More Canvas Consulting

What More Canvas Consulting does

More Canvas Consulting is a privately held, women-owned boutique consulting firm founded in 2014 and headquartered in New York, serving small and medium-sized enterprises, founders, and purpose-driven organizations. The firm operates across four service pillars — strategic planning, operations improvement, communications management, and executive advisory — delivered through a modular package architecture (START, GROW, FIX, CHANGE) supplemented by DESIGN, SURVEY, and coaching offerings. Two sub-brands, More Canvas Creative and More Canvas Coaching, formalize the creative production and leadership coaching lines. The founder and CEO, Pilar Castro Di Carlo (also referenced as Pilar Castro-Kiltz), holds a Wharton MBA and an NYU Tisch MFA with an ICF-aligned coaching credential, and is supported by a team of 1–10 employees including interns and associates.

The firm has no proprietary software platform; its intellectual property consists of strategic frameworks, methodologies, and creative deliverables. The technology stack is built on standard business tools — Squarespace for web, Mailchimp and SendGrid for email marketing, and Microsoft Forms and Google Forms for survey deployment. Revenue is generated entirely through professional services engagements priced on a custom, quote-based model, with one disclosed promotional price point of $1,200 for a limited-time Sprint Coaching Package. Distribution is direct and consultative: a free 20-minute Calendly discovery session is the primary conversion mechanism, supplemented by a Substack newsletter, blog content, Wharton speaking engagements, and Princeton University mentorship programs that generate founder-segment inbound leads. The firm maintains a WBENC Women's Business Enterprise certification held since 2021.

The customer base skews toward healthcare and wellness organizations — including national healthcare networks, fertility networks, medical aesthetics practices, telehealth initiatives, and primary care providers — alongside education institutions, arts organizations, and purpose-driven SMBs. Documented client outcomes include reducing a national telehealth consultation wait time from 60 days to two weeks, achieving nearly 10x annual sales growth for a medical aesthetics startup over a four-year engagement, consolidating 200+ roles into 166 optimized positions for a healthcare network scaling to 800+ employees, and delivering 145%+ social media follower growth with $230K+ in attributed email revenue for a single client. The firm is bootstrapped, with no external funding rounds, acquisitions, or institutional investors disclosed in source materials.

Name

More Canvas Consulting

Legal name

More Canvas Consulting

Website

https://morecanvas.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

More Canvas Consulting is a privately held, women-owned boutique consulting firm founded in 2014 that provides strategic planning, operations improvement, communications management, and executive advisory services to small and medium-sized enterprises, founders, and purpose-driven organizations in the United States.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Operations & Process Improvement Consulting (BPAHACAB), Organization Design & Operating Model Consulting (BPAHAGAB), Performance Management & Productivity Consulting (BPAHAGAL)

Keywords

• Business strategy consulting
• Operations improvement services
• Brand identity design
• Leadership coaching services
• Organizational transformation advisory

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consulting & Advisory Services: Core revenue from strategic consulting engagements across four service pillars: strategic planning, operations improvement, communications management, and executive advisory. Services are packaged into named programs (START, GROW, FIX, CHANGE) with custom pricing based on scope and duration.
2. Creative & Design Services: Brand identity, website design and development, social media content creation, email/newsletter marketing, and internal communications services. Offered through More Canvas Creative division as both standalone projects and bundled packages (START, GROW, DESIGN).
3. Coaching Services: Leadership coaching services provided through More Canvas Coaching, a collaborative process built on trust and confidence. Offered as individual sessions and ongoing engagements.
4. Survey Implementation Services: Survey architecture, deployment, and analysis services using platforms such as Microsoft Forms and Google Forms. Includes strategic inquiry design and visual reporting with dashboards and executive presentations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

More Canvas Consulting is a women-owned boutique consultancy that delivers strategic planning, operations improvement, communications management, and executive advisory services to purpose-driven organizations, founders, and SMEs. Services are packaged into engagement programs (START, GROW, FIX, CHANGE) and supplemented by DESIGN, SURVEY, and coaching offerings delivered under the More Canvas Creative and More Canvas Coaching sub-brands.

Product overview

More Canvas Consulting operates as a consulting firm with a portfolio of modular service packages and a creative sub-brand. The core offerings include four service packages—START (for new founders), GROW (for businesses ready to expand), FIX (for organizations needing infrastructure stabilization), and CHANGE (for businesses navigating transformation)—supplemented by DESIGN and SURVEY packages for creative and data-driven needs. A dedicated coaching service provides leadership development. The More Canvas Creative sub-brand handles brand identity, website design, and communications services. All offerings are delivered as consulting engagements, not software products.

Differentiator

Problem solved

Functional benefit

Brands

• START: Service package for founders laying the groundwork, providing clarity, structure, and confidence to move forward with purpose.
• GROW
• FIX
• CHANGE
• SURVEY
• DESIGN

Products and services

• START Package A bundled consulting offering for new business founders providing four 1:1 strategy sessions, brand/positioning audit, customized business plan, and product/pricing review to build clarity, structure, and confidence.
• GROW Package A consulting package for established businesses ready to expand, focusing on revenue strategy, product optimization, marketing strategy, audience positioning, content storytelling, and communications to identify levers that move the bottom line.
• FIX Package An organizational stabilization service for businesses scaling faster than their systems, addressing processes and systems, HR transformation, culture and values, leadership strategy, and organizational design.
• CHANGE Package A transformation consulting service for organizations at a crossroads, covering operational turnaround, team restructuring, cost management, and leadership coaching to navigate pivots, restructures, and transitions.
• DESIGN Package A creative brand development service offering social media content, brand identity, brand kits, website copy and design, narrative positioning, and newsletter creation for brands needing creation or clarification.
• SURVEY Package A survey architecture and analysis service that helps businesses design strategic inquiry, implement surveys, analyze results, and create visual insights and actionable reporting for data-driven decisions.
• More Canvas Coaching A collaborative leadership and management coaching process built on trust and confidence, helping leaders explore unfamiliar territory and grow in their professional roles, offered as individual sessions and ongoing engagements.
• More Canvas Creative A creative communication sub-brand specializing in brand identity development, website building, email/newsletter marketing, social media content creation, and internal communications to help organizations communicate with purpose and precision.

Quantifiable outcome

• Reduced patient consultation wait time from 60 days to 2 weeks for a national telehealth transformation
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• West Monroe: Mid-market management and technology consulting firm specializing in operational transformation, organizational design, and customer experience. Comparable to More Canvas's FIX and CHANGE service packages and healthcare-vertical exposure.
• Slalom: Mid-market-focused management and technology consulting firm delivering strategy, operations, and transformation work to enterprise and growth-stage clients. Directly comparable to More Canvas's mid-market, multi-vertical consulting model but at substantially greater scale.
• The Bridgespan Group: Consulting firm focused on mission-driven and purpose-led organizations, offering strategy, organizational, and operating-model advisory. Directly comparable to More Canvas's purpose-driven positioning and SME/founder-oriented client base.
• North Highland: Consulting firm specializing in transformation, change management, and customer experience for mid-market clients. Comparable to More Canvas's CHANGE and operations-improvement offerings and SME-to-mid-market client mix.
• Clarkston Consulting: Management consulting firm focused on consumer products, retail, and life sciences, with strong practices in strategy, operations, and organizational change. Directly comparable in mid-market positioning and operational-improvement orientation.
• Point B: Boutique management consulting and advisory firm serving mid-market and enterprise clients across strategy, operations, and technology. Comparable to More Canvas in offering integrated strategy + operations advisory at smaller scale.
• Censeo Consulting Group: Strategy and operations consulting firm serving federal, healthcare, and education clients. Comparable to More Canvas's healthcare-vertical depth and operations-improvement work (FIX/CHANGE packages).

Emerging players

• Bridgesource: Boutique consulting firm focused on organizational transformation, leadership development, and operational improvement for mid-market clients. Comparable to More Canvas's integrated strategy + coaching + operations model.

Broad incumbents

• Deloitte Consulting: Global consulting arm of a Big 4 firm providing strategy, operations, technology, and human capital services. Indirectly comparable as the scaled incumbent that More Canvas's enterprise clients may otherwise engage.
• Huron Consulting Group: Large, publicly listed professional services firm with deep healthcare, education, and operations-improvement practices. Operates in the same healthcare/strategy/operations space as More Canvas but at significantly greater scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MoreCanvas
• LinkedInlinkedin.com/company/morecanvas
• Facebookfacebook.com/morecanvasconsulting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about More Canvas Consulting