What Perfil does

Editorial Perfil S.A. (operating as Perfil) is an Argentine privately held multi-platform media company founded in 1998 and headquartered in Buenos Aires. The company operates a diversified portfolio of media properties anchored by the Perfil.com digital news portal, which delivers coverage across politics, economy, society, international affairs, sports, technology, and culture. Beyond digital, Perfil owns and operates broadcast assets (Radio Perfil AM 1190, FM Horizonte), three television channels (Canal E for business/economics, Canal Net, Bravo TV), and a stable of print and digital magazines including Caras, Exitoína, Weekend, Fortuna, Parabrisas, Rouge, Mía, and Noticias.

The company serves Spanish-speaking Argentine and Latin American general news consumers, with a horizontal segmentation approach addressing daily news consumption, political analysis, sports coverage, business/economic reporting, and entertainment content. Its core technology stack is a digital news platform with multiple vertical content sites (e.g., 442 for sports, Canal E for business, a dedicated Bloomberg section) and multimedia distribution channels including mobile applications. Content from prominent columnists such as founder Jorge Fontevecchia anchors editorial positioning.

Perfil's revenue model combines digital advertising (display, sponsored content, programmatic) with a recurring subscription layer accessed through mi.perfil.com on a freemium pricing model with monthly billing. Distribution is regional, spanning Argentina and Brazil via Perfil Brasil and its associated brands (Caras, Contigo, Aventuras Na Historia, Rolling Stone Brasil, Sport Buzz, Recreio, Maxima), and includes an English-language vertical (Buenos Aires Times). The company has a strategic content partnership with Bloomberg for international business and financial news syndication in Spanish.

Name

Perfil

Legal name

Editorial Perfil S.A.

Website

https://perfil.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Perfil is an Argentine multi-platform news media company operating digital portals, radio, television, magazines, and a subscription service across news, politics, business, sports, and entertainment for Spanish-speaking audiences in Argentina and Latin America.

Ownership category

akta.pro rank

Product category

Digital News Media

NAICS

Newspaper Publishers (51311), Periodical Publishers (51312), Advertising, Public Relations, and Related Services (5418), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)

akta.pro primary industry

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

akta.pro secondary industries

National & General-Interest Newspapers (Print & Digital) (MPAJADAA), Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Digital news media
• Online journalism
• News publishing
• Multi-platform media
• Digital advertising

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Advertising: Perfil generates primary revenue through digital advertising on its news websites, including display ads, sponsored content, and programmatic advertising across its various content verticals including news, sports, business, and entertainment.
2. Subscription/Membership: The company operates a subscription platform (mi.perfil.com) offering premium content and exclusive features to paying subscribers, with tiered access to journalism and analysis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Editorial Perfil S.A. operates a multi-platform news and media network anchored by Perfil.com, a comprehensive Argentine news portal delivering coverage across Politics, Economy, Society, International, Sports, Technology, and Culture. The portfolio encompasses specialized sub-brands including Caras (celebrity/lifestyle), Exitoína (entertainment news), and 442 (sports), alongside regional operations through Perfil Brasil. The company maintains a diversified media presence across radio (Radio Perfil AM 1190, FM Horizonte), television (Canal Net, Canal E, Bravo TV), print magazines, and digital platforms including mobile applications, monetized through advertising and premium subscriptions.

Product overview

Editorial Perfil operates a multi-platform news and media network anchored by Perfil.com, a comprehensive Argentine news portal delivering coverage across Politics, Economy, Society, International, Sports, Technology, and Culture. The portfolio encompasses specialized sub-brands including Caras (celebrity/lifestyle), Exitoína (entertainment news), and 442 (sports), alongside regional operations through Perfil Brasil. The company maintains a diversified media presence across radio (Radio Perfil AM 1190, FM Horizonte), television (Canal Net, Canal E, Bravo TV), and digital platforms, including mobile applications.

Differentiator

Problem solved

Functional benefit

Brands

• 442: Sports news portal covering football and other sports
• BATimes
• Canal E
• Modo Fontevecchia

Products and services

• Perfil.com Primary news portal of Editorial Perfil, delivering Argentine and international news across multiple sections including Politics, Economy, Society, International, Sports, and Technology. Targeted at general news consumers in Argentina and Latin America.
• Perfil Business / Bloomberg Business and financial news section featuring syndicated Bloomberg content, covering markets, economics, and international business news in Spanish for Argentine and Latin American audiences.
• Caras Argentine celebrity and lifestyle magazine covering entertainment, fashion, and celebrity news for general consumers.
• Exitoína Argentine entertainment news portal covering celebrities, TV, streaming, and pop culture for general consumers.
• Perfil Brasil Brazilian edition of Perfil, part of Editorial Perfil's international expansion, delivering content for Brazilian consumers through multiple sub-brands.
• Radio Perfil (AM 1190) Radio Perfil live broadcasting on AM 1190 frequency, part of Editorial Perfil's audio media portfolio for general audiences.
• FM Horizonte FM radio station operated by Editorial Perfil, providing audio content to general audiences.
• Canal Net Television channel operated by Editorial Perfil, featuring gossip and entertainment programming for general audiences.
• Canal E Economics and business-focused television channel delivering financial news and analysis for business audiences and general consumers.
• Bravo TV Television channel operated by Editorial Perfil, delivering broadcast content to general audiences.
• 442 (Deportes) Sports news portal focused on football and motorsports coverage for sports fans and general consumers.
• Perfil Mobile App Mobile application available for download, providing access to Perfil's news content on smartphones and tablets for general consumers.
• Perfil Premium Subscription (mi.perfil.com) Subscription-based premium access service at mi.perfil.com offering exclusive content, premium journalism, and enhanced access to paying subscribers.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BloombergcoreTechnology or IntegrationPerfil operates a Bloomberg section (perfil.com/seccion/bloomberg) providing international business and financial news, featuring Bloomberg News content syndicated in Spanish. This partnership provides Perfil readers with global financial coverage including markets, economics, and business intelligence.

Recent moves6 records

Expansion highlights5 records

Regional players

• Folha de São Paulo:
• El País (Argentina / América): Spanish global newspaper with a dedicated Argentina edition and Spanish-language digital coverage. Comparable to Perfil in targeting Spanish-speaking premium news audiences across Latin America.

Direct peers

• Infobae: Argentina's leading digital-native news site, founded in 2002, monetized primarily through advertising. Comparable to Perfil as a direct competitor for Argentine digital news audiences and ad budgets.
• La Nación (Argentina): Major Argentine national newspaper with a strong digital paywall (LN+) and a portfolio of business and lifestyle verticals. Directly comparable to Perfil as a competing national news subscription brand in Argentina.

Broad incumbents

• Grupo Clarín: Argentina's largest media conglomerate, operating the flagship Clarín newspaper, TN news channel, and a broad portfolio of print, broadcast, and digital properties. Directly comparable to Perfil as the dominant Argentine mass-market multi-platform news and entertainment group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/perfilcom
• LinkedInlinkedin.com/company/perfil

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perfil