What All In Adventures does

All In Adventures (formerly Mystery Room) is a privately held U.S. escape room entertainment operator founded in 2014 and headquartered in Duluth, Georgia. The company runs a network of 20 physical storefronts located inside shopping malls across nine states — New York (6), Massachusetts (4), Connecticut (2), Maryland (2), New Jersey (2), North Carolina (1), Virginia (1), Georgia (1), and Ohio (1) — and positions itself as one of the pioneers that brought escape rooms to the United States. The legal entity is All In Adventures, LLC (parent Mystery Room, LLC), and the company is privately held with no disclosed institutional investors, funding rounds, or M&A activity in the available data.

The core product is a portfolio of 12 proprietary themed escape rooms, including Escape From Alcatraz, Treasure Island, Zombie Apocalypse, Sherlock's Library, Black Ops, Superhero's Adventure, Houdini's Prestige, Special Agent, Reel of Fortune, Lost in The Jungle, Wizarding School, and Toymaker's Workshop, each built around physical sets, real props, digital locks, and live Game Master facilitation. Complementary offerings include Beat The Seat (a 2-minute individual physical challenge), Game Show Room (an interactive game show experience for 6–16 players), and Mobile Mystery Games (portable escape rooms brought to customer locations for groups of 20–60). Toymaker's Workshop is positioned as a lock-free experience for ages 6 and under, while most rooms are designed for ages 6 and up with teams of 2–10.

The business operates on a transactional, pay-as-you-go pricing model with rates ranging from $5 (Beat The Seat) and $9.99 (Toymaker's Workshop) up to $37.99 (Lost in The Jungle), with most standard rooms starting at $26.99 per person. Revenue streams include individual game bookings, private event hosting for birthdays, corporate team-building, school field trips, bachelor/bachelorette parties, proposals, reunions, and gender reveals, plus gift card sales ($26, no expiration), Mobile Mystery off-site services, and franchise fees after the company became a registered franchise brand in 2020. Distribution is direct-to-consumer through the company's own location-segmented booking website and walk-in traffic at mall storefronts, supported by local SEO, content marketing, social media, email, and mall co-marketing. There are no named individual customers, no enterprise contracts, no disclosed headcount, and no disclosed revenue or ARR in the source material.

Name

All In Adventures

Legal name

All In Adventures, LLC

Website

https://allinadventures.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

All In Adventures operates 20 mall-based escape room venues across nine U.S. states, offering 12 themed rooms plus mobile games and event hosting for families, corporate groups, and schools since 2014, and franchises its concept since 2020.

Ownership category

akta.pro rank

Product category

Escape Room Entertainment

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (71312), All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Escape Room Games & Mystery Puzzle Boxes Retail (CRALALAM)

akta.pro secondary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Escape room entertainment
• Themed gaming experiences
• Team building events
• Birthday party venues
• Mobile mystery games

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices21 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Escape Room Game Bookings: Per-session pricing for escape room experiences where customers pay per person to participate in themed escape room challenges. Pricing varies by room complexity and duration.
2. Private Event Hosting: Revenue from hosting private events including birthday parties, corporate team-building, school field trips, bachelor/bachelorette parties, proposals, date nights, reunions, graduation parties, and gender reveal parties.
3. Mobile Mystery Games: On-location portable escape room experiences for business and institutional events, priced per session with live Game Master hosting.
4. Other Arcade-style Games: Revenue from Beat The Seat (2-minute individual challenges) and Game Show Room experiences.
5. Gift Cards: Digital gift cards sold at $26.00 with no expiration, redeemable at all locations.
6. Franchise Fees: Revenue from franchise licensing for new location openings. Company became a registered franchise brand in 2020.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

All In Adventures operates a network of 20 escape room entertainment venues located within shopping malls across 9 U.S. states, offering 12 themed escape room games ranging from historical adventures to fantasy-themed challenges. The company provides immersive puzzle-based experiences for individuals, families, and groups, along with complementary attractions such as Beat The Seat, Game Show Room, and Mobile Mystery Games delivered to customer locations for events. It also hosts private events including birthday parties, corporate team-building, school field trips, and other celebrations.

Product overview

All In Adventures (formerly Mystery Room) operates a network of 20 escape room venues across the U.S., offering a portfolio of 12 distinct themed escape room games as its core product. The games range from historical adventures (Escape From Alcatraz) to fantasy themes (Treasure Island, Wizarding School), thriller/survival scenarios (Zombie Apocalypse), espionage missions (Black Ops, Special Agent, Sherlock's Library), and family-friendly options (Superhero's Adventure, Toymaker's Workshop for young children). The company extends the core experience with complementary attractions including Beat The Seat (2-minute physical challenge), Game Show Room (interactive game show experience), and Mobile Mystery Games (portable escape room brought to events). Beyond individual game sessions, All In Adventures provides event hosting services for birthday parties, corporate team building, school field trips, and private celebrations. The company was established in 2014, became a franchise brand in 2020, and operates all locations within shopping malls across 10 states. Pricing starts at $9.99 for Toymaker's Workshop up to $37.99 for Lost in The Jungle, with gift cards and group packages available.

Differentiator

Problem solved

Functional benefit

Products and services

• Escape From Alcatraz A 60-minute adventure-themed escape room where players take on the role of prison guards at Alcatraz searching for the Warden's missing keys before an escape attempt. Supports 2-10 players ages 6+ with a 64% success rate. Priced from $26.99 per person.
• Treasure Island A beginner-friendly fantasy-themed escape room where players are captured by pirates and must prove their worth to join the crew or face walking the plank. Supports 2-10 players ages 6+ with a 72% success rate. Priced from $26.99 per person.
• Zombie Apocalypse A challenging survival-themed escape room where players are trapped in a lab lockdown and must develop a vaccine to escape a growing zombie horde. Supports 2-10 players ages 6+ with a 48% success rate. Priced from $26.99 per person.
• Sherlock's Library An espionage-themed escape room where players follow clues to find the missing Sherlock Holmes, with a mystery premise that 'things are not always as they seem.' Supports 2-10 players ages 6+ with a 58% success rate. Priced from $26.99 per person.
• Black Ops An espionage-themed escape room where players infiltrate an enemy bunker to apprehend an arms dealer after acquiring necessary evidence. Supports 2-10 players ages 6+ with a 55% success rate. Priced from $26.99 per person.
• Superhero's Adventure A quirky, kid-favorite escape room where players use superhero powers to stop the arch-criminal Matador from taking over the city. Supports 2-10 players ages 6+ with a 67% success rate. Priced from $26.99 per person.
• Houdini's Prestige A small group-friendly mystery escape room where players prove they have what it takes to be a Master Magician, inspired by Houdini's skills. Supports 2-10 players ages 6+ with a 42% success rate. Priced from $26.99 per person.
• Special Agent A crime-themed escape room where players track down an international jewel thief to prevent them from escaping. Supports 2-10 players ages 6+ with a 65% success rate. Priced from $26.99 per person.
• Reel of Fortune A cozy, movie-theater-themed escape room where players find the lost director's cut of 'Adventure Hour' to save a theater from demolition. Team size 2-6. Priced from $26.99 per person.
• Lost in The Jungle A high-tech jungle-themed escape room where players are trapped in a game lured by mysterious drum sounds and must win to escape. Supports 2-5 players ages 6+ with a 54% success rate. Priced at $37.99 per person.
• Wizarding School A fantasy escape room where players are locked in the headmaster's office during a Potions lesson and must escape within 60 minutes. Supports 2-4 players ages 6+ with a 47% success rate. Priced at $37.49 per person.
• Toymaker's Workshop A lock-free, no-pressure escape room specifically designed for children ages 6 and under, providing excitement without pressure. Has a 100% success rate and is marketed as 'Parent's Choice.' Priced at $9.99 per person.
• Beat The Seat A 2-minute physical challenge experience testing endurance, coordination, and ability to think on one's feet. Priced at $5 per person, suitable for individuals ages 8+.
• Game Show Room An interactive game show experience where players can be contestants, recreating the excitement of being on a game show. Priced at $33 total for groups of 6-16 participants.
• Mobile Mystery Games A fully hosted, portable mobile escape room experience featuring real props, digital locks, engaging storytelling, and live Game Master guidance, brought to the customer's location for events. Supports 20-60 players at $19.99 per person. Available in 6 different game themes.
• Birthday Parties Private event hosting for birthday celebrations, marketed as suitable for all ages with adventure-focused experiences. Includes dedicated event booking for groups.
• Team Building & Group Events Corporate team-building events and group activities described as fun, exciting interactive experiences to bring teams closer together.
• School Events & Field Trips Educational field trip experiences where students exercise critical thinking and act as super-spies, aligned with STEM/STEAM learning concepts.
• Gift Cards Digital gift cards for escape room experiences, priced at $26.00 each, redeemable at all U.S. locations. Never expire and are instantly emailed.

Quantifiable outcome

• 1M+ guests served since founding
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• EscapeRoomMarketer.comminorGTM or Marketing PartnerWebsite design, development and marketing services provider specifically for escape room businesses. Credits appear on company website footer.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Main Event Entertainment: Large U.S. family entertainment center chain offering bowling, laser tag, billiards, and group events. Comparable as a broader-format family/group entertainment venue competing for the same birthday, corporate, and group-outing wallet.
• Urban Air Adventure Park: Franchised indoor adventure and family entertainment center chain. Comparable on franchise-driven multi-location scaling, family group entertainment focus, and event-hosting (birthday, corporate) revenue model.
• Dave & Buster's: National eat-and-play entertainment chain combining arcade games, food, and group events. Comparable on the group-entertainment, event-driven, mall-adjacent customer base, though at significantly larger scale and broader offering.

Direct peers

• Maze Rooms: Escape room brand with themed rooms and group booking model. Comparable on product, customer segments, and event-hosting revenue mix.
• 60out Escape Rooms: Multi-location U.S. escape room chain offering themed rooms and group events. Comparable on product format, themed-room portfolio, and group-event focus.
• The Escape Game: Operates multi-room escape room venues in major U.S. cities with a similar themed-portfolio model. Directly comparable as a mall-/downtown-based escape room brand targeting families, corporate groups, and tourists with comparable per-pax pricing.
• Breakout Games: U.S. escape room operator with multiple themed rooms per venue and a similar booking/event model. Closely comparable on product, target customer (groups, corporate, birthday parties), and per-person pricing structure.
• Escape the Room: New York-based escape room operator with themed rooms and group bookings. Highly comparable product offering, customer segments, and pricing model within the same core Northeast market.
• Red Door Escape Room: Escape room operator with themed venues in multiple U.S. states offering group and corporate bookings. Directly comparable on theme portfolio and event-driven GTM.
• MindTrap Entertainment: Family-friendly escape room and interactive game provider. Comparable on mixed-age/family target market and themed-room product format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AllinAdventure

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All In Adventures