Applause Dance Academy
Applause Dance Academy is a privately operated dance school in La Crosse, Wisconsin, offering in-person instruction in 10 styles for students aged 18 months through 18 years and adults, supported by 59+ certified instructors.
- Company typePrivate
- Founded2015
- HeadquartersLa Crosse, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Applause Dance Academy does
Applause Dance Academy is a privately operated dance school based in La Crosse, Wisconsin, founded around 2015 and operating from a single facility at 2000 HWY 16 E. The academy delivers in-person dance instruction across 10 styles — Ballet, Tap, Jazz, Hip Hop, Modern/Contemporary, AcroDance, Musical Theatre, Pom Technique, Jumps & Turns, and Strength & Flexibility — to students aged 18 months through 18 years, plus adults. Instruction is delivered by a faculty holding 59+ instructor certifications, with small class sizes cited as a differentiator. Adjacent revenue lines include on-site dancewear sales and event services for weddings and birthdays.
The business model is service-based and subscription-tilted. Core revenue comes from monthly tuition priced by class length ($50-$62/month for 30-minute to 2-hour classes), supplemented by a one-time $35 per-family registration fee, $120/month weekly private lessons, and seasonal higher-margin offerings including a week-long Applause Summer Intensive ($175-$225) and CNADM competitive intensives ($350-$880). Registration and student management run on Dance Studio Pro, with adult enrollment handled through the MindBody App — neither is proprietary technology owned by the academy.
Distribution and go-to-market are local and event-driven: the academy relies on its website, email inquiries routed to "Miss Kate" (the primary operator/contact), a trial inquiry form, and seasonal registration windows. No public funding, institutional investment, or M&A activity is disclosed, and the company operates as an independent small business serving the La Crosse, WI trade area.
Applause Dance Academy firmographics
Firmographics- Name
- Applause Dance Academy
- Legal name
- Applause Dance Academy
- Website
- https://applauselacrosse.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Applause Dance Academy is a privately operated dance school in La Crosse, Wisconsin, offering in-person instruction in 10 styles for students aged 18 months through 18 years and adults, supported by 59+ certified instructors.
- Ownership category
- akta.pro rank
Applause Dance Academy industry classification
Industry- Product category
- Dance Education
- NAICS
- Fine Arts Schools (61161), Sports and Recreation Instruction (611620), Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
- akta.pro secondary industries
- Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Youth/Student & Community Dance Recitals (MPAGADAI)
Keywords
Where Applause Dance Academy is headquartered
LocationHeadquarters
- HQ city
- La Crosse
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Applause Dance Academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dance Class Tuition: Monthly tuition fees billed for dance classes, with rates based on class length duration. Classes range from 30 minutes to 2 hours, priced at $50-$62 per month. Summer sessions billed monthly for June, July, and August.
- Registration Fees: One-time $35 registration fee per family charged at enrollment.
- Summer Intensive Programs: Specialized summer intensives and workshops offered at various price points: CNADM Intensive Levels 1-2 at $175, Levels 3-8 at $225, Ballet Forum/PrePro at $680, Weekend Workshop at $350, or combined at $880.
- Private Lessons: Weekly 30-minute private lesson options scheduled consistently throughout summer at $120/month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 30-minute classes |
| Subscription | Monthly | 45-60 minute classes |
| Subscription | Monthly | 1.25-1.5 hour classes |
| Subscription | Monthly | 2-hour classes |
| Subscription | Monthly | Weekly Private Lessons (30 min) |
| One time/ perpetual license | Pay-as-you-go | Summer Intensive Levels 1-2 |
| One time/ perpetual license | Pay-as-you-go | Summer Intensive Levels 3-8 |
| One time/ perpetual license | Pay-as-you-go | Ballet Forum/PrePro |
| One time/ perpetual license | Pay-as-you-go | Weekend Workshop |
| Other | Pay-as-you-go | Registration Fee |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Applause Dance Academy product offering
Product offeringCore offering
Applause Dance Academy provides in-person dance education and instruction across 10 dance styles for students ranging from toddlers (18 months) through adults. The academy delivers weekly classes, private lessons, summer programs, and dance intensives at its La Crosse, Wisconsin facility, supported by instructors with 59+ combined certifications.
Product overview
Applause Dance Academy offers a unified dance education program serving dancers ages 18 months through adult. The core offering consists of structured dance classes across 10 styles (Ballet, Tap, Jazz, Hip Hop, Modern/Contemporary, AcroDance, Musical Theatre, Pom Technique, Jumps & Turns, and Strength & Flexibility), organized by age groups (18 Mo-5 Yrs, 5-7 Yrs, 7-12 Yrs, 13-18 Yrs) and skill levels (1-8). Supplementary offerings include private lessons, seasonal summer programs, and competitive intensives like the CNADM Intensive. Classes are taught by 59+ certified instructors with small class sizes for individualized attention.
Differentiator
Problem solved
Functional benefit
Products and services
- Recurring Weekly Dance Classes (Ages 18 Months – 18 Years)
Companies that use Applause Dance Academy
Customer profileSegments2 records
Ideal customer profiles2 records
Applause Dance Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Applause Dance Academy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CNADMcoreCNADM (Central National Dance Masters) Intensive partnership. Applause hosts or participates in CNADM summer intensive programs with Ballet Forum, PrePro, and Weekend Workshop offerings at the Hyatt Regency Schaumburg.
- Dance Studio ProcoreOnline registration and student portal platform used for class registration and management.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Applause Dance Academy competitors and assessment
Company assessmentBroad incumbents
- The School of American Ballet: Premier classical ballet training institution associated with New York City Ballet. Comparable as a structured dance education provider but at vastly larger scale, prestige, and pre-professional focus.
- Boston Ballet School: Established ballet and dance school affiliated with Boston Ballet, offering children's through pre-professional programs. Comparable multi-level, multi-style dance school but at much larger scale and metropolitan footprint.
- Joffrey Ballet School: Major ballet and contemporary dance training institution with year-round and summer intensive programs (including a CNADM-connected track). Comparable as a multi-style school offering both recreational and competitive pathways.
Emerging players
- CLI Studios: Online dance platform with world-class instructors offering live and on-demand classes across multiple styles. Comparable as a multi-style dance instruction provider with intensives/workshops, though focused on digital rather than in-person learning.
- STEEZY Studio: Online dance education platform offering on-demand hip hop, contemporary, and beginner dance classes via subscription. Comparable as a multi-style dance instruction provider targeting adult and youth learners, but in a digital delivery model Applause does not currently operate.
Others
- School of Rock: National franchise providing structured performing arts instruction (primarily music) for youth and adults. Not a dance peer but an instructive comparator on the franchise-based, multi-style performing arts education business model Applause could potentially adopt.
- Dance Spirit Magazine / Dance Spirit Academy: Major dance industry media brand that has offered educational content, workshops, and conventions for competitive dancers. Comparable as an ecosystem participant connecting dance students with intensives, workshops, and competitive programming like Applause's CNADM offerings.
Direct peers
- CityDance: Community-based dance education and performance organization offering multi-style classes for youth and adults. Comparable in mission, multi-style curriculum, and mixed recreational-to-pre-professional student mix.
- Tutu School: Franchise children's dance education brand offering creative movement and tap classes for toddlers through pre-teens. Highly comparable to Applause in age range, small-class model, and parent-targeted positioning.
Regional players
- Myriad Dance & Fitness: Regional multi-style dance and fitness studio offering classes for children through adults. Comparable in offering breadth (multiple dance styles, fitness via dance, family pricing) but operates in a different metro market than Applause.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Applause Dance Academy social profiles
Digital presenceApplause Dance Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Applause Dance Academy leadership team
Management profileNumber of profiles
Profiles1 record
Applause Dance Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Applause Dance Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Applause Dance Academy
What does Applause Dance Academy do?
Applause Dance Academy provides in-person dance education and instruction across 10 dance styles for students ranging from toddlers (18 months) through adults. The academy delivers weekly classes, private lessons, summer programs, and dance intensives at its La Crosse, Wisconsin facility, supported by instructors with 59+ combined certifications.
Is Applause Dance Academy a public or private company?
Applause Dance Academy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Applause Dance Academy founded?
Applause Dance Academy was founded in 2015. It employs 11 to 50 people.
Where is Applause Dance Academy based?
Applause Dance Academy is headquartered in La Crosse, United States, in the North America region.
How does Applause Dance Academy make money?
Four revenue lines are on record. Dance Class Tuition is the primary driver. The others are registration Fees, summer Intensive Programs and private Lessons.
Who are Applause Dance Academy's main competitors?
Broad incumbents on record are The School of American Ballet, Boston Ballet School and Joffrey Ballet School. Emerging players are CLI Studios and STEEZY Studio. Others are School of Rock and Dance Spirit Magazine / Dance Spirit Academy. Direct peers are CityDance and Tutu School. Myriad Dance & Fitness is listed as a regional player.
Does Applause Dance Academy have an API?
No public API is recorded for Applause Dance Academy.
What industry is Applause Dance Academy in?
Applause Dance Academy's product category is Dance Education. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance), with a secondary code of EDAAAGAD, Dance & Movement (Ballroom, Contemporary, Social Dance). Its NAICS code is 61161 and its SIC code is 8200.