Charmant Consulting

What Charmant Consulting does

Charmant Consulting Ltd. (CCL) is a Hong Kong-based private business consulting firm headquartered in Kwun Tong that delivers executive business etiquette training, luxury corporate services, personal image coaching, HSE & ESG consultation, lifestyle management, and broader corporate training programs. The firm serves corporate clients, luxury brands, government agencies (including the HKSAR Government), and individual professionals across Hong Kong, Macau, mainland China, Taiwan, Singapore, and Malaysia, with a consultant team sourced from multiple industries throughout Asia-Pacific. Its core offering is centered on Dr. Nickel Leung, the CEO and President of the Corporate Etiquette International Association, whose media presence and authored books on business etiquette underpin much of the firm's brand and go-to-market positioning.

The company's product set combines bespoke corporate engagements with three self-paced online certificate programs: a Business Etiquette program, an MBTI 16 Personalities program, and a Cigar Journey program delivered in Cantonese and distributed through a Wix-hosted website with Google Forms-based purchase and registration flows. A sub-brand, Keepintraining Academy, is positioned as the first dedicated etiquette school in Hong Kong. There is no proprietary software platform, no mobile app, and no disclosed AI/ML components; delivery is instructor-led and content-driven.

Charmant makes money through three revenue streams: quote-based customized corporate training, one-time-purchase online certificate programs, and paid public training events targeting working adults and job-seekers. Pricing for most programs is not publicly disclosed, with the Cigar Journey class operating on a freemium model and corporate engagements priced on a quote basis. Go-to-market is sales-led for enterprise and government clients, supplemented by self-serve online course purchases and event-based public training, with marketing conducted through Facebook, Instagram, Weibo, and earned media coverage.

Name

Charmant Consulting

Legal name

Charmant Consulting Ltd.

Website

https://charmantgroup.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Charmant Consulting Ltd. is a Hong Kong-based private consultancy delivering executive business etiquette, luxury, lifestyle, and corporate training to enterprises, government agencies, and individual professionals across Greater China and Southeast Asia, via instructor-led programs and self-paced online certificate courses.

Ownership category

akta.pro rank

Headquarters

HQ city

Kwun Tong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Corporate Training Services: Customized corporate training programs for different industries, luxury brands, commercial sectors, and government agencies covering business etiquette, luxury management, and professional effectiveness.
2. Online Certificate Programs: Self-paced online certificate programs including MBTI 16 Personalities, Business Etiquette, and Cigar Journey. Programs are delivered in Cantonese and include e-certificate upon completion.
3. Public Training Classes: Public classes and events targeting working adults, job-searchers, and individuals seeking personal development in etiquette, lifestyle, and luxury topics.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Charmant Consulting Ltd. (CCL) is a Hong Kong-based business consulting firm that delivers customized corporate training, executive business etiquette programs, luxury corporate services, lifestyle management, personal image coaching, and HSE & ESG consultation for enterprises and government agencies. It also sells self-paced online certificate courses in business etiquette, MBTI 16 Personalities, and cigar appreciation to individual learners, and operates Keepintraining Academy, the first dedicated Etiquette School in Hong Kong.

Product overview

Charmant Consulting Ltd. (CCL) is a total business solutions provider offering executive business etiquette training, luxury corporate services, lifestyle management, personal image coaching, HSE & ESG consultation, and corporate training. The company operates as a consultancy with three core online certificate programs: the Business Etiquette Online Training Certificate Program (covering professional skills, dress codes, and table manners), the MBTI 16 Personalities Online Certificate Program (focused on personality assessment and team dynamics), and the Cigar Journey Online Class (a lifestyle program covering cigar appreciation). Additionally, CCL offers corporate training services and maintains Keepintraining Academy, the first dedicated Etiquette School in Hong Kong. All programs are delivered by Dr. L in Cantonese language.

Differentiator

Problem solved

Functional benefit

Brands

• Keepintraining Academy: The first Etiquette School in Hong Kong, established by CEO Dr. Nickel Leung

Products and services

• Business Etiquette Online Training Certificate Program

Quantifiable outcome

• Certificate of completion awarded upon course completion and passing assessment

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NANO SolutionminorOthersListed as a commercial partner on the Charmant Consulting Partners page. Nature of partnership not explicitly detailed in available content.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Impact Etiquette: US-based business etiquette training firm serving corporate and government clients. Directly comparable as a corporate-focused etiquette training provider.
• Etiquette Consulting: US business etiquette consultancy offering corporate workshops and training. Closely comparable in service mix (business etiquette, soft skills, corporate clients).
• The English Manner: UK etiquette and protocol training firm delivering courses to corporates, government, and individuals. Comparable niche focus on professional etiquette with similar training-led business model.
• Debrett's: UK-based authority on etiquette and protocol providing training, advisory, and published guidance. Highly comparable as a heritage etiquette training provider with corporate and consumer programs.
• Protocol School of Washington: US-based etiquette training and certification school serving corporate and government clients globally. Directly comparable as a dedicated protocol/etiquette training provider with corporate engagements.
• Minding Manners: Australia-based etiquette training and consultancy delivering corporate programs and public classes. Comparable in Asia-Pacific reach and corporate training focus.

Broad incumbents

• Dale Carnegie & Associates: Global corporate training incumbent offering courses in communication, leadership, and interpersonal skills. Comparable as a broad business training player but operates at far larger scale with overlapping professional development content.
• Berlitz Corporation: Global language and cultural training firm with deep corporate training operations in Asia. Adjacent as a corporate training provider focused on cross-cultural and interpersonal effectiveness.
• Franklin Covey: Global leadership and organizational performance training firm with a strong Asia-Pacific presence. Comparable in selling corporate training and advisory services, but at materially larger scale and broader scope.

Emerging players

• Etiquette International: Etiquette training provider focused on corporate and youth programs in Asia. Comparable in target market and training format, though typically smaller scale and narrower curriculum.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/charmantconsulting
• Instagraminstagram.com/charmantconsulting
• Xx.com/charmantgroup
• LinkedInlinkedin.com/company/charmant-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charmant Consulting