What Concreet Concept & Creatie does

Concreet Concept & Creatie is a privately held Dutch creative agency headquartered in Amersfoort, Netherlands, founded in 1996 and operating with a team of 1-10 employees. The firm positions itself as a strategy, branding, and campaign agency serving organizations that the source material describes as operating in the Dutch social sector, education, healthcare, government, and business services. Its service offering is structured as six integrated core lines: Strategie (strategic consulting that defines organizational goals, audiences, and positioning), Branding en rebranding (visual identity development or renewal), Campagnes (brand and employer branding campaigns across online and offline channels), Design (corporate identity, websites, annual reports, online magazines), Websites (design and development), and Content creatie (content production). These services are delivered as a unified engagement rather than a modular platform, anchored by a methodology covering intake, execution, and evaluation phases.

The firm's go-to-market is relationship-driven and consultative, with Managing Partner Martijn Hassink personally attached to all consultation calls-to-action across the website. Client acquisition is direct and B2B, targeting mid-market Dutch institutional buyers; the firm does not disclose pricing publicly, and engagements are understood to be quote-based, project-by-project, or retainer arrangements. The customer base spans at least 14 named logos across diverse verticals including healthcare providers (Meander Medisch Centrum, Sterkzorg), municipalities and government (Gemeente Amersfoort, CFPB, Stemgever), education (MBO Amersfoort, Griftland), youth and social care (Nederlands Jeugdinstituut, Jeugdstem), energy data services (EDSN), interpretation services (GlobalTalk), financial services (Rax Finance), and hospitality (Delifrance, Proef Amersfoort). Geographic scope is limited to the Netherlands, and the firm maintains organic presence on LinkedIn, Instagram, and Vimeo alongside its corporate website as marketing channels.

Revenue mechanics, financial performance, headcount trends, ownership structure, and any external investment are not disclosed in the source material. There is no evidence of technology platform development, AI/ML capability, patents, certifications, or third-party recognition. The business operates as a traditional professional services firm whose primary assets are its client portfolio, brand reputation built over nearly three decades, and the personal relationships of its leadership.

Name

Concreet Concept & Creatie

Legal name

Concreet

Website

https://concreetgeeftvorm.nl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Concreet Concept & Creatie is a Dutch strategy, branding, and campaign agency based in Amersfoort, founded in 1996, serving healthcare, education, government, social, and business organizations across the Netherlands through integrated strategy, design, and content services.

Ownership category

akta.pro rank

Product category

Brand Strategy and Design Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Content Strategy & Planning (BPAFAIAG)

Keywords

• Brand strategy consulting
• Corporate identity design
• Marketing campaign creation
• Visual identity development
• Website design services

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Branding and Marketing: Concreet generates revenue through professional services engagements including strategy consulting, brand development, rebranding, campaign creation, design services, website development, and content creation. These are typically project-based or retainer engagements with Dutch organizations in the social, educational, healthcare, and business sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Concreet Concept & Creatie is a Dutch strategy, branding, and campaign agency that helps organizations in the social sector, education, healthcare, semi-government, business services, and hospitality develop distinctive brands and run impactful campaigns. It delivers six integrated services: strategy consulting, branding and rebranding (visual identity development), campaigns (online and offline, including billboards, videos, and web/social banners), design (corporate identity, websites, annual reports, online magazines), website design and development, and content creation. Engagements are typically project-based or retainer, conducted directly with decision-makers through a four-phase methodology (Kennismaking, Intake, Aan de slag, Evaluatie).

Product overview

Concreet Concept & Creatie is a strategy, branding, and campaign agency that operates as a single integrated service offering rather than a platform-plus-modules architecture. The company provides six interconnected core services: Strategy (the foundational planning and direction-setting), Branding and rebranding (visual identity development), Campaigns (brand and employer branding campaigns across online and offline channels), Design (corporate identity, websites, annual reports, online magazines), Websites (design and development), and Content creatie (content production). These services work together to help organizations in the social sector, education, healthcare, and business services develop sharp strategy, thoughtful branding, and impactful campaigns. The company is based in Amersfoort and serves clients throughout the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategie (Strategy) Strategic consulting service that defines an organization's goals, target audiences, objectives, and competitive positioning to provide direction for subsequent branding and marketing efforts.
• Branding en rebranding Development or renewal of a unique visual identity that gives a brand character, essential for new brands (branding) or organizations that are due for an update (rebranding).
• Campagnes (Campaigns) Development of brand campaigns and employer branding campaigns for online and offline channels, including billboards, videos, and banner campaigns for web and social media, with measurability on online components.
• Design Design services for corporate identity, websites, annual reports, or online magazines, executed with care for clients across the Netherlands.
• Websites Website design and development services delivered as part of Concreet's integrated branding and digital presence offering.
• Content creatie (Content Creation) Content creation services that support branding and campaign initiatives across various channels.

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• Studio Dumbar: A leading Dutch identity and design agency based in Rotterdam that develops visual identities and brand systems for cultural and public-sector clients — the closest analogue to Concreet's brand/identity focus in the Netherlands.
• VBAT: An Amsterdam-based branding and design agency that builds brand identities, strategies and campaigns for Dutch and European clients — directly comparable boutique size and service mix to Concreet.
• Dawn: A Dutch creative/brand strategy agency working on positioning and identity for organizations with social impact — closely aligned with Concreet's social-sector positioning.
• Total Design: A long-established Dutch creative agency offering branding, design and campaign services across public and private sectors — comparable integrated strategy-to-execution service stack.
• Woedend!: A Dutch creative agency specializing in branding, content and campaigns for social, cultural and healthcare organizations — directly comparable in target verticals and service scope.
• Ace (Ace Agency): An independent Amsterdam creative agency delivering brand strategy, campaigns and content for Dutch and international clients — comparable mid-market positioning.
• N=5: An Amsterdam-based independent creative agency providing brand strategy, campaigns and content for Dutch brands — comparable size and integrated services.

Broad incumbents

• Dept Agency: A much larger Amsterdam-headquartered digital creative and engineering agency that competes with Concreet on brand and campaign work but at far greater scale and a much wider technology-enabled offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/concreetgeeftvorm
• LinkedInlinkedin.com/company/concreet-geeft-vorm/posts/?feedView=all
• Instagraminstagram.com/concreetgeeftvorm
• Xx.com/concreetontwerp
• Facebookfacebook.com/concreetgeeftvorm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concreet Concept & Creatie