Coco Plum Vacation Rentals

What Coco Plum Vacation Rentals does

Coco Plum Vacation Rentals, LLC is a privately-held Florida-based vacation rental management company headquartered in Marathon, Florida Keys at 11187 Overseas Hwy (Mile Marker 54). The company manages a portfolio of 76+ privately-owned luxury homes, condominiums, and half duplexes across the Middle Keys, including Marathon, Key Colony Beach, Indigo Reef, Coral Lagoon, Duck Key, and Sombrero Reef. Its core business is short-term vacation rental bookings with nightly rates ranging from approximately $180 to $1,000+, alongside ancillary concierge services that connect guests with local Florida Keys activity operators.

The company operates a direct-to-consumer model built on a Streamline VRS-powered online reservation system with advanced filtering (bedrooms, dock size, fishing amenities, Gulf/Ocean side, pool/spa, pet-friendly), complemented by an Owner Login portal for property owners. Technology integrations include FareHarbor for embedded activity booking (boat rentals, fishing charters, snorkeling, sunset cruises, water sports), Google Maps for property location rendering, hCaptcha for form validation, and Rental Guardian for travel insurance. Marketing leverages SEO-optimized property listings, extensive local area guides, and organic social channels (Facebook, Instagram, YouTube, email newsletter).

Revenue is generated through three streams: transaction fees on vacation rental bookings, affiliate/referral commissions on concierge activity bookings, and managed services for property owners including free rental evaluations, marketing, guest management, and maintenance coordination. The company is explicitly structured as a non-real estate agency entity, legally separate from affiliated Coco Plum Real Estate, Inc. Customer segments span family vacationers, fishing enthusiasts, luxury seekers, special occasion groups, and pet-owning travelers, with no enterprise or B2B accounts and no disclosed institutional backing.

Name

Coco Plum Vacation Rentals

Legal name

Coco Plum Vacation Rentals, LLC.

Website

https://keysrentalsonline.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Coco Plum Vacation Rentals manages 76+ privately-owned vacation homes across the Middle Florida Keys (Marathon, Key Colony Beach, Duck Key) under a direct-to-consumer model, offering booking, concierge, and property management services to family, fishing, and luxury travelers.

Ownership category

akta.pro rank

Product category

Vacation Rental Services

NAICS

Other Traveler Accommodation (72119)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Beachfront & Lakefront Homes (THAMAAAF)

akta.pro secondary industry

Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

Keywords

• Vacation rental management
• Florida keys rentals
• Property management services
• Concierge booking services
• Luxury vacation homes

Headquarters

HQ city

Marathon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vacation Rental Bookings: Revenue generated from short-term vacation rental bookings of privately owned properties. The company acts as a property management service, booking stays for guests at luxury homes, condominiums, and half duplexes across the Florida Keys. Pricing ranges from approximately $180 to $1,000+ per night depending on property size and amenities.
2. Concierge Services: Revenue through partnerships with local activity providers including boat rentals, fishing charters, jet ski/kayak rentals, snorkeling trips, sunset cruises, and other Florida Keys experiences. The company earns referral/commission fees by connecting guests with these third-party service providers.
3. Property Management Services: Services for property owners including FREE rental evaluations, property marketing, guest management, and maintenance coordination. The company distinguishes itself as separate from Coco Plum Real Estate, Inc., operating as a non-real estate agency vacation rental management business.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Coco Plum Vacation Rentals, LLC manages and rents a portfolio of 76+ vacation rental properties — luxury homes, condominiums, and half duplexes — across Florida Keys communities including Marathon, Key Colony Beach, Indigo Reef, Coral Lagoon, Duck Key, and Key West. The company offers property management services to homeowners (free rental evaluations, marketing, guest management) and concierge services to guests including activity bookings (boat rentals, fishing charters, snorkeling, sunset cruises) through its integrated reservation platform.

Product overview

Coco Plum Vacation Rentals is a vacation rental management company operating a portfolio of luxury rental properties across Florida Keys communities including Marathon, Key Colony Beach, Indigo Reef, Coral Lagoon, Duck Key, and Key West. The core product consists of vacation home rentals offering diverse accommodation types (luxury homes, condominiums, half duplexes) with amenities such as private pools, hot tubs, boat dockage, and beach access. The company provides an integrated platform combining direct vacation rental bookings through its Streamline VRS-powered online reservation system, property management services for owners, and concierge services facilitating activity bookings (boat rentals, fishing charters, snorkeling, sunset cruises, water sports) via FareHarbor integration. Additional offerings include travel insurance and shuttle transportation services.

Differentiator

Problem solved

Functional benefit

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Coco Plum Real Estate, Inc.minorOthersCoco Plum Vacation Rentals, LLC is explicitly a non-real estate agency, non-Realtor affiliated business entity separate from Coco Plum Real Estate, Inc., which is a licensed real estate business. The companies are distinct but share the Coco Plum brand name in the Florida Keys market.
• FareHarbor (Activity Booking Platform)coreTechnology or IntegrationIntegration with FareHarbor booking platform for connecting vacation rental guests with local activities including boat rentals, jet ski rentals, kayaks, paddleboards, fishing charters, sandbar excursions, snorkeling trips, sunset cruises, and various water sports. The platform provides booking infrastructure for third-party local operators.
• Streamline VRS (Property Management System)coreTechnology or IntegrationUtilizes Streamline Vacation Rental Software for property management operations including the Owner Login portal for property owners to manage their rentals, reservation processing, and property listing management.
• Local Activity Operators (Florida Keys)coreChannel Partner/ Reseller/ DistributorNetwork of local Florida Keys activity providers including Tropic Water Sports Marathon, Marathon Mermaid, The Borden Company, Sole Water Sports, Keys Cable, Up The Keys Tours, Dolphin Research Center, Grimal Grove, FL Keys Shuttle, Captain Pip's Marina, and numerous others. These partners provide boat rentals, fishing charters, snorkeling, sandbar excursions, sunset cruises, and transportation services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Airbnb: Largest short-term rental marketplace globally. While not a property manager, Airbnb is the dominant channel and the primary disintermediation risk Coco Plum's homeowner-side business faces.
• Vrbo: Major vacation rental platform owned by Expedia Group with deep penetration in destination markets like the Florida Keys. Competes with Coco Plum for direct bookings and offers hosts tools that reduce reliance on local managers.
• Booking.com: Global OTA with a growing vacation rental inventory. Competes with Coco Plum for direct booking traffic and applies commission pressure on managers and homeowners.
• Tripadvisor Vacation Rentals: Vacation rental distribution surface (historically tied to HomeAway) that competes for booking traffic with Coco Plum's direct channel across Florida Keys destinations.
• Marriott Homes & Villas: Premium vacation rental program backed by Marriott Bonvoy loyalty, directly addressing the same luxury, multi-bedroom family/group traveler segment Coco Plum targets with its Elite Homes collection.

Direct peers

• Plum Guide: Curated, design-led vacation rental platform with professional quality vetting. Overlaps with Coco Plum's Elite Homes segment in curating and marketing premium, vetted vacation rentals to high-end travelers.
• Vacasa: Largest professional vacation rental management company in North America, offering full-service property management, dynamic pricing, and direct booking across Florida Keys and other destinations. Competes directly with Coco Plum for homeowner contracts and guest bookings.
• Evolve Vacation Rental: National vacation rental manager with a lighter-touch, fee-based model similar in spirit to Coco Plum's managed services offering. Direct competitor for homeowners evaluating professional versus hybrid management.
• RedAwning: Vacation rental distribution and management platform focused on professional managers; comparable to Coco Plum in operating model and competitive set in beach destinations.
• Sonder: Tech-enabled short-term rental operator with professionally managed apartments and homes. Comparable in that it relies on centralized tech, concierge services, and direct booking — though Sonder focuses on urban markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCsXvqKklS4wQkBRDKhxu8RQ
• Facebookfacebook.com/CocoPlumVacations/?ref=br_rs
• Instagraminstagram.com/cocoplumvacationrentals
• LinkedInlinkedin.com/company/coco-plum-vacation-rentals-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coco Plum Vacation Rentals