Puerto Rico)minorStrategic or Co-development PartnerPuerto Rican professional association supporting international symposium activities.
• FINDEL (Fundación Internacional para el Desarrollo Local)coreStrategic or Co-development PartnerInternational foundation with seats in Chile and upcoming presence in Spain, organizing activities and signing agreements with institutions across Latin America.
• Universidad XochicalcominorStrategic or Co-development PartnerMexican educational institution participating as institutional member and supporter of REDIRP activities.
• CLC Comunicación (affiliated with LLORENTE & CUENCA)minorStrategic or Co-development PartnerCentral American communication firm affiliated with LLORENTE & CUENCA, participating as institutional member.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IABC (International Association of Business Communicators): Global professional membership association for business communicators offering credentials, chapters, and training. Directly comparable as a professional body serving communication practitioners with membership, certification, and chapter-based structure.
• CIPR (Chartered Institute of Public Relations): UK chartered body for PR professionals with individual and corporate memberships, chartered practitioner credentials, and continuous professional development programs. Comparable in its combination of membership, certification, and training offerings.
• IPRA (International Public Relations Association): Long-standing international PR association founded in 1955 with members across multiple countries. Comparable as a global professional network for PR practitioners with cross-border scope and credentials programs.
• PRCA (Public Relations and Communications Association): UK and EMEA trade body for PR and communications professionals offering membership tiers, training, and industry credentials. Comparable in professionalizing PR practice and providing credentials, though anchored in UK/Europe rather than Latin America.
• Global Alliance for Public Relations and Communication Management: Federation of national PR associations worldwide that promotes professional standards and coordinates cross-border initiatives. Closely mirrors REDIRP's role as a unifying professional network across multiple countries, though at global rather than Ibero-American scale.

Others

• LLORENTE & CUENCA: Largest Ibero-American corporate communications and PR consultancy with offices across Latin America and Spain. Comparable as an established regional PR brand and a documented REDIRP institutional-member partner via its Central American affiliate CLC Comunicación.
• ADIG Group (Antonio Di Génova Group): Founder-owned PR consultancy operating alongside REDIRP. Listed separately because it shares leadership and brand with REDIRP but operates as a for-profit services firm rather than a membership association.

Regional players

• DIRCOM: Spanish association of communication directors serving the Spanish-speaking market with memberships, training, and thought leadership. Most directly comparable regional peer given overlapping Iberian-language scope and similar member profile of senior PR/communications leaders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REDIRP