Pohjaset
Pohjaset Oy is a Finnish family-owned industrial services group providing recycling, bioenergy, transport/terminal, and factory services to forest industry, energy, mining, construction, and municipal customers across Northern Finland and Northern Sweden through physical terminals, mobile equipment fleets, and long-term embedded partnerships.
- Company typePrivate
- Founded1983
- HeadquartersKeminmaa, Finland
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Pohjaset does
Pohjaset Oy is a Finnish family-owned industrial services group headquartered in Keminmaa, Finland, operating across Northern Finland and Northern Sweden through four integrated business units: Recycling Services (material reception, sorting, crushing and screening), Bioenergy Services (wood chipping, crushing, and biofuel supply to power plants), Transport and Terminal Services (volume transports, raw material transport, terminal operations, ship unloading), and Factory Services (log sorting, internal logistics, machine and forklift services integrated into customer processes). The group serves forest industry customers (Stora Enso, Junnikkala), energy companies (Oulun Energia, NEVE, Tornion Voima), mining operators, construction firms, municipalities, and private individuals, with physical infrastructure including Tornio Recycling Centre, Rovaniemi Bioterminal, and a Swedish subsidiary in Boden.
The company's technology stack is built around a mobile fleet of crushing, screening and shredding equipment — notably Keestrack K6 mobile screeners (10-35% fuel savings via active power adjustment), Neuenhauser 6020H trommel screens, Pronar MRW 2.85 slow-speed shredders, and Keestrack S5 stackers — supported by LBG (liquefied biogas) trucks and an electric heavy truck pilot under the EU-funded ACE LIFE project with Metsä Group. Mobile service capabilities extend the equipment base to customer sites, while digital infrastructure (e.g., 100,000-tonne annual processing capacity through Syklo partnership at Oulu Rusko) supports large-scale material flow management.
Pohjaset monetizes primarily through transaction-fee pricing (per-tonne waste handling, per-trailer recycling fees ranging €11-€280/tonne, monthly container subscriptions at €121-€139) and B2B service contracts delivered via direct field sales and long-term partnerships. Revenue reached approximately €30M in 2024 (25%+ YoY growth) with 184 employees; the April 2025 acquisition of Pohjanmaan Hyötykäyttö Oy is projected to lift 2025 revenue to approximately €36M and headcount above 200. The Pohjanen family controls ownership through Janne Pohjanen (CEO), with subsidiary structure spanning Pohjaset Logistics Oy, Pohjaset Recycling Oy, Pohjaset Service Oy, Pohjaset Ab (Sweden), and the acquired Pohjanmaan Hyötykäyttö Oy.
Pohjaset firmographics
Firmographics- Name
- Pohjaset
- Legal name
- Pohjaset Oy
- Website
- https://pohjaset.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pohjaset Oy is a Finnish family-owned industrial services group providing recycling, bioenergy, transport/terminal, and factory services to forest industry, energy, mining, construction, and municipal customers across Northern Finland and Northern Sweden through physical terminals, mobile equipment fleets, and long-term embedded partnerships.
- Ownership category
- akta.pro rank
Pohjaset industry classification
Industry- Product category
- Industrial Recycling and Logistics Services
- NAICS
- Waste Collection (56211), General Warehousing and Storage (49311)
- SIC
- Refuse Systems (4953), Public Warehousing & Storage (4220)
- akta.pro primary industry
- Recycling & E-Waste Collection/Hauling (HSAKALAJ)
- akta.pro secondary industries
- Reusable Packaging & Container Return Programs (On-site) (BPABALAJ), Industrial Scrap Management & On-site Services (Plant Scrap, Roll-off, Managed Programs) (EUAIAJAI)
Keywords
Where Pohjaset is headquartered
LocationHeadquarters
- HQ city
- Keminmaa
- HQ country
- Finland
- HQ region
- Europe
Offices6 records
Markets served
Pohjaset business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Recycling Services: Comprehensive recycling solutions including material reception, sorting, crushing and screening services. Services provided at Tornio Recycling Centre and as mobile services.
- Bioenergy Services: Crushing, shredding, and chipping services for bioenergy materials; delivery of wood chips and biofuels to power plants.
- Transport and Terminal Services: Volume transports for forest industry, raw material transport for mining industry, special transports, terminal services, warehouse and distribution, ship unloading.
- Factory Services: Internal logistics for forest industry, log sorting for sawmills, forklift services, machine services for house industry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tornio Recycling Centre - Private customer pricing |
| Unit Pricing | Pay-as-you-go | Tornio Recycling Centre - Corporate customer pricing |
| Unit Pricing | Pay-as-you-go | Rovaniemi Bioterminal |
| Subscription | Monthly | Exchange Container Service (Tornio) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Pohjaset product offering
Product offeringCore offering
Pohjaset Oy is an integrated industrial services provider delivering Recycling Services, Bioenergy Services, Transport and Terminal Services, and Factory Services to industrial and public-sector customers across Northern Finland and Northern Sweden. Through subsidiaries Pohjaset Logistics Oy, Pohjaset Recycling Oy, Pohjaset Service Oy, Pohjaset Ab and Pohjanmaan Hyötykäyttö Oy, the Group operates recycling centres (Tornio and Rovaniemi), terminals, and a mobile fleet of crushing, screening and shredding equipment, generating revenue primarily via transaction-based service fees.
Product overview
Pohjaset is a comprehensive logistics services provider offering four core service areas: Recycling Services (Kierrätyspalvelut), Bioenergy Services (Bioenergiapalvelut), Transport and Terminal Services (Kuljetus- ja terminaalipalvelut), and Factory Services (Tehdaspalvelut). These services are delivered through the group's subsidiary structure including Pohjaset Logistics Oy, Pohjaset Recycling Oy, Pohjaset Service Oy, Pohjaset Ab, and Pohjanmaan Hyötykäyttö Oy (Ekoasema Esa & Pojat). The company operates physical facilities including Tornion Ekoasema in Tornio and Rovaniemen Bioterminaali in Rovaniemi, and offers recycling equipment rental with mobile screening and crushing capabilities. Services are coordinated through a partnership model integrated into customers' core business operations.
Differentiator
Problem solved
Functional benefit
Brands
- Tornion Ekoasema (Tornio Recycling centre): Recycling centre located in Pirkkio, Tornio, accepting waste from companies and individuals, also known as part of Pohjaset Recycling Oy operations
- Rovaniemen Bioterminaali (Rovaniemi Bioterminal)
Products and services
- Kierrätyspalvelut (Recycling Services)
- Bioenergiapalvelut (Bioenergy Services)
- Kuljetus- ja terminaalipalvelut (Transport and Terminal Services)
- Tehdaspalvelut (Factory Services)
- Tornion Ekoasema (Tornio Recycling Centre)
- Rovaniemen Bioterminaali (Rovaniemi Bioterminal)
- Kierrätyskalusto (Mobile Recycling Equipment Rental)
Quantifiable outcome
- 25%+ revenue growth in 2024, reaching approximately 30 million EUR
- +6 more outcomes
Companies that use Pohjaset
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles5 records
Pohjaset technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pohjaset partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Metsä GroupcoreCollaboration on electric truck pilot (ACE project) for sustainable logistics solutions. Metsä Group and Pohjaset are designing an electric heavy truck pilot as part of the Climate Solutions Accelerator (ACE) LIFE project.
- ACE LIFE Project (EU LIFE Programme)corePohjaset Logistics participating in EU-funded ACE LIFE project (LIFE22-IPC-ACE LIFE) to support Finland's carbon neutrality goals, particularly in agriculture, heavy transport, and industrial processes. Pilot project for electric timber truck.
- Syklo OycoreCircular economy partnership at Oulu Rusko waste management facility. Pohjaset provides over half of the 30+ workforce handling material reception, quality control, sorting, and bioenergy fuel processing. Partnership includes joint development of operations.
- Napapiirin Energia ja Vesi Oy (NEVE)minorLocation partnership at Rovaniemi Bioterminal situated adjacent to NEVE's Mustikkamaa terminal area.
- Tornion Voima OyminorLocation partnership for Tornio Recycling Centre near Pirkkiö heating plant of Tornion Voima Oy.
- GasumminorBiogas filling station partnership enabling LBG (liquefied biogas) truck operations. Pohjaset acquired two LBG trucks with support from Gasum's Lappi filling stations in Keminmaa and Rovaniemi.
- Syklo OycorePilot partnership through Syklo collaboration to launch new recycling line. Partnership focused on developing circular economy solutions.
- Business TorniominorBusiness development organization that assisted Pohjaset in establishing subsidiary in Sweden, particularly helping navigate Swedish financial regulations for opening bank account.
- Centre for Economic Development, Transport and the Environment for North OstrobothniaminorGranted development subsidy to Pohjaset Recycling Oy for recycling business development project, including investments in Tornio Ekoasema waste management centre.
Scale indicators14 records
Recent moves8 records
Expansion highlights6 records
Pohjaset competitors and assessment
Company assessmentRegional players
- Stormossen: Regional waste-management company in Ostrobothnia, Finland, providing waste collection, recycling and bioenergy services to municipalities. Comparable as a Finnish regional recycling/bioenergy operator serving adjacent geographies to Pohjaset.
- Kiertokapula: Regional waste-management company in Häme (southern Finland) operating recycling and waste-handling services. Comparable as a Finnish regional waste/recycling operator, though geographically distant from Pohjaset's northern footprint.
Direct peers
- Ragn-Sells: Swedish-headquartered waste management and recycling group operating across the Nordics, including industrial services and circular-economy solutions. Comparable as a Nordic recycling/industrial-services peer with overlapping forest-industry and municipal customers.
- Kuusakoski: Finnish recycling and industrial services group focused on metal recovery, electronics recycling, and on-site industrial services. Comparable as a Northern European recycling and industrial-services operator with similar B2B customer profile.
- Syklo Oy: Finnish circular-economy operator running waste-management facilities (including the 100,000-tonne Rusko facility where Pohjaset provides over half of the workforce). Comparable as a circular-economy/industrial-services peer and joint-venture partner.
- Econet: Finnish industrial environmental services provider offering recycling, waste handling and bioenergy solutions to industrial customers. Comparable as a Finnish B2B recycling and bioenergy peer with similar customer verticals.
- Suomen Hyötykäyttö: Finnish recycling and waste-management group with operations in material recovery and industrial recycling. Comparable as a Finnish recycling-sector peer of similar scale and customer profile.
Others
- Metsä Fibre: Forest industry subsidiary of Metsä Group and a major Pohjaset customer/ACE LIFE partner. Comparable as a counterparty in forest-industry logistics and bioenergy supply rather than a direct competitor; illustrates the customer ecosystem.
Broad incumbents
- Lassila & Tikanoja: Finland's largest environmental services and waste-management group operating recycling, bioenergy and facility services nationally. Comparable as a Finnish-headquartered multi-vertical waste/recycling/circular-economy operator, though materially larger and broader than Pohjaset.
- Fortum Waste Solutions: Division of Fortum providing waste-to-energy, recycling, and circular-economy services in the Nordics. Comparable as a larger Nordic incumbent offering recycling and bioenergy services to industrial and municipal customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pohjaset social profiles
Digital presencePohjaset financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pohjaset leadership team
Management profileNumber of profiles
Profiles13 records
Pohjaset subsidiaries and ownership
Company hierarchySubsidiaries6 records
Pohjaset funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pohjaset M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pohjaset
What does Pohjaset do?
Pohjaset Oy is an integrated industrial services provider delivering Recycling Services, Bioenergy Services, Transport and Terminal Services, and Factory Services to industrial and public-sector customers across Northern Finland and Northern Sweden. Through subsidiaries Pohjaset Logistics Oy, Pohjaset Recycling Oy, Pohjaset Service Oy, Pohjaset Ab and Pohjanmaan Hyötykäyttö Oy, the Group operates recycling centres (Tornio and Rovaniemi), terminals, and a mobile fleet of crushing, screening and shredding equipment, generating revenue primarily via transaction-based service fees.
Is Pohjaset a public or private company?
Pohjaset is a private company. It is classified as family owned and is currently operating.
When was Pohjaset founded?
Pohjaset was founded in 1983. It employs 101 to 250 people.
Where is Pohjaset based?
Pohjaset is headquartered in Keminmaa, Finland, in the Europe region.
How does Pohjaset make money?
Four revenue lines are on record. Recycling Services are the primary driver. The others are bioenergy Services, transport and Terminal Services and factory Services.
Who are Pohjaset's main competitors?
Regional players on record are Stormossen and Kiertokapula. Direct peers are Ragn-Sells, Kuusakoski, Syklo Oy, Econet and Suomen Hyötykäyttö. Metsä Fibre is listed as an others. Broad incumbents are Lassila & Tikanoja and Fortum Waste Solutions.
Does Pohjaset have an API?
No public API is recorded for Pohjaset.
What industry is Pohjaset in?
Pohjaset's product category is Industrial Recycling and Logistics Services. Its primary akta.pro industry code is HSAKALAJ, Recycling & E-Waste Collection/Hauling, with a secondary code of BPABALAJ, Reusable Packaging & Container Return Programs (On-site). Its NAICS code is 56211 and its SIC code is 4953.