What Andrea Shop does

Andrea Shop, operating its commercial e-commerce storefront as TPD EURONICS (tpd.sk), is a Slovakia-based multi-category retailer founded in 1993 and headquartered in Dunajská Streda. The company sells consumer electronics, home appliances, garden equipment, power tools, furniture, toys, baby and child products, pet supplies, smart home devices, 3D printers, and an emerging mobility/electric-vehicle category (e-bikes, e-scooters, e-motorcycles). Distribution combines an owned e-commerce platform with a physical retail showroom network across Slovakia, plus Packeta/Z-BOX pickup points and in-house next-day express delivery, with international delivery to the Czech Republic, Austria, and Hungary.

The technology stack is a standard e-commerce platform with shopping cart, customer accounts, order management, third-party payment integrations (Google Pay, Apple Pay, Diners Club, Edenred, Cashback World), and Google reCAPTCHA security; no proprietary AI/ML, marketplace platform technology, or vertical software capability is disclosed. Revenue is generated primarily through one-time product sales across the broad assortment, with ancillary revenue from installment financing referrals (from 0.5% monthly, partner-funded), value-added delivery and old-appliance removal services, and a B2B program serving business customers. Customer segments are split between individual consumers (primary) and business buyers (secondary), with a loyalty program (TPD Klub Rodina) and trust badges (Heureka, SAEC, Pricemania, Qudal, Najnakup) used to support conversion.

Name

Andrea Shop

Legal name

TPD EURONICS

Website

https://andreashop.sk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Andrea Shop (TPD EURONICS) is a Slovakia-based, multi-category online and physical retailer founded in 1993, selling electronics, home appliances, garden equipment, tools, furniture, toys, and mobility products to individual consumers and business customers across Slovakia and select CEE markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Dunajská Streda

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Retail sale of electronics, appliances, tools, garden equipment, furniture, toys, and household goods through online store and physical locations. Primary revenue stream with diverse product categories.
2. Installment Financing: Partnership with financial institutions to offer installment payment plans starting from 0.5% monthly, generating referral/financing fees.
3. Delivery and Logistics Services: Express delivery services, old appliance removal, and delivery installation services as增值服务 for customer convenience.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Andrea Shop operates as a multi-category online and physical retailer selling consumer electronics, home appliances, smartphones, gadgets, garden equipment, power tools, furniture, toys, baby products, mobility vehicles, and sporting/lifestyle goods. The company runs an owned e-commerce platform (tpd.sk) alongside a physical showroom network across Slovakia, offering installment financing, express delivery, and international shipping to the Czech Republic, Austria, and Hungary.

Product overview

TPD EURONICS operates as a multi-category e-commerce platform and physical retail chain selling electronics, home appliances, garden equipment, power tools, furniture, toys, baby products, mobility vehicles, and home goods. The platform functions as a unified online store with a B2B program for business customers and a loyalty program (TPD Klub Rodina). Product sub-categories include televisions and displays (OLED, QLED, Android TV), mobile phones (Samsung, iPhone, Xiaomi), computers and gaming systems, home appliances (refrigerators, washers, dishwashers), garden equipment (mowers, robotic mowers, irrigation), power tools, audio equipment, wearable electronics, baby/child products, toys/games, furniture, mobility vehicles, and smart home devices. The company offers installment purchasing, extended warranties, and various delivery options including express shipping and international delivery to Czech Republic, Austria, and Hungary.

Differentiator

Problem solved

Functional benefit

Products and services

• Andrea Shop / TPD E-commerce Platform Multi-category online retail storefront selling consumer electronics, home appliances, smartphones, gadgets, garden equipment, tools, furniture, toys, baby products, and sporting goods to individual consumers across Slovakia with international delivery to Czech Republic, Austria, and Hungary.
• TPD Klub Rodina Loyalty Program Registered membership loyalty program providing club-exclusive pricing and promotional deals to frequent shoppers.
• TPD B2B Program Dedicated business-to-business purchasing program offering volume pricing and dedicated account services for companies, tradespeople, and organizations procuring electronics, appliances, and tools.
• Home Appliances (Biela technika) Retail category offering refrigerators, washing machines, dryers, dishwashers, ovens, built-in appliances, and other major household appliances from brands such as Samsung, Bosch, and LG.
• Televisions and Displays Retail category selling OLED TVs, QLED/Neo QLED TVs, Android TVs, Google TVs, and standard television sets from brands such as Samsung, LG, and TCL.
• Mobile Phones and Smartphones Retail category selling smartphones from Samsung Galaxy, Apple iPhone, Xiaomi, and TCL along with related mobile phone accessories.
• Notebooks and Computers Retail category selling laptops, All-in-one PCs, gaming PCs, mini PCs, PC components, monitors, and computer accessories.
• Garden Equipment Retail category selling lawn mowers, robotic mowers, trimmers, chainsaws, garden tractors, blowers, irrigation systems, pools, and hot tubs.
• Power Tools Retail category selling electric saws, drills, grinders, welding machines, cordless (AKU) tools, and accessories for tradespeople and DIY consumers.
• Gaming and Entertainment Retail category selling gaming PCs, gaming notebooks, gaming monitors, gaming consoles including Nintendo, gamepads, VR headsets, and consumer drones.
• Furniture and Home Decor Retail category selling garden furniture, kitchens, living room sets, bedrooms, children's room furniture, office furniture, and lighting products.
• Mobility and Electric Vehicles Retail category selling electric bicycles, electric scooters, electric motorcycles, electric quad bikes, and gasoline-powered vehicles.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Nine partnerships are on record, tiered core, flagship, major and minor.

• PacketacoreChannel Partner/ Reseller/ DistributorPartnership for delivery logistics enabling shipment to Packeta pickup points and Z-BOX automated lockers across Slovakia, expanding delivery convenience options for customers.
• SamsungflagshipGTM or Marketing PartnerJoint promotional campaigns including Samsung TV + pool bundle deals, Galaxy smartphone promotions with bonus accessories (Galaxy Fit3 free), and refrigerator purchase bonuses with Tesco grocery vouchers.
• BoschmajorGTM or Marketing PartnerPromotional partnership for built-in appliances with 200 EUR bonus for purchases, plus coupon offers for future purchases.
• LGmajorGTM or Marketing PartnerJoint promotions on OLED TVs and other LG products with price reductions and bonus offers.
• JBL (Harman)minorGTM or Marketing PartnerSummer audio promotion campaign featuring JBL products.
• ASUSminorGTM or Marketing PartnerPerfect warranty program on selected ASUS notebooks with extended warranty offerings.
• Edenred e-ticketminorChannel Partner/ Reseller/ DistributorAcceptance of Edenred electronic meal vouchers and benefit cards as payment method.
• Cashback WorldminorChannel Partner/ Reseller/ DistributorAcceptance of Cashback World loyalty program cards as payment method.
• TescoflagshipGTM or Marketing PartnerCross-retailer promotion where TPD customers receive Tesco grocery vouchers (up to 60 EUR) with refrigerator/freezer purchases, driving customers to Tesco for groceries.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• MediaMarkt: MediaMarkt is a pan-European big-box consumer electronics retailer with strong offline presence in Slovakia. Comparable as a broad incumbent in the same electronics/appliance category with greater scale and B&M footprint than TPD EURONICS.
• Coolblue: Coolblue is a leading European online electronics and appliance retailer known for broad assortment and service-led delivery. Comparable as a broader incumbent in the same electronics/appliance pure-play online category.
• Euronics (the network): Euronics is the pan-European retail group of independent electronics retailers that TPD EURONICS belongs to. Comparable as a broader incumbent serving the same product category across multiple markets via shared branding and group purchasing.
• Currys: Currys is a major UK/Ireland consumer electronics and appliance retailer with both online and store operations. Comparable on multi-channel CE retail operating model and broad product range.
• Amazon.de / Amazon Marketplace: Amazon is the dominant global e-commerce marketplace with extensive electronics, appliance, and general merchandise categories. Comparable as a broad incumbent setting competitive pricing benchmarks across TPD EURONICS' core categories in CZ/AT/DE regions.

Direct peers

• Alza: Alza is the largest online multi-category electronics and home goods retailer in Slovakia and Czechia. Directly comparable to TPD EURONICS on omni-channel model, product breadth, installment financing, and core customer base.
• Nay: Nay is a Slovak electronics, appliance, and household goods retailer with online and physical stores founded in the early 1990s. Closely comparable to TPD EURONICS on operating model, product mix, and Slovak consumer focus.
• Mall.sk: Mall is a leading Slovak online marketplace/shopping platform with broad category coverage including electronics, appliances, and home goods. Comparable in online reach and product breadth to TPD EURONICS' e-commerce offering.
• Electro World: Electro World is a Central European electronics and appliance retail chain operating online and physical showrooms across SK, CZ, HU and RO. Directly comparable to TPD EURONICS on category focus, store format, and manufacturer partnerships.
• Datart: Datart is a Slovak/Czech specialty electronics, appliance, and home entertainment retailer with both online and physical stores. Overlaps closely with TPD EURONICS on TV/appliance category, manufacturer partnerships, and target consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Andreashop_sk

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andrea Shop