HOXXOH

What HOXXOH does

HOXXOH (legal entity: Helvetic Box Sagl, a Swiss SAGL) is a privately-held champagne producer founded in 2020 that combines traditional Champagne-region winemaking with patented electronic illumination technology. The company operates a 15-hectare estate vineyard in Venteuil, near Épernay, using first-press (coeur de cuvée) juice (59% of total), natural gravity settling, and lees aging in century-old cellars at 11°C. Cellar master Raphaël validates each cuvée with an external oenologist and tasting committee. The product portfolio is split across two brands: the HOXXOH line (Gold, Ruby, Grand Cru, Saphir Demi-Sec) of fully-luminous, music-synchronized 75cl bottles incorporating 24-karat gold leaves, 0.45-carat natural rubies, or 0.45-carat synthetic sapphires; and the HOX line of classical cuvées (Grande Réserve, Grande Réserve Blanc de Blancs, Grande Réserve Rosé, Grand Cru Blanc de Blancs 2014) sold in six-bottle cartons and targeted at luxury hospitality. The HOXXOH Grand Cru incorporates a small quantity of 1907 Jönköping champagne historically ordered by Tsar Nicholas II, recovered after 82 years at the bottom of the Baltic Sea. Production volumes are deliberately constrained: the Grand Cru is limited to 8,000 bottles and the HOX Grand Cru Blanc de Blancs 2014 to 2,499 bottles.

Revenue is generated through one-time, perpetual-license sales of bottles and cartons priced from $325 to $1,199 (European single-bottle pricing approximately €250–€320). Distribution is primarily direct-to-consumer via a Shopify-powered e-commerce site available in 10 languages, supplemented by an actively recruited international partner channel of importers, distributors, retailers, wine shops, event organizers, bars, restaurants, nightclubs, and online shops. Co-founders Macha and Grégoire Popineau lead the business; Nix Lecourt Mansion heads image and marketing, having brokered collaborations with Jean Paul Gaultier, Gigi Goode, and Silencio Paris (David Lynch's Paris creative institution). Endorsements include a 93/100 blind-tasting score from Andreas Larsson (best sommelier in the world, July 2020) placing the brand in the top 5% of champagnes, and amplification via the @champagne.billionaires influencer. The company holds an international patent on its Bubble-Light luminous bottle technology.

The customer base centers on ultra-high-net-worth luxury champagne enthusiasts seeking novel, Instagram-worthy experiences at celebrations and events, alongside Michelin-starred restaurants and luxury hospitality venues that originally requested the HOX cuvées. Marketing relies on the multi-language e-commerce site, organic social media, blog content, email newsletter capture, and influencer/sommelier endorsements. The company has 1–10 employees, is privately held with no disclosed institutional investors (one funding round dated 2021-04-12 raised $0), maintains no parent company or subsidiaries, and reports no regulatory actions or M&A activity.

Name

HOXXOH

Legal name

Helvetic Box Sagl

Website

https://hoxxoh.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

HOXXOH is a Swiss-domiciled champagne producer that sells patented, fully-luminous and music-synchronized cuvées (Gold, Ruby, Grand Cru, Saphir) alongside classical HOX cuvées for luxury hospitality, distributed primarily via 10-language D2C e-commerce and international partner recruitment.

Ownership category

akta.pro rank

Product category

Premium Champagne

NAICS

Wineries (312130)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industry

Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Champagne production
• Luxury sparkling wine
• Premium cuvées
• Blanc de blancs
• Champagne vineyard

Headquarters

HQ city

Epernay

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Champagne Sales: HOXXOH generates revenue through direct sales of their premium luminous champagne bottles and HOX cuvées. Products are sold as individual bottles or in cartons of 3-6 bottles through their e-commerce platform. Premium pricing reflects the luxury positioning with materials like 24-karat gold, natural rubies, and sapphires.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

HOXXOH produces and sells premium champagne in two lines: the HOXXOH cuvées (Gold, Ruby, Grand Cru, Saphir Demi-Sec) featuring patented Bubble-Light technology that synchronizes bottle illumination to music, embellished with 24-karat gold leaves, a 0.45-carat natural ruby, or synthetic sapphires; and the HOX cuvées (Grande Réserve, Blanc de Blancs, Rosé, Grand Cru Blanc de Blancs 2014), traditional champagnes produced at their 15-hectare Venteuil vineyard. Products are sold as individual 75cl bottles, three-bottle cartons, trio prestige boxes, or six-bottle cartons directly through hoxxoh.com and via international distributors and Michelin-starred restaurants.

Product overview

HOXXOH is a Champagne producer offering two main product lines: HOXXOH (premium luminous bottles with Bubble-Light technology that syncs to music beats, featuring noble materials like gold, rubies, and sapphires) and HOX (classic, traditional Champagne cuvées). HOXXOH bottles are fully luminous and include unique features like 24-karat gold coating, natural gemstones, and music-synchronized lighting. The company operates a 15-hectare vineyard in Venteuil, Champagne region, producing both Blanc de Blancs and blended Champagnes with a focus on high-end, luxury positioning.

Differentiator

Problem solved

Functional benefit

Brands

• HOX: A range of champagnes created at the request of Michelin-starred restaurants, offering champagne in its simplest bottle form while maintaining the haute couture spirit of the house.
• HOXXOH

Products and services

• HOXXOH Gold Luminous 75cl Brut champagne bottle with Bubble-Light technology that syncs to music beats. Made from 100% Chardonnay (Blanc de Blancs), Brut dosage of 7 g/l, 12.5% ABV; each bottle includes six edible 24-karat gold leaves. Available in Prestige box white lacquered wood (from $325), Prestige box grey ($400), and 3 Bottles Carton ($885).
• HOXXOH Ruby Luminous 75cl rosé Champagne with Bubble-Light technology syncing to music. A 0.45-carat natural ruby sits on each bottle's central label. Made from 97% Chardonnay and 3% Pinot noir; Brut dosage of 9 g/l. Available in Prestige box white lacquered wood (from $415), Prestige box grey ($500), and 3 bottles carton ($1,155).
• HOXXOH Grand Cru Luminous 75cl Champagne made from 100% Chardonnay Grand Cru (50% Oger, 50% Chouilly), containing a hint of the 1907 vintage Jönköping champagne ordered by Tsar Nicholas II and aged 82 years at the bottom of the Baltic Sea. Limited to 8,000 bottles; scored 93/100 by Andreas Larsson in a blind tasting. From $365 (Prestige box white lacquered wood), $450 (Prestige box grey), or $1,005 (3 bottles carton).
• HOXXOH Saphir Demi-Sec Luminous 75cl Demi-Sec Champagne (dosage 55 g/l) made from 100% Chardonnay (Blanc de Blancs). Each label carries a 0.45-carat synthetic sapphire (MOHS 7.5–8.0) cut in a champagne-drop shape. Available in Prestige box white lacquered wood (from $373) or 3 Bottles Carton ($966).
• HOX Grand Cru Blanc de Blancs 2014 Premium 100% Chardonnay Blanc de Blancs from the Côte des Blancs (Grand Cru from Cramant, Oger and Chouilly), aged 18 months in 205-liter French oak barrels from Tronçais forest at Damy cooperage. Extra-Brut dosage of 4 g/l. Sold in 6-bottle cartons at $1,105; limited to 2,499 bottles.
• HOX Grande Réserve Classic Champagne blend of 45% Pinot noir, 37% Chardonnay and 18% Pinot Meunier with Brut dosage of 7 g/l and 12.5% ABV. Sold in 6-bottle cartons at $503.
• HOX Grande Réserve Blanc de Blancs 100% Chardonnay Blanc de Blancs from vineyards along the Marne River, aged 3 years on lees and sourced from old vines for enhanced terroir complexity. Sold in 6-bottle cartons at $573.
• HOX Grande Réserve Rosé Rosé Champagne blend of 20% Chardonnay, 65% Pinot Meunier and 15% Pinot noir, with special pruning along the Marne River for optimal fruit development. Sold in 6-bottle cartons at $601.
• Trilogy Prestige Box Bundled trio of luminous 75cl bottles — 1 HOXXOH Gold, 1 HOXXOH Ruby and 1 HOXXOH Grand Cru — packaged in a Prestige presentation box. Priced at $1,199.

Quantifiable outcome

• TOP 5% ranking among best champagnes with 93 points (blind tasting by Andreas Larsson, July 2020)

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Nix Lecourt MansioncoreGTM or Marketing PartnerNix Lecourt Mansion, French designer and entrepreneur, serves as HOXXOH's head of image and marketing. She has been instrumental in building relationships between HOXXOH and the fashion world. Under her guidance, HOXXOH has partnered with Jean Paul Gaultier, Gigi Goode, and Silencio Paris. Lecourt Mansion is a multidisciplinary artist who launched her eponymous label in 2018 and won ANDAM's prestigious Pierre Bergé prize in 2019. She has collaborated with major brands and artists ranging from Jean Paul Gaultier to Nicki Minaj and Celine Dion.
• Jean Paul GaultierminorStrategic or Co-development PartnerFashion designer collaboration through Nix Lecourt Mansion's network.
• Gigi GoodeminorStrategic or Co-development PartnerCreative collaboration through Nix Lecourt Mansion's fashion network.
• Silencio ParisminorStrategic or Co-development PartnerPartnership with the Paris-based creative institution founded by David Lynch.
• Madonna and Naomi CampbellminorOthersLeading female luminaries who have worn Lecourt Mansion designs. Nix Lecourt Mansion is HOXXOH's head of image and marketing.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ruinart: LVMH's oldest champagne house with strong art-world and chef collaborations. Comparable to HOXXOH in its crossover positioning between luxury beverage and cultural/artistic institution, particularly through partnerships like HOXXOH's Silencio Paris collaboration.
• Bollinger: Independent prestige champagne house known for limited-edition RD releases and traditional craftsmanship. Comparable to HOXXOH's HOX line positioning in the Michelin-starred restaurant channel and emphasis on extended lees aging.
• Piper-Heidsieck: Champagne house with strong Hollywood and red-carpet associations (official champagne of the Cannes Film Festival). Comparable to HOXXOH's celebrity-and-fashion-driven marketing approach and ultra-premium gifting positioning.
• Veuve Clicquot: Iconic LVMH champagne brand with strong luxury positioning and global distribution. Comparable as a recognized luxury champagne brand in fine-dining and gifting channels that HOXXOH's HOX line targets.
• Perrier-Jouët: LVMH champagne house famous for Belle Époque artistic bottles and Art Nouveau design. Comparable to HOXXOH in treating the bottle itself as a design object and a key part of the luxury experience beyond the liquid inside.
• Krug: LVMH prestige champagne house known for single-vineyard and limited-edition releases. Comparable to HOXXOH's emphasis on handcraftsmanship, lees aging, and collector-focused limited editions, though at significantly greater scale and brand recognition.
• Pol Roger: Family-owned prestige champagne house with British royal warrant. Comparable to HOXXOH as a family-controlled, independent champagne producer focused on traditional winemaking and prestige positioning without LVMH-scale distribution.
• Dom Pérignon: LVMH-owned prestige cuvée champagne commanding ultra-premium pricing ($200-$700+ per bottle). Comparable to HOXXOH's ultra-premium positioning and limited-edition prestige strategy, though much larger scale and established distribution.

Direct peers

• Armand de Brignac (Ace of Spades): Ultra-premium champagne brand distinguished by distinctive metallic bottles and celebrity-culture marketing. Most directly comparable to HOXXOH in combining luxury positioning, novelty packaging, and aspirational consumer targeting.

Emerging players

• Telmont: Independent champagne house pursuing premium positioning with sustainability and limited-edition focus, recently backed by LVMH minority investment. Comparable to HOXXOH as an independent challenger brand in the luxury champagne category with selective distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HOXXOHCHAMPAGNE
• Facebookfacebook.com/HOXXOHchampagne
• LinkedInlinkedin.com/company/hoxxoh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOXXOH