Instituto Brasil Mais Social

What Instituto Brasil Mais Social does

Instituto Brasil Mais Social (IBMS) is a Brazilian civil society organization (Organização da Sociedade Civil) operating from the Casarão Rosa community facility in Jardim Helena, Vila Mara, in the Zona Leste of São Paulo. The organization delivers free social services to low-income families and individuals across the Jardim Helena, Vila Mara, Cidade Tiradentes, Penha, and Souza Ramos communities through eight complementary programmatic axes: community intake and guidance (Acolhimento e Orientação Comunitária), integrative practices and self-care (PIA), socio-educational experiences (VSC), emotional well-being (PBE), food security (SAC), sports (VECM), artistic activities (VAC), and urban culture (ECU).

Its portfolio spans health consultations, cancer support (Driblando o Câncer), food security (Driblando a Fome, weekly milk distribution via the Viva Leite state program), adult literacy using the 'Sim, Eu Posso' Cuban method, English language education, elderly care (Cuidar+), youth sports (Celeiro Atletas, boxing, Muay Thai, ballet), integrative therapy, psychological counseling, cultural programming (Domingo Cultural, Charme Black), and vocational training (braiding, manicure). The institute is not a technology company: there is no platform, API, or proprietary software; service delivery is entirely human-mediated through staff, volunteers, and partner organizations.

IBMS is funded entirely through donations, campaigns, and partner contributions — services to beneficiaries are free of charge. Funding sources include spontaneous digital donations via Linktr.ee and PagBank, the 'Adote uma Família' sponsorship program, charitable events such as the 'Futebol com as Estrelas' match, and sales of volunteer-produced artisanal goods. Operational partnerships with UNIP (psychology internships), DAC Terapias (integrative therapy), ONG Gente Feliz, Projeto Árvore, Senac, and state/municipal programs (Viva Leite, Cidade Solidária, Fábrica de Cultura) expand delivery capacity. The organization is founder-led by Niolanda Dantas, with Magna Leôncio Miranda as director, and earned CMDCA/SP registration and São Paulo civic awards in 2025.

Name

Instituto Brasil Mais Social

Legal name

Instituto Brasil Mais Social

Website

https://institutobrasilsocial.org.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto Brasil Mais Social is a São Paulo civil society organization delivering free health, education, food security, sports, and cultural services to low-income communities in the East Zone of São Paulo from the Casarão Rosa community facility and partner sites.

Ownership category

akta.pro rank

Product category

Social Welfare and Community Development Services

NAICS

Individual and Family Services (6241), Community Food and Housing, and Emergency and Other Relief Services (6242), Social Assistance (624)

SIC

Services-Social Services (8300)

akta.pro primary industry

Health Access & Social Care Innovations (Community Health, Telehealth for Underserved) (BPAGALAG)

akta.pro secondary industries

Health Equity, Access & Social Determinants Programs (BPAIAJAO), Education Access & EdTech for Equity (Low-cost Learning, Skills Platforms) (BPAGALAH)

Keywords

• Social welfare services
• Community development programs
• Food security assistance
• Community health education
• Vocational training services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and campaigns: The organization raises funds through public donation campaigns, spontaneous contributions via digital payment links (Linktr.ee, PagBank), and the 'Adote uma Família' program where supporters sponsor families. Additional revenue comes from fundraising events such as the 'Futebol com as Estrelas' charity match and sales of artisanal soaps made by volunteers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Instituto Brasil Mais Social (IBMS) is a nonprofit civil society organization that delivers free community social services to vulnerable populations in the Eastern Zone of São Paulo. Through eight operational programmatic axes (community intake, integrative practices, socio-education, emotional well-being, food security, sports, artistic activities, and urban culture), the institute provides health consultations, food distribution, literacy and complementary education, vocational training, mental health services, sports programs, and cultural programming from its Casarão Rosa headquarters and partner community sites.

Product overview

Instituto Brasil Mais Social (IBMS) is a civil society organization operating in the Eastern Zone of São Paulo that delivers community social services through a multi-axis program architecture. The organization offers a portfolio of interconnected social programs including Projeto SER (covering health, education, and income generation), cancer support (Driblando o Câncer), food security (Driblando a Fome), elderly care (Cuidar+), youth sports development (Celeiro Atletas), therapeutic cooking (Cozinha Terapia), adult literacy, English language education, and free health and psychological services. These programs are delivered through eight operational axes: Acolhimento e Orientação Comunitária (community intake), PIA (integrative practices), VSC (socio-educational activities), PBE (emotional well-being), SAC (food security), VECM (sports), VAC (artistic activities), and ECU (urban culture). The institute maintains its headquarters at Casarão Rosa, a community center transformed from an abandoned building into a space for social, educational, cultural, sports, and therapeutic activities. Services are delivered by a multidisciplinary team of volunteers and partner organizations including DAC Terapias, UNIP (psychology internships), and NGO Gente Feliz.

Differentiator

Problem solved

Functional benefit

Brands

• Projeto SER: Program focused on Health (Saúde), Education (Educação), and Income (Renda) development
• Driblando a Fome
• Driblando o Câncer
• Cozinha Terapia
• Projeto Cuidar+
• Alfabetização

Products and services

• Projeto SER (Saúde, Educação e Renda)
• Driblando o Câncer
• Driblando a Fome
• Cozinha Terapia
• Cuidar+
• Celeiro Atletas
• Alfabetização de Adultos (Adult Literacy Program)
• Curso de Inglês e Formação de Educadores da Língua Inglesa
• Atividades Esportivas (Boxe, Muay Thai, Balé)
• Domingo Cultural
• Eixo de Acolhimento e Orientação Comunitária
• Eixo PIA – Práticas Integrativas e Autocuidado
• Ações de Saúde e Bem-Estar
• Atendimento Psicológico Gratuito

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• DAC TerapiascoreStrategic or Co-development Partner · 4 June 2026DAC Terapias, led by partners Damiana Aparecida da Conceição and Jorge Roberto dos Anjos, conducts integrative therapy and self-care sessions (Eixo PIA) at the institute from 9h to 12h, providing physical and emotional care services to community members. The partnership also includes the 'Quinta-feira da Saúde' (Thursday Health Day) initiative for the elderly under the Cuidar+ project.
• Universidade Paulista (UNIP)coreStrategic or Co-development Partner · 19 May 2026A formal partnership with UNIP's psychology department enables the institute to serve as a supervised internship field for four teams of psychology students, expanding emotional care and mental health services offered to the community. UNIP students provide psychological support services under academic supervision, benefiting both the community and student training.
• ONG Gente FelizcoreStrategic or Co-development PartnerA longstanding partnership with ONG Gente Feliz, led by Magna Leoncio, for joint delivery of sports activities, community events, psychological services, social assistance, vocational courses (manicure/pedicure), and cultural programming including the Charme Black festival and the 1st Mostra de Culturas Brasileiras.
• Projeto ÁrvoreminorStrategic or Co-development PartnerThe English Language and Educator Training course is conducted in partnership with Projeto Árvore and its nuclei, integrating multiple community centers in an educational development initiative that combines language learning with community capacity building.
• Associação Beneficente Abuse CapoeiraminorGTM or Marketing PartnerJoint organization of the Solidary Fair (Feira Solidária) that brought fresh, healthy food to the Souza Ramos community, combining food security with community integration.
• Fábrica de Cultura (Governo de São Paulo)minorGTM or Marketing PartnerPartnership with the Fábrica de Cultura program of the São Paulo State Government, which provided the venue for approximately 30 children from the Deus Pelejará Por Nós community to present the theater piece 'Além do Rio Existe o Mar', connecting cultural programming with the institute's educational activities.
• Canal Nova TrackminorGTM or Marketing PartnerJoint organization of the Charme Black cultural event at Praça do Jardim Helena, with the canal providing music and event production support for the community celebration.
• EMEI Profa. Valentina Antonini da SilvaminorGTM or Marketing PartnerSchool partnership in São Miguel Paulista where the institute conducts activities and received recognition from the local government (Subprefeitura), strengthening the institute's presence in the territory.
• Associação Deus Pelejará Por NósminorGTM or Marketing PartnerCommunity association in Cidade Tiradentes where the institute hosts literacy classes, vocational courses (trancista training), and distributes Christmas/basic food baskets. The association serves as a key service delivery site.
• Programa Viva Leite (Governo do Estado de São Paulo)minorGTM or Marketing PartnerState government food security program through which the institute coordinates weekly distribution of hundreds of liters of milk (596 liters every Wednesday) to families in the Penha neighborhood, under the coordination of director Jacó Cipriano.
• Programa Cidade Solidária (Prefeitura de São Paulo)minorGTM or Marketing PartnerMunicipal food security program of the São Paulo City Hall through which the institute receives and distributes basic food baskets to vulnerable families in the community.
• Sabesp (Companhia de Saneamento Básico do Estado de São Paulo)minorGTM or Marketing PartnerThe institute led a successful fundraising campaign to purchase a Sabesp standard water connection box, enabling access to potable water and basic sanitation for 156 families at the Associação Deus Pelejará Por Nós.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fundação Tide Setubal: São Paulo-based foundation supporting community development in the city's periphery, with programs in education, culture, and social assistance. Directly comparable given shared São Paulo geography and vulnerable-population focus.
• ONG Gente Feliz: Strategic partner of IBMS led by Magna Leôncio that jointly delivers sports, vocational, and cultural activities in Zona Leste São Paulo. Closely entwined operating partner with overlapping programs and overlapping leadership.
• CUFA - Central Única das Favelas: Brazil's largest community-based favela organization, delivering integrated cultural, educational, sports, and income-generation programs analogous to IBMS's multi-axis model. Strongest direct peer given overlap in mission, target population (vulnerable urban Brazilians), and program breadth.
• Gerando Falcões: Brazilian social accelerator operating in favelas with education, sports (Futebol de Fronteira), digital inclusion, and community programs. Comparable in community-rooted, multi-axis structure targeting Zona Leste-adjacent populations in São Paulo.

Broad incumbents

• Ação da Cidadania Contra a Fome, a Miséria e pela Vida: National-scale Brazilian nonprofit founded by Herbert de Sousa focused on food security and social assistance; analogous to IBMS's Driblando a Fome and Viva Leite work, but at materially larger national scope.
• Instituto Ayrton Senna: Major Brazilian nonprofit focused on education and youth development; comparable to IBMS's educational and youth-sports (Celeiro Atletas) programming but operates nationally with significantly greater resources.
• Instituto Unibanco: Established Brazilian civil society organization focused on youth education and complementary schooling; comparable to IBMS's Projeto SER educational pillar and complementary reinforcement school activities.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/institutobms
• LinkedInlinkedin.com/company/institutobrasilmaissocial
• Instagraminstagram.com/institutobms

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto Brasil Mais Social