KXLY.com

What KXLY.com does

KXLY.com (operating as 4 News Now) is a local television news station headquartered in Spokane, Washington, serving the Spokane and Inland Northwest region of eastern Washington and northern Idaho. Founded in 1961 and operated by Spokane Television, Inc., a wholly-owned subsidiary of the family-owned Morgan Murphy Media conglomerate, the company broadcasts as the ABC network affiliate on KXLY-TV (digital channel 13, virtual channel 4) and maintains additional low-power and digital translator stations (KUMN-LD, K26NM-D, KXMN-LD) to extend coverage into Moses Lake, Pullman, and broader eastern Washington.

The company's product portfolio centers on the kxly.com news website, which delivers local news, weather updates every 10 minutes, sports coverage, and community information; the KXLY+ streaming platform offering live and on-demand video; dedicated iOS news and Android weather mobile applications; and associated radio stations including 920 News Now. Underlying technology is built on the TownNews BLOX content management system for digital publishing. Content covers regional politics, weather, high school and collegiate sports (Gonzaga Bulldogs, WSU Cougars, EWU Eagles, Spokane Chiefs, Whitworth Pirates), and entertainment.

Revenue derives from three streams: traditional broadcast and digital advertising (display, pre-roll video, sponsored content), subscription recurring revenue from the KXLY+ premium streaming service, and the FCC-licensed broadcasting operation itself. Distribution spans over-the-air broadcast, KXLY+ streaming, the kxly.com website, mobile applications on iOS and Android, and radio station audio streaming, reaching local viewers and consumers in the Spokane/Inland Northwest geographic segment. The customer base consists of mass-market local residents consuming free ad-supported content, with no enterprise or named-logo customers disclosed.

Name

KXLY.com

Legal name

Spokane Television, Inc.

Website

https://kxly.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Local Broadcast Television News

NAICS

Television Broadcasting Stations (516120), Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

Keywords

• Local broadcast news
• Regional television news
• Digital news publishing
• Weather and sports coverage
• Live streaming news

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Traditional broadcast and digital advertising including display ads on website, pre-roll video ads on streaming content, and sponsored content sections
2. Subscription Streaming: KXLY+ premium streaming service providing live TV and on-demand content access
3. FCC Licensed Broadcasting: Broadcast television operation on digital channel 13 (VHF) and virtual channel 4 serving Spokane, Washington under FCC license KXLY-TV

Distribution channels5 records

Marketing channels7 records

Core offering

KXLY.com (4 News Now) operates a local broadcast television news station and accompanying digital properties serving Spokane, Washington and the Inland Northwest region. The core offering is local news, weather (with updates every 10 minutes), sports, and community/entertainment content delivered through over-the-air broadcast (KXLY-TV, ABC affiliate), the KXLY.com website, KXLY+ streaming platform, iOS/Android mobile apps, and affiliated radio stations. The business is supported by advertising revenue and subscription streaming fees.

Product overview

KXLY.com (4 News Now) is a family-owned, people-first local newsroom operated by Morgan Murphy Media. The offering consists of the core KXLY.com news website delivering local news, politics, sports, weather, and entertainment coverage for Spokane and the Inland Northwest, supplemented by KXLY+ for live TV streaming and on-demand video, dedicated iOS and Android mobile apps for news and weather, and radio station audio streaming services. The newsroom provides continuous updates, breaking news coverage, and weather reports.

Differentiator

Problem solved

Functional benefit

Products and services

• 4 News Now (KXLY.com news website)
• KXLY+ Streaming Service
• KXLY News iOS Mobile Application
• KXLY Weather Android Application
• KXLY News Android Mobile Application
• KXLY Radio Stations Audio Streaming

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• ABC NetworkcoreChannel Partner/ Reseller/ DistributorKXLY-TV operates as the ABC affiliate for Spokane, broadcasting ABC network programming alongside local news and content
• MeTVminorChannel Partner/ Reseller/ DistributorSecondary channel offering classic television programming on subchannel
• Heroes and IconsminorChannel Partner/ Reseller/ DistributorSecondary channel with classic television content on subchannel
• TownNews (BLOX CMS)coreTechnology or IntegrationWebsite platform provider using BLOX CMS content management system for digital news delivery and website operations
• Washington State Department of Natural ResourcesminorStrategic or Co-development PartnerProvides fire and burn ban information for public safety coverage in Pend Oreille County and surrounding areas
• Washington State UniversityminorStrategic or Co-development PartnerWSU Athletics coverage including Cougars sports, partnership announcements like Colville Tribes uniform patch deal
• FCCcoreOthersFederal Communications Commission licensing and regulatory oversight for broadcast operations including KXLY-TV, KUMN-LD, K26NM-D, and KXMN-LD stations

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths2 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kxly4news
• YouTubeyoutube.com/user/KXLY
• Facebookfacebook.com/KXLY4News
• LinkedInlinkedin.com/company/kxly-radio-group
• Instagraminstagram.com/4newsnow

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KXLY.com