Rica

Professional Haircarericagroup.com

Rica (RICa S.P.A.) is a privately held Italian professional haircare and body care company founded in 1994, serving consumers through DTC e-commerce and salons through the Rica Professional line with a broad multi-brand portfolio spanning Naturica, Opuntia Oil, Gorepair, Volcanic Elixir, and hair color ranges.

Company typePrivate
Founded1994
HeadquartersBelpasso, Italy
Headcount51–100
GTM typeB2B and B2C
OfferingHardware or Manufacturing

What Rica does

RICa S.P.A., trading as Rica, is a privately held Italian professional haircare and body care company founded in 1994 and headquartered in Belpasso, Catania. The company develops and markets a broad portfolio of haircare, hair color, treatment, styling, and body care products organized under the multi-brand Rica Professional platform, with sub-brands including Naturica, Naturica Blonde, Naturicacurl, Naturica Sun, Opuntia Oil (including a men's variant), Gorepair, Volcanic Elixir, Naturitual, Chromoplus/Colordem/Cromearth/Cromearth Extreme/Newday/Out of Sight, and Rica Styling. Its technology base is formulation chemistry rather than software, emphasizing natural-origin ingredients, a "free-from" philosophy excluding parabens, sulfates, phthalates and other ingredients, four fully vegan lines certified by VeganOk (2025), dermatologically tested formulations, and proprietary heat-protection technology claimed to shield hair up to 232°C in the ThermoProtector product.

Rica operates a dual go-to-market model combining direct-to-consumer e-commerce (ricahaircare.com) with exclusive B2B2C distribution of the Rica Professional line through hair salons, supported by an online salon locator. Products are sold as one-time unit purchases with pay-as-you-go pricing in the €24.50–€35.00 range, free shipping above €49.99, and a 10% first-order discount (code RICANEW10). Customer segments are split between individual consumers (addressed across normal, curly, dry, colored, damaged, thinning, blonde, frizzy, fine, and beard-care needs) and professional hair salons purchasing color, treatment, and styling SKUs. Revenue figures are not disclosed; the company reports 51–100 employees and a subscribed share capital of €4,050,000.

Marketing is driven by organic social media (Facebook, YouTube, Instagram), email newsletter promotions, content marketing on the company website, and recurring earned media in Italian fashion publications (Grazia, Vanity Fair, Elle, Cosmopolitan, Harper's Bazaar, Marie Claire, Amica), including celebrity-adjacent features. The firm reports active operations, European market focus, no app or public API presence, no disclosed funding rounds, no subsidiaries, no parent company, and no management team or external investor information in the source data.

Rica firmographics

Firmographics

Name: Rica
Legal name: RICa S.P.A.
Website: https://ricagroup.com
Company type: Private
Founded year: 1994
Operating status: Operating
Headcount range: 51–100 employees
Short description: Rica (RICa S.P.A.) is a privately held Italian professional haircare and body care company founded in 1994, serving consumers through DTC e-commerce and salons through the Rica Professional line with a broad multi-brand portfolio spanning Naturica, Opuntia Oil, Gorepair, Volcanic Elixir, and hair color ranges.
Ownership category
akta.pro rank

Rica industry classification

Industry

Product category: Professional Haircare
NAICS: Soap and Cleaning Compound Manufacturing (32561)
SIC: Perfumes, Cosmetics & Other Toilet Preparations (2844)
akta.pro primary industry: Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)
akta.pro secondary industry: Haircare & Hair Color Distribution (CRAOAEAE)

Keywords

Professional haircare products
Hair color treatments
Vegan cosmetics
Body care products
Salon beauty supplies

Where Rica is headquartered

Location

Headquarters

HQ city: Belpasso
HQ country: Italy
HQ region: Europe

Offices1 record

Markets served

Rica business model

Business model

GTM type: B2B and B2C
Offering type: Hardware or Manufacturing
Cost components: Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Direct E-commerce Sales: Products sold directly to consumers through the company's e-commerce website. Revenue generated through one-time product purchases at unit pricing.
Professional Salon Distribution: Rica Professional product lines distributed exclusively through hair salons. Salon professionals purchase products for use with clients and retail to end consumers.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Standard product pricing

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Rica product offering

Product offering

Core offering

Rica manufactures and sells professional haircare, body care, and lifestyle products under the RICa S.P.A. brand. The company offers shampoos, conditioners, masks, treatments, hair color, and styling products distributed through a dual-channel model combining direct-to-consumer e-commerce (ricahaircare.com) and professional salon distribution via the Rica Professional line.

Product overview

Rica is a professional haircare company offering a comprehensive portfolio of hair care, color, and styling products. The offering is organized as a multi-brand platform with the Rica Professional line serving as the primary professional segment. Rica Professional encompasses multiple sub-brands: Naturica (detoxifying care), Naturica Blonde (blonde-specific), Naturicacurl (curly hair), Naturica Sun (sun protection), Opuntia Oil (prickly pear oil treatments for men and women), Gorepair (repair treatments), Volcanic Elixir (shining treatments), Naturitual (ritual-based care), Chromoplus/Colordem/Cromearth/Cromearth Extreme/Newday/Out of Sight (hair color lines), Rica Styling (styling products), and Home Fragrance/Scented Candle (lifestyle products). The consumer-facing shop includes categories for shampoo, conditioner, masks, treatments, styling, leave-in products, scrubs, body care, and travel sizes. The company emphasizes 4 fully vegan lines, cruelty-free formulations, and dermatologically tested products.

Differentiator

Problem solved

Functional benefit

Brands

Naturica: Haircare line with detoxifying and purifying formulas
Naturica Blonde
Naturicacurl
Naturica Sun
Opuntia Oil
Opuntia Oil for Men
Gorepair
Volcanic Elixir
Naturitual
Chromoplus
Colordem
Cromearth
Cromearth Extreme
Newday
Out of Sight
Rica Styling
Home Fragrance
Scented Candle
Rica Professional

Products and services

Rica Professional
Naturica
Naturica Blonde
Naturicacurl
Naturica Sun
Opuntia Oil
Opuntia Oil for Men
Gorepair
Volcanic Elixir
Naturitual
Chromoplus
Colordem
Cromearth
Cromearth Extreme
Newday
Out of Sight
Rica Styling
Home Fragrance
Scented Candle
ThermoProtector
Revitalizing Body Scrub
Detoxifying Comfort Scrub
Minis Naturica Moisturizing

Companies that use Rica

Customer profile

Segments3 records

Ideal customer profiles3 records

Rica technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Rica partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Rica competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Rica compliance and trust

Trust signal

Compliance1 record

Rica financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Rica leadership team

Management profile

Number of profiles

Profiles1 record

Rica funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Rica M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rica

What does Rica do?

Is Rica a public or private company?

Rica is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Rica founded?

Rica was founded in 1994. It employs 51 to 100 people.

Where is Rica based?

Rica is headquartered in Belpasso, Italy, in the Europe region.

How does Rica make money?

Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are professional Salon Distribution.

Does Rica have an API?

No public API is recorded for Rica.

What industry is Rica in?

Rica's product category is Professional Haircare. Its primary akta.pro industry code is CRADANAE, Hair Care (Shampoo, Conditioner, Styling, Treatments), with a secondary code of CRAOAEAE, Haircare & Hair Color Distribution. Its NAICS code is 32561 and its SIC code is 2844.