What Imaginamass does

Imaginamass (legal name: Imagina Más Soluciones de Marketing, S.L.) is a privately held marketing solutions company headquartered in Madrid, Spain, founded in 2017, with a headcount of 1-10 employees and no disclosed external funding. The company provides project-based B2B professional marketing services to enterprise clients across six core areas: Retail Marketing, Escaparatismo (window display management) delivered through its proprietary PdV360 system, Personalización de Espacios (workspace and event personalisation), Marketing Promocional (promotional merchandise and campaigns), Video Marketing, and Soluciones Interactivas (interactive solutions covering AR, VR, holograms, and AI chatbots). Its named customers include Baker McKenzie, BCG, Caser Seguros, Famosa, Einhell, Degussa, Otis, Solgar, Sage, Línea Directa, Fasga, TUI, Sonnedix, AXA, Grupo Eulen, Sopra HR, Pelayo Seguros, ESCP Business School, Hornetsecurity, and Goiko — spanning insurance, retail, travel, professional services, energy, and consumer brands, exclusively within Spain.

The company's primary technical differentiator is PdV360, described internally as an exclusive integral window display management system that handles organisation, production, adjustment, deployment, and distribution of vinyl and graphic materials across networks of up to 3,000+ storefronts, with adaptations for varied display sizes, languages, and designs. Production-scale evidence includes 300,000+ catalog units produced for TUI across eight regional editions and installation management across 2,500+ branches. Supplementary capabilities include Web AR (browser-based augmented reality triggered via image/QR, no app download), interactive hologram robots (e.g., Lorian deployed for Fasga/Valorian), AR business cards, 360-degree video, AI chatbots, voice marketing integrations with Alexa and Google Assistant, and full-cycle video production. The execution model is full-service — ideation through installation — with Imaginamass retaining logistics coordination internally. A video production partnership with Móchate Producciones supports branded and social content delivery.

Imaginamass operates a sales-led, direct enterprise GTM: project-based engagements originate via website contact forms, direct phone outreach, and consultative selling. Pricing is custom-scoped per project with no public rate card, and revenue is project-based professional services rather than subscription or per-seat. The company is structured as a Spanish private limited company (S.L.), consistent with founder or family ownership; no institutional investors, parent entities, or M&A activity are referenced in the source material. Geographic footprint is domestic (Spain), and revenue/ARR figures are not disclosed.

Name

Imaginamass

Legal name

Imagina Más Soluciones de Marketing, S.L.

Website

https://imaginamass.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Imaginamass is a Madrid-based B2B marketing solutions company serving Spanish enterprise clients with retail marketing, window display management via its proprietary PdV360 system, promotional merchandise, video production, and interactive AR/AI-driven campaigns.

Ownership category

akta.pro rank

Product category

Retail Marketing Services

NAICS

Advertising Agencies (541810), Indoor and Outdoor Display Advertising (54185), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Visual merchandising services
• Retail marketing solutions
• Window display management
• Promotional merchandise production
• Interactive marketing technology

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Professional Marketing Services: Project-based professional services for marketing solutions including retail marketing, visual merchandising, window display management, promotional marketing, space personalization, and interactive solutions. Each engagement is custom-scoped and delivered through a full-service model from ideation through production and installation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Imaginamass is a B2B marketing solutions provider that delivers end-to-end retail marketing, window display management (via its proprietary PdV360 system), workspace personalization, promotional merchandise, video production, and interactive technology experiences (AR, VR, holograms, AI chatbots) for enterprise clients in Spain. The company handles ideation, design, production, logistics, and installation of marketing materials across large physical networks, with flagship capabilities in managing visual merchandising deployments for hundreds to thousands of storefronts.

Product overview

Imaginamass is a marketing solutions company offering six core service areas: Retail Marketing, Escaparatismo: PdV 360, Personalización de Espacios, Marketing Promocional, Video Marketing, and Soluciones Interactivas. The flagship product is PdV360, an exclusive integral window display management system that handles all phases of display management for retail chains and franchises. Interactive solutions include Augmented Reality, Virtual Reality, interactive holograms, and AI chatbots. The company also provides video marketing services and workspace personalization. Together, these offerings enable clients to bring their brand ideas to life through physical, digital, and interactive marketing solutions.

Differentiator

Problem solved

Functional benefit

Brands

• PdV360: Exclusive comprehensive window display management system covering all phases including organization, production, adjustment, deployment and distribution of vinyl and graphic materials for chains, franchises and branch networks.

Products and services

• Retail Marketing Full-service retail marketing offering that ideates, creates, designs, produces, and implements marketing materials and campaigns for enterprise clients. Designed for companies with physical retail presence that need end-to-end campaign execution.
• Escaparatismo: PdV 360 Exclusive integral window display management system covering organization, production, adjustment, deployment, and distribution of vinyl and graphic materials for retail chains, franchises, and branch networks. Leverages Big Data, domotics, and electronic systems to manage up to 3,000+ storefronts with varying sizes, languages, and designs.
• Personalización de Espacios Workspace and event space customization service that transmits brand messages through personalized physical environments. Used by corporate clients for office personalization, event decoration, and immersive brand experiences.
• Marketing Promocional Promotional marketing service covering merchandising, corporate gifts, promotional campaigns, and production and distribution of branded merchandise for enterprise marketing initiatives.
• Video Marketing Video production service delivering corporate videos, advertising spots, online productions, branded content, product videos, and short-form video pills for social media extraction. Targets enterprise marketing teams needing video content assets.
• Soluciones Interactivas Interactive technology solutions service delivering Augmented Reality, Virtual Reality, interactive Welcome Packs, 360-degree videos, AI chatbots, voice marketing integration with Alexa and Google Assistant, and interactive holograms for marketing campaigns.

Quantifiable outcome

• 20,000+ qualified leads generated through AR campaign
• +2 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• Móchate ProduccionescoreStrategic or Co-development PartnerVideo production partnership for creating corporate videos, promotional spots, branded content, and video marketing materials. Combined creative capabilities with Imaginamass's marketing expertise to produce client deliverables such as the FASGA promotional video with TikTok-style content.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Branward: Madrid-based retail branding and visual merchandising agency serving enterprise brands across Spain with in-store visual solutions, signage, and rollouts. Direct competitor in the same Spanish retail-visual-merchandising niche.
• The Visual Bros: Spanish visual merchandising and window-display firm with a similar mix of production, installation, and brand-execution services for retail chains. Comparable client profile and delivery model to Imaginamass.
• Shackleton Group: Madrid-headquartered full-service creative agency with a strong Spanish enterprise client base across multiple verticals. Comparable in offering B2B creative + production + activation services to large Spanish brands.
• Pop Group Spain: Spanish retail and point-of-sale marketing services provider delivering in-store campaigns, merchandising, and rollout services. Direct peer in POS/retail marketing services to multi-location enterprise clients.

Emerging players

• Wildbytes: Global AR/VR creative marketing agency with deep expertise in immersive brand experiences and Web AR activations. Overlaps with Imaginamass's Soluciones Interactivas offering and competes for the same AR-marketing budget.
• Marxent Labs: 3D and AR commerce platform for retail, helping brands deliver interactive product experiences. Comparable in targeting retail brands with AR-driven engagement, though more software-platform and less services-led than Imaginamass.
• Zappar: AR marketing platform enabling web-based augmented reality experiences without app downloads. Direct technology overlap with Imaginamass's Web AR capability, serving the same brand-activation use case.
• Innoarea Consulting: Spanish AR/VR and interactive-technology studio serving enterprise marketing and experiential campaigns. Comparable in the interactive-solutions layer of Imaginamass's offering, especially around Web AR and immersive brand activations.

Broad incumbents

• McCann Worldgroup Spain: Large multinational advertising network with a Madrid hub serving many of the same enterprise verticals (insurance, retail, financial services). Competes for integrated marketing budgets but at significantly greater scale.
• Ogilvy Spain: Global creative and marketing-services network with a Madrid office covering advertising, brand experience, and PR. Broad incumbent in the same enterprise marketing-services category but without Imaginamass's window-display-production specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imaginamass