NAMI Wayne

What NAMI Wayne does

NAMI Wayne & Holmes Counties is a 501(c)(3) nonprofit and local NAMI affiliate incorporated in Ohio in 2000, headquartered at 2525 Back Orrville Rd., Wooster, where it operates an 8,000 sq ft facility (5,000 sq ft dedicated to programming). The organization delivers mental health recovery, education, and suicide prevention services to the approximately 160,000 residents of Wayne and Holmes Counties, including a large Amish population. Its core programs are MOCA House, a daytime peer-based recovery center serving 20–25 individuals daily Monday through Friday; Family Support Groups and the Family-to-Family eight-week education course for caregivers; 40-hour Crisis Intervention Team (CIT) training for law enforcement (260+ personnel trained since 2005); the Wayne-Holmes Suicide Prevention Coalition (PALS, LOSS Team); NAMI NextGen youth programming for ages 14–25; and Wellness Recovery Action Plan (WRAP) and DBSA support groups. All services are provided free of charge.

The organization operates with no proprietary technology platform — relying on standard nonprofit management tools, a website, and a van transportation scheduling system that picks up participants across both counties, including in Amish communities. It is certified by the Ohio Department of Mental Health and Addiction Services as a Peer Run Organization (PRO), meaning governance and service delivery must involve persons with lived mental health experience. Revenue is diversified across grants from the Mental Health & Recovery Board of Wayne and Holmes Counties (approximately half of operating expenses), two local United Ways, individual and corporate donations, and recurring fundraising events (Walk & 5K for Wellness, Super Bowl pizza sales, biennial art auction). Programs are funded through targeted grants for specific needs (transportation, capital improvements, MOCA House Health & Wellness).

Distribution is entirely in-person and regional: services are delivered at MOCA House, through community partner locations (Mt. Hope United Methodist Church, law enforcement training sites), and directly in participants' homes via van. The GTM motion is community-led, relying on volunteer networks (153 volunteers contributing 2,422+ hours annually), word-of-mouth referrals, partnerships with local mental health agencies, law enforcement collaborations, and Amish community outreach. The Annual Gathering community event has grown from 30 attendees in 2013 to 175+ attendees today, reflecting durable local traction.

Name

NAMI Wayne

Legal name

NAMI Wayne & Holmes Counties

Website

https://namiwayneholmes.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

NAMI Wayne & Holmes Counties is a 501(c)(3) nonprofit and local NAMI affiliate that provides free peer-based mental health, family education, suicide prevention, and law enforcement crisis intervention training to the 160,000 residents of Wayne and Holmes Counties, Ohio.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (62142), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI), Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Mental health recovery
• Peer support services
• Suicide prevention programs
• Family education classes
• Crisis intervention training

Headquarters

HQ city

Wooster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Government & Mental Health Board Grants: Approximately half of annual operating expenses are funded through the Mental Health & Recovery Board of Wayne and Holmes Counties. Additional grants are received from NAMI Ohio for CIT training and from state capital programs.
2. United Way Contributions: Support from both Orrville Area United Way and United Way of Wayne & Holmes Counties contributes to annual operating funding.
3. Individual & Corporate Donations: Corporate and private donations are solicited annually through appeal letters and direct outreach. Donations are tax-deductible as the organization is a 501(c)(3) nonprofit.
4. Fundraising Events: Annual Walk & 5K for Wellness (May, Mental Health Awareness Month), Super Bowl weekend pizza sales, and biennial Art Auction from the MOCA House arts program. These are the primary fundraising vehicles supplementing grant income.
5. Grant Writing for Special Projects: The organization writes grants for specific needs such as transportation (van) costs, parking lot repairs, billboards, and MOCA House Health and Wellness programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

NAMI Wayne & Holmes Counties provides free community-based mental health recovery, education, and support services. Core offerings include the MOCA House daytime recovery center (peer support, art classes, wellness programs), Family Support Groups and the Family-to-Family 8-week education course, CIT Training for law enforcement, and suicide prevention programming (PALS, LOSS Team, Wayne-Holmes Suicide Prevention Coalition). All services are free to residents of Wayne and Holmes Counties, Ohio.

Product overview

NAMI Wayne & Holmes Counties operates as a community mental health nonprofit organization offering a coordinated portfolio of peer-based programs and educational services. The core offerings include MOCA House (a daytime recovery center), Family Support Groups and Family-to-Family education for families, CIT Training for law enforcement, suicide prevention programs (PALS and LOSS Team), and NAMI Basics for parents. These programs are supplemented by WRAP education, DBSA support groups, NAMI NextGen youth programming, annual fundraising events, and membership options. All services are free of charge and designed to support mental health recovery across Wayne and Holmes Counties in Ohio. The organization is certified as a Peer Run Organization (PRO) by the Ohio Department of Mental Health and Addiction Services (OMHAS).

Differentiator

Problem solved

Functional benefit

Brands

• MOCA House: Motivating Optimistic Caring Accepting - Peer support program for people with mental health concerns, offering daily programming including art classes, therapy dog visits, support groups, health & wellness programs, and recreational activities.

Products and services

• MOCA House Recovery Center A daytime mental health recovery center providing peer support services including support groups, art classes, therapy dog visits, health and wellness programs, and social activities for adults 18+ with mental health concerns. Operates Monday-Friday 11am-4pm with van transportation available in Wayne and Holmes Counties.
• Family Support Groups Monthly peer support groups for family members who have a loved one with a mental illness. Meetings held twice monthly at different locations in Wayne and Holmes Counties (first Tuesday at NAMI offices in Wooster; third Monday at Mt. Hope United Methodist Church).
• Family-to-Family Education Course An eight-week educational course taught by trained family members for families and friends of adults with mental illness. Covers topics including diagnosis, medication, communication skills, and recovery services. Free transportation available in Wayne and Holmes Counties.
• NAMI Basics A six-week educational program for parents or primary caregivers of children or adolescents living with mental illness. Available online 24/7 and taught by parents who have lived similar experiences.
• CIT Training (Crisis Intervention Team) A 40-hour training program for law enforcement personnel to improve responses to mental health crises. Covers psychiatric illnesses, substance abuse, risk assessment, suicide prevention, tactical safety, children's mental illness, and de-escalation techniques.
• PALS (People Affected by a Loved One's Suicide) Peer support group for those dealing with a loss from suicide. Led by trained facilitators and open to anyone. Meets monthly at NAMI offices.
• LOSS Team (Local Outreach to Suicide Survivors) A group of trained volunteers who provide immediate support to family members during a suicide crisis. Volunteers have personally experienced a loss to suicide and help provide hope to surviving loved ones.
• NAMI NextGen A youth-led, youth-focused mental health program for young adults ages 18-25. Provides leadership opportunities to help deliver programming focused on mental health awareness and resources for youth ages 14-25.
• WRAP (Wellness Recovery Action Plan) A structured program including wellness tools, daily maintenance plans, triggers and action plans, early warning signs, crisis planning, and post-crisis planning. Trainings offered twice yearly with a weekly support group meeting on Fridays.
• DBSA Support Groups (Depression Bipolar Support Alliance) Peer-based support groups for people living with mood disorders. Weekly meetings held in-person and via Zoom providing a safe space to share experiences, information, and strategies for living successfully with mood disorders.
• Walk & 5K for Wellness Annual fundraising event held in May as part of Mental Health Awareness Month. Proceeds support free local programs including MOCA House, Family-to-Family Classes, CIT, support groups, and education.
• NAMI Membership Membership program open to individuals concerned about mental health issues. Three membership tiers available: Household ($60), Regular ($40), and Open Door ($5 for those with limited financial resources).

Quantifiable outcome

• MOCA House serves 20–25 individuals daily, providing structured peer support and recovery programming
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• NAMI OhiocoreStrategic or Co-development PartnerState-level NAMI affiliate that provides annual grants for CIT training, recognition (Ohio CIT Program of the Year 2019), featured the local affiliate in the NAMI Ohio Winter Newsletter, and requires periodic re-affiliation of local NAMI chapters.
• Wooster Presbyterian Church (First Presbyterian Church)minorStrategic or Co-development PartnerThe Wooster Presbyterian Church owned the Victorian house (previously the parsonage) that housed the MOCA House program from 2010–2016. The First Presbyterian Church helped prepare the house for recovery activities and office space through a joint service club financial award.
• CIT Advisory Council (Wayne & Holmes Counties)coreStrategic or Co-development PartnerMulti-agency advisory council comprising law enforcement chiefs, officers, dispatch supervisors, a hospital resource officer, chaplain, and probation officer from both counties. Coordinates the 40-hour CIT training and develops advanced training curricula for law enforcement, fire, and EMS personnel.
• Wayne-Holmes Suicide Prevention CoalitioncoreStrategic or Co-development PartnerA program of NAMI Wayne and Holmes Counties, this coalition is made up of volunteers and professionals working to reduce suicides and attempts in both counties. NAMI serves as the fiscal agent and provides oversight. The coalition coordinates PALS support groups and LOSS Team activities.
• Mt. Hope United Methodist ChurchminorStrategic or Co-development PartnerCommunity partner location hosting monthly Family Support Group meetings on the third Monday of each month at 8079 State Route 241, Mt. Hope, OH.
• Deaf and Hard of Hearing CoalitionminorOthersNAMI Wayne & Holmes Counties has provided mental health education and programming to the Deaf community through its coalition partnership.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Clubhouse International: International network of community-based psychosocial rehabilitation "clubhouses" offering peer-run day programs for people with mental illness — directly comparable to NAMI Wayne's MOCA House peer support model.
• NAMI Ohio: State-level NAMI affiliate that provides CIT training grants, advocacy, and re-affiliation oversight for local NAMI chapters including NAMI Wayne & Holmes Counties. Operates the same peer-support and education programmatic framework at a statewide scale.
• Mental Health America: National community-based mental health organization running peer support, education, and advocacy programs through local affiliates — closely parallel to NAMI's affiliate model and the same population of adults with mental health concerns and family caregivers.
• Depression and Bipolar Support Alliance (DBSA): National peer-led organization supporting people with mood disorders through local support groups, education, and advocacy. NAMI Wayne & Holmes Counties runs DBSA-affiliated support groups as one of its core programs, making DBSA both a peer and a programmatic partner.

Others

• Bazelon Center for Mental Health Law: National legal advocacy organization advancing the rights of people with mental illness. Comparable in advocacy orientation and target population to NAMI Wayne's advocacy pillar, though operating at policy/legal levels rather than direct service delivery.
• Peg's Foundation (Margaret Clark Morgan Foundation): Major philanthropic partner that seeded MOCA House, funded the van, supported the building purchase, and awards the annual Peg's Impact Award — operates as a strategic funder and ecosystem ally rather than a programmatic competitor.
• Mental Health & Recovery Board of Wayne and Holmes Counties: Core government funder providing ~50% of NAMI Wayne's operating budget and oversight responsibility. Not a programmatic peer, but the most consequential institutional counterparty shaping funding and operating decisions.

Regional players

• NAMI Greater Cleveland: A larger NAMI affiliate serving the Cleveland metro area in Ohio. Comparable in mission and programmatic mix (family education, support groups, CIT training) but operating in a distinctly different — more urban — geography and at greater scale.
• Ohio Suicide Prevention Foundation: Statewide suicide prevention advocacy and grantmaking organization operating in Ohio. Comparable in PALS/LOSS Team-style postvention support and suicide prevention coalition work, though operating at a statewide policy and funding level rather than direct service.

Emerging players

• Active Minds: National nonprofit focused on mental health awareness and peer-to-peer support for young adults ages 14-25 — directly overlapping with NAMI Wayne's NAMI NextGen youth program on both target population and mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/namiwayneholmes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about NAMI Wayne