The Hawthorne

What The Hawthorne does

The Hawthorne Agency, Inc. (THA) is a privately-held, woman-owned boutique professional services firm headquartered in New Orleans, Louisiana that has specialized in strategic community outreach and engagement since 1990. The firm's three core service lines are Community Outreach & Engagement (public meeting/hearing coordination, media relations, event management, risk management assistance, telephone information lines), Marketing Research (surveys and moderated focus groups producing project-specific analyses), and Creative Services (corporate identity, logo and graphic design, marketing materials, and custom project websites). It is not a technology company; its deliverables are labor-intensive communications programs backed by in-house creative production.

THA generates revenue through project-based professional consulting fees, serving government agencies, municipalities, and public-sector organizations across Louisiana and the Gulf Coast. It operates both as a direct prime consultant to agencies such as the Louisiana Department of Transportation & Development, the City of New Orleans, the Sewerage & Water Board of New Orleans, and the New Orleans Regional Transit Authority, and as a subcontractor to large engineering and architecture firms including AECOM, HNTB, ARCADIS, Kittelson & Associates, Michael Baker Jr., Burk-Kleinpeter, BCG Engineering, and Waggonner & Ball Architects. Its go-to-market relies on government procurement access enabled by Disadvantaged Business Enterprise (DBE) certification across multiple state and local agencies (including Maryland DOT), long-tenured referral relationships with prime consultants, and a portfolio of 16+ documented case studies covering transportation, drainage, green infrastructure, planning, and redevelopment projects. The firm has approximately four documented team members led by founder/President Geneva W. Coleman.

Name

The Hawthorne

Legal name

The Hawthorne Agency, Inc.

Website

https://hawthorneagency.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

The Hawthorne Agency is a woman-owned, DBE-certified boutique firm in New Orleans providing community outreach, marketing research, and creative services to Louisiana government agencies, municipalities, and infrastructure prime consultants.

Ownership category

akta.pro rank

Product category

Strategic Communications and Community Engagement Consulting

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYEDADAKAN

Communications, Marketing & Government/Community Relations Administration

Education/Education Administration, Accreditation & Policy/Institutional Governance & Administration (School/College/University Admin)

Keywords

• Community outreach services
• Public engagement consulting
• Marketing research
• Strategic communications
• Creative design services

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Consulting Services: THA provides tailored communications solutions including community outreach and engagement, marketing research, and creative services. Revenue is generated through consulting fees for project-based work with government agencies, municipalities, and organizations on public infrastructure and development projects.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Hawthorne Agency, Inc. is a boutique strategic communications firm that provides community outreach and engagement, marketing research, and creative services to government agencies, municipalities, and organizations on infrastructure, transportation, drainage, planning, and redevelopment projects. Service delivery encompasses public meeting and hearing coordination, media relations, event management, stakeholder engagement plans, surveys and focus groups, corporate identity development, graphic design, and project website creation. The firm supports compliance-driven public involvement mandates such as NEPA and Title VI, and operates as both a prime consultant and a subcontractor to engineering primes.

Product overview

The Hawthorne Agency (THA) is a boutique strategic communications firm offering three core services: Community Outreach & Engagement, Marketing Research, and Creative Services. These services are delivered through a combination of specialized sub-services including public meeting coordination, focus groups, surveys, corporate identity, graphic design, and project website development. The company works with government agencies, municipalities, and organizations on infrastructure and community development projects, providing comprehensive communications solutions that facilitate stakeholder engagement and public awareness campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Outreach & Engagement Strategic community outreach and engagement services for businesses, municipalities, and organizations planning and executing public communications strategies. Includes public meeting and hearing coordination, media relations, event management, risk management assistance, and telephone information lines, with integration of grass-roots networking and in-house creative services.
• Marketing Research Primary and secondary marketing research services including surveys and moderated focus groups. Data is translated into concise, project-specific analyses that inform strategic business decisions for clients launching new brands or implementing complex community outreach plans.
• Creative Services Creative design services delivering logos, marketing materials, and corporate identity for clients. Specialties include corporate identity development, graphic design, logo creation, and the production of brochures, press kits, and fact-sheets that are memorable and practical.

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Kittelson & Associates, Inc.coreStrategic or Co-development PartnerEngineering firm engaged by City of New Orleans for the Claiborne Avenue Corridor Study. THA provided creative team services to develop a project website for public information dissemination.
• RafteliscoreStrategic or Co-development PartnerFinancial consulting firm engaged by Sewerage & Water Board of New Orleans. THA teamed with Raftelis and Dr. Silas Lee & Associates for comprehensive financial analysis communications.
• Dr. Silas Lee & AssociatescoreStrategic or Co-development PartnerResearch partner conducting marketing research including surveys and focus groups. Collaborated on multiple projects including Sewerage & Water Board financial planning and Urban Water Management campaign.
• 1532 Tulane PartnerscoreStrategic or Co-development PartnerPrime consultant for Charity Hospital Redevelopment Project. THA serves as community outreach and engagement consultant for this adaptive reuse project.
• Waggonner & Ball ArchitectscoreStrategic or Co-development PartnerArchitecture firm leading Mirabeau Water Garden project. THA developed and implemented comprehensive Community Engagement Plan for this 25-acre stormwater storage site.
• GCRminorStrategic or Co-development PartnerConsulting partner for New Orleans Business Alliance strategic planning project. THA coordinated logistics and provided facilitation for stakeholder meetings.
• HNTB CorporationcoreStrategic or Co-development PartnerEngineering firm leading South Louisiana Submerged Roads Program (Paths to Progress). THA implemented comprehensive public outreach plan including branding, community meetings, and media relations.
• ARCADIS, U.S. Inc.minorStrategic or Co-development PartnerEngineering firm engaged by New Orleans Regional Transit Authority for Cemeteries Transit Center Project. THA developed strategic public involvement plan.
• Michael Baker Jr., Inc.coreStrategic or Co-development PartnerEngineering firm leading New Orleans Rail Gateway Environmental Impact Study. THA developed and implemented strategic public outreach and involvement program.
• URS CorporationminorStrategic or Co-development PartnerEngineering firm for East-West Corridor Environmental Impact Study. THA developed and coordinated public involvement program including interactive project website.
• AECOMcoreStrategic or Co-development PartnerEngineering firm engaged by Louisiana Department of Transportation & Development for Red River Bridge Environmental Assessment. THA coordinated public scoping meeting and provides ongoing stakeholder relations.
• Burk-Kleinpeter, Inc.minorStrategic or Co-development PartnerEngineering firm for Safe Streets for Everyone Transportation Safety Campaign. THA provided branding and graphic design services for this complete streets initiative.
• BCG Engineering & Consulting, Inc.coreStrategic or Co-development PartnerEngineering firm leading Southeast Louisiana Urban Flood Control Program (SELA). THA provided social and economic impact assessments and continues to provide public involvement services.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Triad Communications: Public outreach, stakeholder engagement, and community relations firm serving transportation and infrastructure clients. Direct peer in scale and service model, often subcontracted to engineering primes on federal-aid projects.
• Apex Strategies: Specialty public engagement and strategic communications firm supporting government agencies and infrastructure projects. Operates in similar channels as THA, often competing for the same subcontracted outreach scopes.
• Resolute Consulting: Communications and government relations consultancy providing community engagement, strategic communications, and stakeholder outreach — closely aligned with THA's broader strategic communications practice.
• Katz & Associates: Boutique public involvement and community engagement firm focused on transportation, water, and infrastructure projects for public agencies. Closely mirrors THA's model of providing outreach subcontracted to engineering primes and serving as a DBE-certified small business.
• Strategic Communications Inc. Specialty public involvement and community outreach firm serving transportation, infrastructure, and environmental clients. Comparable boutique model serving as subcontractor to engineering primes on NEPA and Title VI engagements.
• Consensus Communications: Boutique communications and public engagement consultancy supporting major infrastructure and environmental programs. Directly comparable as a small specialty firm serving engineering primes and government clients.
• EnviroIssues: Pacific Northwest-based boutique firm specializing in public engagement, stakeholder facilitation, and communications for environmental and infrastructure projects. Provides similar subcontracted public involvement services as THA.

Broad incumbents

• Jacobs Engineering: Global engineering and professional services firm with significant public involvement and community engagement capabilities across major infrastructure programs. A frequent THA prime counterpart and competitor on full-service bids.
• ICF International: Large public-sector consulting firm with an established public engagement practice serving federal, state, and local agencies on transportation and environmental programs. Larger incumbent that competes for the same prime-led engagements as THA's subcontractor partners.

Emerging players

• Parametrix: Engineering and planning firm with a dedicated public involvement practice serving infrastructure clients in the Pacific Northwest and Western US. Comparable in combining engineering delivery with community outreach, often in direct competition with THA's prime partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hawthorneinc
• LinkedInlinkedin.com/company/hawthorne-agency-inc-the

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hawthorne