Hanzo
- Company typePrivate
- Founded2012
- HeadquartersMontevarchi, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
Hanzo firmographics
Firmographics- Name
- Hanzo
- Legal name
- Torelli-Hanzo S.r.l.
- Website
- https://hanzo.it
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Hanzo industry classification
Industry- Product category
- Marketing and Advertising Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industries
- Lead Generation & Performance Media (B2B/B2C) (MPAAACAK), Product & Brand PR (Consumer & B2B) (BPAFADAH)
Keywords
Where Hanzo is headquartered
LocationHeadquarters
- HQ city
- Montevarchi
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Hanzo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Outdoor Advertising: Sale and planning of outdoor advertising campaigns using company-owned media assets (poster systems, billboards, signage). Customers can configure campaigns online via the configurator tool.
- Digital Marketing Services: Integrated digital marketing services including SEO, Google ADS, Facebook ADS, content marketing, web and social media marketing, and marketing automation for B2B customers.
- Communication and Branding Services: Visual identity and branding services including strategic communication, corporate identity, graphic design, editorial design, video production, and media relations/press office services.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Hanzo product offering
Product offeringCore offering
Torelli-Hanzo S.r.l. is an Italian marketing and communication agency that operates as an outsourced marketing office for small and medium enterprises (PMI). It runs two specialized divisions: one focused on outdoor advertising using company-owned media assets (poster systems, billboards, signage, awnings), and another delivering integrated digital marketing services including SEO, Google ADS, Facebook ADS, content marketing, social media marketing, marketing automation, and B2B marketing plans. The agency also provides branding, visual identity, video production, and press office/media relations services, complemented by an online campaign configurator tool for self-service outdoor ad campaign planning.
Product overview
Torelli-Hanzo is an outsourced marketing agency offering integrated communication and digital strategy services for SMEs. The company operates two specialized divisions: an outsourced marketing office providing visual identity and branding, digital marketing strategies, and press office services, combined with a media planning division with owned outdoor advertising systems. The core offering includes the Campaign Configurator platform for online campaign configuration, complemented by outdoor advertising solutions (poster systems, displays, signage) and a full range of digital marketing services.
Differentiator
Problem solved
Functional benefit
Products and services
- Visual Identity & Branding
Companies that use Hanzo
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Hanzo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hanzo partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights4 records
Hanzo competitors and assessment
Company assessmentBroad incumbents
- Omnicom Group: Global advertising holding company spanning creative (BBDO, TBWA), media (OMD, PHD) and PR (FleishmanHillard). Comparable as a diversified incumbent peer across the full service stack.
- GroupM: Global media investment group within WPP, focused on media planning and buying. Comparable for Torelli-Hanzo's outdoor media planning and buying capabilities, scaled globally.
- Triboo: Larger Italian digital services group with marketing, e-commerce and media capabilities. Comparable as a scaled domestic incumbent operating in the same digital marketing category.
- Dentsu: Global advertising holding company with integrated creative, media and digital offerings. Comparable as a broad incumbent operating in the same industry taxonomy.
- WPP: Global advertising holding group with Ogilvy, GroupM and VMLY&R networks. Comparable at the holding-company level for full-service marketing services.
- Publicis Groupe: Global advertising holding company with full-service creative, media and digital capabilities. Defines the upper-bound incumbent peer for any full-service agency.
- Ogilvy: Global creative and advertising network offering brand strategy, advertising and digital services. Comparable as a broad full-service agency peer at the network level.
Direct peers
- Conversion: Italy-based performance marketing agency offering Google Ads, SEO and conversion optimization. Closely overlaps with Torelli-Hanzo's digital performance offering for Italian clients.
- Webranking: Italian digital marketing agency focused on SEO, paid search and content for SMEs and mid-market companies. Directly comparable in service mix (digital performance marketing) and SME target segment.
- Caffeina: Italian creative and digital agency combining branding, content and performance marketing. Comparable as a mid-sized full-service agency serving Italian brands across online and offline channels.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hanzo social profiles
Digital presenceHanzo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hanzo leadership team
Management profileNumber of profiles
Hanzo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hanzo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hanzo
What does Hanzo do?
Torelli-Hanzo S.r.l. is an Italian marketing and communication agency that operates as an outsourced marketing office for small and medium enterprises (PMI). It runs two specialized divisions: one focused on outdoor advertising using company-owned media assets (poster systems, billboards, signage, awnings), and another delivering integrated digital marketing services including SEO, Google ADS, Facebook ADS, content marketing, social media marketing, marketing automation, and B2B marketing plans. The agency also provides branding, visual identity, video production, and press office/media relations services, complemented by an online campaign configurator tool for self-service outdoor ad campaign planning.
Is Hanzo a public or private company?
Hanzo is a private company. It is classified as unknown and is currently operating.
When was Hanzo founded?
Hanzo was founded in 2012. It employs 11 to 50 people.
Where is Hanzo based?
Hanzo is headquartered in Montevarchi, Italy, in the Europe region.
How does Hanzo make money?
Three revenue lines are on record. Outdoor Advertising is the primary driver. The others are digital Marketing Services and communication and Branding Services.
Who are Hanzo's main competitors?
Broad incumbents on record are Omnicom Group, GroupM, Triboo, Dentsu, WPP, Publicis Groupe and Ogilvy. Direct peers are Conversion, Webranking and Caffeina.
Does Hanzo have an API?
No public API is recorded for Hanzo.
What industry is Hanzo in?
Hanzo's product category is Marketing and Advertising Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of MPAAACAK, Lead Generation & Performance Media (B2B/B2C). Its NAICS code is 541810 and its SIC code is 7311.