Craftinsure
Craftinsure is a UK specialist boat insurance provider arranging annual policies for 20,000+ boat owners across 12 vessel types via a digital self-serve quote platform, operating as Ripe Insurance Services Limited (FCA No. 313411).
- Company typePrivate
- Founded2001
- HeadquartersSawbridgeworth, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Craftinsure does
Craftinsure is a UK-based specialist boat insurance provider operating as a trading brand of Ripe Insurance Services Limited, an FCA-authorised (No. 313411) private limited company within the Ripe Group, ultimately held by Ripe Thinking Limited. The company arranges annual insurance policies for more than 20,000 boat owners across 12 distinct vessel categories — including cruising and racing yachts, motorboats, narrowboats, dinghies, RIBs, SIBs, speedboats, canoes/kayaks, SUPs, sailboards, rowing boats, and standalone third-party liability cover. Standard policy features include up to £5m third-party liability, theft/loss/accidental damage, fire and storm protection, salvage and wreck removal, emergency towing, transit/trailer cover, racing risks (sailing craft), and up to 30 days of continental European use.
The operating model is digital-first and self-serve: customers obtain quotes and complete purchases online through quote.craftinsure.com in minutes, with a UK-based phone support team and a Zendesk-powered help portal providing assisted service. Claims are outsourced to a specialist marine claims handler (Navigators and General). The company generates revenue through recurring annual insurance premiums, with policy pricing determined on a per-quote basis using factors such as boat type, age, maximum speed, value, intended use, storage, owner experience, and claims history — no public pricing tiers are disclosed. Distribution combines the online quote platform with content marketing (an extensive SEO-led blog covering nine topics), organic social (Facebook, Instagram), a £40 voucher referral program, and event presence at the Southampton Boat Show. Brand credibility is anchored by 'Excellent' ratings on Trustpilot and Smart Money People, an RNLI partnership, and sponsorship of GB Olympic sailor Freya Black.
Craftinsure is privately held within the Ripe Group, has no disclosed external funding, and operates with a headcount of 1-10 employees, reflecting an asset-light, capital-efficient model. A separate entity, Craftinsure Ireland Limited, runs the same brand independently in the Republic of Ireland, though it is described as having no corporate association with the UK entity.
Craftinsure firmographics
Firmographics- Name
- Craftinsure
- Legal name
- Ripe Insurance Services Limited
- Website
- https://craftinsure.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Craftinsure is a UK specialist boat insurance provider arranging annual policies for 20,000+ boat owners across 12 vessel types via a digital self-serve quote platform, operating as Ripe Insurance Services Limited (FCA No. 313411).
- Ownership category
- akta.pro rank
Craftinsure industry classification
Industry- Product category
- Boat Insurance
- NAICS
- Direct Insurance (except Life, Health, and Medical) Carriers (52412)
- SIC
- Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Marine & Aviation Insurance (FSAJAMAI)
- akta.pro secondary industries
- Protection & Indemnity (P&I) / Marine Liability Insurance (FSAJAHAH), Yacht & Pleasure Craft Insurance (FSAJAHAI)
Keywords
Where Craftinsure is headquartered
LocationHeadquarters
- HQ city
- Sawbridgeworth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Craftinsure business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Insurance Premiums: Craftinsure arranges specialist boat insurance policies, generating revenue through insurance premiums paid by policyholders. Policies are renewed annually with coverage including third-party liability, accidental damage, theft, fire, storm damage, and optional extras such as racing risks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based insurance with no publicly listed pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Craftinsure product offering
Product offeringCore offering
Craftinsure arranges specialist boat insurance for UK boat owners, covering 12+ vessel types including yachts, motorboats, narrowboats, dinghies, RIBs, SIBs, speedboats, canoes, kayaks, SUPs, sailboards, and rowing boats. Policies are quoted and purchased online through a digital self-serve platform, with up to £5m third-party liability cover as standard, optional racing-risk cover, and up to 30 days of continental European use.
Product overview
Craftinsure is a UK-based specialist boat insurance provider offering a comprehensive portfolio of insurance products across 12 distinct boat type categories. The core offering consists of specialist boat insurance policies covering various vessel types including yachts (cruising and racing), motorboats, narrowboats, dinghies, RIBs, SIBs, speedboats, canoes/kayaks, SUPs, sailboards, rowing boats/sculls, and standalone third-party liability insurance. The products are distributed through a fully digital online quoting and purchase process, with claims handling managed through specialist handlers Navigators and General. Coverage features include up to £5m third-party liability protection, theft/loss/damage cover, European cruising options, and racing risk coverage for sailing craft.
Differentiator
Problem solved
Functional benefit
Products and services
- Yacht Insurance Specialist insurance for cruising and racing yachts and multihulls, providing up to £5m third-party liability, theft, loss and damage cover, and up to 30 days of continental European use for UK yacht owners.
- Motorboat Insurance Insurance for tidal and non-tidal motorboats, offering third-party liability, accidental damage and theft protection, with Mediterranean cover options for boats moored in European waters.
- Narrowboat Insurance Specialist insurance for narrowboats including wide-beam vessels operating on the UK canal network, providing up to £5m third-party cover and protection against fire, theft and loss or damage.
- Dinghy Insurance Insurance for sailing dinghies and racing dinghies, providing up to £5m third-party liability and cover against theft, loss and damage.
- RIB Insurance Insurance for Rigid Inflatable Boats (RIBs), providing third-party liability cover and protection against theft, loss and accidental damage.
- SIB Insurance Insurance for Small Inflatable Boats (SIBs), offering third-party liability and cover against theft, loss and damage.
- Speedboat Insurance Specialist insurance for speedboats, providing third-party liability cover and protection against loss, damage and theft.
- Canoe & Kayak Insurance Insurance for canoes and kayaks, offering third-party liability protection and cover for equipment and the watercraft itself.
- SUP Insurance Insurance for Stand-Up Paddleboards (SUPs), providing third-party liability cover and protection against theft, loss and damage.
- Sailboard Insurance Insurance for sailboards, offering third-party liability protection and cover against theft, loss and damage.
- Rowing Boat & Scull Insurance Insurance for rowing boats and sculls, providing third-party liability protection and cover against theft, loss and damage.
- Third Party Boat Insurance Standalone third-party liability boat insurance providing up to £5m of cover for boat owners who only need liability protection against third-party claims, such as for marina or harbour requirements.
Quantifiable outcome
- Over 20,000 policyholders trust Craftinsure for their boat insurance needs
- +1 more outcomes
Companies that use Craftinsure
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles1 record
Craftinsure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Craftinsure partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- RNLI (Royal National Lifeboat Institution)coreCraftinsure is a proud partner of the RNLI (Royal National Lifeboat Institution), supporting the charity's life-saving work on UK waters. This partnership aligns Craftinsure's brand with water safety and the boating community.
- Freya Black (Olympic Sailor)minorCraftinsure is a sponsor of GB Olympic sailor Freya Black, providing brand ambassador support in the sailing community.
- Navigators and GeneralcoreSpecialist claims handler providing claims services for Craftinsure policyholders. Claims can be notified online, by email, phone, or post through Navigators and General. Contact: [email protected], Phone: 0344 274 3260, Address: Nimbus House, Liphook Way, Maidstone, Kent, ME16 0FZ
- Ripe Insurance Services LimitedcoreCraftinsure is a trading name of Ripe Insurance Services Limited, which is Authorised and Regulated by the Financial Conduct Authority (FCA No. 313411). Ripe Insurance Services is part of the Ripe Group companies.
- Ripe Thinking LimitedcoreRipe Thinking Limited (Company No. 9651089) is the parent company incorporated in England and Wales with registered address at One Stockport Exchange, Railway Road, Stockport, SK1 3SW. Part of the Ripe Group including Ripe Thinking Two Limited, Ripe Insurance Services Limited, The Golfers Club UK Limited, and GreenFree Limited.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Craftinsure competitors and assessment
Company assessmentDirect peers
- Haven Knox-Johnston: UK-based specialist yacht and boat insurance provider serving leisure vessel owners, with comparable coverage including third-party liability, racing risks, and European cruising — directly overlapping Craftinsure's core product set.
- Adrian Flux: UK specialist insurance broker offering boat, yacht, narrowboat and personal watercraft policies alongside other niche lines — directly comparable niche-servicing model and boat product breadth.
- Pantaenius UK: Specialist yacht and motorboat insurance broker with strong UK and European presence, offering tailored marine policies including racing cover and Mediterranean cruising — competing for the same customer segments as Craftinsure.
- Yacht Insurance Direct (Crusader / BCML): UK digital-first yacht and motorboat insurance specialist with online quotes and tailored coverage — closely comparable digital PLG distribution model and product focus to Craftinsure.
Broad incumbents
- Saga Insurance: UK specialist insurer with a boat/yacht cover line marketed to its over-50s member base — offers specialist marine cover comparable in features (third-party liability, European cruising) but distributes through a different demographic.
- Direct Line Group: Major UK general insurer with a boat insurance product sold alongside motor, home and pet lines — a broad incumbent that competes on price and aggregator visibility against Craftinsure's specialist proposition.
- Towergate Insurance: Large UK insurance broker providing boat, marine and motor products as part of a broad consumer offering — competes with Craftinsure for boat insurance customers but is far larger and more diversified.
- NFU Mutual: Major UK mutual insurer offering boat and marine cover alongside home, motor and farming lines — overlaps with Craftinsure in boat insurance distribution but with much broader scale and customer base.
Others
- Royal Yachting Association (RYA) member benefit partners: UK boating membership body that offers insurance benefits through partner schemes to its membership — adjacent ecosystem player that influences boat-owner insurance purchasing decisions similar to Craftinsure's RNLI partnership play.
Emerging players
- InsureMyBoat: Online boat insurance aggregator/quote platform serving UK boat owners for yachts, motorboats and personal watercraft — competing in the same digital channel as Craftinsure's quote.craftinsure.com funnel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Craftinsure social profiles
Digital presenceCraftinsure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Craftinsure leadership team
Management profileNumber of profiles
Profiles1 record
Craftinsure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Craftinsure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Craftinsure
What does Craftinsure do?
Craftinsure arranges specialist boat insurance for UK boat owners, covering 12+ vessel types including yachts, motorboats, narrowboats, dinghies, RIBs, SIBs, speedboats, canoes, kayaks, SUPs, sailboards, and rowing boats. Policies are quoted and purchased online through a digital self-serve platform, with up to £5m third-party liability cover as standard, optional racing-risk cover, and up to 30 days of continental European use.
Is Craftinsure a public or private company?
Craftinsure is a private company. It is classified as corporate owned and is currently operating.
When was Craftinsure founded?
Craftinsure was founded in 2001. It employs 1 to 10 people.
Where is Craftinsure based?
Craftinsure is headquartered in Sawbridgeworth, United Kingdom, in the Europe region.
How does Craftinsure make money?
One revenue line is on record: insurance Premiums.
Who are Craftinsure's main competitors?
Direct peers on record are Haven Knox-Johnston, Adrian Flux, Pantaenius UK and Yacht Insurance Direct (Crusader / BCML). Broad incumbents are Saga Insurance, Direct Line Group, Towergate Insurance and NFU Mutual. Royal Yachting Association (RYA) member benefit partners is listed as an others. InsureMyBoat is listed as an emerging player.
Does Craftinsure have an API?
No public API is recorded for Craftinsure.
What industry is Craftinsure in?
Craftinsure's product category is Boat Insurance. Its primary akta.pro industry code is FSAJAMAI, Marine & Aviation Insurance, with a secondary code of FSAJAHAH, Protection & Indemnity (P&I) / Marine Liability Insurance. Its NAICS code is 52412 and its SIC code is 6331.