Sasini
Sasini PLC is a Kenyan integrated agribusiness (founded 1952, NSE-listed) that grows, processes and exports tea, coffee, Hass avocado and macadamia to international trade houses, while selling branded tea and coffee products through Kenyan retail outlets.
- Company typePublic
- Founded1952
- HeadquartersNairobi, Kenya
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Sasini does
Sasini PLC is a Kenyan integrated agribusiness founded in 1952 and listed on the Nairobi Securities Exchange, where it is one of the oldest listed firms and a member of the Sameer Group of Companies (parent of roughly 65% of shares via Legend Investments Limited 41.84%, Yana Towers Limited 12.6%, and East Africa Batteries Limited 11.02%). The company grows, processes, and markets tea, coffee, Hass and Fuerte avocado, and macadamia, operating 1,463 hectares of tea estates across four properties in Sotik and Nyamira (with Kipkebe and Keritor CTC factories at a combined 12,000–15,000 MT annual capacity), six coffee estates covering 775 hectares in the Central Highlands, a macadamia processing plant in an export processing zone in Kiambu County, and an avocado packing facility at Sameer Industrial Park. Technical infrastructure includes a 650KW solar generation system (1,215 panels of 535W) supplying ~70% of factory energy, micro-sprinkler and wash-basin irrigation, Infinitree Hass avocado grafting onto resilient rootstock, eco-friendly fruit-fly trapping, and MRL testing via ISO 17025-accredited laboratories with KEPHIS, Global G.A.P, and SMETA certifications underpinning export compliance.
Sasini firmographics
Firmographics- Name
- Sasini
- Legal name
- Sasini PLC
- Website
- https://sasini.co.ke
- Company type
- Public
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sasini PLC is a Kenyan integrated agribusiness (founded 1952, NSE-listed) that grows, processes and exports tea, coffee, Hass avocado and macadamia to international trade houses, while selling branded tea and coffee products through Kenyan retail outlets.
- Ownership category
- akta.pro rank
Sasini industry classification
Industry- Product category
- Tea and Coffee Production and Export Services
- NAICS
- Coffee and Tea Manufacturing (31192), Vegetable and Melon Farming (1112)
- SIC
- Food And Kindred Products (2000), Agricultural Production-Crops (100), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD)
Keywords
Where Sasini is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Offices8 records
Markets served
Sasini business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Tea Production and Export: Growing, processing, warehousing and marketing of bulk tea through Mombasa auction and direct sales to overseas customers. Approximately 99% of tea production is exported to UK, Europe and Middle East. Four large tea estates covering 1,463 hectares and two CTC tea factories with combined capacity of 12,000-15,000 MT annually.
- Coffee Production and Export: Coffee grown on six estates in Central Highlands covering 775 hectares (1,915 acres). Approximately 90% exported directly to overseas roasters and trade houses across Europe, Asia and America.
- Avocado Export: Processing and marketing of avocados for export to UK, Europe and America. About 50% of fruits sourced from out-growers. State-of-the-art packing facility at Sameer Industrial Park.
- Macadamia Processing: Macadamia nuts processing in export processing zone in Kiambu County for export primarily to North America.
- Retail Tea and Coffee Products: Branded tea and coffee products for retail market sold in major retail outlets across Kenya. Includes Sasini Classic and Gold tea lines and Kahawa Kamili and Instant Coffee products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tea Pouch Products |
| Unit Pricing | Pay-as-you-go | Tea Bag Products |
| Unit Pricing | Pay-as-you-go | Coffee Products |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Sasini product offering
Product offeringCore offering
Sasini PLC is an integrated agribusiness specializing in the growing, processing, and sale of tea, coffee, avocados, and macadamia nuts. The company operates across 1,463 hectares of tea estates and 775 hectares of coffee estates, with tea processing through Kipkebe and Keritor factories (12,000-15,000 MT annual capacity), avocado packing at Sameer Industrial Park, and macadamia processing in Kiambu County. Products are exported in bulk to international markets (UK, Europe, Middle East, Asia, North America) and sold as branded retail products (Sasini Classic, Sasini Gold, Kahawa Kamili, Instant Coffee) through Kenyan retail outlets and e-commerce.
Product overview
Sasini PLC is an integrated agribusiness offering a portfolio of agricultural products. The core operations include Tea (black CTC tea from Kipkebe and Keritor factories), Coffee (grown on six estates across 775 hectares), Avocado (Hass and Fuerte varieties exported to UK, Europe, USA), and Macadamia nuts (processed in Kiambu County for North American markets). The company also operates a Retail division selling branded tea and coffee products including Sasini Classic and Gold tea lines (pouches and enveloped bags), Instant Coffee, and Kahawa Kamili coffee across major retail outlets in Kenya. The products span from bulk commodity exports to consumer packaged goods.
Differentiator
Problem solved
Functional benefit
Brands
- Sasini Classic: Tea products including pouches and enveloped tea bags in various sizes (50s, 100s)
- Sasini Gold
- Kahawa Kamili
- Instant Coffee
Products and services
- Sasini Tea (Black CTC Tea) Kenyan highland black CTC (Crush, Tear, Curl) tea grown in Sotik and Nyamira areas, processed through Kipkebe and Keritor factories with combined capacity of 12,000-15,000 MT annually. Approximately 99% of tea production is exported to UK, Europe, and Middle East markets through the Mombasa auction and direct sales.
- Sasini Coffee Premium coffee grown on six estates in Central Highland Kenya covering 775 hectares (1,915 acres). Approximately 90% is exported directly to overseas roasters and trade houses across Europe, Asia, and America. Additional coffee mill operations in Mombasa support export trade.
- Sasini Avocado (Hass and Fuerte) Hass and Fuerte avocados packed at the state-of-the-art Sameer Industrial Park facility for export to UK, Europe, and America. Approximately 50% of fruits are sourced from out-growers, with rigorous traceability and Maximum Residue Level (MRL) testing using ISO 17025 certified laboratories.
- Sasini Macadamia Nuts Macadamia nuts processed at a factory in the export processing zone in Kiambu County, with exports primarily to North America.
- Sasini Classic Tea (Retail Pouch) Loose-leaf tea in pouch packaging made from PFI-grade Kenyan Highland tea, available in 100G (KSh 39), 250G (KSh 95), and 500G (KSh 188) sizes. Sold through major retail outlets across Kenya and the Sasini e-commerce store for household consumption.
- Sasini Classic Enveloped Tea Bags Individually enveloped tea bags made from PFI-grade teas providing strength, body, color, and flavor of Kenyan Highland tea. Available in packs of 50 tea bags (KSh 88) and 100 tea bags (KSh 165). Sold through major retail outlets across Kenya and the Sasini e-commerce store.
- Sasini Gold Tea (Premium Retail Pouch) Premium loose-leaf tea in pouch packaging made using PFI-grade teas for strength, body, color, and flavor, available in 100G (KSh 41), 250G (KSh 99), and 500G (KSh 196) sizes. Sold through major retail outlets across Kenya and the Sasini e-commerce store.
- Sasini Gold Enveloped Tea Bags Premium individually enveloped tea bags specially made using PFI-grade teas, combining strength, body, color, and flavor of Kenyan Highland Tea. Available in packs of 50 (KSh 112) and 100 (KSh 212) tea bags for retail consumers in Kenya.
- Sasini Instant Coffee Instant coffee product available in 50G (KSh 297), 100G (KSh 550), and 250G (KSh 1,245) packaging sizes for Kenyan household consumers. Sold through major retail outlets across Kenya and the Sasini e-commerce store.
- Kahawa Kamili Coffee Premium coffee brand available in 30G (KSh 38), 100G (KSh 139), and 250G (KSh 311) packaging sizes for Kenyan household consumers. Sold through major retail outlets across Kenya and the Sasini e-commerce store.
Quantifiable outcome
- 99% of tea production exported to UK, Europe and Middle East
- +5 more outcomes
Companies that use Sasini
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Sasini technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature6 records
Sasini partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- MaerskcoreSasini partnered with Maersk for integrated logistics solutions, placing Maersk containers directly on tea farms to minimize handling and protect tea quality. The partnership enables truly integrated logistics from manufacturer to end customer, optimizing supply chain flow and reducing product handling.
- Sameer Group of CompaniescoreSasini PLC is a member of the Sameer Group of Companies, one of Kenya's largest conglomerates with investments across various sectors. Commonality of Directors provides insights into business strategies and options for effective decision-making.
- Global Compact Network KenyacoreMr. Martin Ochien'g serves on the Global Compact Network Kenya Board as Director since November 2019 and as Board Chairman since August 2022, demonstrating leadership in sustainable development.
Scale indicators14 records
Recent moves12 records
Expansion highlights5 records
Sasini competitors and assessment
Company assessmentDirect peers
- James Finlay Kenya: Kenyan subsidiary of Sri Lanka's Finlay Group with sizeable tea estates in Kericho and Bomet counties. Comparable estate-scale tea production and export to UK, Europe, and other international markets, including direct competition in the premium tea segment.
- Kakuzi PLC: Nairobi Securities Exchange-listed Kenyan agribusiness with overlapping operations in tea, avocado, macadamia, and livestock. Directly comparable crop mix and export-driven model, making it the closest publicly traded peer to Sasini in Kenya.
- Williamson Tea Kenya: Established Kenyan tea producer and exporter owned by Williamson Majani. Directly competes with Sasini in CTC tea production and Mombasa auction supply chain, both targeting UK and European markets.
- Eastern Produce Kenya: Long-established Kenyan tea producer with large estates in Nandi Hills, comparable to Sasini's tea operations. Sibling Kenyan peer with similar export-oriented tea business model and shared end markets in the UK and Europe.
- Kapchorua Tea Company Plc: NSE-listed tea producer with estates on the western Rift Valley of Kenya, overlapping geography with Sasini's Kipkebe and Keritor operations. Comparable scale and export-oriented business model targeting the same UK, Europe, and Middle East markets.
Broad incumbents
- ECOM Agroindustrial: Global agri-commodity merchant active in coffee, cocoa, and cotton trading with significant African operations. Sasini exports 90% of coffee directly to overseas roasters and trade houses, where ECOM is among the major trade house counterparties and competitors for these flows.
- Sucafina: Vertically integrated coffee merchant with strong Kenyan presence through C. Dorman and other subsidiaries. Comparable business model of sourcing Kenyan green coffee and exporting to global roasters, directly competing with Sasini's coffee export operations.
- Camellia PLC: UK-listed agricultural holding company with significant tea operations in Kenya (through subsidiary James Finlay and others) and Malawi. Provides a listed proxy for diversified agricultural tea exposure with vertically integrated estate and processing operations comparable to Sasini's.
- Finlays (John Finlay PLC): Global tea and beverage solutions company with major Kenyan operations through James Finlay and extensive estate/processing footprint. A broad incumbent in the same tea category that competes with Sasini on both volume and downstream blending solutions.
- Kenya Tea Development Agency (KTDA): Kenya's dominant smallholder tea cooperative representing over 600,000 farmers and managing the largest share of Kenyan tea exports. A larger, broad incumbent in the same tea value chain that competes for share at the Mombasa auction and global export contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Sasini social profiles
Digital presenceSasini compliance and trust
Trust signalCompliance4 records
Sasini financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sasini leadership team
Management profileNumber of profiles
Profiles3 records
Sasini subsidiaries and ownership
Company hierarchySubsidiaries3 records
Sasini funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sasini M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sasini
What does Sasini do?
Sasini PLC is an integrated agribusiness specializing in the growing, processing, and sale of tea, coffee, avocados, and macadamia nuts. The company operates across 1,463 hectares of tea estates and 775 hectares of coffee estates, with tea processing through Kipkebe and Keritor factories (12,000-15,000 MT annual capacity), avocado packing at Sameer Industrial Park, and macadamia processing in Kiambu County. Products are exported in bulk to international markets (UK, Europe, Middle East, Asia, North America) and sold as branded retail products (Sasini Classic, Sasini Gold, Kahawa Kamili, Instant Coffee) through Kenyan retail outlets and e-commerce.
Is Sasini a public or private company?
Sasini is a public company. It is classified as public and is currently operating.
When was Sasini founded?
Sasini was founded in 1952. It employs 101 to 250 people.
Where is Sasini based?
Sasini is headquartered in Nairobi, Kenya, in the Africa region.
How does Sasini make money?
Five revenue lines are on record. Tea Production and Export is the primary driver. The others are coffee Production and Export, avocado Export, macadamia Processing and retail Tea and Coffee Products.
Who are Sasini's main competitors?
Direct peers on record are James Finlay Kenya, Kakuzi PLC, Williamson Tea Kenya, Eastern Produce Kenya and Kapchorua Tea Company Plc. Broad incumbents are ECOM Agroindustrial, Sucafina, Camellia PLC, Finlays (John Finlay PLC) and Kenya Tea Development Agency (KTDA).
Does Sasini have an API?
No public API is recorded for Sasini.
What industry is Sasini in?
Sasini's product category is Tea and Coffee Production and Export Services. Its primary akta.pro industry code is AFAIAKAD, Coffee, Tea & Cocoa Trading/Wholesale. Its NAICS code is 31192 and its SIC code is 2000.