Elemag
Elemag is a São Paulo-based industrial electrical and automation integrator that sells, installs, and maintains Danfoss-certified inverters, soft starters, and custom electrical panels for mining, hospitals, water utilities, and SME industrial clients across Greater São Paulo.
- Company typePrivate
- Founded2011
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Elemag does
Elemag (legal name Elemag Equipamentos Elétricos e Serviços Ltda, doing business as Elemag Amister) is a privately held Brazilian industrial electrical and automation solutions provider headquartered in São Paulo. Founded circa 2011, the company designs, assembles, and services industrial electrical infrastructure for mission-critical end markets including mining, hospitals, water and sanitation utilities, shopping centers, and small-to-mid industrial enterprises (PMEs). Its core product offering comprises frequency inverters and soft starters (primarily sourced and certified through its authorized Danfoss Drive Pro partnership, supplemented by Vacon and Gefran product lines) and custom-assembled industrial electrical panels integrating circuit breakers, relays, contactors, and PLCs.
Beyond hardware distribution, Elemag operates an engineering services business spanning industrial electrical project design, custom automation engineering (including mining-specific extraction, processing, and transportation systems), electrical retrofit for legacy installations, and electrical redundancy design for continuous-operation environments. The company also offers preventive and corrective maintenance, and increasingly markets IIoT-enabled predictive maintenance as a connected service layer. All engagements are quote-based with no public pricing; go-to-market is direct, sales-led, and field-based, primarily driven by WhatsApp and website lead-capture forms, supported by a content marketing program targeting local SEO across São Paulo neighborhoods.
The company monetizes through four identifiable streams: (1) hardware resale of Danfoss/Vacon/Gefran inverters, soft starters, and components; (2) custom engineering and installation projects; (3) preventive/corrective maintenance contracts, including authorized Danfoss service; and (4) specialized mining automation projects. It holds the SABESP Atestado de Capacidade Técnica (technical capacity certificate) and a Danfoss partner recognition award, and operates without disclosed outside equity capital, suggesting a founder/team-owned regional integrator with stable but unaccelerated growth dynamics.
Elemag firmographics
Firmographics- Name
- Elemag
- Legal name
- Elemag
- Website
- https://elemag.com.br
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elemag is a São Paulo-based industrial electrical and automation integrator that sells, installs, and maintains Danfoss-certified inverters, soft starters, and custom electrical panels for mining, hospitals, water utilities, and SME industrial clients across Greater São Paulo.
- Ownership category
- akta.pro rank
Where Elemag is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Elemag business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Electrical Products: Sale of industrial electrical equipment including frequency inverters, soft starters, electrical panels, and related components. Products sourced from Danfoss as an authorized partner.
- Engineering and Project Services: Custom electrical engineering projects including design, installation, and commissioning of electrical systems for industrial, mining, hospital, and water treatment applications.
- Maintenance Services: Preventive and corrective maintenance services for electrical panels, frequency inverters, and industrial automation systems. Includes authorized technical assistance for Danfoss products.
- Mining Automation Projects: Personalized mining automation projects including custom equipment processing systems, transportation systems design, and real-time operation monitoring systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Products and services priced upon consultation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Elemag product offering
Product offeringCore offering
Elemag is an authorized Danfoss Drive Pro partner that distributes industrial electrical products (frequency inverters, soft starters, and industrial electrical panels) and provides industrial automation engineering, installation, and maintenance services. The company sells Danfoss, Vacon, and Gefran motor-control products to industrial customers and complements them with custom engineering, IIoT-based predictive maintenance, electrical retrofit, and mining-specific automation projects across São Paulo and Brazil.
Product overview
Elemag is an industrial electrical and automation solutions provider offering a comprehensive portfolio of products and services for various sectors. The core product offerings include Soft Starters and Frequency Inverters (sourced from partner brands Danfoss, Vacon, and Gefran) for motor control, and Industrial Electrical Panels for energy distribution and automation. Services encompass Industrial Electrical Projects, Customized Mining Projects, Preventive and Predictive Maintenance, Electrical Redundancy Systems, IIoT Solutions, and Electrical Retrofit Services. The company positions itself as a full-service provider, combining product distribution with engineering services and technical support for manufacturing, mining, agribusiness, hospitals, shopping centers, and water treatment sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Soft Starter
Quantifiable outcome
- Up to 30% energy savings in operations using variable power requirements
- +2 more outcomes
Companies that use Elemag
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Elemag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Elemag partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DanfosscoreElemag Amister is an authorized partner of Danfoss, a global leader in industrial automation solutions. Elemag is specifically a Drive Pro® authorized service provider for Danfoss frequency inverters. This partnership provides access to proprietary Danfoss technology (including iC2 and iC7 lines), certified technical training, and the authority to provide authorized maintenance services for Danfoss products.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Elemag competitors and assessment
Company assessmentBroad incumbents
- Rockwell Automation: Global industrial automation and digital transformation player. Comparable as a competing solution provider for mining, water, and healthcare automation RFPs in Brazil.
- Danfoss: OEM of VFDs, soft starters, and industrial automation whose Drive Pro® network includes Elemag as a certified Brazilian partner. Comparable as the principal product supplier and a competing channel option for end customers.
- WEG: Brazilian-listed global manufacturer of motors, drives, and industrial electrical equipment. Comparable as a São Paulo-region industrial electrical incumbent whose drives and automation portfolio overlaps directly with Elemag's inverter/soft-starter lines.
- Yokogawa: Industrial automation and control-systems provider with Brazilian mining and water-sector presence. Comparable for end-customer overlap in process automation and engineering services.
- ABB: Global automation and electrification giant with substantial Brazilian operations. Overlaps with Elemag across drives, motor controls, and industrial automation service for mining, water, and infrastructure verticals.
- Siemens: Global industrial-automation leader with strong Brazil presence serving mining, water, and healthcare. Competes for the same end customers with broader portfolio depth; Elemag is a much smaller specialist alternative.
- Schneider Electric: Global energy-management and automation provider with active Brazilian operations across drives, panels, and industrial software. Directly comparable end-market exposure in mining, water, and commercial buildings.
- Eaton: Global power-management and industrial electrical-equipment company with Brazil presence. Comparable as an alternative drives, motor-control, and electrical-panel supplier for the same end customers.
- Mitsubishi Electric: Global drives, PLC, and factory-automation supplier with Brazilian operations. Overlaps with Elemag in inverters, PLC-driven panel integration, and industrial automation services.
Others
- Gefran: Italian sensor, controller, and drive manufacturer partnered with Elemag. Comparable as an enabling technology supplier whose products are integrated into Brazilian automation projects like Elemag's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Elemag social profiles
Digital presenceElemag compliance and trust
Trust signalCompliance2 records
Elemag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elemag leadership team
Management profileNumber of profiles
Elemag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elemag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elemag
What does Elemag do?
Elemag is an authorized Danfoss Drive Pro partner that distributes industrial electrical products (frequency inverters, soft starters, and industrial electrical panels) and provides industrial automation engineering, installation, and maintenance services. The company sells Danfoss, Vacon, and Gefran motor-control products to industrial customers and complements them with custom engineering, IIoT-based predictive maintenance, electrical retrofit, and mining-specific automation projects across São Paulo and Brazil.
Is Elemag a public or private company?
Elemag is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elemag founded?
Elemag was founded in 2011. It employs 11 to 50 people.
Where is Elemag based?
Elemag is headquartered in São Paulo, Brazil, in the Latin America region.
How does Elemag make money?
Four revenue lines are on record. Electrical Products are the primary driver. The others are engineering and Project Services, maintenance Services and mining Automation Projects.
Who are Elemag's main competitors?
Broad incumbents on record are Rockwell Automation, Danfoss, WEG, Yokogawa, ABB, Siemens, Schneider Electric, Eaton and Mitsubishi Electric. Gefran is listed as an others.
Does Elemag have an API?
No public API is recorded for Elemag.