Coirfit Mattress

What Coirfit Mattress does

Coirfit Mattress is an Indian mattress and sleep products manufacturer operating under Tirupati Coirs Pvt. Ltd., founded in 1988 by Radhey Shyam Gupta in Meerut, India. The company designs, manufactures, and distributes a broad portfolio of mattresses spanning 12 collections and 6 material categories — including memory foam, latex, rebonded foam, spring, coir, and HR foam — at price points from approximately ₹4,500 to ₹55,000+. Its core technology stack is built around proprietary sleep innovations such as i-Cool Gel Visco (temperature-regulating gel memory foam with 7-zone sleep system), i-Contour (spinal alignment via contouring algorithm), SRTx (muscle tension relief and spine alignment), NIVF (anti-bug impurity-free foam), Rebo Tech (bonded foam durability), and Clima Adapt Fabrics (temperature regulation with Turkish beading). All manufacturing is conducted in-house at ISO-certified facilities in India, with the company holding 10+ global quality certifications including ISI, Oeko-Tex, daKKs, Euro-Latex, and ISO 13485 for medical-grade hospital mattresses.

The business operates a hybrid omnichannel go-to-market model combining 800+ physical experience stores, 2,000+ retail partners, 50+ distributors, direct e-commerce via coirfitmattress.com, and major marketplace presence on Amazon India and Flipkart. Revenue is generated primarily through one-time hardware sales across five customer segments: individual retail consumers (primary), hotels and hospitality (Four Seasons, Radisson Blu, Country Inn, Ramada), hospitals and healthcare, government and institutions, hostels and educational institutions, plus a B2B industrial foam channel selling raw latex, memory foam, HR foam, and springs to other manufacturers. Pricing follows a tiered unit-pricing model with budget (under ₹10,000), mid-range (₹10,000-16,000), premium (₹16,000-40,000), and luxury (₹40,000+) bands, supplemented by No Cost EMI partnerships with Bajaj Finserv and major banks to make higher-priced products accessible to mass-market Indian consumers. Marketing combines celebrity Sleep Ambassador endorsements, social media, content marketing, and referral programs. The company is privately held with no institutional investors, no subsidiaries, no disclosed funding rounds, and 1.5-2 million lifetime customers served.

Name

Coirfit Mattress

Legal name

Tirupati Coirs Pvt. Ltd.

Website

https://coirfitmattress.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Coirfit Mattress is an Indian mattress manufacturer (Tirupati Coirs Pvt. Ltd., founded 1988) producing memory foam, latex, spring, and coir mattresses across 12 collections and 6 material categories, serving individual retail consumers, hotels, hospitals, and government institutions through 800+ stores and 2,000+ retailers across India.

Ownership category

akta.pro rank

Product category

Mattresses and Bedding

NAICS

Mattress Manufacturing (33791), Urethane and Other Foam Product (except Polystyrene) Manufacturing (326150)

SIC

Household Furniture (2510), Plastics Foam Products (3086)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE), Mattresses, Bedding & Sleep Products Distribution (CRAOAFAL), Pillows & Pillow Systems Retail (CRAIABAC), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF)

Keywords

• Orthopedic mattresses
• Memory foam bedding
• Latex mattress manufacturing
• Industrial foam supply
• Hospitality bedding solutions

Headquarters

HQ city

Meerut

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel, Technology or R&D

Revenue model

1. Mattress Sales: One-time sale of mattresses including memory foam, latex, coir, spring, and hybrid mattresses at various price points ranging from budget to luxury segments. Revenue generated through direct retail, e-commerce, and institutional sales.
2. Bedding Accessories: Sale of pillows, mattress protectors, bed linens, and other sleep accessories complementing mattress purchases
3. Institutional & Hotel Supply: Bulk orders for hotels, hospitals, government institutions, and hostels including customized mattress solutions, box beds, and bedding
4. Industrial Foam Products: Sale of industrial foam materials including natural latex sheets, memory foam, HR foam, rebonded foam to other manufacturers

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels8 records

Core offering

Coirfit Mattress (legally Tirupati Coirs Pvt. Ltd.) is an Indian mattress manufacturer that designs, produces, and sells a wide range of mattresses — including memory foam, latex, coir, spring, HR foam, and rebonded foam variants — across budget, mid-range, premium, and luxury price segments. The company operates with 100% in-house ISO-certified manufacturing and supplements its consumer mattress business with institutional supply (hotels, hospitals, hostels) and industrial foam products (latex sheets, memory foam, springs, PU foam) sold to other manufacturers.

Product overview

Coirfit Mattress is an Indian mattress manufacturer offering a diverse product portfolio organized across multiple collections and material categories. The core offering consists of 12 mattress collections (i-ORTHO for luxury orthopedic, i-HYBRID for hybrid technology, Active Backcare for spine support, Spring Spa for spring mattresses, Endurarest for cooling technology, Cocopedic for coir mattresses, Active Bond for foam, Pure Puf for PU foam, plus Hotel, Hospital, and Industrial ranges) covering materials including Memory Foam, Latex, Rebonded Foam, Spring, Coir, and HR Foam. The product lineup includes over 50 named mattress models with varying price points from budget to luxury. Beyond mattresses, Coirfit offers complementary products including pillows (latex, fibre, memory foam varieties), mattress protectors, yoga mats, travel beds, and sofa cum beds. The company also supplies B2B/industrial foam products for manufacturing clients. The collections are designed to address specific sleep needs such as orthopedic support, temperature regulation, motion isolation, and allergy relief, with proprietary technologies including SRTx, i-Contour, NIVF, Cryro Gel, and Rebotech integrated across various product lines.

Differentiator

Problem solved

Functional benefit

Brands

• i-ORTHO Collection: Advanced luxury orthopedic mattress collection with progressive technology for individual sleep needs.
• i-HYBRID Collection
• Active Backcare Collection
• Spring Spa Collection
• Endurarest Collection
• Cocopedic Collection
• Active Bond Collection
• Pure Puf Collection
• Active Homegear Collection
• Hotel Range
• Hospital Range
• Industrial Range

Products and services

• i-ORTHO Collection Luxury orthopedic mattress line with proprietary technologies including SRTx, Stat Tx, infrared, accupressure, anti-stress, and zero-gravity variants for consumers seeking premium sleep and back-care solutions.
• i-HYBRID Collection Hybrid mattress range combining pocket springs with memory foam and foam technologies, with i-Contour spinal alignment and temperature-regulating fabrics for premium consumers.
• Active Backcare Collection Orthopedic mattress line featuring SRTx Technology for muscle tension relief, spine alignment, and all-season comfort, including rebonded foam and HR foam models targeting back-pain sufferers.
• Spring Spa Collection Spring mattress line featuring I.S.P Technology with superior edge support, zero motion transfer, and breathability across pocket spring and Bonnell spring constructions.
• Endurarest Collection Sleep innovation line featuring Cryro Gel Cooling Tech, Ortho Spine Alignment, and HR Comfort Core technology for temperature regulation and adaptive comfort.
• Cocopedic Collection

Quantifiable outcome

• Mattress durability of 8-10 years without sagging, softening, or odor
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Four Seasons HotelscoreStrategic or Co-development Partner · 1 January 2020Luxury hotel chain partnership where Coirfit supplies premium mattresses for guest rooms. The partnership focuses on delivering superior sleep experience to hotel guests with customized bedding solutions tailored to hospitality requirements.
• Radisson BlucoreStrategic or Co-development Partner · 1 January 2020Premium hotel partnership supplying mattresses to Radisson Blu properties. Coirfit provides tailored sleep solutions that meet the high standards expected by international hotel chains.
• Country InncoreStrategic or Co-development Partner · 1 January 2020Hotel partnership with Country Inn chain for mattress supply. Provides comfortable bedding solutions for the mid-scale hotel segment.
• RamadacoreStrategic or Co-development Partner · 1 January 2020International hotel brand partnership supplying Ramada properties with quality mattresses for guest accommodation.
• Amazon IndiacoreChannel Partner/ Reseller/ Distributor · 1 January 2020Marketplace partnership through Amazon India store. Awarded Top Sellers status with 1795+ reviews and 5-star rating. Platform enables pan-India reach for online mattress sales.
• FlipkartcoreChannel Partner/ Reseller/ Distributor · 1 January 2020Marketplace partnership through Flipkart store. Awarded Top Flipstar status with 5000+ reviews. Provides additional online sales channel for customer reach.
• Bajaj FinservminorGTM or Marketing PartnerFinancial services partnership offering No-Cost EMI options at Coirfit retail stores, enabling customers to purchase high-value mattresses with affordable monthly payments.
• ICICI Bank, HDFC Bank, Kotak, SBI, HSBCminorGTM or Marketing PartnerBanking partnerships providing exclusive offers, discounts, and EMI options to cardholders of these major Indian banks, driving sales through financial incentives.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Centuary Mattress: Indian mattress brand offering foam, spring and coir mattresses with pan-India distribution and a comparable price ladder from budget to premium. Directly competes in the same mid-market consumer segment Coirfit targets.
• Wakefit: India's leading D2C mattress-in-a-box brand, now omnichannel, competing head-to-head with Coirfit in the foam and memory-foam segments via aggressive digital marketing and try-at-home. Comparable on product category and target consumer, but with a fundamentally different cost structure.
• Kurlon Enterprise: Long-standing Indian mattress manufacturer with nationwide retail presence and a similarly broad foam/coir/spring portfolio. Closely comparable to Coirfit in legacy positioning, multi-channel distribution and price-tier coverage.
• Duroflex: Premium-positioned Indian mattress brand with comparable foam, spring and orthopedic ranges plus a growing D2C channel. Direct overlap with Coirfit's mid- and premium-tier i-ORTHO and i-HYBRID collections.
• King Koil India: India arm of global mattress brand King Koil, operating in the same premium and orthopedic categories as Coirfit's i-ORTHO range. Comparable in premium positioning and institutional/hospitality supply model.
• SleepyCat: India-focused D2C mattress-in-a-box brand selling memory foam and hybrid mattresses online. Comparable on product category and target consumer; competes most directly with Coirfit's foam and hybrid ranges sold through Amazon, Flipkart and own website.
• Sleepwell (Sheela Foam): India's largest mattress brand (Sheela Foam, publicly listed), offering a comparable multi-material mattress portfolio (foam, spring, coir) with deep retail and institutional distribution. Most directly comparable peer given overlapping product, channel and customer mix.
• Repose Mattress: Indian mattress brand with comparable foam, spring and coir offerings and a similar mid-market price positioning. Direct competitor for Coirfit's budget and mid-tier collections.
• Springwel Mattress: Indian mattress manufacturer with comparable foam, spring and orthopedic product lines sold through retail and online channels. Direct competitor in the mid-segment with similar target customers.

Emerging players

• Emma Sleep: European D2C mattress brand with growing India presence via online channels, competing in memory foam and hybrid categories. Not yet at Coirfit's retail scale in India but a credible disruptor in the online premium segment.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8KA1tFntlOQ1JHvBpxtmKw
• Facebookfacebook.com/coirfitmattresses
• LinkedInlinkedin.com/company/6790226
• Instagraminstagram.com/coirfitmattress
• Xx.com/coirfit

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coirfit Mattress