What Bambook does

Bambook Inc. (株式会社バンブック) is a privately held Tokyo-based creative services and communications agency founded April 1, 2009, headquartered in Ebisu, Shibuya-ku. The company positions itself as a "Communication Makers Company" (ツナグをツムグ) and operates five integrated business divisions: FANS (community promotion), Yoridoco (place production), REloca (regional branding, jointly with TURNS magazine), Tsucrew (content and media creation), and JAM WORKS (product development). It also owns and operates lifestyle brand IP including The Holiday (apparel, tableware, EC at the-holiday.style, The Holiday LOUNGE showroom in Ebisu, and the LIVIN' housing design product), HONEY magazine (acquired from Culture Entertainment effective January 1, 2022), and the REloca regional revitalization platform.

The underlying technology is human-centered creative production rather than proprietary software; no public API, developer platform, or AI/ML capability is disclosed. Core capabilities span concept planning, CI/VI design, spatial production, PR strategy, regional consulting, and content/media creation, delivered by in-house teams. Bambook monetizes primarily through B2B project-based engagements with large CPG and automotive enterprises (Asahi, Ajinomoto, Kao, Suntory, BMW Japan, Nissin Foods, Meiji, Mizkan, Daiichi Sankyo Healthcare) and municipal governments (Fukaya, Tahara, Kimotsuki, Uki, Fujiyoshida), supplemented by owned-brand EC sales (The Holiday, HONEY STORE), operated physical venues (Ebisu Container, PARASOL Clubhouse, MIYAZAKI BEACH CLUB, VISSLA THE STOKE HOUSE, FARMY CAFE), and long-term designated management contracts (10-year Fukaya Terrace Park JV from April 2022). Pricing is quote-based per engagement with no public price list, and distribution is direct sales plus owned retail and venue channels across Japan (Tokyo, Hokkaido, Saitama, Chiba, Aichi, Yamanashi, Kagoshima, Kumamoto, Miyazaki, Okinawa).

Name

Bambook

Legal name

株式会社バンブック (Bambook Inc.)

Website

https://bambook.jp

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Bambook is a Tokyo-based creative services and communications agency operating five business lines — community promotion, place production, regional branding (REloca), content/media, and product development — serving large Japanese CPG and mobility enterprises and municipal governments, while also running owned lifestyle brand IP including The Holiday, HONEY magazine, and operated venues.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Professional services / consulting projects: Core revenue from B2B creative, branding, PR, communication strategy, community marketing, regional revitalization consulting, and project management engagements for major enterprises (Asahi, Kao, Suntory, BMW, etc.) and government bodies. Typically project-based engagements with multi-phase scope (concept, design, production, operation).
2. Owned-brand operations (The Holiday, REloca): Revenue from operating self-developed lifestyle brand "The Holiday" (EC sales of apparel, tableware, home goods; LOUNGE showroom; LIVIN' real-estate design product) and the regional revitalization platform REloca. Includes product sales and brand licensing-style revenue.
3. Media / magazine publishing (HONEY): Revenue from the HONEY magazine (acquired January 1, 2022 from Culture Entertainment) — including print sales via publisher Neko Publishing, advertising, and the HONEY STORE online shop.
4. Designated management / facility operations: Revenue from designated manager (指定管理) contracts for public facilities, including the 10-year Fukaya Terrace Park contract (from April 2022) operated via a 4-company joint venture with Hibiya Kadan, Think Sports, and Sanwax.
5. Commercial facility / space production and operation: Revenue from operating produced commercial venues such as Ebisu Container (10-year anniversary community space), PARASOL Clubhouse, MIYAZAKI BEACH CLUB cafe, VISSLA THE STOKE HOUSE, and The Holiday LOUNGE — including retail, F&B, and event revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bambook is a Tokyo-based creative communications agency (株式会社バンブック / Bambook Inc.) that plans and develops new businesses through community marketing, operating across five integrated service divisions: FANS (community promotion), Yoridoco (place production), REloca (regional branding), Tsucrew (content and media creation), and JAMWORKS (product development). The firm serves large Japanese and global consumer brands, municipal governments, and lifestyle/retail companies with end-to-end engagements spanning concept design, CI/VI, PR strategy, spatial production, owned-media operation, and facility management. It also runs owned lifestyle brands (The Holiday, HONEY magazine) and consumer venues as proprietary infrastructure for community-led brand experiences.

Differentiator

Problem solved

Functional benefit

Brands

• REloca (リロカ): Regional branding business division of Bambook focused on rediscovering regional resources (people, things, places, history, food, culture) and connecting them with modern values to rebuild new local economies. Includes joint work with TURNS media.
• The Holiday
• HONEY
• JAM WORKS (ジャムワークス)

Products and services

• FANS (Community Promotion) Community promotion service that discovers, cultivates, and activates fan communities that resonate with a brand's products or services. Includes concept planning, target optimization through communities, trial/measurement, and long-term fan cultivation for major Japanese and global consumer brands.
• Yoridoco (Place Production) Place production service that designs physical and community venues as 'places where connections happen.' Covers business planning, menu/service/operations development, spatial design, creative management, and event/PR planning for venues, pop-ups, and community spaces.
• REloca (Regional Branding) Regional branding service that connects regional resources (people, technology, history, food, culture) with contemporary values to reconstruct local identity. Includes issue extraction, asset rediscovery, town-making strategy, and stakeholder coordination for prefectures and municipalities.
• Tsucrew (Content & Media Creation) Content and media creation service that translates client intent into communicable form. Handles creative planning, communication strategy, design management across graphics and video, and brand/content production for websites, catalogs, booklets, and videos.
• JAMWORKS (Product Development) Product development service combining technology with sensibility and tradition with art. Handles product idea clarification, planning and development, prototype creation, target hearings, sales promotion/PR planning, channel design, and brand/CRM cultivation, including Bambook's own original product line.
• The Holiday (Lifestyle Brand) Lifestyle brand built around the concept of an imaginary hotel and the value 'live as if traveling.' Operates three axes: HUB (showroom/lounge 'The Holiday LOUNGE' and community-based town-making), PRODUCT (apparel, tableware, and lifestyle goods via EC), and MEDIA (The Holiday MAGAZINE and related content). Includes sub-product The Holiday (LIVIN'), a second-house style housing design.
• HONEY Magazine Earth-friendly 'adult beach lifestyle media' magazine and web platform built around sea and surfing concepts, covering lifestyle, fashion, beauty, and culture. Sold via HONEY STORE online shop and distributed via Neko Publishing for retail outlets.

Quantifiable outcome

• 50,000 community members built around HIBI NO PAN bread-making project since 2022
• +4 more outcomes

Named customers31 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, strategic alliance, flagship and supporting.

• 鹿児島県肝付町 / 株式会社きもつき未来商社そらまち (Kimotsuki Town, Kagoshima / Soramachi regional trading company)coreImplementation/ SI/ Consulting Partner · 11 June 2025Through the REloca business unit, Bambook supported the establishment of Kimotsuki regional trading company "Soramachi" announced June 11, 2025 — including business concept, financial simulation, HR regulations, VISION/MISSION/VALUE, naming, and logo creation.
• 株式会社コングレ (Kongre)coreStrategic or Co-development Partner · 7 October 2023Co-developed the IMAGINUS science experience facility in Suginami, Tokyo (opened October 7, 2023) on the site of the former Suginami Fourth Elementary School; Bambook handled facility naming (IMAGINUS, anagram of SUGINAMI), statement drafting, logo design, and brand book creation.
• Airbnb Partners (Airbnb Japan)strategic allianceGTM or Marketing Partner · 28 June 2022Bambook joined Airbnb Partners alliance on June 28, 2022 to develop new regional travel businesses and explore new town-building standards. Collaboration includes exploring tourism industry value uplift with Airbnb and fellow alliance members.
• 株式会社日比谷花壇 (Hibiya Kadan), シンコースポーツ (Think Sports), サンワックス (Sanwax)flagshipStrategic or Co-development Partner · 1 April 20224-company joint venture "深谷テラスパークエリアマネジメント" designated as facility manager for Fukaya Terrace Park in Saitama Prefecture for a 10-year contract starting April 2022. Bambook leads PR and area production / activation as area producer.
• 株式会社カルチュア・エンタテインメント (Culture Entertainment Co., Ltd.)coreStrategic or Co-development Partner · 1 January 2022Bambook acquired the HONEY magazine and web publishing business from Culture Entertainment effective January 1, 2022; HONEY editorial staff transferred to Bambook. Magazine is published by Neko Publishing and issued by Bambook.
• 富士急行株式会社 (Fuji Kyuko), 白水社 (Hakusuisha)coreStrategic or Co-development Partner · 1 January 2022Joint venture with Fuji Kyuko and Hakusuisha for the full renewal of the Mt. Fuji Radar Dome Museum in Fujiyoshida City (Yamanashi Prefecture), reopened 2022; Bambook led concept, CI/VI, statement, spatial production, AR/digital communication, PR, and opening events.
• 株式会社ファイターズ スポーツ&エンターテイメント (Fighters Sports & Entertainment) / HOKKAIDO BALLPARK F VILLAGEflagshipStrategic or Co-development Partner · 1 November 2021Bambook handles business development, content development, and planning for the TOWER11 building inside HOKKAIDO BALLPARK F VILLAGE (Nippon-Ham Fighters' new ballpark). TOWER11 is a 4-floor building including bath and lodging facilities where baseball viewing is possible.
• TURNS magazine / ターンズsupportingGTM or Marketing Partner · 1 January 2020Joint business with TURNS magazine for the REloca regional branding service line; together supporting municipal strategy planning to execution for regional revitalization.
• 西武鉄道株式会社 (Seibu Railway)coreGTM or Marketing PartnerPlanning and operation of "Grutto Plus" (ぐるっとプラス) info site promoting Seibu Railway line area (northwest Tokyo and southwest Saitama). Site was renewed March 2021 with 8 genres/areas of categorized spots.
• 株式会社インヴァランス (Invalance) / PARASOL THE SURFSIDE VILLAGEcoreStrategic or Co-development PartnerBambook handles business concept, planning, PR/communications strategy, naming, official site and logo creation, owned media operation, and operation of the clubhouse for PARASOL, a 3-component (CLUBHOUSE, RESIDENCE, APARTMENT) surfers town developed by Invalance.
• DEAN & DELUCA CAFE (DEAN & DELUCA)supportingStrategic or Co-development PartnerCollaboration coordination between BMW Group Studio in Marunouchi, Tokyo and DEAN & DELUCA CAFE for the BMW GROUP TERRACE permanent cafe; Bambook provided comprehensive production.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hakuhodo: One of Japan's two largest advertising agency networks, with a deep regional revitalization, content and place-making practice. Competes for the same enterprise CPG/automotive and municipal clients as Bambook, but at vastly greater scale.
• Septeni Holdings: Tokyo-listed digital advertising and marketing group with content and creator economy businesses. Comparable as a broader marketing services incumbent that competes for portions of Bambook's enterprise digital and content/media mandate.
• ADK Holdings: Major Japanese advertising and communications group with strong content, creative and digital capabilities. Overlaps with Bambook's enterprise communications and integrated brand work as a broad incumbent.

Regional players

• Relo Group: Tokyo-headquartered group providing regional relocation, second-home and community development services in Japan. Comparable to Bambook's REloca regional branding and LIVIN' second-home lifestyle product, though operating at a much larger scale.

Direct peers

• PARTY: Tokyo creative agency delivering integrated brand, digital and experience work for major Japanese brands. Comparable in its creative-led approach to enterprise brand and experience work that Bambook delivers.
• Vector Inc. Largest Japanese PR agency with strong entertainment and consumer brand practice. Comparable as a competitor for the same enterprise PR and communications engagements that Bambook pursues.
• Drill Inc. Tokyo creative agency focused on brand communication, PR and event production for consumer and government clients. Comparable to Bambook's B2B creative/PR/event work for major CPG, beverage and municipal clients.
• Loftwork: Tokyo-based creative agency operating an integrated model of design, community platforms (AWRD, MTRL) and regional/place-making projects. Closely comparable to Bambook's combination of community promotion, place production and content/media under one roof.
• Sunny Side Up: Tokyo-headquartered PR and communications agency serving consumer brands, entertainment and public-sector clients. Comparable to Bambook's PR strategy, event activation and enterprise/government communications work.

Emerging players

• Whatever Co. Tokyo creative agency under the Hakuhodo DY Group producing brand and content work for consumer clients. Overlaps with Bambook's Tsucrew content/media and FANS community promotion capabilities, though smaller and more design-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bambook