Hart & Huntington Tattoo

What Hart & Huntington Tattoo does

Hart & Huntington Tattoo Co. is a privately held lifestyle brand founded in 2004 by freestyle motocross pioneer Carey Hart, operating as H&H eCom LLC out of Florida with five tattoo shop locations across Las Vegas (Forum Shops at Caesar's Palace), Nashville, and Orlando (near Universal Studios), plus an e-commerce storefront at hhtattoo.com built on the Lightspeed platform. The company runs two integrated revenue streams: (1) professional tattoo services delivered in physical shops staffed by teams of artists covering all styles, positioned as a premium, first-timer-friendly lounge experience rather than a traditional tattoo parlor; and (2) branded apparel and accessories spanning men's, women's, and kids t-shirts ($12.99-$36), hoodies ($60-$85), hats, wallets, sunglasses, underwear, socks, bandanas, stickers, and art prints, plus third-party tattoo aftercare products (After Inked, Griffin Salve). Pricing is unit-based across merchandise with gift cards in $100, $500, and $1,000 denominations, free shipping on USA orders over $99, and international shipping via DHL/UPS/FedEx.

The go-to-market is direct-to-consumer through owned retail and e-commerce, supplemented by event-driven community engagement via Good Ride charity motorcycle rallies (Arizona, Sturgis, Las Vegas) supporting the Infinite Hero veterans nonprofit, and a points-based 4 Bar Club loyalty program that rewards both tattoo services and merchandise purchases. The merchandise assortment is anchored by an extended co-branded collaboration with Indian Motorcycle (the IMC x HH / Risk Takers line, more than 10 years old), supplemented by collaborations with PSD (underwear), Heat Wave (sunglasses), Steen Jones (artist tees and murals), Arcade Atlas (belts), and Stance (socks). Marketing leans heavily on the founder's celebrity and three seasons of earned media on A&E's Inked TV series, with owned channels limited to blog content, email/newsletter, and Facebook/Pinterest social presence. No external institutional investors, funding rounds, or parent company ownership are indicated; the company appears wholly owned and operationally controlled by Carey Hart, with co-founder Bryan Mahoney and original artist Joshua Sutcliffe tied to the brand's origin story.

Name

Hart & Huntington Tattoo

Legal name

H&H eCom LLC.

Website

https://hhtattoo.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Hart & Huntington Tattoo Co. is a privately held lifestyle brand founded by motocross legend Carey Hart that operates five tattoo shops in Las Vegas, Nashville, and Orlando and sells branded apparel, accessories, and Indian Motorcycle co-branded merchandise through its e-commerce platform hhtattoo.com.

Ownership category

akta.pro rank

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Tattoo Services: Tattoo services provided at 5 physical shop locations across Las Vegas, Nashville, and Orlando. Each shop features talented artists providing tattoos in all styles.
2. Apparel and Merchandise: Branded clothing line including t-shirts, hoodies, tanks, accessories (hats, wallets, socks, sunglasses, bandanas, belts, underwear), stickers, and art prints. Sold through e-commerce and physical shop locations.
3. Collaboration Products: Co-branded products with partners like Indian Motorcycle (IMC x HH collection), PSD (underwear), Steen Jones (artist collaboration), and Heat Wave (sunglasses). Premium pricing for exclusive collaborative items.
4. Gift Cards: Digital and physical gift cards available in denominations of $100, $500, $1,000, and custom amounts. Redeemable at US shop locations.
5. Tattoo Aftercare Products: Third-party aftercare products (Griffin Salve, After Inked lotion) sold alongside merchandise for post-tattoo care.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Hart & Huntington Tattoo Co. operates a chain of professional tattoo shops in Las Vegas, Nashville, and Orlando, offering custom tattoos in all styles by in-house artists. The company also sells branded apparel, accessories, gift cards, and collaboration products (notably with Indian Motorcycle) through its own e-commerce storefront at hhtattoo.com and in its physical shop locations.

Product overview

Hart & Huntington Tattoo Co. operates a chain of tattoo shops and sells an associated apparel/clothing line. The business consists of: (1) tattoo services offered at physical shop locations in Las Vegas, Nashville, and Orlando; (2) Hart & Huntington branded apparel including men's, women's, and kids clothing with t-shirts, hoodies, tanks, and accessories; (3) the IMC x HH collaboration line with Indian Motorcycle featuring apparel and accessories; (4) third-party aftercare products; (5) gift cards; and (6) loyalty and charity programs. The company is known for its association with freestyle motocross legend Carey Hart and features on the A&E TV show 'Inked'.

Differentiator

Problem solved

Functional benefit

Brands

• Risk Takers Collection: A collaboration collection with Indian Motorcycle celebrating risk takers, capturing the raw edge of motorcycle and tattoo culture.
• Vintage Collection
• Western Collection
• 4 Bar Club
• Good Ride
• HH x IMC

Products and services

• Tattoo Services Professional tattoo services provided at H&H shop locations offering all styles of tattoos by talented artists. The shops are described as pristine studios that are first-timer friendly, more lounge than surgery center, with a welcoming atmosphere for first-time tattoo recipients and seasoned collectors.
• Hart & Huntington Branded Apparel Branded clothing line including men's, women's, and kids' t-shirts, hoodies, tanks, flannels, jackets, shorts, pants, leggings, and fleece crew items, featuring H&H logo and various graphic prints inspired by tattoo and motorcycle culture.
• H&H Accessories

Quantifiable outcome

• Featured on 3 seasons of A&E's Inked television show, reaching millions of viewers

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Indian MotorcyclecoreStrategic or Co-development PartnerIndian Motorcycle and Hart & Huntington Tattoo Co. collaboration on Risk Takers collection and various co-branded products including hoodies, t-shirts, hats, arcade belts, and boxers. Partnership spans over 10 years according to founder Carey Hart. Products celebrate motorcycle and tattoo culture with designs for risk-takers.
• PSD (Performance Sports Brands)minorStrategic or Co-development PartnerPSD x Hart & Huntington collaboration on Talons Boxer and Racer Boxer. Products feature performance underwear with four-way stretch and breathable sealed micromesh pouch.
• Steen JonesminorStrategic or Co-development PartnerAustralian artist Steen Jones collaborated on t-shirt collection and created signature mural at Hart & Huntington Las Vegas location.
• Heat Wave VisualminorStrategic or Co-development PartnerHart & Huntington x Heat Wave Visual collaboration on sunglasses collection including Quatro Chained, Vise Taxi, and Lazer Face styles.
• StanceminorChannel Partner/ Reseller/ DistributorStance socks sold through Hart & Huntington retail channels, including Landlord Socks at $14.99.
• After InkedminorChannel Partner/ Reseller/ DistributorAfter Inked tattoo moisturizer and aftercare lotion products sold through H&H shops and e-commerce.
• GriffinminorChannel Partner/ Reseller/ DistributorGriffin Salve and Griffin Gold Tattoo Wash aftercare products sold through H&H shops and e-commerce.
• Infinite HerocoreStrategic or Co-development PartnerMilitary charity organization that receives proceeds from Good Ride motorcycle rallies. Infinite Hero gives back 100% of donations to veterans in need. Carey Hart's Good Ride is a 501(c)(3) charity supporting this cause.
• RCH Racing (with Ricky Carmichael)coreStrategic or Co-development PartnerRCH Racing supercross team co-owned by Carey Hart and Ricky Carmichael. Team captured Lucas Oil Pro Motocross Championship in 2016 as first privately owned team to win the title.
• Good RidecoreOthersGood Ride is a charity motorcycle rally founded by Carey Hart that focuses on giving back to veterans through Infinite Hero. Annual rallies held in Arizona, Sturgis, and Las Vegas.
• Arcade AtlasminorChannel Partner/ Reseller/ DistributorArcade Atlas stretch belts featured in collaboration products including Zeus Arcade Belt. Performance stretch webbing made with 85% post-consumer recycled repreve polyester.
• TJ LavinminorOthersBMX legend and friend of Carey Hart; Big B connected with Carey through TJ Lavin during late 1990s.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HartAndHuntington
• Xx.com/hhtattooco

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hart & Huntington Tattoo