Tomiyama

What Tomiyama does

Tomiyama (株式会社冨山) is a privately held Japanese agricultural inputs distribution and farm retail company headquartered in Niigata Prefecture, founded in 1916 and incorporated in 1954. The company operates a multi-channel business combining wholesale distribution of fertilizers, pesticides, and agricultural machinery to dealers and agricultural cooperatives, with owned and franchise retail chains (農家の店とんとん, ピカリ産直市場お冨さん, TOMMY'S) and e-commerce web shops. Its proprietary product line includes branded fertilizer formulations (園芸天国101/605/802 series with nitrification inhibitors, and 水口フリカくん for water-inlet rice fertilization), engine-powered log splitters, and — since 2022 — DJI Agras agricultural drone sales and certified operator training via the Japan Agri Service Niigata school. The company also holds a minority stake in a Chongqing-based fertilizer manufacturing joint venture (重慶石川泰安化工有限公司, est. 2004), operates rice storage facilities and brokerage, and since 2009 has run its own strawberry cultivation operation.

Revenue is generated through wholesale distribution to dealers (one-time product sales), retail store transactions (tonton chains for inputs, お冨さん/TOMMY'S for direct farm-produce sales), drone equipment sales and training fees, e-commerce, and rice brokerage. The customer base is split across hobby and professional farmers (SMB), agricultural dealers (mid-market), and rice/agricultural product sellers, with a 73-employee organization (as of August 2022) operating across three sales offices and roughly six retail locations, all concentrated in Niigata Prefecture. Pricing is not publicly disclosed; most products and the drone offering require inquiry-based quotes. The company is family-controlled across four generations, with Tomiyama Hiroaki assuming the Representative President role in November 2023.

Name

Tomiyama

Legal name

株式会社冨山

Website

https://tomiyama-agri.com

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

11–50 employees

Short description

Tomiyama is a Niigata-based, family-owned agricultural inputs distributor and farm retail operator (founded 1916) that combines wholesale fertilizer/pesticide/machinery distribution with owned retail chains (Tonton, Otomisan), direct-sales markets, e-commerce, drone sales/training, and a minority stake in a Chinese fertilizer manufacturing joint venture, serving farmers and agricultural dealers primarily in Niigata Prefecture.

Ownership category

akta.pro rank

Headquarters

HQ city

Niigata

HQ country

Japan

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fertilizer, Pesticide & Agricultural Material Import/Distribution: Import of fertilizers from China (重慶石川泰安化工有限公司) and distribution of Japanese and imported fertilizers, pesticides, and agricultural materials to agricultural dealers, farm supply stores, and farmers throughout Niigata Prefecture and beyond.
2. Farm Supply Retail (とんとん chain): Owned and franchise-operated retail stores selling fertilizers, pesticides, farm machinery, seeds, seedlings, work clothing, and general agricultural supplies to farmers from hobby to professional level. Multiple locations in Niigata Prefecture.
3. Agricultural Product Direct Sales (ピカリ産直市場 お冨さん): Farm-direct retail markets selling fresh, safe, high-quality agricultural products produced by local farmers. Multiple store locations (万代店, 神林店) and web shop. Operates as both owned and FC stores.
4. Agricultural Drone Sales & Training: Sales of DJI Agriculture drone equipment (Agras T30, T10, T20, MG-1P) and certified operator training programs through the company's drone school.
5. Rice & Agricultural Product Sales: Sales, brokering, and intermediation of rice and agricultural products. Management of rice storage facilities (太郎代米穀倉庫). Related subsidiary operations through シーディング.
6. Agricultural Consulting & Contracting: Agricultural management consulting and contracted farming operations (農作業の請負、代行、委託). Direct farming operations including strawberry cultivation (平成21年開始).

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Tomiyama is an agricultural total-solution company that imports and distributes fertilizers, pesticides, and agricultural materials to dealers and farmers, while also operating an owned retail chain of farm supply stores (Tonton) and farm-produce direct-sales markets (Otomisan, TOMMY'S). It additionally sells agricultural machinery (engine log splitters) and DJI Agras drones together with certified drone operator training. The company also runs rice brokerage, rice warehousing, and agricultural consulting/contracted-farming operations.

Product overview

Tomiyama is an agricultural total solution company based in Niigata, Japan. The company operates a multi-channel business model combining agricultural inputs distribution, retail store operations, and direct-to-consumer farm product sales. Core products include specialized fertilizers (水口fricaケくん, 園芸天国 series), agricultural machinery (log splitters), and agricultural drones (DJI Agras series). The company operates retail chains under the とんとん brand (farm supply stores) and direct sales markets under the お冨さん/TOMMY'S brands (farm produce retail). Services include agricultural drone certification training, agricultural consulting, and internet-based fresh produce sales. The product portfolio spans agricultural inputs, machinery, technology products, and retail services.

Differentiator

Problem solved

Functional benefit

Products and services

• Mizuguchi Furikake-kun (水口フリカケくん) Paddy Water-Entry Fertilizer A specialized fertilizer for water-rice cultivation that is applied by scattering at the irrigation inlet, removing the need for in-field spraying equipment. Targeted at paddy rice farmers.
• Engei Tengoku 605 (園芸天国605) Fertilizer Nitrification-inhibitor fertilizer with high nitrate nitrogen formulated for efficient uptake during low-temperature or low-sunlight periods; reduces physiological disorders. For vegetable growers.
• Engei Tengoku 802 (園芸天国802) Fertilizer Slow-release fertilizer with nitrification inhibitor providing sustained, gentle nutrient delivery to minimize root damage. Suited for leafy vegetables (cabbage, lettuce, broccoli) and top-dressing on eggplant, tomato, cucumber, and pepper.
• Engei Tengoku 101 (園芸天国101) Fertilizer
• 12t Engine Log Splitter
• 22t Engine Log Splitter LSM-22A
• DJI Agras T30 Agricultural Drone DJI Agras T30 spray drone for agriculture, distributed by Tomiyama alongside operator training.
• DJI Agras T10 Agricultural Drone DJI Agras T10 agricultural spray drone distributed by Tomiyama.
• DJI AGRAS T20 Agricultural Drone DJI AGRAS T20 agricultural spray drone distributed by Tomiyama.
• DJI MG-1P Agricultural Drone DJI MG-1P agricultural spray drone distributed by Tomiyama.
• Agricultural Drone Certification Training (Japan Agri Service Niigata School) Certified operator training for agricultural drones, delivered through the Japan Agri Service Niigata training school. For farmers, JAs, and individuals seeking certified drone operation.
• Tonton (とんとん) Farm Supply Store Chain Owned and franchise retail farm-supply stores selling fertilizers, pesticides, agricultural machinery, seeds, seedlings, work clothing, and farming supplies to professional and hobby farmers. Branches include Sado (106), Kamihayashi (116), Gosen (5001) and franchise locations.
• Otomisan (お冨さん) Direct-Sales Agricultural Market Direct-sales retail market for fresh local agricultural products sold directly from farmers to consumers. Operates Bandai store and Kamihayashi store, plus an e-commerce web shop. For general consumers seeking fresh local produce.
• TOMMY'S Direct-Sales Agricultural Market Farm-produce direct-sales store operated by Tomiyama at the Bandai Island complex in central Niigata. Sells fresh agricultural products to consumers.

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• 重慶石川泰安化工有限公司 (Chongqing Ishikawa Taian Chemical Industry Co., Ltd.)coreTechnology or Integration · 1 November 2004Joint venture for fertilizer manufacturing established in November 2004 through capital investment. Based in Chongqing, China. Enables Tomiyama to source and manufacture fertilizers internationally for import into Japan. Part of the company's international operations strategy centered on China.
• 住商アグリビジネス株式会社majorChannel Partner/ Reseller/ DistributorMajor supplier and distribution partner for agricultural inputs. Key source of fertilizers and agricultural materials for Tomiyama's wholesale and retail distribution network.
• 三菱商事アグリサービス株式会社majorChannel Partner/ Reseller/ DistributorAgricultural service company providing fertilizer supply and distribution. Key supply chain partner for Tomiyama's distribution business.
• 住友化学株式会社majorChannel Partner/ Reseller/ DistributorMajor Japanese chemical company and key supplier of fertilizers and pesticides. Long-standing supplier relationship dating back to the introduction of Sumishort product in the 1990s. Supplier of proprietary fertilizer formulations.
• 井関農機株式会社majorChannel Partner/ Reseller/ DistributorMajor Japanese agricultural machinery manufacturer. Key supplier and distribution partner for farm machinery sold through Tomiyama's network.
• JA全農 (National Agricultural Cooperative Association)majorChannel Partner/ Reseller/ DistributorListed as a key partner/link in the company's network. JA Zennoh is Japan's largest agricultural cooperative organization, representing farmers nationwide.
• 株式会社コメリ (Komeri)minorOthersMajor Japanese home improvement and agricultural supply retail chain. Listed under 'Other Agriculture Related' links, suggesting competitive/distribution relationship in the agricultural supply market.

Scale indicators3 records

Recent moves13 records

Expansion highlights6 records

Others

• Sumitomo Chemical Co., Ltd. Major Japanese chemical company supplying fertilizers and pesticides, including the proprietary Sumishort line referenced as a Tomiyama supplier relationship. Comparable as a Japan-based agricultural inputs company, though operating at a much larger scale as a manufacturer.
• Iseki & Co., Ltd. Major Japanese agricultural machinery manufacturer and a key distribution partner listed in Tomiyama's network. Comparable as a Japan-based ag-machinery and solutions provider, though Iseki operates upstream as a manufacturer rather than a distributor/retailer.
• Hokko Chemical Industry Co., Ltd. Japanese agrochemical manufacturer specializing in pesticides and crop protection products. Comparable as a Japan-based agricultural inputs supplier with products that flow through distribution networks like Tomiyama's.
• Nissan Chemical Corporation: Japanese chemical manufacturer with a significant agrochemicals (pesticides and fertilizers) business. Comparable as an upstream supplier of crop protection products distributed by Tomiyama, and a potential competitor for distribution partnerships with Japanese farmers.
• Mitsui Agri Business Co., Ltd. (Mitsui & Co. Agri-Business Division): Agricultural inputs arm of one of Japan's largest trading houses (sogo shosha), distributing fertilizers and agricultural materials. Listed as a Tomiyama supplier; comparable as a Japan-based agricultural inputs distributor operating at significantly greater scale.

Direct peers

• Komeri Co., Ltd. Major Japanese home center chain with a substantial agricultural supply and farm retail footprint across Japan. Competes directly with Tomiyama's Tonton farm supply stores in the agricultural input and small-machinery category, though at vastly larger national scale.
• Cainz Corporation: Major Japanese home improvement and DIY chain with a growing agricultural supplies offering. Competes with Tomiyama's Tonton retail stores for hobby and semi-professional farmer customers in rural and suburban Japan.

Broad incumbents

• Kubota Corporation: Japan's largest agricultural machinery manufacturer and a major player in precision agriculture. While primarily a manufacturer, Kubota competes with Tomiyama indirectly through dealer networks that distribute competing fertilizer and machinery lines into the same farmer base.
• National Federation of Agricultural Cooperative Associations (JA Zennoh): Japan's largest agricultural cooperative organization, representing farmers nationwide through the JA Group. It operates as both a partner and a competitor to Tomiyama in agricultural inputs distribution, rice brokerage, and direct-sales markets, with significantly greater scale and national reach.
• Yanmar Holdings Co., Ltd. Major Japanese manufacturer of agricultural machinery, engines, and equipment with strong brand recognition in rice farming. Comparable as a Japanese agricultural solutions provider, competing indirectly with Tomiyama's machinery distribution and drone-based precision agriculture offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@user-ul7vo4ge3z/featured

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tomiyama