Boncrest Resource Group

What Boncrest Resource Group does

Boncrest Resource Group is a not-for-profit organization headquartered in Brookhaven, Georgia, that operates five senior living and long-term care communities across the United States, located in Pennsylvania (Seneca Senior Living), Maryland (Asbury Heights, Vanadium Woods), Texas (Christian Care Communities and Services at Allen, Fort Worth, and Mesquite), Indiana (Robin Run Village), and Missouri (Foxwood Springs). The communities provide a continuum of care spanning skilled nursing, assisted living, memory care, and life plan community services to elderly residents, with a stated mission to support healthcare providers serving vulnerable populations through charitable, tax-exempt operation.

The organization's core technology positioning centers on AgeTech — technology designed for older adults and their caregivers. Boncrest has been designated as an AARP AgeTech Collaborative Testbed site, providing access to vetted startups across digital health and accessibility, financial services, and social engagement categories for potential pilot deployment. The company has also articulated an internal AI program for healthcare operations intended to improve quality of care, operational efficiency, and communications between associates, residents, and families.

Boncrest generates revenue through the direct operation of its senior living facilities via resident service fees, with revenue mechanics dependent on care level (skilled nursing, assisted living, memory care, life plan), acuity, payor mix, and state-level Medicaid/Medicare reimbursement dynamics. Pricing is not publicly disclosed. The go-to-market model is asset-heavy direct operations rather than traditional sales; growth is pursued through acquiring, leasing, or transitioning ownership of additional senior living and healthcare facilities into the charitable structure. The company is led by Maurice Rosenbaum (Director & CEO), with a board that includes medical, legal, and financial leadership.

Name

Boncrest Resource Group

Legal name

Boncrest Resource Group, Inc.

Website

https://boncrest.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Senior Living and Long-Term Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities (623311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

akta.pro secondary industry

Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF)

Keywords

• Senior living services
• Long-term care
• Assisted living facilities
• Memory care services
• Skilled nursing

Headquarters

HQ city

Brookhaven

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Senior Living and Long-Term Care Community Operations: Boncrest operates five senior living and long-term care communities across the United States, generating revenue through provision of skilled nursing, assisted living, memory care, and life plan community services to residents.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Boncrest Resource Group is a not-for-profit organization that operates five senior living and long-term care communities across the United States, delivering skilled nursing, assisted living, memory care, and life plan community services to elderly residents. Through its designation as an AARP AgeTech Collaborative Testbed site, it also pilots and implements AgeTech solutions spanning digital health, financial services, and social engagement for older adults.

Product overview

Boncrest Resource Group is a not-for-profit organization that operates five senior living and long-term care communities across the United States, including skilled nursing facilities, assisted living, memory care, and life plan communities. The organization provides health care items and services through charitable organizations that prioritize programs over profits. Boncrest also embraces AgeTech technology through its designation as an AARP AgeTech Collaborative Testbed site, focusing on digital health and accessibility, financial services, and social engagement technologies designed for older adults. The company continuously reviews state-of-the-art technology including artificial intelligence to enhance operations and the experience of individuals served.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Living & Long-Term Care Communities
• Skilled Nursing Facilities
• Assisted Living Facilities
• Memory Care Facilities
• Life Plan Communities
• AgeTech Collaborative Testbed Services

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AARP AgeTech CollaborativecoreStrategic or Co-development Partner · 1 January 2024Boncrest has been designated as a 'Testbed' site by the AARP AgeTech Collaborative. This provides Boncrest with access to the Collaborative's exclusive network of vetted startups for potential pilot program opportunities and supporting market research in digital health and accessibility, financial services, and social engagement categories. Boncrest participates in exploring and implementing solutions to improve quality of care, operate more efficiently, and improve communications between Boncrest associates and community residents and their families.
• AgeTech AtlantacoreStrategic or Co-development PartnerCEO Maurice Rosenbaum has spent the last 4 years serving as a consultant with AgeTech Atlanta and getting involved with AARP AgeTech Collaborative. This partnership provides strategic consulting on AgeTech deployment in senior living operations.
• TAG Digital Health BoardminorStrategic or Co-development PartnerMaurice Rosenbaum is a long-standing member of the TAG Digital Health Board of Directors, providing industry leadership and networking opportunities.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lifespace Communities: Nonprofit operator of 15+ continuing care retirement communities across the US. Closest nonprofit peer given shared charitable structure and CCRC/life plan community focus.
• Genesis HealthCare: One of the largest US skilled nursing operators with ~350 facilities across 22 states. Direct peer in skilled nursing services serving elderly populations.
• Sunrise Senior Living: Operates ~280 senior living communities in the US offering assisted living, memory care, and short-term stays. Closest direct competitor in service mix and target resident profile.
• National HealthCare Corporation: Operates skilled nursing facilities, assisted living, and home care across the Southeast and Midwest. Closest peer to Boncrest's skilled nursing and assisted living footprint, including overlap in several of Boncrest's states.
• Presbyterian Senior Living: Nonprofit faith-affiliated operator of ~30 senior living communities across the Mid-Atlantic and Midwest. Closely comparable nonprofit mission, CCRC model, and geographic overlap with Boncrest's Pennsylvania operations.
• Atria Senior Living: Operates ~200+ senior living communities across the US and Canada, with focus on assisted living and memory care. Comparable continuum-of-care approach and resident demographic.
• Five Star Senior Living: Operates ~140 senior living communities including independent living, assisted living, and memory care. Direct competitor with overlapping service model.
• Brookdale Senior Living: Largest US senior living operator with ~650 communities offering independent living, assisted living, and memory care. Directly comparable to Boncrest across service mix, though at much greater scale.
• Erickson Senior Living: Manages large-scale continuing care retirement communities (CCRCs) — directly comparable to Boncrest's "life plan community" model of multi-level care on a single campus.
• The Ensign Group: Operates ~370 skilled nursing and assisted living facilities across 14 states. Comparable SNF-heavy operating model with decentralized subsidiary structure similar to Boncrest's per-community branding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/boncrest-resource-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boncrest Resource Group