NextLevel Mercedes-Benz Consulting

Name

NextLevel Mercedes-Benz Consulting

Legal name

Mercedes-Benz Consulting GmbH

Website

https://mercedes-benz-consulting.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Automotive Consulting Services

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Innovation, Product & R&D Consulting (BPAHACAM)

akta.pro secondary industries

Customer, Marketing & Sales Consulting (BPAHACAG), Learning, Training & Corporate Education Consulting (BPAHAGAE), Customer Experience (CX) & Digital Experience (BPAHAEAC), Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Automotive consulting services
• Retail transformation consulting
• Digital learning solutions
• Electrification consulting
• Change management training

Headquarters

HQ city

Leinfelden-echterdingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services: Professional consulting engagements across multiple competency areas including Business Transformation, Change Management, Electrification, Retail & Service, Customer Management, Marketing & Sales, After-Sales, Technology & Innovation, Sustainability, and Digital Learning. Delivered as direct consulting projects to automotive manufacturers and dealer networks.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Mercedes-Benz Consulting delivers integrated consulting and training services for the automotive industry across ten competency areas: Business Transformation, Change Management, Electrification, Retail & Service, Customer Management, Marketing & Sales, After-Sales, Technology & Innovation, Sustainability, and Digital Learning. Offerings are wrapped around proprietary digital products including the Virtual Retail Lab (VRL), MC Wallet digital collectibles, MC Studios content production, Smart Learning e-learning, BI-System analytics, and the LeXi Learning Management System, serving primarily Mercedes-Benz Group AG and its global dealer network.

Product overview

Mercedes-Benz Consulting is a consulting firm that combines consulting and training services for the automotive and retail sectors. The company offers a portfolio of proprietary digital products including MC Wallet (digital loyalty/collectibles), MC Studios (content production), BI-System (analytics), VRL/VRL Lite (virtual retail simulation), Smart Learning (e-learning solutions), and Salesforce consulting. These products are complemented by consulting services spanning Business Transformation, Change Management, Retail & Service, Electrification, Customer Management, Marketing & Sales, Technology & Innovation, Digital Learning, After-Sales, and Sustainability. The LeXi Learning Management System serves as the educational platform backbone. The offering is characterized by innovative technologies including VR/AR training, AI-powered analytics, and immersive retail simulations.

Differentiator

Problem solved

Functional benefit

Brands

• LEXI Academy: Learning management system for training and education programs
• MC Wallet
• MC Studios
• VRL Lite
• Smart Learning
• BI-System
• Virtual Retail Lab (VRL)

Products and services

• Consulting Services Professional consulting across ten competency areas: Business Transformation, Change Management, Electrification, Retail & Service, Customer Management, Marketing & Sales, After-Sales, Technology & Innovation, Sustainability, and Digital Learning, delivered to automotive manufacturers and dealer networks.
• Training & Coaching Training and coaching programs for automotive retail personnel including face-to-face training with digital components, AR/VR experiences, and structured coaching pathways.
• High-Voltage Training for Non-Technicians Two-day face-to-face training combining AR, VR, photorealistic film sequences, 360-degree cameras, and an escape-game format to teach non-technical retail staff about electric vehicle high-voltage technology and the EQ brand.
• Virtual Retail Lab (VRL) Proprietary 3D simulation tool that virtually simulates automotive dealerships and city environments using computer game technology, enabling users to test future retail scenarios from customer, employee, and IT system perspectives.
• VRL Lite (Virtual Retail Lab Lite) Lighter version of the Virtual Retail Lab providing broader accessibility to virtual retail simulation and visualization of future retail environments.
• MC Wallet (Digital Collectibles) Digital wallet and pass system, including the Classics & Coffee digital collectible program for Mercedes-Benz Museum visitors, capturing personal journeys and special moments through digital passes.
• MC Studios In-house content production studio offering 360-degree photography, video shooting, film production in dealership environments, graphic design, and full post-production for automotive retail training and marketing content.
• Smart Learning Interactive e-learning solutions using modern storytelling, photorealistic film sequences, 2D-3D animation, and interactive videos for worldwide retail training delivered via digital channels.
• BI-System Business Intelligence system providing analytics and reporting capabilities for data-driven decision making in automotive retail and corporate contexts.
• Salesforce Solutions Official Salesforce consulting and implementation services for CRM solutions in the automotive retail sector, delivered under Mercedes-Benz Consulting's Salesforce partner status.
• LeXi Learning Management System Learning management system for organizing and delivering training programs, creating attendance confirmations and certificates, and tracking education history, integrated with tools such as Mentimeter and Apple Classroom.
• Research Market research and analysis services providing insights for strategic decision-making in automotive and retail sectors.

Quantifiable outcome

• Over 2,650 regional participants attracted to the Classics & Coffee loyalty program in its first year
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability13 records

Feature8 records

Partnerships

One partnership is on record.

• SalesforcecoreTechnology or IntegrationMercedes-Benz Consulting is an official Salesforce partner. The partnership involves integrating Salesforce CRM solutions for clients and participating in Salesforce events such as the Agentforce World Tour. The company supports clients in CRM implementation and digital transformation projects leveraging the Salesforce platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Capgemini Invent (Automotive): Capgemini Invent combines management consulting with deep technology and engineering capabilities for the automotive sector, including connected vehicle, digital customer experience, and dealer transformation. Comparable on the digital transformation and customer experience consulting axis, while serving clients across industries.
• BCG (Automotive Practice): Boston Consulting Group has one of the largest dedicated automotive practices globally, covering OEM strategy, dealer network optimization, EV transition, and software-defined vehicles. Comparable on the transformation and automotive-retail side, but serving clients across multiple industries.
• Deloitte (Automotive Practice): Deloitte's automotive practice advises OEMs and dealer groups on transformation, electrification, customer experience, and digital commerce. Comparable in retail/automotive transformation, with a broader multi-industry footprint.
• McKinsey & Company (Automotive Practice): McKinsey's automotive practice advises OEMs and dealers on mobility, electrification, retail network strategy, and digital customer experience. Comparable to Mercedes-Benz Consulting in automotive retail and transformation topics, though it serves a much broader client base across industries.
• Roland Berger: Roland Berger is a Germany-origin global consultancy with a particularly strong automotive practice covering OEMs, suppliers, dealers, and mobility services. Highly comparable on automotive and German-market positioning, though its portfolio spans many industries.
• Bain & Company (Automotive Practice): Bain's automotive and mobility practice advises global OEMs and dealer groups on customer experience, retail transformation, and EV strategy. Comparable in the automotive retail and customer management domain, but operates as a broad generalist consultancy.
• Accenture (Automotive Industry Group): Accenture's automotive industry group delivers large-scale digital transformation, CRM (including Salesforce), and customer experience programs to global OEMs and dealer networks. Comparable on Salesforce implementation and digital CX consulting in automotive retail, though Accenture serves all major industries.
• Strategy& (PwC Automotive): Strategy& (part of PwC) has a dedicated automotive team covering OEM strategy, dealer economics, and mobility. Comparable on automotive strategy consulting, with broader industry exposure.

Emerging players

• Valtech Mobility: Valtech Mobility specializes in digital customer experience, connected commerce, and Salesforce-led transformation for automotive clients. Comparable on the digital customer journey and Salesforce consulting axis that Mercedes-Benz Consulting emphasizes, while operating as an independent digital agency rather than an OEM captive.

Direct peers

• Porsche Consulting: Porsche Consulting is the in-house management consulting arm of Porsche AG, providing strategic and operational consulting to the automotive industry — including retail, digital transformation, and electromobility — making it the closest analog to Mercedes-Benz Consulting as a captive-OEM consultancy serving dealer networks.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MercedesBenzConsulting
• LinkedInlinkedin.com/company/mercedes-benz-consulting-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NextLevel Mercedes-Benz Consulting