What C&C does

C&C S.p.A. is an Italian Apple Premium Partner founded in 2001 and headquartered in Bari, operating Europe's largest single-branded Apple retail footprint under a unified corporate identity. The company runs 130+ retail stores across Italy, France, Sweden, Finland, Estonia, Latvia, Lithuania and Denmark, supported by 105 Authorized Apple Service Centers and over 1,300 employees. Its product portfolio spans the full Apple consumer range (Mac, iPad, iPhone, Apple Watch, AirPods), certified refurbished "Rigenerati" devices, device-protection plans (C&C Care), trade-in/permuta services, and authorized repairs. Distribution operates through owned physical stores, the shop.cec.com e-commerce platform, and dedicated B2B and education sales channels; customer engagement is increasingly omnichannel with WhatsApp Personal Shopper and post-sale support.

The education segment is a distinct business line, staffed by 140+ specialized C&C Teachers and a consultant network. C&C bundles Apple hardware with Jamf MDM (Jamf Elite Partner), Adobe Creative Cloud (Adobe Gold Elite Partner Education 2026), Google for Education (Gemini, Workspace, Chromebooks), and a VR/AR stack (ClassVR, Meta for Education, Eduportal Metaverse, Wacom, Wacebo). It supports schools through professional lab design (STEM, robotics, AI, digital manufacturing), funding-application services for FESR/POC programs up to €201,000, Parent Funded Devices for K–12 1:1 deployments, and MePA/CAM/DNSH public-procurement compliance. Revenue derives from hardware resale margins, transaction-based trade-in credits, education professional services, and recurring warranty/protection subscriptions; growth is concentrated in franchise-style acquisitions (17 disclosed deals since 2017) and tier upgrades to Apple's highest channel status (Apple Premium Partner since 2022). The company is privately held with no disclosed external investors.

Name

C&C

Legal name

C&C S.p.A.

Website

https://cec.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

C&C S.p.A. is an Italian Apple Premium Partner operating 130+ retail stores and 105 service centers across eight European countries, selling Apple hardware, authorized repair, trade-in and education technology solutions to consumers, businesses and schools.

Ownership category

akta.pro rank

Headquarters

HQ city

Bari

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Sale of Apple products including Mac, iPad, iPhone, Apple Watch, AirPods, and accessories through retail stores and e-commerce platform.
2. Trade-In/Permuta: Trade-in service allowing customers to exchange used Apple devices (iPhone, iPad, Mac) for credit toward new purchases.
3. Education Solutions: Comprehensive education technology solutions including devices, laboratory setup, training, and ongoing support for schools and universities.
4. C&C Care: Device protection and warranty extension services for Apple products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

C&C is an Apple Premium Partner that sells and supports the full range of Apple consumer products (Mac, iPad, iPhone, Apple Watch, AirPods) through 130+ owned retail stores across Europe and its shop.cec.com e-commerce platform. It supplements hardware sales with device-related services including C&C Care protection plans, Permuta trade-in, Apple-authorized repairs via 105 service centers, and refurbished devices (Rigenerati), plus a dedicated C&C Education division providing schools with professional labs, teacher training, funding application support, and Jamf-based device management.

Product overview

C&C is an Apple Premium Partner operating 130 stores across Europe with over 1,300 employees. The company offers a comprehensive portfolio of Apple consumer products (Mac, iPad, iPhone, Watch, AirPods), device services (C&C Care protection, trade-in/permuta, authorized repairs with 105 service centers), and retail support services (Personal Shopper, Fidelity Card). In the education sector, C&C provides technology solutions, professional lab design and funding support, device management via Jamf MDM, and e-procurement services for schools. The company also offers certified refurbished Apple products.

Differentiator

Problem solved

Functional benefit

Products and services

• Apple Products (Mac, iPad, iPhone, Watch, AirPods, accessories) Full range of Apple consumer hardware (Mac, iPad, iPhone, Apple Watch, AirPods, accessories) sold through C&C's 130+ owned retail stores across Europe and shop.cec.com as the company's flagship offering.
• C&C Care Subscription-based device protection and warranty extension service for Apple products, providing customized support to extend coverage beyond standard manufacturer warranty.
• Permuta (Trade-In) Trade-in program that values used Apple devices (iPhone, iPad, Mac) and applies the credit toward new purchases in-store or online.
• Personal Shopper Virtual shopping assistance delivered via WhatsApp that provides real-time product guidance, checks availability, and completes purchases with home delivery for customers unable or unwilling to visit a store.
• Apple Authorized Repair Services Authorized Apple repair service delivered through 105 Authorized Apple Service Centers across Europe, providing technical support, diagnostics, and warranty hardware repairs.
• Rigenerati (Refurbished Apple Products) Certified refurbished Apple devices sold under the C&C Rigenerati sub-brand, offering a lower-cost entry point into the Apple ecosystem.
• C&C Fidelity Card Loyalty program that provides registered customers with exclusive discounts, promotions, and community benefits on Apple product and accessory purchases.
• C&C Education - Professional Labs End-to-end education technology solutions for schools, including the design and setup of professional labs for STEM, robotics, AI, and digital manufacturing, supported by funding application support up to €201,000 through FESR and POC programs.
• Parent Funded Devices (PFD) Program that allows primary and secondary schools to roll out 1:1 Apple device programs funded through family contributions while maintaining institutional control and device management.
• Education Support Services Administrative and consulting support for schools covering funding applications, CAM/DNSH certification verification, MePA e-procurement platform participation, and rental or purchase solutions for private schools.
• Device Management (Jamf MDM) Jamf-based mobile device management (Jamf School, Jamf Pro) plus Jamf Safe Internet security, deployed for Apple fleets in educational settings with centralized configuration, app distribution, and security policies.
• MePA and E-Procurement Services Public sector e-procurement services for Italian schools through MePA, handling Direct Purchase (ODA), Direct Negotiation (TD), and Request for Offer (RdO) procedures for purchasing Apple and edtech products.
• Apple Premium Partner Store Network Owned retail store network of 130+ Apple Premium Partner and Apple Authorized Reseller locations across Italy, France, Sweden, Finland, Estonia, Latvia, Lithuania, and Denmark, providing Apple product sales, repairs, and in-person support.

Quantifiable outcome

• 105 Authorized Apple Service Centers across Europe
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• AppleflagshipChannel Partner/ Reseller/ DistributorC&C has been an Apple Premium Reseller since 2006 and Apple Premium Partner since 2022. They operate as the highest-tier Apple channel partner in Europe with 130+ stores across multiple countries. C&C also holds Apple Premium Education Partner status.
• AdobecoreTechnology or IntegrationC&C is Adobe Gold Elite Partner Education 2026, providing Adobe solutions to schools and universities with custom projects, exclusive discounts, certified training, and comprehensive support.
• Google for EducationcoreTechnology or IntegrationC&C is Google Education Partner providing Chromebook solutions, Google Workspace for Education integration, and Gemini AI tools to educational institutions.
• JamfcoreTechnology or IntegrationC&C offers Jamf School and Jamf Pro for Apple device management in education, along with Jamf Safe Internet for security.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• data.pl: data.pl is a Polish Apple Premium Reseller network that represents the same Apple channel model C&C operates; it is comparable as a regional specialist Apple partner with similar value-added services positioning.
• iSTYLE: iSTYLE is an Apple Premium Reseller operating across emerging markets in the Middle East, Africa, and parts of Europe; comparable as a multi-country Apple specialist retailer pursuing similar channel and services monetization.

Broad incumbents

• MediaMarkt: MediaMarkt is Europe's largest consumer electronics big-box retailer, operating across all C&C markets including Italy, France, Nordics, and Baltics. It competes broadly on price and assortment against C&C's Apple-focused retail.
• Currys: Currys is a leading UK and Nordics consumer electronics retailer with comparable scale and multi-brand assortment; while it does not focus exclusively on Apple, it competes directly for premium device sales and services revenue.
• Coolblue: Coolblue is a major European consumer electronics omnichannel retailer with strong e-commerce operations; it competes with C&C's online store and increasingly its omnichannel service positioning.
• Euronics: Euronics is a pan-European consumer electronics retail buying group with strong presence in Italy, France, and the Nordics, competing head-to-head with C&C on multi-brand appliance and device retail.
• Unieuro: Unieuro is a major Italian consumer electronics and appliance retailer with broad multi-brand assortment; it competes with C&C on Apple hardware sales and adjacent categories but lacks Apple-only specialization.

Direct peers

• iStore: iStore is a long-standing Italian Apple Premium Reseller chain, directly competing with C&C in the Italian Apple retail and education markets with overlapping product assortment and customer segments.

Regional players

• Elkjøp (Elgiganten): Elkjøp/Elgiganten is the dominant Nordic and Baltic consumer electronics retailer with deep presence in Sweden, Finland, Denmark, Estonia, Latvia, and Lithuania — directly overlapping with C&C's Nordic-Baltic acquisition footprint.
• ePRICE: ePRICE is an Italian consumer electronics and household appliance online retailer, competing with C&C's shop.cec.com e-commerce channel on price-sensitive Apple product sales in Italy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/cec_italy
• Facebookfacebook.com/cecapplepremiumpartneritalia
• LinkedInlinkedin.com/company/cec-it

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C&C